[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "海信,联想,蒙牛", "title": "中国企业，“踢进”世界杯", "summary": "2026美加墨世界杯上，中国企业取代日本品牌，从广告赞助升级为技术合作伙伴，展现中国制造实力。", "focus_point": "现代汽车可借鉴中国品牌通过技术嵌入和本土化合作提升品牌影响力，实现全球化增长。", "publish_time": "2026-06-18", "thumb": "https://oss.adquan.com/uploads_img/1781772684ac4f0e88ac4f487c.jpg", "source_url": "https://www.adquan.com/article/361374", "platform": "SocialBeta", "origin_url": "未提供", "yesorno": "" }, { "brand": "淘宝", "title": "淘宝父亲节：爸不想试也没事！", "summary": "淘宝借势父亲节推出AI试穿功能，用科技传递含蓄关爱。", "focus_point": "可借鉴AI解决试驾痛点，结合父亲节情感营销传递品牌温度。", "publish_time": "2026-06-18", "thumb": "https://oss.adquan.com/uploads_img/1781773216c0f148d55ed9da8f.jpg", "source_url": "https://www.adquan.com/article/361364", "platform": "SocialBeta", "origin_url": "", "yesorno": "" }, { "brand": "北京环球影城", "title": "从《原神》到《长安三万里》：环球影城把年轻人吊成翘嘴？", "summary": "环球影城通过IP联动创造沉浸式情绪体验，吸引年轻人参与并产生情感共鸣。", "focus_point": "借鉴环球影城IP联动打造沉浸式体验空间，增强用户情感连接与品牌忠诚度。", "publish_time": "2026-06-18", "thumb": "https://oss.adquan.com/uploads_img/1781772851010dbc5cb10320d4.jpg", "source_url": "https://www.adquan.com/article/361362", "platform": "SocialBeta", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "一边冲刺上市、一边加速破圈，小红书\"摊牌\"了", "summary": "近期，据彭博社等多家外媒独家消息，小红书计划于6月底向港交所秘密递交IPO招股材料，正式启动港股上市流程，多家头部投行已介入统筹整体上市事宜。", "focus_point": "", "source_url": "https://itopmarketing.com/info22790", "publish_time": "2026-06-18", "platform": "itopmarketing", "thumb": "https://itopmarketing.com/uploads/image/20260618/1781757632.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "中国潮玩LABUBU登上世界杯开幕式", "summary": "2026美墨加世界杯开锣，今届赛事由美、加、墨三国合办，兼首度扩军至48队，比赛大增至104场。国际足联（FIFA）将这项盛事分拆成更多「吸金场景」，更将财务周期收入目标调高至破纪录的130亿美元（约1018万港元）。今届世界杯打破多项商业纪录，除了特定前排高端门票被炒高近5倍、至近3.3万美元（约26万港元)外，中国企业的参与方式亦迎来大洗牌。最瞩目的是本地潮玩品牌泡泡玛特（POP MART）旗下IP「LABUBU」，以FIFA官方授权联名身份首度登上揭幕战开幕式舞台，成为首个登陆世界杯开幕式的中国潮玩。此外，大中华及日本区总授权商杭州孚德亦发展出十多个分授权商，开发逾千款产品，连白酒品牌五粮液亦加入推出联名款。过去中国企业习惯「豪掷」买场边广告牌曝光，但今届官方席位减少，企业转向更精准的「买应用场景」或「卖货生意」。例如联想（Lenovo）成为官方技术合作伙伴，部署逾1.7万台设备提供AI及数据中心支持；海信及蒙牛则继续赞助。与此同时，因官方赞助成本高昂兼需提早几年锁定，许多品牌实施「灵活避税」，改为绕过FIFA，转与国家队或球星个人签约，如库迪咖啡、瑞幸咖啡等分别赞助阿根廷、葡萄牙等国家队；追觅、东鹏等品牌则分别签下C朗拿度、麦巴比等球星，主攻高性价比的短期粉丝转。", "focus_point": "", "source_url": "https://www.stheadline.com/zh-hans/macroeconomics/3584777/", "publish_time": "2026-06-19", "platform": "星岛日报", "thumb": "", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "618期间AI重塑消费全链路服务", "summary": "封面新闻记者 吴雨佳\n6月19日，值得买科技发布2026年618大促战报。\n618期间平台品类GMV TOP5为手机通讯、大家电、生活电器、电脑整机、酒类；GMV达百万元及以上的品类中，同比增速最快的五大品类为摩托相关、到家服务、珠宝首饰、女包和户外鞋袜，分别为111.73%、66.41%、60.48%、54.30%和30.98%。\n值得一提的是，今年618，AI正加速从消费决策辅助工具演变为消费服务基础设施，并进一步融入内容生产、智能推荐、决策服务及生态协同等多个环节。平台AIGC内容阅读时长同比增长135.61%，“海纳”MCP Server内容输出量达7.30亿，消费服务能力进一步向大模型、智能体和智能终端等外部生态延伸。另一方面，基于AI提效，星罗创想合作商品数量提升55%，日晟星罗AI素材使用占比高达35%，展现出AI在品牌营销中的具体应用成效。\n与此同时，AI在需求端的快速普及，也直观体现在消费者的数码选购新趋势之中。618期间，平台内AI相关的智能终端产品持续升温，AI眼镜、AI学习机、AI录音笔GMV分别同比增长163.32%、156.11%和90.15%。\n“什么值得买”运营中心负责人张昭表示，今年618是AI深度融入消费链路的一次集中体现。用户正在更自然地借助AI获取信息、比较商品和辅助决策，平台和品牌也在通过AI重塑内容生产、营销服务和用户连接方式。", "focus_point": "", "source_url": "https://www.sohu.com/a/1038789126_120952561", "publish_time": "2026-06-19", "platform": "封面新闻", "thumb": "https://q3.itc.cn/q_70/images03/20260619/cf3cb7d9cd8a4a3cb60641d5104d98d2.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "17.98万!路虎揽胜极光L新车裸车价腰斩,2026年6月抄底时机?", "summary": "路虎揽胜极光(配置|询价)L近期上演价格大跳水。官方指导价42.98万元起的这款豪华SUV,终端裸车价已下探至17.98万元,部分门店贷款购车最低16.98万元。与当年进口极光加价后接近90万元的落地价相比,整体跌幅超过七成。这是全新现款燃油版新车,不是二手车。 价格详情 全款购车:裸车最低18.5万元,落地约21.25万元 分期贷款(五年):裸车最低17.9万元,落地约21.2万元 部分门店贷款价:最低16.98万元(上海地区) 以旧换新补贴:最高可再省1万元 对比锚点:官方指导价42.98万→终端裸车17.98万,直降25万元,相当于省出一辆高配合资紧凑型轿车的钱。 竞品价格对比 在17-21万落地区间,极光L的竞品格局已被颠覆: 奥迪A6L C8老款清库:裸车跌至约26万元 宝马3系/奔驰C级:终端优惠后普遍25-30万元区间 国产新能源SUV(问界M7、方程豹豹5等):20万价位可获高配,智驾、能耗全面领先 极光L以紧凑型豪华SUV身份杀入合资中型轿车价格带,品牌溢价已被压缩至历史最低。更魔幻的是,三年车龄二手极光标价15.8-17.8万元,与新车价几乎持平,部分\"0公里二手车\"包牌价19.8万元,仅比新车落地便宜约5000元。 降价原因 此次价格崩塌有四大推手: 一是新能源渗透率突破60%,燃油豪华车需求断崖下滑; 二是路虎电动化、智能化严重掉队,极光L无插混/纯电版本;", "focus_point": "", "source_url": "http://k.sina.com.cn/article_7857141524_1d452771401903eoli.html", "publish_time": "2026-06-19 12:54:01", "platform": "新浪网", "thumb": "http://n.sinaimg.cn/sinakd20260619s/49/w720h929/20260619/4b2c-2320d51c0403d6431902dadc9b3452fe.jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "从“梅罗对决”到AI上场 消费品牌世界杯营销“开赛”", "summary": "北京时间6月12日凌晨,2026年美加墨世界杯正式开幕。而在赛场之外,中国消费市场的世界杯营销战已经提前打响。今年5月至6月,国内连锁咖啡两大头部品牌瑞幸咖啡与库迪咖啡先后官宣世界杯相关体育营销合作,依托差异化的赛事IP资源布局,开启了新一轮跨界商战;最受瞩目的两位足球巨星哈兰德与姆巴佩,也手握中国消费品牌代言;泡泡玛特、聚星动力,在IP衍生品方面不断推新;白酒企业五粮液也作为世界杯官方联名合作伙伴,发布了多款联名产品。", "focus_point": "", "source_url": "https://cj.sina.com.cn/articles/view/1650111241/625ab30902001gnsk", "publish_time": "2026-06-19", "platform": "新浪网", "thumb": "http://img.678doc.com/data/images/xk_185.jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "无搜索结果", "summary": "", "focus_point": "", "source_url": "", "publish_time": "", "platform": "", "thumb": "", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "雪花×六安瓜片茶啤跨界新品上市", "summary": "大皖新闻 六安，2026年6月19日讯\n夏日消费热潮燃动皖西大地，6月18日雪花六安瓜片中式精酿茶啤在六安红街隆重上市，六安市政府相关领导、华润雪花上海事业部总经理沈建江、华润雪花安徽营销中心总经理吴刚、华润雪花六安工厂厂长崔北根、六安市茶业协会副秘书长武卫权出席启动仪式。\n华润雪花安徽营销中心总经理 吴刚致辞\n华润雪花安徽营销中心总经理吴刚在启动仪式中发表致辞，致辞中他表示，当下文旅融合、绿色生态、产业创新成为发展潮流，华润雪花“以名茶入佳酿”，让千年茶香邂逅潮流酒香，让徽茶文化与啤酒精酿融合。以“六安特色＋雪花匠心酿造”为方向，将中国名茶六安瓜片与雪花啤酒行业领先的酿造技术深度融合，历时200多天，打造出这款真正扎根六安、产自六安、代表六安，献给全国消费者的中式精酿茶啤。六安瓜片茶啤的诞生，正是天时、地利、人和的体现。\n六安瓜片茶啤从酿造到灌装全流程闭环管理，真正实现\"本地生产、新鲜直达\"，满足消费者新鲜和品质的追求。全麦的酒液酿造，精选优质麦芽，正宗六安瓜片茶叶原料，完整保留瓜片幽雅清香。“茶添酒韵，酒衬茶香”，最终实现麦香、酒香、茶香三香交融，余味悠长，回味不绝。\n华润雪花倾注更多的时间，精选优质原料，使用最好的工艺，精心酿造一瓶好酒；也将继续以更多本地化、高品质产品回馈市场与消费者，与城市共酿美好的明天。\n华润雪花安徽营销中心六安销售大区总经理 莫榕对新品茶啤深度解读\n华润雪花安徽营销中心六安销售大区总经理莫榕对雪花六安瓜片中式精酿茶啤的上市背景、设计理念、产品特色、消费场景等进行了深度解读。\n在雪花六安瓜片茶啤首发启动仪式同时，六安啤酒龙虾消费季也正式拉开序幕，整个消费季活动历时1个月，将持续至7月19日，在节日欢热的气氛中，打造美味小龙虾和清爽茶啤的全新搭配体验！\n当前，茶味啤酒已成为精酿领域增长迅猛的热门赛道。数据显示，2025 年国内茶味精酿啤酒市场规模突破 120 亿元，行业预测 2026 年市场规模将攀升至 160 亿元。这类融合型饮品凭借清爽口感、多元风味，深受 25-35 岁城市新中产及年轻消费者青睐，市场发展前景广阔。立足这一行业风口，作为啤酒行业知名企业华润雪花携手六安本土特色，打造雪花六安瓜片中式精酿茶啤，精准匹配市场需求。\n作为本届消费季的核心亮点，雪花六安瓜片中式精酿茶啤正是由华润雪花六安本地现代化智能工厂全程生产酿造。工厂搭载全套自动化酿造、灌装与质检设备，搭建数字化生产管控体系，从原料入厂到成品出厂实现全流程智能化监管，执行高于国标的内部品质审核标准，保障每一款产品口感稳定、品质过硬。\n在产品外观设计上，新品罐体简约清新，融合雪花品牌标识与六安当地好山好水好景元素，视觉风格兼具夏日氛围与东方美感，适配龙虾聚餐、朋友小聚、居家休闲等多种夏日消费场景。\n本次雪花六安瓜片中式精酿茶啤的推出，是产业跨界融合的一次探索。这款产品真正扎根六安、产自六安、代表六安，在政府的支持与六安市裕安区茶业产业协会的专业指导下，华润雪花啤酒发挥品牌、技术优势，将本地特色物产融入现代化啤酒酿造，既延伸了六安茶产业的发展链条，也进一步丰富了雪花啤酒的创新产品矩阵。\n业内人士表示，这款融合地域特色与匠心工艺的新品，有望收获良好市场反响。与此同时，本次三方协作的合作模式，也将为六安特色农产品产业化、品牌化发展提供新思路，助力更多本土好物借助头部企业平台走向全国，实现产业互促、消费共荣的长远发展。", "focus_point": "", "source_url": "http://m.toutiao.com/group/7652948149522170402/", "publish_time": "2026-06-19", "platform": "大皖新闻", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/413072097e3b48039413fed0b72a9dd4~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1782457784&x-signature=vl6djn2WZNxBFUB5kgRVOzNe84Y%3D", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "娄底耕读庄园联动新媒体打造湘军文化直播舞台", "summary": "耕读庄园与彬三一角团队签约现场。 红网时刻新闻6月19日讯（记者 李响炮 摄影 方祥文 通讯员 贺鹤 肖一明）深耕本土特色产业，创新品牌传播路径。6月18日，娄底耕读庄园与彬三一角团队正式达成战略合作，在耕读庄园举行签约仪式，同步启动“耕读庄园杯·湘军力量大舞台”直播特色项目，以文旅融合、内容赋能的新模式，助力娄底本土特色酒类品牌破圈发展、走向更广市场。 本次战略合作是娄底本土实体品牌与新媒体传播团队的创新联动，立足湖湘湘军文化底蕴，依托直播新媒体传播优势，搭建特色文化展示与品牌推广平台，为地方特色酒产业转型升级、品牌年轻化传播探索全新路径。 据了解，耕读庄园深耕娄底本土酿造领域多年，坚守传统酿造工艺，打造出兼具地域特色与文化内涵的“湘军力量”系列酒水产品。在娄底首届民间品酒师大赛中，旗下“湘军力量20”产品参与盲品比拼，品质对标国内知名酒水品牌，凭借醇厚口感、地道工艺收获业内认可，是娄底极具代表性的本土特色酒水品牌。 耕读庄园负责人郭伏雄表示，优质的本土产品需要优质的内容传播赋能。娄底拥有深厚的湘军文化、耕读文化底蕴，本土特色产品承载着地方产业特色与地域文化内涵。此次携手新媒体专业团队，旨在打破本土品牌传播壁垒，跳出传统推广模式，通过年轻化、场景化、可视化的新媒体传播方式，讲好娄底酿造故事、传播湘军文化，让藏在基层的优质本土好酒走出娄底、出圈湖南。 彬三一角团队相关负责人介绍，团队将立足新媒体传播优势，聚焦耕读庄园的匠心酿造工艺、本土文化内核与品牌特色，以“湘军力量大舞台”直播项目为核心载体，打造系列优质原创内容。通过镜头记录传统酿造技艺、挖掘品牌文化故事、搭建线上展示舞台，全方位、多角度展现娄底本土企业的匠心风采与产业活力，以流量赋能销量、以内容塑造品牌，助力湘酒本土品牌崛起。 此次跨界合作，既是娄底本土企业主动拥抱新媒体、创新品牌传播的生动实践，也是文旅资源、文化IP与实体经济深度融合的有益探索。未来，双方将持续深耕内容创作与品牌共建，持续擦亮娄底本土产业名片，以文化为魂、传播为翼，助力更多娄底本土特色品牌被大众熟知，为地方特色产业高质量发展注入新媒体新动能。", "focus_point": "", "source_url": "http://m.toutiao.com/group/7652926094617608745/", "publish_time": "2026-06-19", "platform": "红网娄底站", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/09439ebb652145e994a779b16a4acba4~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1782457800&x-signature=oXlY6QsqnYcXchmW09GDcCFJqGs%3D", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "伊利推出功夫足球广告", "summary": "世界杯开幕，赛场内如火如荼，而在赛场外，品牌们的较量其实也早已进入白热化。\n前有东鹏补水啦官宣姆巴佩，后有王老吉与哈兰德达成合作；库迪依旧深度绑定阿根廷国家队，而瑞幸则在今年“拿下”了C罗率领的葡萄牙国家队以及夺冠热门西班牙……\n四年一度的世界杯，依然是品牌争夺全球注意力的超级赛场。但和过去相比，今年中国品牌“踢”世界杯的方式，正在发生变化。\n一组数据很能说明问题：2026年美加墨世界杯期间，中国企业赞助规模较上一届大幅下降，从约13亿—14亿美元降至5亿多美元，呈现出更明显的理性回归态势。也就是说，中国品牌并不是不参与世界杯了，而是不再只用“砸钱买曝光”的方式参与世界杯。\n钱少了，但踢法变深了。\n过去，世界杯营销最直接的路径，是买赞助、签球星、拍广告、做露出。谁能更靠近FIFA，谁能请到更大的球星，谁就更容易在赛事期间抢到声量。但当越来越多品牌涌入同一个赛场，单纯“签了谁”“赞助了哪支队”，已经不再足够。\n真正拉开差距的，开始变成另一个问题：品牌有没有把世界杯真正做进自己的产品、内容、场景，甚至成为世界杯体验本身的一部分。\n于是我们看到，品牌的世界杯营销不再只停留在“我赞助了谁”，而是开始进入更具体的五个层面：买一个入口，建立与世界杯的关系；做一个产品，回应真实的观赛需求；讲一个故事，把球星和球队变成品牌内容；造一个场景，让消费者真正参与世界杯；甚至像Labubu一样，成为世界杯官方内容的一部分。\n从买曝光，到做产品、造内容、搭场景、入体系，中国品牌参与世界杯的方式，正在从“站在场边”走向“真正上场”。\n买一个入口：用球星和球队，与世界杯建立关系\n对于大部分品牌而言，参与世界杯的第一步，仍然是找到一个足够清晰的足球符号。关于“买入口”这件事，品牌们的玩儿法深度也有了不同的“层次”。\n第一，单纯就是买一个与品牌形象契合的“入口”。比如东鹏补水啦官宣姆巴佩，姆总是法国以及当今足坛的头号球星，其身上的速度、爆发力、年轻感和竞技状态，也天然适合与电解质饮料的补水、运动、能量补给等功能心智建立连接。\n王老吉官宣哈兰德也差不多，哈兰德本身拥有极高的全球知名度和社交讨论度，而当一个来自北欧的超级前锋，也用普通话说出“怕上火，喝王老吉”，再配上一曲魔性洗脑神曲，这种反差感与内容就自带传播属性。对王老吉来说，哈兰德不仅是足球流量入口，也是品牌年轻化、国际化表达的一次放大。\n\n这类合作的价值很直接：球星帮品牌迅速接入世界杯语境。姆巴佩对应速度、运动和能量，哈兰德对应强攻击力、反差感和全球声量。品牌买下的不是一个单纯的代言人，而是一个已经被全球球迷理解的符号。\n第二，进一步来看，同样是签球星，但还可以把入口变成一个社交梗。\n世界杯开幕式当日，小米汽车官方正式宣布，英超冠军阿森纳中场、英格兰国家队副队长德克兰・赖斯（Declan Rice）出任小米YU7体验官。\n\n赖斯是阿森纳中场、英格兰国家队副队长，也是当今足坛极具辨识度的球员之一。但小米这次真正抓住的，不只是他的球星身份，而是他的英文姓氏“Rice”。由于Rice中文直译为“大米”，赖斯也一直被中国球迷亲切称为“大米”。于是，小米官方顺势抛出一句“大米入职小米”。这句话成立的关键，不在于它解释了多少产品参数，而在于它把一次常规的球星合作，变成了一个几乎不用教育用户就能被理解和转发的社交梗。\n从传播效率看，这类合作比普通代言更轻，也更容易破圈。它没有强行把足球和汽车功能绑定，而是借助球迷语言、中文语境和品牌名称之间的天然巧合，让用户先笑一下，再记住这件事。这也是“买入口”的一种升级：品牌不只是买一个球星，而是买下一个可以被社交媒体自然扩散的表达方式。\n在注意力越来越稀缺的世界杯营销里，品牌不怕用户调侃，怕的是用户无感。一个好梗，有时比一条标准代言官宣更能让品牌进入讨论场。\n第三，是把入口继续延展成消费链路。\n这里就不得不提瑞幸的葡萄牙、西班牙两连签了。\n瑞幸与葡萄牙、西班牙国家队的合作，不只是停留在一张官宣海报上。先是正式宣布成为两支国家队的中国区赞助商，完成与世界杯的身份绑定；随后，相关联名周边和门店物料陆续被曝光，提前释放球迷期待；再到西班牙迎来本届世界杯首个比赛日，瑞幸同步推出西班牙队相关联名内容，将球队热度落到具体的消费触点中。\n这套动作的关键在于，瑞幸没有把国家队合作停留在“我赞助了谁”的层面，而是围绕赛程节奏，把赞助权益拆成了连续的传播节点：官宣负责建立关系，物料曝光负责预热情绪，比赛日上新则负责承接流量和转化消费。\n换句话说，品牌买下的不只是一个球队入口，而是把球队、赛程、门店和用户购买动作串了起来。消费者不只是知道瑞幸参与了世界杯，也能在比赛日通过一杯咖啡、一份周边、一次打卡，进入瑞幸搭建的世界杯消费场景。真正有效的“入口”，不只是把品牌带到世界杯面前，更要能把赛事热度带回品牌自己的消费场景里。\n做一个产品：把世界杯用户的“需求”真正考虑到\n同样是咖啡品牌，挪瓦则换了一种“踢”进世界杯的方式：产品。\n当然，世界杯期间，联名商品从来不少。换上球队配色、印上足球元素、推出限定包装，是最常见的操作，但挪瓦选择了更深入的一种做法：不是给原有产品套上一层世界杯外衣，而是把世界杯期间用户真正会遇到的问题，直接做进了产品里。\n世界杯开赛之际，挪瓦咖啡推出“看球好搭子”吨吨桶新品。据品牌介绍，这款新品含有牛磺酸和咖啡因，主打“双重提神”卖点。对，就是美式+红牛的路子。这款产品踩中的，正是本届世界杯对中国球迷而言最现实的场景：时差。\n\n由于本届世界杯在北美举办，对国内观众来说，很多比赛都发生在凌晨或清晨。看球意味着熬夜、早起、睡眠被打断，也可能意味着看完球之后，还要继续上班、通勤和开会。在这样的场景下，用户需要的未必只是一个印着足球图案的限定杯，而是一种更直接的状态补给。\n所以，挪瓦这款“看球好搭子”吨吨桶，本质上抓住的是“大早上看完球，或者准备看球前，如何迅速提神”的需求。大容量、咖啡因、牛磺酸，这些产品要素共同指向的不是世界杯视觉，而是世界杯作息。\n真正好的世界杯产品，应该是最理解世界杯用户的产品。对于消费品牌来说，能不能“踢”进世界杯，关键不只在于有没有拿到赛事资源，也在于能不能把赛事带来的生活变化，转化为一件具体可买、可用、可感知的商品。\n讲一个故事：把球星和球队，放进品牌自己的叙事里\n如果说签下球星、球队，是品牌拿到世界杯的入场券，那么真正考验品牌的，是如何使用这些资源。\n伊利的《功夫足球传》，就是一个典型案例，它拍了一支中国人才能懂的世界杯广告。\n它没有选择一条常规的赛事广告路径：让球星出镜、切几组比赛画面、再喊一句品牌口号。而是以中国功夫为创意母题，将世界顶级足球赛事中的竞争、宿命、荣誉和不甘，重新放进一个东方武侠式的叙事里。\n这支片子有意思的地方在于，它并不是简单把“功夫”和“足球”做视觉拼贴，而是把不同球队的历史处境和情绪，转译成了一个个江湖故事。\n葡萄牙多年追逐冠军的渴望，被写成“等了太久，只为把欠下的结局讨回来”；法国队上一届与荣耀擦肩而过的不甘，被放进“离野心咫尺之遥”的语境；西班牙新生代球员的锋芒，则被表达为“第一脚就想改变天下”；德国队经历辉煌与低谷之后的重燃，变成了心中不灭的火；而阿根廷作为卫冕者站在山巅，也天然带着荣耀与压力。\n\n这些表达之所以成立，是因为顶级足球赛事本身就像一场不断上演的高手过招。每一支强队都有自己的旧怨、野心、荣光和遗憾，每一个球员也都背负着属于自己的角色命运。伊利做的，是把球迷熟悉的足球叙事，翻译成中国观众同样熟悉的功夫语境。\n这也让品牌获得了更强的存在感。\n在很多世界杯广告里，球星和球队往往是最容易被记住的部分，品牌反而容易变成背景。但在《功夫足球传》中，伊利不只是把资源摆出来，而是成为整个故事的组织者：它用中国功夫建立了统一的世界观，再将五支球队、传奇球星和新生代球员放进这个世界里。\n换句话说，球队和球员不再只是代言素材，而是进入了品牌搭建的内容体系。\n随后，伊利又通过前传和番外继续延展这一“功夫足球”世界。前传让传奇球星同框，把正片中一笔带过的“旧怨”继续展开；番外则让哈兰德、多库、奥赖利等新生代球员登场，为这场较量增加新的变量。它们不需要在正文里展开太多，但至少说明了一点：伊利不是只拍了一支广告，而是在围绕世界杯持续搭建一个可延展的内容系列。\n这正是世界杯营销进入更深一层的表现。过去，品牌借世界杯讲的是“我和这届赛事有关”；现在，更进一步的品牌开始思考：我能不能围绕赛事，讲出一个只有我能讲的故事。\n当球星资源越来越拥挤，真正拉开差距的，已经不只是品牌请到了谁，而是品牌能否把这些人、这些球队和这些比赛情绪，重新组织成一套属于自己的表达。球星负责带来关注，但故事决定品牌能不能被记住。\n造一个场景：让消费者真正参与世界杯\n除了做产品、讲故事，品牌参与世界杯的另一种方式，是造一个让消费者真正进入其中的场景。这种场景大致可以分成两类：一种是情绪场，一种是消费场。\n前者的代表，是伊利打造的梅西、C罗“双骄”主题地铁站。提起过去二十年的世界足坛，梅西与C罗几乎是绕不开的名字。对很多球迷来说，他们不只是两个超级球星，更是一代人的青春记忆。伊利将这对“绝代双骄”搬进多个城市地铁站，并借由7号线、10号线这两条线路，分别对应C罗7号、梅西10号经典球衣号码的巧合。\n从北京开始，成都太平园站、南京中胜站、深圳福民站、呼和浩特新华广场站，全国多处7号线与10号线交汇站点，都同步打造了「双骄站」，伊利直接把“梅罗同框”变成一个可进入、可拍照、可分享的城市空间。\n\n这个案例的价值，也不只在于“梅罗同框”本身，而在于它把球迷对世界杯、对梅罗时代的集体情绪，落到了一个真实空间里。消费者不再只是看到一张海报或刷到一支广告片，而是可以在通勤路上走进这个场景，完成一次打卡和分享。\n相比之下，盒马、锅圈这类品牌做的，则更像是围绕世界杯搭建一个消费场。\n对于中国球迷来说，如今，世界杯也不一定只属于酒吧、大屏和线下派对，更可能发生在家里的客厅、餐桌和冰箱前。\n于是，品牌要争夺的就不只是“看球时喝什么、吃什么”，而是用户在一场比赛前后到底需要怎样的完整体验。比如盒马会围绕不同看球场景，提前规划饮品、零食、卤味、半成品炸鸡披萨等商品组合；锅圈则围绕夜间消费和居家观赛场景，推出火锅、烧烤、炸物、精酿等更适合边看边吃、多人分享的产品与活动。\n这类场景的核心，不是让消费者看到品牌“也在世界杯”，而是让品牌自然出现在消费者真实的观赛过程中：赛前囤货、比赛中边吃边看、赛后继续聊天，甚至第二天早上还要靠咖啡和功能饮料恢复状态。\n情绪场解决的是“消费者愿不愿意为世界杯停下来、拍下来、分享出去”；消费场解决的则是“消费者如何在自己的生活里完成一次世界杯参与”。前者让品牌进入用户的情绪记忆，后者让品牌进入用户的消费动线。\n这也是造场景比单纯买曝光更进一步的地方。普通广告解决的是被看见，真正的场景解决的是被参与。对消费品牌来说，世界杯的价值不只是全球流量，而是它在短时间内集中制造了大量共同情绪和即时需求。谁能把这些情绪和需求组织成具体场景，谁就更有机会从“世界杯营销”，走向真实消费。\n成为一部分：从借世界杯传播，到进入世界杯本身\n更进一步，是像Labubu这样，真正进入世界杯本身。\n今年4月，THE MONSTERS × FIFA系列联名上线，Labubu先从商品端进入世界杯消费场景；5月，Labubu出演世界杯官方单曲MV，成为世界杯历史上首个登上官方MV的潮玩IP；到了开幕式上，两只Labubu真人偶又登上舞台，成为世界杯历史上首个受邀亮相的中国原创潮玩IP。\n这条路径显然更特殊。\n它和品牌自己拍一支广告、做一次联名、搭一个场景都不太一样。前者更多是品牌围绕世界杯做内容，而Labubu则是被写进了世界杯的官方内容体系中。它不只是借世界杯被看见，而是成为了世界杯被观看的一部分。\n当然，并不是每个中国品牌都能选择用这种方式入场。Labubu之所以成立，是因为它本身已经是一个具备全球辨识度的IP，也天然适合以角色身份进入开幕式、MV和线下互动场景。但它仍然提供了一个很有价值的观察切面：当品牌拥有足够强的内容属性、角色资产和全球化认知时，参与世界杯的方式就不再只是买曝光、做联名或签球星，而是有机会进入赛事内容本身。\n这也是品牌“踢进”世界杯更深的一层：不是站在赛事旁边喊话，而是成为赛事故事里的一部分。\n结语\n回头看这届世界杯，中国品牌参与赛事的方式正在变得更细，也更深。\n从签球星、押球队，到做产品、讲故事、造场景，再到像Labubu一样进入世界杯官方内容体系，品牌们不再只是围绕世界杯做露出，而是试图以不同方式真正进入世界杯。\n这背后指向的，是世界杯营销的一次升级。过去，品牌更关心能否出现在世界杯旁边；如今，品牌更需要回答的是，自己究竟能以什么方式进入世界杯：是进入消费者手里的一杯咖啡，进入他们凌晨看球的状态，进入他们愿意主动观看的一支短片，还是进入他们愿意打卡、分享和记住的某个场景。\n四年一度的世界杯，依然是品牌争夺注意力的超级赛场。但注意力只是开场哨。真正决定品牌能否留下来的，不是谁喊得最大声、谁离FIFA最近，而是谁真正理解了这届世界杯里的用户、情绪、场景和需求。\n球星和球队可以帮助品牌来到世界杯，但产品、内容、场景和体验，才决定品牌能不能真正“踢进”世界杯。\n本文来自微信公众号 “新消费Daily”（ID：ibrandi），作者：赋能全球品牌，36氪经授权发布。", "focus_point": "", "source_url": "https://36kr.com/p/3858464402527494", "publish_time": "2026-06-19", "platform": "新消费Daily", "thumb": "https://img.36krcdn.com/hsossms/20260618/v2_98cb2a225d3f495dbc5c40bc7e3eb6d7@000000_oswg608567oswg908oswg502_img_000?x-oss-process=image/format,jpg/interlace,1", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "人民网：消费升级，品牌侧重情绪价值沉浸式体验营销", "summary": "近年来，浙江省湖州市大力治理废弃矿山，多处矿山变身咖啡店、光伏电站、生态公园等，收获生态与经济双重效益。图为安吉县余村矿山遗址公园的瀑布咖啡部落。 伊 凡摄(影像中国)\n徒步溯溪、采摘垂钓、欣赏越剧……仲夏清和，景色宜人，浙江绍兴嵊州市文旅消费持续升温。在贵门乡西施岩村，村里依托岩石景观、峡谷、瀑布等自然风光，吸引众多游客前来打卡，共赴一场宋韵与山水交织的文旅盛宴。\n置身西施岩村，一步一景，目不暇接。最引人注目的，当数前不久开张营业的“云崖瀑布咖啡”。坐在瀑布边，游客们一边品味咖啡的醇香，一边欣赏飞流直下的壮景。“瀑布‘飞流直下三千尺’，这体验真棒。”来自宁波的游客葛云良说。\n随着居民收入水平提升和消费结构升级，传统的“看景”“购物”已难以满足多样化需求，消费者更愿为“情绪价值”和“深度体验”买单。多部门联合印发的《关于打造消费新场景培育消费新增长点的措施》(以下简称《措施》)围绕餐饮消费、文旅体育消费、社区服务消费等方面制定一系列政策举措，要求“推动消费新业态、新模式、新产品不断涌现”。各地各行业以体验焕新为抓手，培育消费新增长点。\n——注重体验，消费“融”起来。\n在嵊州市谷来镇王院村，热气球等体验类的“潮”活动颇受欢迎，游客在半空俯瞰月亮湖美景，享受田野生活带来的别样气息。“坐在热气球上俯瞰青山绿水，这个视角超赞。”来自绍兴的游客陈宏砚大呼过瘾，道出了文旅消费的新动向。嵊州市因地制宜打造农商文旅等多业态融合场景，让游客在沉浸式体验中感受乡村魅力。\n《措施》提出，“深化旅游业态融合创新”“积极发展数字艺术、沉浸式体验等新业态”。深度体验需求向城市地标、县域乡村、工业遗存等各领域延伸，各类沉浸式体验开始集体爆发。比如，“工业游”热潮正在兴起，消费者走进车间厂房，在生产线旁感受一辆汽车、一瓶啤酒的生产过程。美团数据显示，近3个月，“工业旅游”在美团平台搜索量同比上涨44%，“北京工业旅游”搜索量同比上涨4倍，天津上涨3倍，上海上涨155%。在142家国家工业旅游示范基地中，青岛啤酒博物馆、柳州工业博物馆等11家基地还入围了大众点评2026“必玩榜”，各类工厂正在成为新的“必去目的地”。\n——模式创新，消费“火”起来。\n一杯咖啡，如何激活社区便利店的“存量”空间？挪瓦咖啡的“店中店”模式给出了答案。在广东广州市新塘镇汇美社区，天福便利店利用闲置角落增设咖啡区，月增收超万元，客流提升35%。这种轻资产合作模式，仅需2至5平方米空间，无需额外人力，便让传统零售店转型为“咖啡+便利店”的复合空间。目前，挪瓦咖啡的“店中店”已突破万家，覆盖便利店、网吧、电竞馆等多元场景，带动门店营收提升20%至50%。\n“咖啡不仅是饮品，更是连接消费者的媒介。”挪瓦咖啡创始人郭星君说，通过数字化运营和线上流量赋能，咖啡高频消费带动了烘焙、零食等周边商品销售，形成“1+N”增收效应。这种“经营场景”而非“经营门店”的思路，正是餐饮与多业态融合发展的有益探索。\n——IP(知识产权)赋能，消费“潮”起来。\n当茶饮遇上潮玩IP，会碰撞出怎样的火花？前一阵，喜茶北京泡泡玛特城市乐园店开业，以“灵感狂想曲”为主题，将门店设计为森林中的木质小车，乐器元素与自然声响交织，打造出独特的空间记忆。近日喜茶推出的门店限定产品“莓巧森林”，将草莓与巧克力结合，成为游客手中的一杯“液体版可可草莓蛋糕”。\n“我们不仅是卖饮品，更是提供一种品牌体验。”喜茶公共传播副总裁程浩说。此前，喜茶与泡泡玛特旗下IP星星人联名推出的“冬日有星星”活动，产品上线即售空，社交平台刷屏式传播。这种IP赋能模式，让品牌从“产品竞争”转向“体验竞争”，契合年轻群体追求个性表达的需求。\n北京工商大学商业经济研究所所长、教授洪涛表示，随着政策红利的持续释放和经营主体的不断创新，更多“有颜值、有内涵、有体验”的消费新场景将不断涌现，为经济高质量发展注入新动能。\n《 人民日报 》( 2026年06月19日 05 版)\n齐志明、苏咏潇", "focus_point": "", "source_url": "http://m.toutiao.com/group/7652913885481026099/", "publish_time": "2026-06-19", "platform": "人民日报", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/62f5caa7ca664cdabd4a975de73f8cba~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1782457923&x-signature=uzgqhVEvXqSkW0%2BydF0tI2ircmU%3D", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "贝恩发布2026中国购物者报告：AI重塑消费决策链路", "summary": "贝恩公司：与纽锐拓消费者指数联合发布《2026年中国购物者报告》。中国快消品市场正结构性调整，预计2026年维持低位增长，618等大促拉动作用减弱，消费趋于常态化。AI正重塑消费决策，未来影响将扩展至全品类。报告建议品牌商转向“算法制胜”，掌握数据以应对AI时代的竞争。", "focus_point": "", "source_url": "http://m.toutiao.com/group/7652884467052315172/", "publish_time": "2026-06-19", "platform": "今日头条", "thumb": "", "origin_url": "", "yesorno": "" } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "model": "宝马7系混动 2023款宝马7系混动 M760Le xDrive", "title": "每次亮相都是焦点，宝马7系混动全国最高直降22.08万", "summary": "宝马7系混动全国最高直降22.08万，提供真实成交价和折扣信息，助力消费者了解行情。", "focus_point": "借鉴宝马7系混动大额优惠策略，现代可强化新能源数字化营销与用户运营", "publish_time": "2026-06-19", "thumb": "http://n.sinaimg.cn/front20260619ac/150/w570h380/20260619/3089-4759cfcb00e2005f4f2ec05e48ef338f.jpg", "source_url": "https://auto.sina.com.cn/info/cx/2026-06-19/detail-inicxqkt4796797.shtml?hqid=11004", "platform": "新浪汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "大唐EV", "title": "23.99万起切入全尺寸赛道，比亚迪大唐EV能否打开高端市场？", "summary": "比亚迪大唐EV上市，23.99万起切入全尺寸纯电SUV市场，分析其能否打开高端市场。", "focus_point": "采取错位竞争与全尺寸配置下放策略，精准切入市场空白，为高端化提供参考。", "publish_time": "2026-06-19", "thumb": "https://imagecn.gasgoo.com/moblogo/News/160_110/2026/6/1811222799.jpg", "source_url": "https://auto.gasgoo.com/news/202606/19I70462454C109.shtml", "platform": "盖世汽车", "origin_url": "https://auto.gasgoo.com/news/202606/19I70462454C109.shtml", "yesorno": "" }, { "model": "雷诺Clio GT", "title": "采用混合动力 全新雷诺Clio GT谍照曝光", "summary": "全新雷诺Clio GT谍照曝光，外观运动，采用混合动力系统，对标大众GTI。", "focus_point": "雷诺采用混动+运动设计吸引年轻消费者，现代可借鉴混动高性能路线，强化品牌运动形象。", "publish_time": "2026-06-19", "thumb": "http://imagecn.gasgoo.com/moblogo/news/UEditor/image/20260618/1810001515.jpg", "source_url": "https://auto.gasgoo.com/news/202606/19I70462377C109.shtml", "platform": "盖世汽车", "origin_url": "https://auto.gasgoo.com/news/202606/19I70462377C109.shtml", "yesorno": "" }, { "model": "奔驰GLC", "title": "或将于2027年发布 新款奔驰GLC谍照曝光", "summary": "新款奔驰GLC谍照曝光，或将于2027年发布，继续搭载燃油发动机并提供插电混动版本", "focus_point": "借鉴奔驰谍照营销，提前曝光新车制造期待，突出混动技术亮点以抢占市场", "publish_time": "2026-06-19", "thumb": "https://imagecn.gasgoo.com/moblogo/News/160_110/2026/6/1811531318.jpg", "source_url": "https://auto.gasgoo.com/news/202606/19I70462378C109.shtml", "platform": "盖世汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "EX30", "title": "因热失控风险 沃尔沃召回部分EX30汽车国内召回", "summary": "沃尔沃因热失控风险召回部分EX30，共计2501辆。", "focus_point": "现代应强化电池安全营销，主动公开质检过程，以透明沟通赢得用户信任。", "publish_time": "2026-06-19", "thumb": "https://c2.gasgoo.com/app/cn/image/app_share_defaut.png", "source_url": "https://auto.gasgoo.com/news/202606/19I70462445C109.shtml", "platform": "盖世汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "", "title": "超100项升级！江铃集团新能源全新易至EV3让美好出行“So easy”", "summary": "江铃集团新能源全新易至EV3带来超100项升级，配备L2级智能驾驶辅助系统，百项进化升级，满足通勤代步需求，舒适型及豪华型可选，即日起至2026年6月30日购车享八重礼遇。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/935002.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "探店风云A9，15万级最美纯电轿跑", "summary": "探店风云A9，15万级最美纯电轿跑", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934991.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "用户共创定名 银河TT如何承载年轻潮流与极致科技？", "summary": "6月17日，吉利银河宣布旗下全新C级AI纯电运动轿车银河TT正式定名。这款车型以用户共创的‘银河TT’命名，融合‘Trend’与‘Technology’，代表极致科技。银河TT凭借其溜背造型、电动尾翼和四驱动力，成为年轻人喜爱的纯电轿车。车身尺寸接近C级标准，外观设计独具特色，配备800V平台、高端底盘和高阶智驾系统。银河TT将为吉利银河品牌注入强劲动力。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934988.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "在阿那亚，听见自由！FREELANDER神行者8 首发限定版首次亮相", "summary": "FREELANDER神行者8首发限定版首次亮相阿那亚戏剧节，以独特美学张力定格全场目光。搭载尖端新能源与智能技术，全面覆盖阿那亚线上线下触点，彰显豪华旗舰高端格调。阿那亚戏剧节成为神行者8首发限定版首秀重要舞台，探索自由生活的无限可能。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934972.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "5月汽车销量：油电之变，即将划上句点", "summary": "5月中国乘用车市场油电变革显著，新能源车渗透率高达62.9%，销量同比上升。燃油车市场萎缩，自主品牌新能源车表现强劲。本文分析了5月汽车销量数据，揭示了市场趋势和未来展望。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934962.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "23家新能源车企停摆、85万辆电车失去保障，真正的隐患恐要显现了", "summary": "摘要：文章分析了23家新能源车企停摆，85万辆电动车售后保障面临挑战。揭示了车辆热失控隐患和锂生长问题，以及车主面临的高昂维修成本。提出企业监管漏洞和设立售后保证金的建议。元描述中包含核心主题：新能源车企停摆、售后保障、热失控隐患、车主成本、企业监管。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934960.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "多项榜单强势霸榜 比亚迪 1-5月销量稳居行业首位", "summary": "比亚迪1-5月累计销量达120.8万辆，稳居行业首位。第二代刀片电池及闪充技术助力销量增长，智能化、国际化战略进一步巩固市场地位。海外销量同比增长80.7%，创历史新高。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934954.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "选增程还是纯电？零跑D99购车手册，怎么选？", "summary": "本期视频看点：零跑首款MPV真有网上说得那么好？看完你会等吗？", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934951.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "丰田和雷克萨斯多款车召回，问题为仪表盘可能无法正确启动", "summary": "丰田及雷克萨斯部分车型因仪表盘启动异常问题进行召回。涉及2024年至2025年生产的多款车型，共计约13100辆。升级组合仪表程序可消除隐患。车主可关注召回通知或联系4S店维修。详情点击。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934934.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "正统英伦豪华如何理解新能源？神行者8静态实拍解析", "summary": "应邀静态体验全新神行者8，承袭路虎英伦内嵌大梁架构，底子基因强大，配双腔空悬、双限滑四驱、华为乾崑智驾与全新高通高算芯片。它走豪华家用+轻度全地形复合路线，支持高度定制，期待后续内饰、空间实测。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/934916.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "预售37万起 全新猛士M817官宣6月27日上市", "summary": "快科技6月18日消息，猛士汽车今日宣布，全新猛士M817将于6月27日15:00正式上市，目前预售权益还剩10天。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.12365auto.com/a/fyc/202606/19/202606190855321600Xd0e9a256_sst.png", "source_url": "https://www.12365auto.com/xcdg/20260619/570473.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "劳斯莱斯闪灵Series II全球降价", "summary": "快科技6月19日消息，据媒体报道，近日，劳斯莱斯全新闪灵Series II正式发布，并进行官方降价。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.12365auto.com/a/fyc/202606/19/202606190847551260X68af93ed_sst.png", "source_url": "https://www.12365auto.com/xcdg/20260619/570472.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "银河TT来了 吉利纯电需要一张新牌", "summary": "6月17日，吉利银河官方正式官宣，旗下全新C级AI纯电运动轿车命名为――吉利银河TT。这个命名由全网用户投票而来，从6月12日公开征名到正式公布仅用5天。“TT”意为“Trend”与“Technology”――全球原创，极致科技。名字来得干脆，但产品要面对的市场局面，远没有这么轻松。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.12365auto.com/a/fyc/202606/19/202606190843282407X5bfd6818_sst.jpg", "source_url": "https://www.12365auto.com/xcdg/20260619/570471.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "宝马将停产所有国产纯电车 新世代车型接棒", "summary": "盖世汽车讯 近日，有消息称，“宝马将于7月起全面停产国产i3、i5、iX1等纯电车型”。针对此，宝马官方今日对外回应：该调整系基于产品周期与产能规划的常规安排，并非退出国产纯电市场。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://www.12365auto.com/news/20260619/570480.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "2026年新能源汽车下乡将启动 小米SU7入选", "summary": "快科技6月18日消息，工业和信息化部、商务部等5部门办公厅今天联合发布通知，2026新能源汽车下乡活动将于近期正式启动。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.12365auto.com/a/fyc/202606/19/202606190921087939X68191592_sst.jpg", "source_url": "https://www.12365auto.com/news/20260619/570477.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "销量太低 保时捷宣布停产两款Taycan旅行车", "summary": "随着2027款保时捷Taycan即将推出，保时捷确认将停止销售保时捷Taycan Sport Turismo和保时捷Taycan Cross Turismo两款旅行版车型。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.12365auto.com/a/fyc/202606/19/202606190913578900X283ecba3_sst.jpg", "source_url": "https://www.12365auto.com/news/20260619/570476.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "华为乾崑ADS高阶智驾包将涨价3000元", "summary": "快科技6月19日消息，近日，市场有消息显示，2026年7月1日起华为乾崑智驾ADS高阶功能包优惠或将缩减，用户买断购入成本或将上涨3000元。", "focus_point": "", "publish_time": "2026-06-19", "thumb": "https://img.12365auto.com/a/fyc/202606/19/202606190907597601X0fc39982_sst.png", "source_url": "https://www.12365auto.com/news/20260619/570475.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "五部门开展2026年新能源汽车下乡活动", "summary": "经济日报北京6月18日讯(记者赖奇春)工业和信息化部等五部门近日组织开展2026年新能源汽车下乡活动,激发下沉市场消费活力,加快补齐乡村地区绿色出行基础设施短板。 据了解,活动将选取满足乡村地区使用需求、口碑好、质量可靠的新能源车型,有关车型目录在“新能源汽车下乡服务平台”公众号中动态更新。落实车购税、车船税减免、县域充换电设施补短板等政策,积极扩大新能源汽车乡村地区消费。 同时,在新能源汽车下乡活动中设置以旧换新专区,开展补贴政策宣介推广,提供旧车检测评估回收、补贴申请手续代办等“一站式”服务,进一步提高优惠政策知晓度、覆盖面,便利乡村地区消费者参与享受补贴。对换购新能源汽车的乡村地区消费者,均可按政策要求申领汽车以旧换新补贴,不受补贴资格数量限制。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1868375592356288392&wfr=spider&for=pc", "publish_time": "2026-06-19 06:28:45", "platform": "经济日报", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/d69a4c7ee01826fc03c315afa3e06f7e.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "乘联分会：6月乘用车零售预计165万辆", "summary": "2026年6月19日，乘联分会发布最新市场研判：初步测算显示，6月狭义乘用车零售规模预计约为165万辆，环比增长9.3%。其中新能源乘用车零售量预计达105万辆左右，环比增长10.5%，渗透率升至约63.6%。新能源与燃油车市场走势进一步分化，趋势持续强化。受五月末厂商集中冲量影响，部分消费需求提前释放，形成一定透支效应，导致6月首周市场表现偏弱，日均零售量约为3.3万辆。进入第二周，“618”促销活动逐步铺开，终端销售节奏开始缓步回升，日均零售提升至4.4万辆。第三周恰逢端午假期，叠加各品牌“618”促销全面发力，市场热度显著回暖；但该周仅有四个工作日，终端以订单收集为主，日均零售预计为5.7万辆左右。第四周为节后首个完整工作周（6月22日至30日），交付窗口充分打开，叠加厂商半年度业绩冲刺需求，预计日均零售将攀升至8.3万辆。需要指出的是，6月并非传统汽车消费旺季，消费者整体仍持观望态度，终端总需求尚处于筑底修复阶段。但从细分结构看，新能源与燃油车呈现明显背离：新能源方面，5月渗透率已达62.9%，伴随多款重点新车密集上市，持续吸引新增意向客户，订单储备充足；燃油车则受高油价压制，终端需求疲软，主要依靠促销手段拉动边际增量。两类动力形式此消彼长，共同支撑市场整体成交水平实现环比改善。作为对比，5月狭义乘用车零售总量为151.0万辆，同比下降22.1%，环比增长9.6%。其中燃油车零售56.0万辆，同比下降38.5%，环比微增5.1%；新能源乘用车零售95.0万辆，同比下降7.5%，环比增长12.4%，渗透率为62.9%。本文属于原创文章，如若转载，请注明来源：2026年6月乘用车零售达165万辆，新能源渗透率升至63.6%创历史新高https://auto.zol.com.cn/1201/12013707.html", "focus_point": "", "source_url": "https://auto.zol.com.cn/1201/12013707.html", "publish_time": "2026-06-19", "platform": "中关村在线", "thumb": "", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "华为乾崑智驾ADS高阶功能包优惠将收窄?知情人士:消息属实", "summary": "近日,有消息称,自2026年7月1日起,华为乾崑智驾ADS高阶功能包优惠或将收窄,叠加车企新车购车补贴权益等后一次性买断价格或上涨3千元。 每日经济新闻记者从知情人士处了解到,该消息属实。 一位鸿蒙智行销售人员告诉记者:“目前来说,华为乾崑智驾ADS高阶功能包优惠收窄的可能性很大,因为去年的ADS乾崑智能驾驶系统3.2万元价格的截止时间是今年的6月30日。” 图片来源:每经记者 张建 摄(资料图) 据官方定价体系,华为乾崑ADS高阶功能包(含Max和Ultra)官方标准定价一直是3.6万元,但官方长期通过限时优惠活动将价格降至3.2万元,同时合作车企(如问界、阿维塔等)额外提供约2万元的购车补贴权益等,两项优惠叠加后,最终用户到手价多为1.2万元。 根据最新的政策,从7月1日起,华为乾崑ADS Max和Ultra版本高阶智驾功能包价格将恢复到3.5万元,叠加车企购车补贴后,高阶智驾功能包价格为1.5万元,用户较之前需多付3000元。 有分析认为,本轮涨价根源在于全球芯片供需失衡,AI产业扩张推高存储芯片需求,DRAM、NANDFlash价格大幅攀升,单存储芯片涨价就让单车智驾成本增加3000元至7000元。目前,也有一些汽车品牌上调智驾选装包的价格。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1868383172322638281&wfr=spider&for=pc", "publish_time": "2026-06-19 08:30:44", "platform": "潇湘晨报", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/ec5e0697bec2ae270d02cb37b433adb9.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "宝马确认停产3款国产电动车全力备战新世代", "summary": "　　乘联分会：预计6月狭义乘用车零售市场规模约为165万辆，环比增长9.3%。乘联分会预计，6月车市将延续修复态势，尽管宏观消费疲软，高温淡季，5月末冲量透支等制约因素仍然存在，但以旧换新政策持续稳步发力，多款重磅新车集中上市，“端午”叠加“618”形成阶段性促销窗口，多重支撑下修复动能与5月基本持平。综合判断，6月车市将呈现“月初平稳、月末冲量”走势。最新调研结果显示，占市场总销量七成左右的头部厂商，零售目标环比上月增长10%左右，半年度收官节点主动加力冲击目标意愿明确。结合终端表现初步推算，6月狭义乘用车零售市场规模约为165万辆，环比增长9.3%。其中新能源零售量预计为105万辆左右，环比增长10.5%，渗透率约63.6%。新能源与传统燃油车分化持续拉大。\n\n　　2026年新能源汽车下乡车型目录公布，共155款。6月18日，新能源汽车下乡服务平台发布2026年新能源汽车下乡车型目录，共155款车型，小米su7、特斯拉Model 3在列。\n\n　　华为乾崑智驾ADS高阶功能包优惠将收窄？知情人士：消息属实。据每日经济新闻，近日，有消息称，自2026年7月1日起，华为乾崑智驾ADS高阶功能包优惠或将收窄，叠加车企新车购车补贴权益等后一次性买断价格或上涨3000元。记者从知情人士处了解到，该消息属实。一位鸿蒙智行销售人员告诉记者：“目前来说，华为乾崑智驾ADS高阶功能包优惠收窄的可能性很大，因为去年的ADS乾崑智能驾驶系统3.2万元价格的截止时间是今年的6月30日。”\n\n　　宝马确认停产3款国产电动车，下半年将上市新iX3。据新京报贝壳财经，6月18日，宝马汽车相关人士向记者表示，由于进入产品周期尾声，包括国产的纯电动车型i5、i3、iX1这3款车型将在7月暂停生产，其中iX1与i3确认停产，i5是否复产仍待定。\n\n　　这3款车型是宝马品牌在中国生产的全部电动车型。宝马方面也提到，年内新世代BMW iX3长轴距版上市，该车型的产品力将与此前车型有较大提升，主要提升体现在智能化领域。\n\n　　上述知情人士表示，此次产能与产品调整不会影响在售车主及购车用户的全生命周期售后、维保等配套服务，用户原有权益保持不变。\n\n　　中国一汽奔腾公司与埃及国有车企签署战略合作协议。据新华社，中国一汽集团旗下一汽奔腾汽车股份有限公司6月17日与埃及国有企业纳斯尔汽车制造公司在埃及新行政首都签署战略合作协议，将共同生产一系列“纳斯尔”品牌汽车。埃及总理马德布利等政府官员见证协议签署。纳斯尔汽车制造公司成立于1960年，多年停产后在2024年恢复生产。\n\n　　公司整车生产资质被工信部冻结并失效？海马汽车：不实消息。6月18日，针对投资者关于“有媒体发布公司整车生产资质被工信部冻结并失效，是否属实？”的提问，海马汽车在互动平台回应，上述网传消息为不实消息，公司两基地均具备燃油车和新能源汽车生产资质。\n\n　　Momenta港股IPO证监会备案通过。6月18日消息，Momenta取得中国证监会境外发行上市备案通知书。据文件，Momenta拟发行不超过43,754,060股境外上市普通股，并在香港联合交易所上市。备案获批，标志着Momenta的资本化进程迈出关键一步，将成“物理AI第一股”。\n\n　　博泰车联联合福耀科大布局硅光与第四代半导体。6月17日，博泰车联（2889.HK）与新型研究型大学福建福耀科技大学签署合作协议。根据协议，双方将围绕电光调制器核心材料、硅光集成及第四代半导体等核心材料领域展开深度攻关，并计划将研发成果进行商业化转化。\n\n　　Stellantis就玛莎拉蒂品牌与两家潜在合作伙伴进行磋商。当地时间6月17日，据报道，Stellantis首席执行官Antonio Filosa在意大利议会的听证会上表示，公司正在与两家潜在合作伙伴就玛莎拉蒂品牌的合作事宜进行磋商，并称将很快决定最终合作方。\n\n（文章来源：界面新闻）", "focus_point": "", "source_url": "https://fund.eastmoney.com/a/202606193776787321.html", "publish_time": "2026-06-19", "platform": "界面新闻", "thumb": "", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "特斯拉FSD山区挂壁公路实测爆火马斯克亲自转发中国车主炫技、背后私改破解暗藏风险", "summary": "近日,一则特斯拉在中国山区挂壁公路上的实测视频在海外走红。视频由中国车主“大胡L5”拍摄,后经特斯拉官方及CEO(首席执行官)马斯克转发。截至目前,马斯克的这条推文全网播放量已突破4700万,收获了超24万点赞与近万条评论。 视频拍摄于一条依山而建的挂壁公路,道路狭窄局促。画面中,搭载FSD(FullSelf-Driving)V14的特斯拉车辆全程依靠自动驾驶,平稳完成连续急弯、临崖行驶,并顺利应对近距离极限会车。 面对视频的突然爆火,车主“大胡L5”回应称,位于重庆巫溪的这段挂壁公路,难度其实并不算极高,对车辆最大的考验集中在行驶节奏与弯道把控方面,“很多人惊叹FSD竟能跑这种险路,但说实话,真正震撼网友的是中国深山里的基建”。 “大胡L5”在其X平台简介中自称分享专业的FSD测试视频。《每日经济新闻》记者浏览其账号发现,其中确实有大量FSD测试内容。同时,在其他社交媒体平台上,也能看到他对于多种辅助驾驶系统的测评视频,包括华为ADS、Momenta辅助驾驶等。截至发稿,未获回应。 挂壁公路实测出圈,特斯拉纯视觉技术又精进了? 特斯拉FSD山区挂壁公路实测视频走红的同时,两个技术细节引发了广泛讨论。 首先,视频拍摄路段处于山区,雾气较大。对于依靠摄像头的纯视觉方案来说,为何能通过此类特殊场景?其次,视频中驾驶员全程未握方向盘的行为,引发了合规性质疑。今年4月发布的《智能网联汽车组合驾驶辅助系统安全要求》强制性国家标准(报批稿)显示,车辆必须配备驾驶员状态监测系统:手部离开方向盘5秒触发提示,10秒未纠正则升级为警告,多次违规后系统将在至少30分钟内禁用辅助功能。按照这一标准,全程脱手驾驶显然不合规。 实际上,视频中驾驶员能够全程脱手,与FSD V14的版本特性直接相关。2026年5月推送的V14.3.3版本,核心调整就是放宽驾驶员监测机制,允许脱手且不再频繁催促。相比国内试驾车搭载的V13,V14模型参数量提升10倍,底层架构转向“纯数据驱动”,实现了“车位到车位”的完整自动驾驶,还能通过听觉和视觉识别警车、消防车并主动避让。 北方工业大学汽车产业创新研究中心主任纪雪洪在接受记者采访时表示:“从FSD V14的表现来看,得益于端到端大模型的加持,其能力确实有了显著飞跃。”他认为,在国外,“满血版”的FSD应该已经具备这种真实能力,并非虚假宣传;同时,国内一些较强的智能驾驶系统,只要沿着同样的技术路线发展,也完全有可能达到相近的水平。 针对博主发布的视频,纪雪洪认为需要注意一个前提:国内的特斯拉智驾并非“满血版”,视频展示的能力是否完全可靠、是否具有普遍性,目前还无法百分之百确定。", "focus_point": "", "source_url": "http://lishui.ruijixinli.cn/wnews/56714287", "publish_time": "2026-06-19 09:50:41", "platform": "未知", "thumb": "http://n.sinaimg.cn/sinakd20260616s/75/w1080h595/20260616/07dd-e42d5fc75ad0d637f8d4ec74e2fcf072.jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "长城坦克×敦煌研究院推出文化版", "summary": "全新坦克700 建议零售价:42.8万元起 东方力量美学 全域智能科技 全域性能掌控 全域舒享智舱 全域安全可靠 购车政策 参数配置 预约试驾 立即订购 预约试驾 立即订购 预约试驾 立即订购 东方力量美学 麒麟美学设计 宽体设计,登临之姿,气场天成 东方威仪,自成风骨 瑞麟之眼激光大灯 尊骨机盖 鳞甲中网 祥麟焰尾 22寸轮毂+米其林轮胎 敦煌青 源自敦煌壁画灵感,800多种基础色浆,经100多次研磨筛选,配以10纳米酞菁蓝浆,调配出\"淡蓝为彩,银灰为韵\"的色泽和温润如玉的视觉感受", "focus_point": "", "source_url": "https://www.tanksuv.com/tank700.html?aid=1638003500013013", "publish_time": "2026-06-19 00:00:00", "platform": "坦克SUV官网", "thumb": "https://res.gwm.com.cn/tank/tanksite/assets/tank700-h/2026/p1-2-1.jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "端午买车,来南京车展“抄底”", "summary": "6月18日,南京国际博览中心人潮涌动,2026CMS南京国际新能源智能汽车博览会开幕。四大展馆全开,80余家整车品牌携800余款车型集中亮相,奔驰、奥迪、理想、比亚迪、极氪、乐道等主流车企多款年度重磅新车完成江苏首秀。开展首日,现场看车、试驾、订车市民络绎不绝,订单量从上午起便持续攀升。新车集中首秀,科技感拉满。当天上午开馆起,各大品牌特装展台便被市民层层围住,不少家庭全员出动,年轻人结伴打卡新款智能车型,试驾专区预约队伍排起长龙。电动化、智能化、家用化是本届车展最鲜明的标签。记者下午3点走访各大展区,各家销售顾问全程忙不停。比亚迪旗下王朝、海洋、方程豹、腾势四大品牌同台展出,展台人气居高不下。腾势展台工作人员赵加祥介绍,本次重点展出“闪充”黑科技——可实现5分钟充电70%、9分钟充电97%,目前全国已布局6100座闪充站,江苏区域平均每3至5公里就能找到补能站点。今年5月全新上线的“天神之眼”智能辅助驾驶系统同样是此次亮点,支持自动泊车、城市道路领航,品牌还同步推出技术兜底保障:使用该系统发生车辆碰撞剐蹭,维修费用由车企全额承担。购车方面,品牌以旧换新最高可享3万元补贴。理想汽车南京城市经理余航介绍,本次车展理想L8首次亮相江苏,开展首日仅半天,展台到访客流便突破200组。记者注意到,现场理想L8、纯电MPV MEGA是问询主力车型,精准匹配二胎家庭、三代同堂长途出行需求。消费者现场算账,“真实惠”动心。下午3点,极氪展台依然围满观众。极氪带来了007GT、7X、8X、9X四款车型。“007GT性价比最高,受年轻消费群体青睐;8X、9X是我们主推款,一上午已获客40组。”极氪城北万象汇店资深伙伴张仁杰介绍。南京消费者王禹是极氪001车主,妻子刚生完二胎,家中急切的汽车置换需求让他专程来到车展现场。他看中了极氪9X,对车型技术如数家珍——“主动稳定防倾杆在过弯时能稳定车身,通过耦合方式把底盘连成一体,增强乘坐舒适性;需要舒适时又会解耦,两边自动断开形成独立悬架。”算上官方1.2万元购置税补贴、品牌超级置换金、保险补贴等优惠,可省约4.2万元。现场他已约好试驾时间,准备近期完成置换。乐道展台,刚工作一年的南京市民李莉被新乐道L60吸引。整车购买19.28万元起,电池租用方式仅需13.58万元起。“里面有冰箱,和朋友出去玩可以放饮品保鲜,甚至还能塞点面膜。加购1000元还能享受激光雷达、遮光帘、后排显示屏,太划算了!”更让她惊喜的是,新车后备厢还可选配冰柜,做到“同级唯一车载双冰箱”。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1868373742589086447&wfr=spider&for=pc", "publish_time": "2026-06-19 06:00:51", "platform": "新浪财经", "thumb": "https://jcdn.xhby.net/dams-res/editing/image/202606/18/0WuEgQnVZfLwHEb7yT42ymCx.jpeg?image_process=resize,w_800/format,jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "懂车帝618汽车大促落地通州", "summary": "年中购车好时机，惠民福利送到家！6月18日-19日，2026“懂车帝618”超级汽车大促活动，在通州区湾里·王府井启动。 本次活动由头部汽车服务平台“懂车帝”主办，以“线上直播+线下市集”双线模式开展，联动多家主流汽车品牌与头部互联网平台，打造集选车、试驾、互动、惠民补贴于一体的年中汽车消费盛会，切实优化消费供给、惠及辖区广大市民。 汽车消费是提振大宗消费、拉动内需增长的重要抓手，也是保障居民便捷出行、提升民生福祉的关键领域。本次活动集结智己、零跑、五菱、红旗、广汽本田、广汽传祺、广汽丰田、一汽-大众八大知名汽车品牌，覆盖燃油车、新能源乘用车等全品类车型，兼顾家用代步、商务出行、城市通勤等多元化用车需求，优惠力度十足。 线下板块位于湾里·王府井1号门，活动时间为6月18日至19日每日14:00至22:00。现场设置车型展区、试乘体验区、补给市集区、创意互动区四大功能区域。专业汽车达人将现场提供选买讲解、用车科普等专业建议，让市民一站式对比多款热门车型，享受沉浸式看车体验。看车之余，市民还可打卡补给市集、参与创意互动游戏，休闲、选车两不误。 线上板块，“懂车帝懂车购官方账号”于6月18日9:00至17:00，在抖音、懂车帝APP双平台开启专场直播，面向全网发放海量“懂车神券”，同时在懂车帝端内618主会场，还上架了多品牌通用的9.9元返400元、499元返1万元的限时大额补贴，实打实降低市民购车成本。 此外，本次“618”汽车大促还设置多场品牌专场直播与返场福利活动，6月21日零跑专场、6月22日广汽本田专场等陆续上线，后续还将开启返场购专场，拉长消费周期、延续惠民力度。 此次超级汽车大促活动，只是城市副中心端午系列活动之一。这个假期，副中心为广大市民游客准备了一个“超级端午节“，大运河龙舟嘉年华、金龙巡游、端阳市集、非遗音乐会等60余场活动将轮番登场。同时，副中心精心打造的精品花海也迎来盛放期，欢迎广大市民游客前来打卡。", "focus_point": "", "source_url": "https://finance.tom.com/202606/4362192487.html", "publish_time": "2026-06-19", "platform": "TOM", "thumb": "https://imgs.tom.com/whyz/202606//4362192487/CONTENT6597ab847cf0ad3d.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "本田HR-V购车送3000元大礼包", "summary": "买一车“ 送一车”东风本田联名良品铺子跨界联动购车盛典!焕新出行,礼遇全城!高额置换补贴+团购专属底价,多重福利诚意满满,更有低息超长贷,购车实惠又省心!即日起到店购车,专属礼遇享不停,各式惊喜好礼静待解锁! 【宠粉膨胀礼】活动期间交1000元抵扣3000元车款! 【精品专属礼】活动期间指定车型送6800元豪华精品礼包! 【油补补贴礼】活动指定车型至高可享4000元油补政策! 【按揭免息礼】活动全系车型可享24期零息特惠政策! 【明星车型礼】活动指定车型至高享受8000元置换补贴! 【安心保养礼】活动全系60期分期至高送3年6次基础保养材料(含首保)! 【幸运转介礼】活动期间老带新购车尊享至高千元豪华礼遇一份! 【尊享专属礼】到店找网络销售顾问可领取超值精美到店礼品! 【购东风本田七大核心优势,购车必看】高口碑、高魅力、高品质、高科技、高价值、低油耗、低故障! 车型促销 让生活更鲜活!买一车“ 送一车”东风本田联名良品铺子跨界联动购车盛典!焕新出行,礼遇全城!高额置换补贴+团购专属底价,多重福利诚意满满,更有低息超长贷,购车实惠又省心!即日起到店购车,专属礼遇享不停,各式惊喜好礼静待解锁!【宠粉膨胀礼】活动期间交1000元抵扣3000元车款!【精品专属礼】活动期间指定车型送6800元豪华精品礼包!【油补补贴礼】活动指定车型至高可享4000元油补政策!【按揭免息礼】活动全系车型可享24期零息特惠政策!【明星车型礼】活动指定车型至高享受8000元置换补贴!【安心保养礼】活动全系60期分期至高送3年6次基础保养材料(含首保)!【幸运转介礼】活动期间老带新购车尊享至高千元豪华礼遇一份!【尊享专属礼】到店找网络销售顾问可领取超值精美到店礼品!【购东风本田七大核心优势,购车必看】高口碑、高魅力、高品质、高科技、高价值、低油耗、低故障!", "focus_point": "", "source_url": "https://dealer.m.yiche.com/d100042815/news_1424356818.html", "publish_time": "2026-06-19 00:00:00", "platform": "易车网", "thumb": "https://picx.zhimg.com/v2-a68224e5419424e7cfe5361d52a46d2b_720w.jpg?source=172ae18b", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "从晕车到安睡,极氪9X重新定义家庭6座SUV的舒适天花板", "summary": "从晕车到安睡,极氪9X重新定义家庭6座SUV的舒适天花板 第二排更是下了血本。两把独立座椅用了极氪009(配置|询价)同款的梦幻回弹海绵,坐上去软而不塌。22个点位的按摩功能,从肩颈一直按到腰骶,长途旅行时,父母可以一键躺进145度的零重力模式,小腿托升起,整个人像漂浮在水中。更绝的是,第二排座椅能180度旋转,与第三排形成面对面的“客厅模式”。孩子们可以面对面玩桌游、吃零食,大人也能转身照顾。这种设计,让车不再是一个个独立座位的集合,而是一个真正能互动、能欢聚的移动空间。 “满载2.5吨,还能3秒破百?” 第一次听到这个数据的人,多半会质疑。极氪9X(配置|询价)搭载了全球首套三电机兆瓦级混动电驱,系统综合功率超过1400匹马力。这意味着什么?即便车里坐满六个成年人、后备箱塞满行李,总重超过2.5吨,它依然能3.1秒破百。更关键的是,它没有传统插混“馈电就萎”的毛病。2.0T超级电混发动机和145千瓦的增程发电机协同工作,电量低于20%时,加速表现与满电只差0.2秒——人的屁股根本感觉不出来。 续航更是打消了所有人的顾虑。70度大电池带来380公里纯电续航(CLTC),综合续航超过1400公里。从北京到上海,中途不用加油充电。服务区上个厕所、买杯咖啡的9分钟,6C超快充就能从20%充到80%。它还支持高速行驶中边开边充,越跑电越多。一位经常跨省自驾的车主说:“以前开燃油车,加油排队心烦;开纯电车,规划充电头疼。换了极氪9X,想走就走,跟开燃油车一样自由。” “家人再也不晕车了” 晕车,是很多家庭出游的隐形杀手。罪魁祸首往往是悬架调校——要么太软,车身晃得像船;要么太硬,颠得五脏六腑移位。极氪9X的浩瀚AI数字底盘,用AI算力解决了这个千年难题。它全系标配闭式双腔空气悬架、双阀CCD电磁减振器和48伏主动稳定杆。定海智能中枢以每秒数百次的频率扫描路面,毫秒级调整悬架的刚度、车身的高度和减振器的阻尼。 在高速上,悬架自动降低,车身紧贴路面,像被吸在地上;在乡间坑洼路,悬架迅速变软,冲击被化解成轻柔的起伏;在盘山公路上,主动稳定杆在入弯瞬间就开始对抗侧倾,车身几乎不晃。一位车主分享:“以前我妈坐任何车都晕,上车就睡觉。换了极氪9X,她居然能在后排玩手机、看风景,还说‘这车怎么不晃了?’” “安全感,是给家人最好的礼物” “公路坦氪”是极氪在用户中的口碑。极氪9X的白车身高强度钢和铝合金占比91%,首创的“双门环+双金箍棒”结构,扭转刚度达到41600N·m/deg。它通过了行业首个单车四向连环极限碰撞测试——先正面撞,再侧面撞,再追尾,再翻", "focus_point": "", "source_url": "http://k.sina.com.cn/article_7857201856_1d45362c0019071ka8.html", "publish_time": "2026-06-19 12:02:20", "platform": "新浪网", "thumb": "http://n.sinaimg.cn/sinakd20260619s/191/w634h357/20260619/9ac5-0548dc3ebecba5c80a65356429196a7c.jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "80+品牌800余款车型端午集结,2026CMS南京车展点燃长三角车市“强引擎”", "summary": "80+品牌800余款车型端午集结,2026cms南京车展点燃长三角车市“强引擎”紫牛新闻 2026-06-12 16:05 于海燕 扬子晚报·紫牛新闻记者+ 关注 一场车展,不仅是速度与科技的秀场,更是撬动区域经济与大众消费的关键支点。 当80个品牌、800余款车型在端午假期汇聚南京,它们带来的不仅是视觉盛宴,更是实打实的消费信心与产业链活力。 作为长三角年中极具分量的汽车行业盛会,2026cms南京国际新能源智能汽车博览会(以下简称:2026cms南京车展)将于6月18日至22日端午假期,首次登陆南京国际博览中心(河西),以“超级购车季”为旗,全力释放内需潜力,驱动汽车产业与城市经济双向奔赴。 本次车展四馆齐开,展览面积达8万平方米,全力打造长三角年中规模领先、品牌丰富、优惠力度突出的新能源智能汽车盛宴,为华东汽车产业发展与城市消费扩容注入强劲动力。 扎根南京产业沃土,赋能华东汽车产业升级 南京作为长三角科创与先进制造业枢纽,拥有汽车、电子等千亿级产业集群。依托“中国软件谷”的数字技术优势,持续推动汽车产业向电动化、智能化转型,已形成浓厚的汽车消费氛围与完善的产业生态,成为新能源汽车技术落地、市场普及的理想沃土。 凭借突出的区位优势、产业实力与消费潜力,南京成为cms连锁车展布局华东市场的关键一站。本次车展的落地,既是对南京综合实力的高度认可,也将搭建起产业交流、品牌展示、惠民消费的一体化平台,助力华东汽车产业加速升级。 双强携手赋能,打造专业可信购车平台 2026cms南京车展由江苏头部主流媒体扬子晚报与ufi国际认证机构、长三角知名连锁会展企业卓锐会展集团联合打造,实现媒体传播与会展运营的深度协同。 扬子晚报依托千万级全媒体矩阵,为展会筑牢公信力,实现全域高效传播;卓锐会展深耕行业十年,布局七城市场,以成熟的运营模式、优质的现场服务,重构汽车展会全新体验场景。双方强强联合,打通品牌宣传、行业交流、客流引流、现场成交全链条,既为车企开拓市场搭建高效渠道,也为市民带来透明、安心、高性价比的一站式购车体验。 全品牌矩阵亮相,多款新车迎来区域首秀 展会现场阵容十分强大,汇聚豪华、合资、自主、造车新势力四大品类,全面覆盖纯电、混动、增程、燃油等主流技术路线。比亚迪、腾势、方程豹、长城(哈弗、wey、坦克、欧拉)、吉利、吉利银河、奇瑞、上汽大众、别克、奔驰、凯迪拉克、上汽奥迪、一汽奥迪、智己、福特、长安马自达、长安启源、上汽大通、smart、零跑、深蓝、岚图、雷克萨斯、东风日产、广汽丰田、极氪、理想、极", "focus_point": "", "source_url": "https://wap.yzwb.net/news_details.html?id=4986273", "publish_time": 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"https://s.weibo.com/weibo?q=%E9%9F%A9%E5%9B%BD%E7%BD%91%E7%BA%A2%E9%9F%AD%E8%8F%9C%E9%9D%A28500%E9%9F%A9%E5%85%83%E4%B8%80%E7%A2%97", "platform": "微博", "heat_score": 90, "yesorno": "" }, { "title": "宋亚轩对刘耀文好温柔 54万", "summary": "", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://s.weibo.com/weibo?q=%E5%AE%8B%E4%BA%9A%E8%BD%A9%E5%AF%B9%E5%88%98%E8%80%80%E6%96%87%E5%A5%BD%E6%B8%A9%E6%9F%94", "platform": "微博", "heat_score": 90, "yesorno": "" }, { "title": "今年端午60年一遇 54万", "summary": "", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://s.weibo.com/weibo?q=%E4%BB%8A%E5%B9%B4%E7%AB%AF%E5%8D%8860%E5%B9%B4%E4%B8%80%E9%81%87", "platform": "微博", "heat_score": 90, "yesorno": "" }, { "title": "墨西哥vs韩国现场嘘声四起 53万", "summary": "", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://s.weibo.com/weibo?q=%E5%A2%A8%E8%A5%BF%E5%93%A5vs%E9%9F%A9%E5%9B%BD%E7%8E%B0%E5%9C%BA%E5%98%98%E5%A3%B0%E5%9B%9B%E8%B5%B7", "platform": "微博", "heat_score": 90, "yesorno": "" }, { "title": "王橹杰荣耀之战高会卡面 53万", "summary": "", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://s.weibo.com/weibo?q=%E7%8E%8B%E6%A9%B9%E6%9D%B0%E8%8D%A3%E8%80%80%E4%B9%8B%E6%88%98%E9%AB%98%E4%BC%9A%E5%8D%A1%E9%9D%A2", "platform": "微博", "heat_score": 90, "yesorno": "" }, { "brand": "", "title": "加快推出新一代人工智能手机、智能电脑……八部门发文促进“人工智能+消费”", "summary": "为贯彻落实《国务院关于深入实施“人工智能+”行动的意见》和《中共中央办公厅 国务院办公厅关于印发〈提振消费专项行动方案〉的通知》有关部署,推动人工智能与消费深度融合,培育消费新增长点,形成消费新动能,商务部等8部门发布《关于加快“人工智能+消费”发展的实施意见》。 《实施意见》围绕提升人工智能+商品消费、扩大人工智能+服务消费等五方面提出多项举措,促进人工智能进千家万户、进千商万店。 提升人工智能+商品消费 完善人工智能新产品研发机制,加快推出新一代人工智能手机、智能电脑、智能电视,推广智能家电、智能厨卫、智能照明等智能家居产品,推动消费电子产品和家居家电产品更新换代。培育智能穿戴消费市场,加强人工智能眼镜等新产品研发推广,重点打造实时翻译、移动支付等显示度高的消费场景。加力支持智能网联汽车发展,带动智能化车载终端消费,打造“人、车、家”全场景联动的智能产品生态。推动人工智能与脑机接口、增强现实(AR)、虚拟现实(VR)、混合现实(MR)等技术融合,研发推出一批国际领先、消费潜力大的新产品。支持研发具备多模态感知和场景自适应解决能力的人形机器人,带动四足、仿生机器人等机器人产品迭代升级。面向“一老一小”等重点人群,加快养老机器人、陪伴机器人、人工智能生活助手等新型人工智能产品应用示范,提升情感陪伴、健康监测、移位助行、智慧家务等能力。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1868397054330076827&wfr=spider&for=pc", "publish_time": "2026-06-19 10:33:00", "platform": "中国基金报", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/005bdfe2cc081de1d29d78b27047a7e9.png", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "人民锐评：新能源车越造越重越造越胖", "summary": "【人民锐评：新能源车太“胖”、token太“耗”？盲目堆料不如更聪明地创造】财联社6月19日电，据人民锐评，当前，新兴产业发展中的两类现象引发热议。一是新能源车越造越“重”、越造越“胖”。二是国内外不少科技企业堆算力、拼token消耗，以此作为衡量AI能力的重要指标。偏离真正的价值和需求，容易衍生“内卷”新变种，负外部性正在显现。新能源车“肥胖症”导致车宽超过标准停车位，停车难、开门难；车重导致路面损耗加剧，道路养护成本上升。而AI界的“token通胀”，并未带来实际生产力提升；算力资源虚耗惊人，带来电力等能源大量浪费。好在行业开始“刹车”。汽车业呼吁“减肥”，有关部门也通过标准、规范性文件等引导企业把握好“大”与“好”、“重”与“优”的关系，更加注重技术创新和差异化发展。国内外科技企业也纷纷收紧算力使用规则，叫停无意义的token滥用，将衡量AI的指标向实际应用倾斜。、 当然，发展探索中出现一些问题也很正常，我们不必“事后诸葛亮”，更不必苛责企业。但跳出具体领域，其中蕴含的对新兴产业发展的有益经验仍值得反思与总结。发展逻辑从“竞品侧对标”转向“需求侧牵引”。尊重市场规律，回归“真实场景”和追求“有效供给”，才是可持续发展之道。市场规律的奖惩机制有可能迟到，但从不缺席，那些盲目堆砌出来的“冗余”，最终要么由消费者买单，要么成为需要企业自己消化的额外成本。结合实际做好“加减法”，实现供给能力与真实需求的精准匹配，才能真正做到有的放矢、多方共赢。", "focus_point": "", "source_url": "https://www.sohu.com/a/1038731720_222256", "publish_time": "2026-06-19", "platform": "财联社", "thumb": "https://p8.itc.cn/q_70/images03/20231101/ec2e91a76895417992efaa425ecb7a69.jpeg", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "2026美墨加世界杯打破多项商业纪录", "summary": "2026美墨加世界杯开锣，今届赛事由美、加、墨三国合办，兼首度扩军至48队，比赛大增至104场。国际足联（FIFA）将这项盛事分拆成更多「吸金场景」，更将财务周期收入目标调高至破纪录的130亿美元（约1018万港元）。今届世界杯打破多项商业纪录，除了特定前排高端门票被炒高近5倍、至近3.3万美元（约26万港元)外，中国企业的参与方式亦迎来大洗牌。最瞩目的是本地潮玩品牌泡泡玛特（POP MART）旗下IP「LABUBU」，以FIFA官方授权联名身份首度登上揭幕战开幕式舞台，成为首个登陆世界杯开幕式的中国潮玩。此外，大中华及日本区总授权商杭州孚德亦发展出十多个分授权商，开发逾千款产品，连白酒品牌五粮液亦加入推出联名款。过去中国企业习惯「豪掷」买场边广告牌曝光，但今届官方席位减少，企业转向更精准的「买应用场景」或「卖货生意」。例如联想（Lenovo）成为官方技术合作伙伴，部署逾1.7万台设备提供AI及数据中心支持；海信及蒙牛则继续赞助。与此同时，因官方赞助成本高昂兼需提早几年锁定，许多品牌实施「灵活避税」，改为绕过FIFA，转与国家队或球星个人签约，如库迪咖啡、瑞幸咖啡等分别赞助阿根廷、葡萄牙等国家队；追觅、东鹏等品牌则分别签下C朗拿度、麦巴比等球星，主攻高性价比的短期粉丝转。", "focus_point": "", "source_url": "https://www.stheadline.com/zh-hans/macroeconomics/3584777/", "publish_time": "2026-06-19", "platform": "星岛头条", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "AI分歧加剧,G7峰会对全球技术治理的战略意义何在?", "summary": "二、g7峰会ai治理的三重突破 1. ai巨头ceo首次同台 openai ceo sam altman、google deepmind ceo demis hassabis、anthropic ceo dario amodei首次集体出席g7峰会。 三家公司此前罕见联名致信美国国会,呼吁对合成dna及ai相关生物威胁实施更严格监管。 ai公司ceo的角色从“技术专家”升级为“准外交官”,ai治理正式进入国际政治决策核心层。 2. ai生物安全成为首要议题 三方联名信核心聚焦ai辅助生物武器开发风险,包括:ai设计恶意基因序列与商业合成dna服务结合的低门槛生物武器威胁、医学研究ai模型可被逆向用于病原体重构、ai驱动的自动化生物实验平台缺乏监管。 提议建立dna合成订单强制ai辅助威胁筛查、高风险生物研究政府特别许可、g7国家生物安全信息共享机制。 3. 从欧盟ai法案到g7全球框架 欧盟ai法案于2026年8月全面生效,采用风险分级机制(禁止/高风险/有限风险/最低风险),欧盟ai办公室直接执法、最高罚款3500万欧元。 g7治理框架则聚焦跨国政策协调与共同标准制定,重点领域包括生物安全、能源、金融、数字化,由各国自主立法、g7提供政策模板。", "focus_point": "", "source_url": "https://news.sina.cn/bignews/insight/2026-06-17/detail-inicsrqv7156160.d.html", "publish_time": "2026-06-19 00:00:00", "platform": "新浪网", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "全球气候变化", "summary": "研究称南极可能正从全球变暖“缓冲器”变为“放大器”...", "focus_point": "", "source_url": "https://www.cls.cn/subject/10740", "publish_time": "2026-06-19 14:10:00", "platform": "财联社", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "美伊临时和平协议开始生效 市场关注霍尔木兹海峡恢复通航", "summary": "美国总统唐纳德·特朗普与伊朗达成的临时和平协议开始生效,市场关注焦点随之转向霍尔木兹海峡航运恢复情况,以及围绕伊朗核计划展开的为期60天、充满挑战的谈判进程。 周三晚间在七国集团峰会结束之际,特朗普在巴黎附近的凡尔赛宫签署了所谓的谅解备忘录。他身边簇拥着法国总统马克龙及黑石集团首席执行官苏世民等各国领袖和商界领袖,特朗普签字时,众人鼓掌。 “石油正在流动。”特朗普周四在Truth Social上发文称。这也凸显了他为何如此急于结束这场由美国与以色列于2月底共同发起的针对伊朗的战争。这场冲突以及伊朗关闭这一关键海上通道的举动,曾推动能源价格大幅飙升,加剧全球经济危机风险,并导致整个中东地区陷入混乱。 这些担忧促使他接受了一项协议;但美国许多对伊朗持强硬立场的人士及以色列都认为,该协议在解除制裁和可能解冻数百亿美元资金上对伊朗让步太多。许多人表示,这项协议看起来不比欧巴马政府2015年达成的核协议好多少,但特朗普曾称欧巴马时代的协议是“有史以来最糟糕的协议”。 德克萨斯州共和党参议员Ted Cruz说,“历史告诉我们,把数十亿美元交给那些想要杀害我们的神权疯子,不是一个好主意。”他通常支持特朗普政策。 随着和平协议达成引发中东地区一系列行动,此前滞留的原油运输船周四开始陆续驶出霍尔木兹海峡,科威特也表示将启动增产计划。目前已有载运近1000万桶原油的油轮驶出海峡或正在通过海峡,其中包括自三个多月前战争爆发以来首批沙特拥有的油轮。 据半官方媒体伊朗学生通讯社报道,伊朗表示自周一以来南部港口的商业船舶运输已恢复正常。 不过,许多航运和石油行业高管此前表示,他们仍需要获得更多信息,包括海峡内是否已完成排雷,以及船只通过时是否需要事先获得伊朗方面的许可。 根据伊朗总统佩泽希齐扬周四在X平台公布的一份谅解备忘录文本,伊朗将安排霍尔木兹海峡船只通行,仅在60天内不收取费用。备忘录称,考虑到技术和军事障碍,以及伊朗开展的排雷工作,海峡通航将在30天内恢复。 根据协议,伊朗还将与阿曼展开谈判,以确定霍尔木兹海峡未来的管理和海事服务安排。相关安排将符合“适用的国际法以及波斯湾沿岸国家的主权权利”。 美国、欧洲以及海湾阿拉伯国家一直反对伊朗对霍尔木兹海峡通航收费的设想,因为该海域普遍被视为国际水域。 油价周四进一步下跌。自特朗普上周末表示协议即将达成以来,油价已从接近95美元的水平明显回落。 不过,油价年内累计涨幅仍接近30%。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1868353654776241697&wfr=spider&for=pc", "publish_time": "2026-06-19 00:41:34", "platform": "新浪财经", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/0b413047e984bc4e1e570730cd5d5962.png", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "三峡船闸通航23年 累计货运量突破24亿吨", "summary": "6月17日,在湖北宜昌,船舶有序通过三峡北线船闸上行。 三峡双线五级船闸自2003年6月18日面向社会船舶开放通航以来,已安全稳定运行23年。据三峡集团流域管理中心消息,截至2026年6月中旬,三峡双线五级船闸累计运行超22.5万闸次,通过船舶超111万艘次,累计过闸货运量突破24亿吨。 新华社记者 马宁 摄", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1868383468264313630&wfr=spider&for=pc", "publish_time": "2026-06-19 08:33:47", "platform": "光明网", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/c051df654abebcaf632c8ff6f537ed2e.png", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "特朗普官宣:苹果牵手英特尔,美国造芯!", "summary": "特朗普官宣:苹果牵手英特尔,美国造芯! 当地时间6月18日,美国总统唐纳德·特朗普在自家的Truth Social社交平台发文宣布,苹果公司已同意与英特尔合作,在美国本土设计并制造芯片。 这一消息迅速引发市场震动,英特尔股价在美股6月18日交易中大涨10.64%,收于133.99美元,市值6734.34亿美元;苹果股价则小幅上涨约0.6%。 特朗普在贴文中指出:\"苹果公司已决定与英特尔合作,在美国设计和生产芯片。\" 他补充道:\"世界赖以生存的技术是美国发明的。我们都记得‘Intel Inside’(英特尔芯片的标志)。\" 他还批评道:\"愚蠢的前任总统们竟然允许中国台湾和其他国家窃取我们的半导体工厂。\" 他强调:\"我们设计一切,但我们也必须在美国生产。这就是我们决定帮助英特尔的原因。\" 特朗普政府将英特尔视为重建美国半导体制造业的战略性公司,并采取了直接措施予以支持。 特朗普写道:\"首先,我们推动英伟达同意与英特尔合作制造他们第一代芯片;其次,埃隆·马斯克决定建造全球最大的芯片工厂‘Tera Fab’,该工厂的设计也与英特尔技术团队合作。\" 这意味着,像英伟达、特斯拉和苹果这样的美国大型公司已经同意通过英特尔生产芯片,而特朗普政府在其中发挥了重要作用。 特朗普还提到了去年动用了约90亿美元联邦补贴收购英特尔10%股份一事。他指出:\"我们提出收购股份时,英特尔的市值约为1000亿美元,但现在已经超过6000亿美元。\"他还补充道:\"短短9个月内,其市值就增长了超过5000亿美元。\" 值得一提的是,《华尔街日报》今年5月就曾报道称,苹果与英特尔两家公司经过超过一年的磋商已达成初步协议,英特尔有望为苹果代工核心处理器芯片。 对于苹果而言,与英特尔合作的战略意义在于分散制造基地、缓解产能瓶颈。目前,苹果的Apple Silicon芯片完全依赖台积电生产。然而,随着人工智能热潮爆发,英伟达和AMD等AI芯片厂商对台积电先进制程和先进封装产能的争夺日益激烈。 在今年4月底的财报电话会上,苹果CEO库克就曾表示iPhone和Mac的芯片短缺正在制约公司增长。\"我们在供应链方面的灵活性不如往常,\"库克直言,目前的供应瓶颈并非来自存储器,而是制造SoC所需的\"先进制程节点\"。这导致Mac mini、Mac Studio等热门产品供应紧张,库克预计\"仍需数月时间才能达到供需平衡\"。 值得一提的是,在此之前,苹果部分芯片已经开始在台积电美国亚利桑那州4nm晶圆厂生产,并且也是需要与英伟达、AMD等美国客户分享该晶圆厂本就有限的产能。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1868387986597519413&wfr=spider&for=pc", "publish_time": "2026-06-19 09:47:19", "platform": "百家号-芯智讯", "thumb": "https://pic.rmb.bdstatic.com/bjh/3ea1edcae2/260619/5079f5f8380f3ad0df7507f56c53043f.png", "origin_url": "", "yesorno": "", "heat_score": 0 } ] }, { "name": "hyundai_buzz_topics_domestic", "opinion": "", "list": [ { "brand": "", "model": "", "title": "韩国总统李在明：教皇利奥向我展示了他的三星手表。他告诉我：“我也用盖乐世手机。我也开现代汽车。”他似乎对韩国有特别的兴趣。", "summary": "教皇利奥称使用三星手机和现代汽车，对韩国有特别兴趣。", "focus_point": "借高端用户口碑强化品牌国际化形象，提升科技与品质感。", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://wap.cj.sina.cn/pc/7x24/4944877", "platform": "新浪财经", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "【现代汽车将收购软银所持波士顿动力股份】据韩国《每日经济新闻》援引匿名消息人士报道，现代汽车集团将斥资3.25亿美元收购软银持有的波士顿动力9.65%股份，实现对这家机器人企业的全资控股。现代汽车将于6月22日召开董事会，审议批准本次股权收购方案。随着看跌期权行权截止日临近，软银近期已告知现代汽车集团，有意出售该部分股权。当年软银将波士顿动力出售给现代汽车集团时，保留了部分股份并附带卖出期权条款。", "summary": "现代汽车将斥资3.25亿美元收购软银所持波士顿动力9.65%股份，实现全资控股。", "focus_point": "收购波士顿动力强化科技属性，赋能未来出行体验", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://wap.cj.sina.cn/pc/7x24/4944516", "platform": "新浪财经", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "【现代汽车集团拟将波士顿动力转为全资子公司】据报道，现代汽车集团将收购软银持有的波士顿动力公司9.65%股份，将后者转变为全资子公司。据悉，此次收购价格定为5000亿韩元（约合3.25亿美元）。", "summary": "", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://wap.cj.sina.cn/pc/7x24/4944511", "platform": "新浪财经", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车拟斥资3.25亿美元收购日本软银持有的波士顿动力公司股份。", "summary": "现代汽车拟斥资3.25亿美元收购日本软银持有的波士顿动力公司股份。", "focus_point": "收购波士顿动力强化科技标签，助力推动品牌向智能出行转型，提升高端化形象。", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://wap.cj.sina.cn/pc/7x24/4944503", "platform": "新浪财经", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "市场消息：现代汽车将收购软银持有的波士顿动力公司股份。", "summary": "现代汽车将收购软银持有的波士顿动力公司股份。", "focus_point": "收购波士顿动力，强化科技与未来出行品牌形象，推进数字化转型。", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://wap.cj.sina.cn/pc/7x24/4944502", "platform": "新浪财经", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "悦达起亚全员涨薪？ 官方称始终坚持“以人为本”", "summary": "", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "http://www.cfyys.com.cn/show-list-118537.html", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车集团拟将波士顿动力转为全资子公司", "summary": "现代汽车集团拟收购波士顿动力剩余股份，实现全资控股。", "focus_point": "通过收购机器人技术提升品牌科技形象，强化智能出行布局，推动数字化转型与体验创新。", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://www.tmtpost.com/nictation/8033862.html", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车将收购软银持有的波士顿动力公司股份", "summary": "现代汽车将收购软银持有的波士顿动力公司股份。", "focus_point": "收购波士顿动力，强化智能出行与机器人技术，提升品牌科技竞争力。", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://stock.10jqka.com.cn/20260619/c677586881.shtml", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车拟斥资3.25亿美元收购日本软银持有的波士顿动力公司股份", "summary": "", "focus_point": "", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://auto.sina.com.cn/7x24/?sid=199315", "platform": "新浪汽车", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "财联社 6 月 19 日电，据报道，现代汽车将收购软银持有的波士顿动力公司股份。", "summary": "财联社6月19日电，据报道，现代汽车将收购软银持有的波士顿动力公司股份。", "focus_point": "收购波士顿动力助现代树立机器人技术先锋形象，强化科技品牌，推动数字化体验营销", "publish_time": "2026-06-19", "thumb": "", "source_url": "https://api3.cls.cn/share/article/2404227?os=web&sv=8.4.6&app=CailianpressWeb", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "title": "现代汽车集团收购软银持有的波士顿动力剩余股份", "summary": "现代汽车集团计划以3.25亿美元收购软银集团持有的波士顿动力剩余9.65%股份，使这家美国机器人公司成为其全资子公司。", "focus_point": "", "source_url": "https://www.edgen.tech/zh/news/post/hyundai-to-buy-softbanks-boston-dynamics-stake-for-325m", "publish_time": "2026-06-19", "platform": "", "thumb": "", "origin_url": "", "yesorno": "", "icon": "", "heat_score": 0 }, { "brand": "", "title": "未找到符合条件的新闻", "summary": "新闻列表中无匹配2026-06-19日期及现代充电网络主题的报道。", "focus_point": "", "source_url": "", "publish_time": "", "platform": "", "thumb": "", "origin_url": "", "yesorno": "", "icon": "", "heat_score": 0 }, { "brand": "", "title": "捷尼赛思Magma GT3概念车全球首秀 开启全球赛车运动全新篇章", "summary": "捷尼赛思首次参战勒芒24小时耐力赛Hypercar组别,开启品牌全球赛车运动征程的全新篇章。 Magma GT3概念车与Magma GT概念车同台发布,将捷尼赛思的高性能愿景从公路延伸至赛道。 与Magma GT概念车同台发布的Magma GT3概念车,以性能优先的思路对GT3组别技术规则展开深度探索,而非衍生自现有公路车型。 赛车运动助力品牌全球增长,捷尼赛思在欧洲市场的拓展正持续加速。 法国勒芒,2026年6月12日——在承续此前勒芒参赛经历的基础上,国际豪华汽车品牌捷尼赛思正式晋级至享誉全球的勒芒24小时耐力赛(24 Heures du Mans)Hypercar组别,标志着品牌全球赛车运动征程迈入决定性的全新篇章。 在著名的萨尔特赛道上,捷尼赛思举行新闻发布会,正式揭晓Magma GT3概念车,阐述了捷尼赛思品牌与捷尼赛思Magma车队的未来愿景。同时,品牌还发布了进入欧洲新市场的计划,助力全球增长。 本届勒芒24小时耐力赛于法国当地时间6月13日至14日举办,捷尼赛思Magma车队将驾驶GMR-001赛车出战Hypercar组别,力求书写赛车运动全新里程碑,同时向全球市场展现品牌综合实力。", "focus_point": "", "source_url": "https://sports.sohu.com/a/1035988180_121119003", "publish_time": "2026-06-19", "platform": "搜狐网", "thumb": "https://t11.baidu.com/it/u=2975959160,299150690&fm=30&app=106&f=JPEG?w=640&h=426&s=522627E0F0C23EE6C009C914030010C0", "origin_url": "", "yesorno": "", "icon": "", "heat_score": 0 }, { "brand": "", "title": "中国品牌豪赌世界杯:钱没少花,算盘变了", "summary": "老将不老,新王登场,球场上的名字也是场外的生意。几位巨星身后,站着的是一连串眼熟的中国品牌。 这届世界杯,进入FIFA官方赞助体系的中国品牌,从上届的六家缩减到三家:蒙牛、海信、联想。官方席位变少,但赛场之外,签球星、冠名球队、投放社交平台,仍然声势浩大。 梅西和姆巴佩背后是同一个金主——蒙牛。上届世界杯,蒙牛同时签下阿根廷的梅西和法国的姆巴佩;到了本届,又加入了西班牙天才球员亚马尔。哈兰德身后,是凉茶品牌王老吉。世界杯开赛前一周,哈兰德入驻抖音,用带着北欧口音的中文打招呼,7天涨粉200万,代言海报被网友做成表情包。阿根廷国家队背后,还有库迪咖啡这个全球赞助商。 一夜之间,足球场上的进球,正在被同步换算成品牌资产。这场战争的赌注,以百亿美元计。 据FIFA测算,2026年世界杯的商业规模预计在110亿美元左右,仅赞助与营销收入便高达25亿至30亿美元。上届卡塔尔世界杯全球累计触达50亿人次,中国市场9亿人通过央视观赛,这样的声量,几乎没有哪个想做全球生意的品牌能够拒绝。 但代价同样昂贵。顶级FIFA合作伙伴,一个四年周期投入通常以数亿美元计,第二层的世界杯赞助商也要6500万到9500万美元不等。再往下,买一个球星的代言、投放一支国家队的抖音账号、一句广告词,又各有各的价格。 英雄在场上书写传奇,品牌在场下等待奇迹。 国足没来,但世界杯上的中国元素一点不少。 开幕式上,两只LABUBU登场:一只穿阿根廷队服、捧着大力神杯,一只是墨西哥配色、抱着爆米花。据了解,泡泡玛特与FIFA的联名系列产品4月就已开售,在二手市场的价格一度接近600元。 46岁的马宁,是本届世界杯唯一的中国籍主裁判,也是继2002年陆俊之后,时隔24年再次执法世界杯的中国主裁。国足连续缺席,他几乎成了赛场上唯一与中国有“物理连接”的人。", "focus_point": "", "source_url": "http://finance.sina.com.cn/jjxw/2026-06-19/doc-inicxcvc9774691.shtml", "publish_time": "2026-06-19 09:32:00", "platform": "新浪网", "thumb": "http://n.sinaimg.cn/sinakd20260619s/30/w1080h1350/20260619/d6fb-87216c6912b2db7e438a1ba0b13fffd1.jpg", "origin_url": "", "yesorno": "", "icon": "", "heat_score": 0 } ] } ]