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Lab)第二十三届“世界品牌大会”在北京举行,会上正式发布2026年《中国500最具价值品牌》报告。新华保险凭借卓越的综合实力与强大的品牌影响力,再次荣登榜单,品牌价值跃升至1264.18亿元,位列排行榜第81位,较去年稳步提升一位。这是新华保险连续23年入选该榜单,充分彰显了公司穿越周期的经营韧性与蓬勃向上的品牌活力。 本次世界品牌大会以“未来品牌管理:从品牌资产,到品牌科学”为主题。来自国内外顶级学府的知名学者和各行业领军企业家共同探讨品牌管理的未来趋势。新华保险的持续入选,不仅是对过往品牌建设成就的肯定,更是将品牌资产转化为高质量发展的生动实践。 品牌价值的持续攀升根植于坚实稳健的经营基础。公司坚持“稳中求进、提质增效”总基调,稳步推进“规模价值双提升、品质结构双优化”的高质量发展,核心业务保持良好发展态势,综合实力持续提升,在“三十而立”之年和“十五五”首季实现“稳进”开局。 2026年一季度,新华保险实现原保险保费收入835亿元,同比增长14%;归母净利润65亿元,同比增长10.5%。在去年同期保费增长28%、净利润增长19%的高基数基础上实现连续增长。公司业务品质和价值不断提升,高质量、高能级发展基础进一步夯实。 世界品牌实验室(World Brand Lab)深耕品牌战略咨询与价值评估领域20余年,是全球最具权威性与影响力的品牌评估机构之一。“中国500最具价值品牌”榜单以企业财务数据、消费者认知等为核心评选标准,其专业性和独立性得到业内外广泛认可。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869017702228736309&wfr=spider&for=pc", "publish_time": "2026-06-26 08:36:00", "platform": "大众日报", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/99e1588854328d96746c82dd636faaaa.png", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "环球产业对话618|告别“卷低价”，品牌靠新品“卷”出增长新路", "summary": "【环球网科技报道 记者 李文瑶】据星图数据监测，今年618大促期间全网电商累积销售额达9340亿元，同比增长4.0%。更值得关注的是销售结构的深层变化：驱动增长的核心引擎，不再是“全网最低价”，而是新品。 艾媒咨询数据显示，“新品首发、专属款式吸引力强”以57.59%的占比高居消费者参与618的首要动因。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869020626610718517&wfr=spider&for=pc", "publish_time": "2026-06-26 09:21:54", "platform": "环球网", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/2a38bb323f583e199238c9828dd63792.jpeg", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "世界品牌实验室创始人丁海森指出，专业媒体在AI时代重要性将升级", "summary": "第23届世界品牌大会于6月24日在北京举行。主办方世界品牌实验室（World Brand Lab）发布了2026年《中国500最具价值品牌》分析报告。2026年《中国500最具价值品牌》的总价值为45.29万亿元，与去年相比增加3.26万亿元，增幅为7.76%。本年度共有146个中国品牌的价值超过1000亿元，比去年增加11个。在中国品牌经济升级过程中，企业可以如何在品牌建设底层逻辑的重塑中获得更多“红利”？品牌与消费者的交互方式将发生怎样的变化？中国品牌出海可以有怎样的“快捷通道”？就以上问题，广州日报新花城在2026年世界品牌大会上对世界经理人集团和世界品牌实验室首席执行官、牛津大学博士丁海森进行了专访。广州日报新花城：在今年“最具价值品牌”榜单评估中，世界品牌实验室引入了哪些新的评估维度或标准？这些新评估因素，体现了品牌价值发掘怎样的新趋势？丁海森：今年，世界品牌实验室在品牌附加值（BVA）指数的基础上，进一步把“AI 影响力”纳入核心观察维度。这里的“AI 影响力”，不只是企业有没有使用人工智能工具，也不只是品牌在互联网上有多少曝光，而是看品牌能否在主流大模型、答案引擎和 AI 智能体中被准确理解、频繁检索并优先推荐。这背后反映的是品牌价值发现方式的变化。过去，企业争夺的是搜索引擎排名、媒体曝光率和消费者心智；未来，企业还要争夺 AI 系统中的知识权重和推荐入口。一个品牌如果不能成为 AI 生态中的高质量知识源，就可能在新的决策入口中被边缘化。因此，AI 影响力不是一个简单的技术标签，而是品牌资产的新层次。世界品牌实验室今年同步推出 WorldBrand.AI 品牌资产算法平台，正是希望帮助企业监测其在 AI 生态中的可见度、可信度和推荐强度。未来的顶级品牌，不仅要被人记住，也要被 AI 正确理解、主动引用和优先推荐。广州日报新花城：结合近年榜单数据，您认为中国头部企业在迈向世界级一流品牌的过程中，还需要在哪些核心能力上实现突破？丁海森：从近年榜单可以看到，腾讯、华为、海尔、比亚迪等中国头部企业，已经在规模、技术和生态能力上进入全球品牌竞争的中心。但要真正成为世界级一流品牌，还需要在三个方面继续突破。第一，要从“传统知名度”转向“AI 生态可见度”。在 AI 智能体和答案引擎时代，消费者的决策链路被压缩，AI 正在成为新的“流量看门人”。企业需要把产品能力、技术标准、服务案例和行业知识转化为结构化、可信、可被机器理解的品牌资产。第二，要提升跨文化共鸣和全球叙事能力。中国品牌不能只停留在“性价比高”“供应链强”的表达上，而要在科技创新、可持续发展、社会责任和人类福祉等全球议题上形成价值表达。真正的一流品牌，往往不仅销售产品，也能让国际消费者理解和接受品牌文化。第三，要建立长期主义的无形资产管理能力。中国企业的速度和执行力很强，但还要更注重长期声誉、组织韧性和时间复利。品牌声誉、用户信任、知识产权、数据资产和 AI 可见度，都需要像财务资本一样被持续管理。广州日报新花城：在您看来，AI 将在哪些方面使企业品牌打造从“经验驱动”转向“数据驱动”乃至“智能驱动”？丁海森：AI 对品牌建设最大的改变，是让过去高度依赖经验、直觉和年度调研的工作，逐步变成可监测、可计算、可实时优化的管理体系。首先，品牌资产管理会从“静态评估”走向“动态诊断”。过去企业往往一年做一次品牌调研，发现问题时已经滞后。现在，通过智算，企业可实现24小时全网数据抓取、清洗和动态诊断，品牌价值不再是年终静态数字，而是可每日调整的无形资产图谱。其次，内容和创意会从“灵感驱动”走向“数据反哺”。AI 可以帮助企业分析不同市场、不同人群、不同文化语境下的情绪变化和内容偏好，让创意在更充分的数据基础上进行个性化生成和跨文化适配。第三，用户体验会从“被动响应”走向“主动服务”。虽然AI 不能替代企业家的战略判断，但它会让品牌管理从模糊经验走向更透明、更可验证的科学决策。广州日报新花城：物理 AI 与虚拟世界交织的背景下，未来的品牌与消费者的交互方式会发生怎样的质变？品牌构建信任、连接情感会遇到哪些新挑战与机遇？丁海森：未来品牌与消费者的交互，将从“屏幕触达”走向“场景共处”。过去，品牌主要通过广告、门店、手机 App 和电商页面与消费者接触；随着物理 AI、智能汽车、机器人、智能家居和空间计算的发展，品牌会更深地进入消费者的生活场景，成为一个随时感知、随时响应的智能服务入口。更重要的是，品牌的直接沟通对象可能不再只是人，还包括人的 AI 代理。消费者未来可能会让个人智能体替自己筛选产品、比较服务、安排购买。也就是说，品牌既要赢得人的情感信任，也要赢得 AI 系统的理性推荐。谁能成为 AI 代理眼中的可靠选择，谁就更容易获得下一代消费入口。机遇在于，品牌可以通过持续互动提供更个性化、更有温度的服务，让每一次使用都沉淀为信任资产。挑战也很明显：物理 AI 会接触更多敏感数据，包括家庭场景、空间动线、健康状态和情绪信号。品牌如果处理不好隐私、安全和透明度问题，就会从“贴心助手”变成“被警惕的监控者”。未来的品牌信任，不仅来自广告承诺，更来自清晰的数据边界、可解释的算法机制和长期一致的责任表现。广州日报新花城：出海正成为越来越多中国企业的“必答题”。对于有志于全球化布局的中国企业而言，在全球不同地区打造品牌，可以有怎样的“快捷通道”吗？丁海森：全球化品牌建设没有投机式的捷径，但确实可以通过技术、标准和信任体系提高全球化效率。第一条路径，是提升 AI 时代的全球可见度。过去出海主要依赖广告投放、渠道铺设和搜索关键词；今天，海外消费者越来越多通过 ChatGPT、Perplexity 等 AI 工具寻找解决方案。中国企业应尽快把自身的技术能力、产品优势、服务案例和行业知识转化为多语言、结构化、权威性的数字内容，提高品牌在答案引擎中的出现率和推荐权重。第二条路径，是从“卖产品”转向“定义标准”。如果企业只是做海外市场的低价替代，很难形成真正的品牌溢价。中国企业在新能源、智能硬件、供应链数字化等领域已经具备领先优势，未来还应把技术优势进一步沉淀为行业标准、解决方案和商业范式。第三条路径，是把 ESG 和本地信任建设前置。很多企业出海失败，并不是产品不好，而是没有真正进入当地社会的信任网络。企业需要尊重当地法规、文化和社区利益，在环保、就业、供应链责任和用户隐私方面建立长期信誉。广州日报新花城：不少消费品牌正在让自己成为“媒体公司”，在新的品牌建构生态中，专业的媒体机构可以有什么作为？丁海森：品牌与媒体之间的关系正在改变，双方不再只是简单的广告买卖关系，而会更多变成共创、共证和共同构建信任的关系。品牌可以生产内容，但品牌内容天然带有立场；专业媒体的价值，恰恰在于它能提供独立观察、深度调查、行业比较和公共议题判断。在 AI 时代，专业媒体的重要性不会消失，反而会升级。未来，大量品牌信息会进入 AI 语料库，影响答案引擎如何理解和推荐品牌。高质量、可信赖的专业报道，会成为 AI 识别品牌价值的重要知识来源。因此，能成为“信任代理”和“思想智库”的媒体机构，就能更好帮助公众识别真正有长期价值的品牌，也帮助优秀品牌在全球语境中被更准确地理解。品牌可以抢走流量的“皮囊”，但专业媒体真正可以守住的是信任的灵魂。", "focus_point": "", "source_url": "https://brand.icxo.com/?news_33/2367.html", "publish_time": "2026-06-26", "platform": "广州日报", "thumb": "https://brand.icxo.com/static/upload/image/20260626/1782434096136428.jpg", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "苹果正式涨价!MacBook、iPad最高涨300美元,iPhone未来或跟进", "summary": "MacBook、iPad最高涨300美元,iPhone未来或跟进 (来源:蓝鲸新闻) 据财联社,苹果公司周四宣布上调MacBook和iPad产品价格,此前该公司首席执行官(CEO)蒂姆·库克已警告过,内存和存储芯片成本飙升将迫使公司涨价。 受此消息影响,苹果周四美股开盘一度大跌5%。 当地时间周四凌晨,苹果官网在线商店曾短暂下线,随后更新了最新售价。这是该公司发布新产品或调整产品时的惯例。 当官网重新上线后,Mac电脑价格普遍上涨约15%至20%,iPad价格上涨约15%至25%。iPhone价格暂未调整,但苹果在声明中暗示,未来仍可能进一步涨价。 具体来看,MacBook Air基础版价格上涨200美元,至1299美元;MacBook Pro基础版上涨300美元,至1999美元;入门级MacBook Neo上涨100美元,至699美元。iPad Air上涨150美元,至749美元;iPad Pro上涨200美元,至1199美元。 苹果在声明中表示:“消费电子行业正面临前所未有的挑战。AI数据中心的快速扩张导致内存和存储需求激增。我们从未见过零部件价格在如此短时间内上涨如此之快。” 苹果还表示,公司“已经到了必须开始提高部分产品价格的阶段”,这意味着未来仍可能进一步上调价格。 根据市场研究机构TechInsights的数据,在AI数据中心需求激增的推动下,DRAM内存芯片和NAND闪存芯片价格在过去12个月均上涨了四倍,并预计明年仍将继续上涨。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869016159747484817&wfr=spider&for=pc", "publish_time": "2026-06-26 08:11:48", "platform": "新浪财经", "thumb": "https://k.sinaimg.cn/n/spider20260626/115/w550h365/20260626/993d-f7fcf3f99e72c8d8f176ab093352081d.png/w700d1q75cms.jpg?by=cms_fixed_width", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "华尔街见闻早餐FM-Radio|2026年6月26日", "summary": "智谱开源模型GLM 5.2震动硅谷,'1/6的价格,打爆美国AI护城河'。台积电闭门会释放重磅判断:全球半导体市场将在今年突破1万亿美元。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869012824162368228&wfr=spider&for=pc", "publish_time": "2026-06-26 07:17:44", "platform": "华尔街见闻", "thumb": "https://np-newspic.dfcfw.com/download/D25219509064876436783_w1024h578.jpg", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "打破物理极限!IBM攻克0.7纳米芯片技术,半导体正式进入埃米时代", "summary": "6月25日,IBM正式官宣全球首款0.7纳米(7埃米)芯片技术研发成功,靠着一套全新的三维堆叠架构,把芯片制程从纳米级别推进到了原子级别的埃米时代。这不是简单的参数升级,而是芯片底层构造的革命性重构,直接给停滞已久的先进制程打通了未来十年的升级路径。 很多人看不懂0.7纳米到底有多强?大家可以把芯片想象成一块指甲盖大小的电路板,上面排布着数以亿计的负责运算的晶体管。而晶体管数量越多、排布越精密,芯片算力就越强、越省电。 对比IBM2021年发布的2纳米芯片,这次全新的0.7纳米技术,直接把晶体管密度翻了整整一倍。在指甲盖大小的芯片上,能塞进接近1000亿个晶体管,精密程度达到了前所未有的高度。 性能和能效的提升更是肉眼可见。根据IBM实测数据,相比当下顶尖的2纳米制程芯片,新技术最高能实现50%的算力提升,或者70%的能耗降低。厂商可以根据产品需求自由取舍,要么追求极致高性能,要么主打超低功耗,适配性拉满。 这波突破精准踩中了当下最紧缺的算力缺口。现在AI大模型、云端算力、智能设备高速迭代,最大的痛点就是算力不足、功耗太高、发热严重。而0.7纳米埃米级芯片的落地,刚好能完美解决这些问题,未来将全面赋能AI算力服务器、云计算中心、新一代消费电子设备。 这次技术突破的核心,是IBM独家研发的纳米堆叠(Nanostack)三维架构。过去的芯片都是平面平铺结构,晶体管只能在二维平面上排列,空间利用率极低,这也是传统制程的最大瓶颈。而IBM这次彻底换了思路,放弃了平面打磨的老路子,采用垂直堆叠、交错排布的三维设计。 简单说,就是把原本平铺的晶体管,像叠积木一样层层垂直堆叠,极大利用了芯片立体空间。更关键的是,这套新架构可以给每一层堆叠芯片搭配不同的材料,每一个晶体管的性能和功耗都可以单独优化,彻底摆脱了传统芯片的设计枷锁。 不止算力更强、能效更高,这套新技术的实用性也得到了充分验证。经过实测,纳米堆叠架构能让芯片存储单元面积缩小40%,在大幅节省空间、提升能效的同时,完美适配AI高带宽、高负载的运算需求,完全可以落地商用。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869031743019465515&wfr=spider&for=pc", "publish_time": "2026-06-26 12:19:29", "platform": "百家号-David聊科技", "thumb": "https://pic.rmb.bdstatic.com/bjh/260626/dump/9f6c3cc20adac7ce2e4a89549f568639.png?x-bce-process=image/watermark,bucket_baidu-rmb-video-cover-1,image_YmpoL25ld3MvNjUzZjZkMjRlMDJiNjdjZWU1NzEzODg0MDNhYTQ0YzQucG5n,type_RlpMYW5UaW5nSGVpU01HQg==,w_50,text_QERhdmlk6IGK56eR5oqA,size_50,x_38,y_38,interval_2,color_FFFFFF,effect_softoutline,shc_000000,blr_2,align_1", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "夏季达沃斯论坛：中国规模化创新模式获全球认可", "summary": "在2026年夏季达沃斯论坛期间，世界经济论坛执行董事萨迪娅·扎希迪在接受本报记者专访时表示：“中国不仅关注技术创新本身，更关注整个创新价值链的构建和规模化应用，这使得创新能够从实验室快速走向市场。中国提供了规模化创新的极佳范例。”\n今年夏季达沃斯论坛的主题是“规模化创新”。扎希迪表示，当前全球面临的一个显著矛盾是技术突破与实际经济增长之间存在差距。单纯依靠实验室研发的技术突破是不够的，关键在于企业是否具备整合新技术、重构自身流程的能力。她特别提到，中国在电动汽车、动力电池和其他先进制造领域的长期规划和产业生态建设获得了丰厚回报，不仅推动了中国经济发展，助力应对气候变化，也为全球能源安全提供了重要支持。“中国‘十五五’规划锚定高质量发展、聚焦发展新质生产力，这是长期坚持创新路径的深化与延续，受到全球各界参与者广泛关注与借鉴。”扎希迪说。\n关于AI(人工智能)对就业的影响，扎希迪澄清了一个常见误区：AI带来的影响不等于岗位替代。数据显示，从中长期来看，AI将带来就业岗位净增。真正的挑战在于“过渡阶段”，即如何通过AI增强人类工作能力，从而释放更高质量的生产力。“未来的关键不在于阻止自动化，而在于政府和企业是否建立了有效的人才过渡机制。”她强调，企业必须转变思维，投资于现有员工的再培训和技能提升，并通过行业间合作建立更广泛的人才池。\n扎希迪认为，世界越复杂、越碎片化，对话就越显珍贵。全球化不仅仅关乎货物贸易，更应关乎创新思想、人员和服务的流动。在数字经济的推动下，创新思想的传播速度空前加快，但面对面的交流对于建立信任、理解彼此而言，依然不可替代。她认为，从长远来看，技术的推广和应用将抬高全球发展的底线，最终惠及所有人。世界经济论坛作为全球性机构，致力于促进这种技术与最佳实践的推广，帮助不同起点国家和地区抓住新机遇。\n扎希迪表示，20年前她就与中国结缘，迄今已10多次访问中国。世界经济论坛之所以将夏季年会常设在中国，不仅因为中国拥有庞大的市场和创新的活力，更因为中国展现出的开放态度和对全球合作的坚定承诺。未来5年，论坛将继续在可再生能源、劳动力转型及先进制造等领域深化与中国的合作。\n“进步源于分享最佳实践。只有通过持续的对话与合作，我们才能在这个充满不确定性的时代，共同推动全球经济实现具有包容与韧性的发展。”扎希迪说。\n《 人民日报 》( 2026年06月26日 02 版)\n本报记者 黄发红", "focus_point": "", "source_url": "http://m.toutiao.com/group/7655524608644252187/", "publish_time": "2026-06-26", "platform": "金台资讯", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "法国科创展聚焦工业AI落地，算电协同方案成焦点", "summary": "来源:人民日报\n第十届法国科技创新展日前在巴黎举办，这场欧洲重要科创盛会吸引了1.4万家初创企业参展、约18万名观众观展。本届展会凸显AI（人工智能）全域融合的发展态势，行业焦点从消费端AI应用转向工业实体场景落地。\n\n“AI无处不在”成为与会者的普遍感受。主办方表示，AI已不再是单一议题，而是贯穿数字主权、风险治理、企业战略等板块。与往年聚焦聊天机器人、内容生成等消费端应用相比，本届展会更加注重AI与工厂、港口、电网和能源系统等实体运行场景的深度融合，从“会说话”转向“会干活”。\n\n在能源领域，法国道达尔能源公司已在全球部署超过1.3万个传感器，借助AI实时分析设备运行状态与甲烷排放数据，可提前识别肉眼难察的故障风险，实现预测性维护。在物流行业，达飞海运集团利用AI整合油耗、集装箱流量、航行距离及港口运营等多维数据，可在类似霍尔木兹海峡局势紧张等突发情况下，快速评估风险并优化船舶调度方案。\n\n西门子公司重点展示了其开发的“Eigen”工程代理，这款AI助手不仅能提供建议，还能执行端到端的自动化工程任务，最高可将工程效率提升50%。该公司董事长兼首席执行官博乐仁表示，当AI介入生产线控制、电网管理和物流调度时，可靠性与安全性成为首要挑战，因为工业AI无法容忍“幻觉”——消费级聊天机器人的偶发错误尚属体验问题，而工业场景中的一次误判可能导致停机、浪费乃至安全事故。因此，工业AI并非简单接入大模型，而是从系统设计之初即嵌入可信赖能力。\n\nAI技术迭代对数据中心的电力接入容量、调度响应速度、供电稳定性及绿电比例提出更高要求。中国企业远景科技集团展示了“AI电力系统”解决方案。该集团在内蒙古赤峰建设的全球首个“算电协同”系统级样本，实现了风、光、储、氢、算的动态协同，可完全离网运行。通过气象大模型，AI可预测未来10—15天的风能、太阳能资源及气象变化，实现发电优化、储能调度和电网调节的高效协同。该集团董事长张雷表示，随着AI算力需求快速增长，它在消耗能源的同时，也在助力更高效地利用能源，能源与算力的深度融合正成为下一阶段AI发展的重要方向。\n\n展会前夕，美国对本土AI企业先进模型实施出口限制，技术主权、开源与闭源、可信工业AI等也成为热门话题。众多与会人士围绕欧洲人工智能技术主权、开源与闭源等问题展开讨论，呼吁建设“包容性”而非“排斥性”的技术主权。意大利云基础设施公司Elemento战略顾问弗朗切斯科·邦菲利奥认为，技术主权应该是“包容性”的，并非全盘排斥他国技术，而是让用户清晰了解所使用服务的运行机制、数据的处理方式，并在此基础上保有自主选择权。在展会期间举办的“看向东方：中国AI崛起与全栈优势”对话会上，阿里巴巴集团主席蔡崇信表示，任何国家都不应将全部资源集中于单一篮子，开源模型契合欧洲企业对数据安全与隐私保护的需求。\n\n联合国贸发会议预计，全球AI市场规模将从2023年的1890亿美元增长至2033年的4.8万亿美元。普华永道全球主席康慕德表示，“AI不仅是技术变革，更意味着企业深层转型，需要重新设计工作流程、重塑组织形态，方能真正释放其经济潜能。”\n\n（人民日报巴黎6月25日电 记者 尚凯元）\n《人民日报》（2026年06月26日 第 15 版）", "focus_point": "", "source_url": "http://m.toutiao.com/group/7655483044001743414/", "publish_time": "2026-06-26", "platform": "海外网", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "「特稿」为“星舰”供燃料 SpaceX要自建天然气管道", "summary": "美国太空探索技术公司(SpaceX)拟于7月启动新项目,铺设一条长约13公里的天然气管道,直通其位于美国得克萨斯州的火箭发射设施,以便提高其重型运载火箭“星舰”的发射频率。 据路透社25日报道,这条管道名为“星管”。今年5月,太空探索技术公司下属企业“孤星矿产开发”已向得克萨斯州铁路委员会提交铺设该管道的相关文件,管道预计将在明年1月26日前投入使用。 报道援引得州布朗斯维尔港匿名官员消息说,“星管”将始于该港口。太空探索技术公司因此正与港口方面商谈租用一片约34公顷的土地,租期50年。“星管”的尽头位于公司在得州的火箭建造与发射设施所在地“星舰基地”。 据去年8月公布的相关工程计划,太空探索技术公司拟在星舰基地建造液化设施,以便将管道输送的天然气转化为液态甲烷。得州地质学家、油气问题律师威廉·法勒说,对“星舰”的发射而言,这种安排显然“效率最佳”。 可重复使用的“星舰”火箭总长约120米,每次发射使用约240万升液态甲烷。目前,“星舰”每次加注燃料都需出动数百辆油罐车、历时数小时才能完成。这显然不能满足太空探索技术公司创始人埃隆·马斯克对“星舰”寄予的厚望。 自2023年以来,“星舰”已经进行12次无人试飞。马斯克希望,“星舰”每年能够发射数十次,甚至最终达到每年数百次乃至数千次的发射频次。美国联邦航空局目前批准“星舰”每年最多发射25次。而依据“星管”406毫米的设计直径,其燃料输送能力绰绰有余。 航天企业为发射平台自建天然气管道并不常见,但这或是太空探索技术公司尽可能控制供应链的长期战略之一。路透社查阅星舰基地所在的得州卡梅伦县相关文件发现,该公司多年来一直在星舰基地附近及得州境内寻找可开采的天然气资源。文件还显示,2023年以来,该公司已与得州地产所有者签订并付清了100多个油气租约。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869042581476915827&wfr=spider&for=pc", "publish_time": "2026-06-26 15:11:29", "platform": "新华社", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/9c7fd8d7d4d51c25d40ba115b985042a.jpeg", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "Adobe收购Topaz Labs以强化Firefly产品", "summary": "Adobe收购Topaz Labs以强化Firefly产品 Adobe(纳斯达克代码:ADBE)宣布收购以图像、视频增强AI工具闻名的企业Topaz Labs,以补强Firefly及旗下创意软件产品线。本次交易预计2026年下半年完成,交割后Topaz Labs首席执行官埃里克·杨将继续带队运营,其旗下产品仍可通过官网以独立形式购买。 Topaz Labs的AI模型可实现音视频细节锐化、降噪、素材修复及分辨率提升,相关技术将被整合至Adobe Firefly、Firefly服务及Creative Cloud系列应用中。 本次收购属于Adobe在AI变革音视频内容生产的背景下,巩固创意软件护城河的战略动作。Adobe股票当日早盘交易微跌约0.5%,投资者仍在评估本次交易的财务影响。", "focus_point": "", "source_url": "http://finance.sina.com.cn/stock/usstock/summary/2026-06-26/doc-iniesene0773013.shtml", "publish_time": "2026-06-26 03:14:00", "platform": "新浪网", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "Alphabet旗下Waymo成立新本土实体 业务拓展至德国", "summary": "Alphabet旗下Waymo成立新本土实体 业务拓展至德国 Alphabet旗下自动驾驶子公司Waymo已在德国慕尼黑注册成立“Waymo德国有限责任公司”,正式启动欧洲市场扩张,计划在当地推出自动驾驶数字化网约车服务,同时配套提供咨询与技术支持业务,相关服务具体上线日期暂未公布,目前正在推进区域合规筹备与运营落地前期工作。 当前欧洲自动驾驶赛道竞争已持续升温,多家本土初创企业及国际行业巨头已在欧洲核心城市开展技术测试,Waymo扩张将面临不同国家差异化的监管框架、公众接受度、基础设施配套成熟度等方面的挑战。本次落地欧洲核心经济枢纽德国的动作,或预示Waymo后续将在全欧洲推进更大规模布局。自动驾驶作为科技企业与车企的高赌注赛道,其长期发展走向将对相关投资者收益产生深远影响。", "focus_point": "", "source_url": "https://finance.sina.cn/2026-06-26/detail-inieskua0686760.d.html", "publish_time": "2026-06-26 05:15:30", "platform": "新浪网", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0 }, { "brand": "", "title": "美能源部：24小时72艘油轮通行霍尔木兹海峡", "summary": "央视记者当地时间6月24日获悉，美国能源部长赖特表示，过去24小时内共有72艘船舶通过霍尔木兹海峡，运输原油约2000万桶。", "focus_point": "", "source_url": "http://m.toutiao.com/group/7655467883069260328/", "publish_time": 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"https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/199520-1782459780.jpg", "source_url": "https://socialbeta.com/campaign/27787", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a2925ab000000001702c3ba?xsec_token=ABd3Jt0nAf3ptvKvZwllkPba7_gifXJCVFmr-p6rsdmpY=&xsec_source=pc_user", "yesorno": "" }, { "brand": "柠季", "title": "柠季 × 伊藤润二解锁年度最恐怖联名", "summary": "柠季再次联名伊藤润二，以恐怖美学推出富江主题饮品和周边，引发社交热议。", "focus_point": "现代汽车可借鉴差异化IP联名策略，通过高话题度周边强化品牌记忆点，在同类品牌中突出重围。", "publish_time": "2026-06-26", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1782459284.jpg", "source_url": "https://socialbeta.com/campaign/27786", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a2667fb000000002201a84b?xsec_token=ABPH1nt7p2Qgk7PLVimvowKkxIn6pnvSTSts2vfqLPKRs=&xsec_source=pc_user", "yesorno": "" }, { "brand": "CoCo都可", "title": "CoCo 都可携手复古猫鲜果轻咖治愈打工人", "summary": "CoCo 都可携手复古猫推出联名果咖套餐及解压周边。", "focus_point": "现代汽车可借鉴跨界IP联动，以情感化周边和场景化产品提升用户粘性。", "publish_time": "2026-06-26", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1782455912.jpg", "source_url": "https://socialbeta.com/campaign/27789", "platform": "微博", "origin_url": "https://weibo.com/2030619861/R5zhE3xfY?pagetype=profilefeed", "yesorno": "" }, { "brand": "茉莉奶白", "title": "茉莉奶白 ×《恋与深空》联名火爆出圈", "summary": "茉莉奶白与《恋与深空》联名，推出五款饮品和创意水敏卡周边，通过外卖员互动引爆社交网络。", "focus_point": "跨界联名需结合用户情感，利用创意周边（如水敏卡）和UGC互动，增强用户参与和口碑传播，助力品牌数字化转型。", "publish_time": "2026-06-26", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1782454499.jpg", "source_url": "https://socialbeta.com/campaign/27669", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a2f9bfa0000000011006587?xsec_token=ABb_dkX2fJbK7TFSoHqtLBS3c2HsLT2T0trJx_F2bNjMY=&xsec_source=pc_user", "yesorno": "" }, { "brand": "淘宝", "title": "淘宝重新定义「足球宝贝」", "summary": "淘宝以'一万种足球宝贝'概念，将世界杯营销拓展至日常生活，结合618大促，传递'爱足球不一定要上场'的趣味主张。", "focus_point": "借鉴淘宝体育IP+电商玩法，现代汽车可结合体育赛事做用户运营，推动数字化转型与体验营销。", "publish_time": "2026-06-26", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1782369893.jpg", "source_url": "https://socialbeta.com/campaign/27784", "platform": "微博", "origin_url": "https://weibo.com/1855335174/R4F2yq42t", "yesorno": "" }, { "brand": "电通", "title": "传承125年初心：电通全球CEO Takeshi Sano在戛纳开启“以创新成就影响”全新时代", "summary": "电通全球CEO在戛纳庆祝125周年，探讨以客户为中心、AI重塑营销及文化作为竞争优势。", "focus_point": "借鉴电通客户中心理念，以AI驱动创新，构建信任文化，提升现代汽车品牌竞争力。", "publish_time": "2026-06-26", "thumb": "https://oss.adquan.com/uploads_img/17824587027c3ed46ddbb77a01.jpg", "source_url": "https://www.adquan.com/article/361511", "platform": "SocialBeta", "origin_url": "未提供", "yesorno": "" }, { "brand": "海澜之家", "title": "中男消费的转折时刻", "summary": "2.4亿中男消费转折，悦己消费崛起，品牌需平等对话。", "focus_point": "现代汽车应借中男悦己趋势，以专业共鸣和真实情感叙事，构建平等对话。", "publish_time": "2026-06-26", "thumb": "https://file.digitaling.com/eImg/cover/20260625/20260625182004_15168.jpg", "source_url": "https://www.digitaling.com/articles/1526433.html", "platform": "数英", "origin_url": "", "yesorno": "" }, { "brand": "优衣库", "title": "优衣库怎么把工服拿出来卖了？", "summary": "优衣库与亚当·斯科特合作推赛事同款POLO衫，因LOGO显眼被调侃为工服。", "focus_point": "现代汽车可借鉴体育明星联名策略，通过话题性产品提升品牌曝光与互动。", "publish_time": "2026-06-26", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/199880-1782290719.jpg", "source_url": "https://socialbeta.com/campaign/27778", "platform": "SocialBeta", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "迪卡侬“keep化”?骑行奖牌背后藏着“高端梦”", "summary": "在行为经济学中,“游戏化激励”是企业拉新、促活、留存的有效方式,来提升用户的参与度和忠诚度。 一个典型商业案例是keep的奖牌活动,把“跑步”这个枯燥的运动包装成了一个集“IP联名、收集养成、社交分享”于一体的游戏。 最近,“趣解商业”发现,迪卡侬和keep一样,玩起了类似的激励活动。 6月起,全国不少迪卡侬门店都举办了“骑行100公里发奖牌”活动,报名可选29.9元/69.8元两种方案。付费29.9元报名后,骑满26公里就可获得2026年活动奖牌,满100公里以后可以获得100km奖牌;69.8元的方案,可获得一块奖牌和纪念版相框。 图源:迪卡侬小红书截图 其实,从2024年开始,迪卡侬便有规律地进行这项“一年一次”的奖牌活动,而这个活动开始的时间,也恰恰是迪卡侬宣布高端化转型的节点。 在这背后,到底是一种巧合,还是迪卡侬另有打算? 01.两个奖牌,两套算盘 尽管迪卡侬和keep都做起了奖牌活动,但两个奖牌背后的逻辑并不相同。 从活动推出的时间节点来看,商业目的本身就不相同。 keep推出奖牌活动时,处于一个缺钱且商业化压力巨大的状态。彼时,处于上市前的keep,2019年至2021年期间累计亏损超过13亿元,急需找到能带来正向现金流的业务。 奖牌活动的确成为了keep的突破口,这几年的keep实现了用户月活、线上会员及付费内容的双增长。直到去年,keep也在肯定实体奖牌这一活动带来的收益。 与keep不同的是,迪卡侬看上去既不缺钱也不缺流量。 营收上,据媒体报道迪卡侬中国区的营收预估在百亿左右,会员新增数量在去年依旧保持超过百万的增长水平。 流量上,从2024年开始,迪卡侬就开始在门店推出减肥打卡、奖牌项目,并在小红书上进行推广,迪卡侬官方账号还鼓励用户进行相关话题创作,并为优质内容发起流量激励。 图源:迪卡侬小红书截图 在外界看来,这似乎是一次普通的营销裂变活动,但以往迪卡侬挤满人群的门店,本身就不缺流量,而且迪卡侬在私域渠道早就进行了布局和运营。 以迪卡侬的跑步部门为例,有员工向“趣解商业”透露,之前跑步的部门已经建立了比较稳定的微信跑友群体,并在迪卡侬营业前定期举办晨跑活动。“在跑完之后,不少跑友都愿意在迪卡侬逛一圈再回家。” 玩法上,两家也不尽相同。 Keep的奖牌,本质上更像是一场“谷子经济”。它联名三丽鸥、迪士尼等经典IP,将一枚奖牌包装成运动界的“吧唧”,其核心卖点是IP、颜值和社交分享,吸引的是IP粉丝和轻量化用户,图的是情绪价值和收藏欲,而不只运动本身,就连Keep高级副总裁赵茜也将此总结为“填补情绪缺口”。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869029436830714582&wfr=spider&for=pc", "publish_time": "2026-06-26 11:40:41", "platform": "钛媒体APP", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/0a427e47e96148f7ade7d38c763cc860.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "环球产业对话618|告别“卷低价”,品牌靠新品“卷”出增长新路", "summary": "【环球网科技报道 记者 李文瑶】据星图数据监测,今年618大促期间全网电商累积销售额达9340亿元,同比增长4.0%。更值得关注的是销售结构的深层变化:驱动增长的核心引擎,不再是“全网最低价”,而是新品。 艾媒咨询数据显示,“新品首发、专属款式吸引力强”以57.59%的占比高居消费者参与618的首要动因。当“买新品”取代“买便宜”成为大促的第一诉求,618的竞争逻辑正在改变。 新品爆发:速度加快、覆盖面翻倍 今年618,新品的爆发速度在加快。天猫数据显示,开卖后上线且成交迅速破千万的新品数量同比增长60%;开卖首阶段成交TOP100单品中,新品占比达三分之一。京东方面,品牌重磅新品发布数量同比增长超5倍。抖音商城第一阶段,成交额破千万元的新品数量同比增长51%。 更值得关注的是新品覆盖品类的变化。来自天猫的数据显示,去年618,千万级新品主要分布在26个品类;今年,这一数字扩大到53个,同比翻倍。成交前10的新品从过去集中在3C数码、酒水、家装3个领域,扩展到大小家电、健康、汽车、玩具潮玩、快消等7个行业。洞洞鞋品牌Crocs、文胸品牌维多利亚的秘密均有新品破千万;小家电赛道,头部新品不再由扫地机器人主导,徕芬吹风机、波咯咯奶瓶消毒器等新品相继突围。 新品集中爆发背后,是品牌的重仓投入。今年天猫618开卖前一个月,首发新品整体数量大涨33%。借618上新,正成为品牌验证新品、拓展人群、获得确定增长的重要路径。 从“硬件刚需”到“软消费”:新品逻辑变了 过去,新品爆发多集中在3C数码、家电等“硬件”领域。但今年,一个新趋势格外醒目:新品爆发正从“硬件”向“软消费”品类延伸。 天猫618首阶段数据显示,快消、服饰、运动户外、小家电和玩具潮玩的百万级新品数量增速最快。165款百万级新品,在有色面霜、零感内衣、智能床垫、美利奴羊毛、AI玩具等趋势赛道中,夺得单品成交冠军。这意味着,消费者对与生活方式、个人表达强相关的“软消费”品类的新品需求正在显著提升。 国民品牌六神便是典型案例。618前,六神推出驱蚊蛋等三大新品系列,带动品牌在天猫618首阶段成交同比大涨125%。其中新品驱蚊蛋套装7天成交突破600万元,旗舰店新客占比达80%以上。上海家化个护事业部总经理Samuel表示:“新品的核心价值不在于短期冲量,而在于解决切实的痛点、满足新场景需求,做大品类市场,继而成为品牌长期生意增长的底座。” 大促成为新品“冷启动”的关键窗口 对于不少品牌而言,618已不再是清库存的节点,而是新品完成“从0到1”冷启动的最佳时机。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869020626610718517&wfr=spider&for=pc", "publish_time": "2026-06-26 09:21:54", "platform": "环球网科技", "thumb": "https://pic.rmb.bdstatic.com/bjh/260624/beautify/9056082cac2d289424f8bb3327063eb2.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "必胜客x光与夜之恋|预售已开启", "summary": "必胜客x光与夜之恋|预售已开启 必胜客X光与夜之恋活动说明: 一、必胜客X光与夜之恋联动活动时间为2026年6月25日至2026年7月8日。活动期间,登录/注册必胜客会员,通过指定渠道购买品牌主题联动套餐,即可获得相应联动实物周边;具体为: 1) 通过必胜客堂食/自助点餐(扫码点餐+预点餐+外带自取)渠道/宅急送官方网络订餐渠道/指定第三方外卖平台(美团外卖/淘宝闪购)选购「挚爱如约餐」1份,可随餐得「挚爱如约礼盒」五选一(共计五款角色礼盒选一,分别为:萧逸款,陆沉款,齐司礼款,查理苏款,夏鸣星款)。 2) 通过必胜客堂食/自助点餐(扫码点餐+预点餐+外带自取)渠道/宅急送官方网络订餐渠道/指定第三方外卖平台(美团外卖/淘宝闪购)选购「甜蜜定格餐」1份,可随餐得「甜蜜定格拍立得套组」一份。 3) 必胜客会员可在2026年6月23日至6月24日期间通过必胜客APP-官方商城-IP频道,依照系统指示提前通过必胜客外带自取或宅急送官方网络订餐渠道选购「挚爱如约餐」和「甜蜜定格餐」,并选择2026年6月25日至6月28日期间指定时间获享该套餐。成功完成该订单的会员即可依照以上规则随餐得相应数量的同款实物周边及虚拟游戏礼包。 4) 实物周边的具体可选产品,请以选购时菜单显示内容及餐厅实际供应为准。 二、联动实物周边:自本活动开始之日起,2款联动实物周边限量40万份:其中,「挚爱如约礼盒」共计25万份,「甜蜜定格拍立得套组」共计15万份,随餐发完即止。 三、本活动优惠权益不与其他各类优惠共享;图示内容仅供参考,产品及包装请以实物为准,具体产品及价格请以活动指定渠道内点餐菜单内容为准。 四、本活动餐品在必胜客部分指定餐厅(包括但不限于新菜单测试餐厅、精选菜单测试餐厅等特殊活动门店/餐厅)的销售及对应售价情况有所不同,具体请以各指定点餐渠道中的菜单实际展示内容为准。 五、本活动不适用于机场、火车站、高速公路、旅游度假、游乐场、展览馆、奥特莱斯门店以及部分必胜客特定餐厅(包括但不限于:进行菜单或新品测试活动的门店、精选菜单门店、WOW乐享店、Pizzeria餐厅、开通“必胜炙烤串/必胜汉堡”模式的特定必胜客餐厅、西藏自治区餐厅等),请详洽餐厅。 六、本活动优惠权益不与其他任何优惠共享。 七、必胜客宅急送不同送餐区域的菜单和价格有所不同,不同时段产品品项及价格有所不同,详情以输入送餐地址后显示的实际供应的菜单为准。如有疑问,请咨询必胜客在线客服,必胜客在线客服(9:30-22:00)。 八、对于任何通过不正当手段(包括但不限于作弊,通过机器行为等", "focus_point": "", "source_url": "https://www.163.com/dy/article/L09RA64I053872CV.html", "publish_time": "2026-06-26 00:00:00", "platform": "网易", "thumb": "https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2026%2F0625%2F4c740645j00th6p5u00gnd200ku00png00it00n5.jpg&thumbnail=660x2147483647&quality=80&type=jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "伊利官宣姆巴佩哈兰德拍摄世界杯功夫足球广告", "summary": "世界杯开幕，赛场内如火如荼，而在赛场外，品牌们的较量其实也早已进入白热化。\n前有东鹏补水啦官宣姆巴佩，后有王老吉与哈兰德达成合作；库迪依旧深度绑定阿根廷国家队，而瑞幸则在今年“拿下”了C罗率领的葡萄牙国家队以及夺冠热门西班牙……\n四年一度的世界杯，依然是品牌争夺全球注意力的超级赛场。但和过去相比，今年中国品牌“踢”世界杯的方式，正在发生变化。\n一组数据很能说明问题：2026年美加墨世界杯期间，中国企业赞助规模较上一届大幅下降，从约13亿—14亿美元降至5亿多美元，呈现出更明显的理性回归态势。也就是说，中国品牌并不是不参与世界杯了，而是不再只用“砸钱买曝光”的方式参与世界杯。\n钱少了，但踢法变深了。\n过去，世界杯营销最直接的路径，是买赞助、签球星、拍广告、做露出。谁能更靠近FIFA，谁能请到更大的球星，谁就更容易在赛事期间抢到声量。但当越来越多品牌涌入同一个赛场，单纯“签了谁”“赞助了哪支队”，已经不再足够。\n真正拉开差距的，开始变成另一个问题：品牌有没有把世界杯真正做进自己的产品、内容、场景，甚至成为世界杯体验本身的一部分。\n于是我们看到，品牌的世界杯营销不再只停留在“我赞助了谁”，而是开始进入更具体的五个层面：买一个入口，建立与世界杯的关系；做一个产品，回应真实的观赛需求；讲一个故事，把球星和球队变成品牌内容；造一个场景，让消费者真正参与世界杯；甚至像Labubu一样，成为世界杯官方内容的一部分。\n从买曝光，到做产品、造内容、搭场景、入体系，中国品牌参与世界杯的方式，正在从“站在场边”走向“真正上场”。\n买一个入口：用球星和球队，与世界杯建立关系\n对于大部分品牌而言，参与世界杯的第一步，仍然是找到一个足够清晰的足球符号。关于“买入口”这件事，品牌们的玩儿法深度也有了不同的“层次”。\n第一，单纯就是买一个与品牌形象契合的“入口”。比如东鹏补水啦官宣姆巴佩，姆总是法国以及当今足坛的头号球星，其身上的速度、爆发力、年轻感和竞技状态，也天然适合与电解质饮料的补水、运动、能量补给等功能心智建立连接。\n王老吉官宣哈兰德也差不多，哈兰德本身拥有极高的全球知名度和社交讨论度，而当一个来自北欧的超级前锋，也用普通话说出“怕上火，喝王老吉”，再配上一曲魔性洗脑神曲，这种反差感与内容就自带传播属性。对王老吉来说，哈兰德不仅是足球流量入口，也是品牌年轻化、国际化表达的一次放大。\n这类合作的价值很直接：球星帮品牌迅速接入世界杯语境。姆巴佩对应速度、运动和能量，哈兰德对应强攻击力、反差感和全球声量。品牌买下的不是一个单纯的代言人，而是一个已经被全球球迷理解的符号。\n第二，进一步来看，同样是签球星，但还可以把入口变成一个社交梗。\n世界杯开幕式当日，小米汽车官方正式宣布，英超冠军阿森纳中场、英格兰国家队副队长德克兰・赖斯（Declan Rice）出任小米YU7体验官。\n赖斯是阿森纳中场、英格兰国家队副队长，也是当今足坛极具辨识度的球员之一。但小米这次真正抓住的，不只是他的球星身份，而是他的英文姓氏“Rice”。由于Rice中文直译为“大米”，赖斯也一直被中国球迷亲切称为“大米”。于是，小米官方顺势抛出一句“大米入职小米”。这句话成立的关键，不在于它解释了多少产品参数，而在于它把一次常规的球星合作，变成了一个几乎不用教育用户就能被理解和转发的社交梗。\n从传播效率看，这类合作比普通代言更轻，也更容易破圈。它没有强行把足球和汽车功能绑定，而是借助球迷语言、中文语境和品牌名称之间的天然巧合，让用户先笑一下，再记住这件事。这也是“买入口”的一种升级：品牌不只是买一个球星，而是买下一个可以被社交媒体自然扩散的表达方式。\n在注意力越来越稀缺的世界杯营销里，品牌不怕用户调侃，怕的是用户无感。一个好梗，有时比一条标准代言官宣更能让品牌进入讨论场。\n第三，是把入口继续延展成消费链路。\n这里就不得不提瑞幸的葡萄牙、西班牙两连签了。\n瑞幸与葡萄牙、西班牙国家队的合作，不只是停留在一张官宣海报上。先是正式宣布成为两支国家队的中国区赞助商，完成与世界杯的身份绑定；随后，相关联名周边和门店物料陆续被曝光，提前释放球迷期待；再到西班牙迎来本届世界杯首个比赛日，瑞幸同步推出西班牙队相关联名内容，将球队热度落到具体的消费触点中。\n这套动作的关键在于，瑞幸没有把国家队合作停留在“我赞助了谁”的层面，而是围绕赛程节奏，把赞助权益拆成了连续的传播节点：官宣负责建立关系，物料曝光负责预热情绪，比赛日上新则负责承接流量和转化消费。\n换句话说，品牌买下的不只是一个球队入口，而是把球队、赛程、门店和用户购买动作串了起来。消费者不只是知道瑞幸参与了世界杯，也能在比赛日通过一杯咖啡、一份周边、一次打卡，进入瑞幸搭建的世界杯消费场景。真正有效的“入口”，不只是把品牌带到世界杯面前，更要能把赛事热度带回品牌自己的消费场景里。\n做一个产品：把世界杯用户的“需求”真正考虑到\n同样是咖啡品牌，挪瓦则换了一种“踢”进世界杯的方式：产品。\n当然，世界杯期间，联名商品从来不少。换上球队配色、印上足球元素、推出限定包装，是最常见的操作，但挪瓦选择了更深入的一种做法：不是给原有产品套上一层世界杯外衣，而是把世界杯期间用户真正会遇到的问题，直接做进了产品里。\n世界杯开赛之际，挪瓦咖啡推出“看球好搭子”吨吨桶新品。据品牌介绍，这款新品含有牛磺酸和咖啡因，主打“双重提神”卖点。对，就是美式+红牛的路子。这款产品踩中的，正是本届世界杯对中国球迷而言最现实的场景：时差。\n由于本届世界杯在北美举办，对国内观众来说，很多比赛都发生在凌晨或清晨。看球意味着熬夜、早起、睡眠被打断，也可能意味着看完球之后，还要继续上班、通勤和开会。在这样的场景下，用户需要的未必只是一个印着足球图案的限定杯，而是一种更直接的状态补给。\n所以，挪瓦这款“看球好搭子”吨吨桶，本质上抓住的是“大早上看完球，或者准备看球前，如何迅速提神”的需求。大容量、咖啡因、牛磺酸，这些产品要素共同指向的不是世界杯视觉，而是世界杯作息。\n真正好的世界杯产品，应该是最理解世界杯用户的产品。对于消费品牌来说，能不能“踢”进世界杯，关键不只在于有没有拿到赛事资源，也在于能不能把赛事带来的生活变化，转化为一件具体可买、可用、可感知的商品。\n讲一个故事：把球星和球队，放进品牌自己的叙事里\n如果说签下球星、球队，是品牌拿到世界杯的入场券，那么真正考验品牌的，是如何使用这些资源。\n伊利的《功夫足球传》，就是一个典型案例，它拍了一支中国人才能懂的世界杯广告。\n它没有选择一条常规的赛事广告路径：让球星出镜、切几组比赛画面、再喊一句品牌口号。而是以中国功夫为创意母题，将世界顶级足球赛事中的竞争、宿命、荣誉和不甘，重新放进一个东方武侠式的叙事里。\n这支片子有意思的地方在于，它并不是简单把“功夫”和“足球”做视觉拼贴，而是把不同球队的历史处境和情绪，转译成了一个个江湖故事。\n葡萄牙多年追逐冠军的渴望，被写成“等了太久，只为把欠下的结局讨回来”；法国队上一届与荣耀擦肩而过的不甘，被放进“离野心咫尺之遥”的语境；西班牙新生代球员的锋芒，则被表达为“第一脚就想改变天下”；德国队经历辉煌与低谷之后的重燃，变成了心中不灭的火；而阿根廷作为卫冕者站在山巅，也天然带着荣耀与压力。\n这些表达之所以成立，是因为顶级足球赛事本身就像一场不断上演的高手过招。每一支强队都有自己的旧怨、野心、荣光和遗憾，每一个球员也都背负着属于自己的角色命运。伊利做的，是把球迷熟悉的足球叙事，翻译成中国观众同样熟悉的功夫语境。\n这也让品牌获得了更强的存在感。\n在很多世界杯广告里，球星和球队往往是最容易被记住的部分，品牌反而容易变成背景。但在《功夫足球传》中，伊利不只是把资源摆出来，而是成为整个故事的组织者：它用中国功夫建立了统一的世界观，再将五支球队、传奇球星和新生代球员放进这个世界里。\n换句话说，球队和球员不再只是代言素材，而是进入了品牌搭建的内容体系。\n随后，伊利又通过前传和番外继续延展这一“功夫足球”世界。前传让传奇球星同框，把正片中一笔带过的“旧怨”继续展开；番外则让哈兰德、多库、奥赖利等新生代球员登场，为这场较量增加新的变量。它们不需要在正文里展开太多，但至少说明了一点：伊利不是只拍了一支广告，而是在围绕世界杯持续搭建一个可延展的内容系列。\n这正是世界杯营销进入更深一层的表现。过去，品牌借世界杯讲的是“我和这届赛事有关”；现在，更进一步的品牌开始思考：我能不能围绕赛事，讲出一个只有我能讲的故事。\n当球星资源越来越拥挤，真正拉开差距的，已经不只是品牌请到了谁，而是品牌能否把这些人、这些球队和这些比赛情绪，重新组织成一套属于自己的表达。球星负责带来关注，但故事决定品牌能不能被记住。\n造一个场景：让消费者真正参与世界杯\n除了做产品、讲故事，品牌参与世界杯的另一种方式，是造一个让消费者真正进入其中的场景。这种场景大致可以分成两类：一种是情绪场，一种是消费场。\n前者的代表，是伊利打造的梅西、C罗“双骄”主题地铁站。提起过去二十年的世界足坛，梅西与C罗几乎是绕不开的名字。对很多球迷来说，他们不只是两个超级球星，更是一代人的青春记忆。伊利将这对“绝代双骄”搬进多个城市地铁站，并借由7号线、10号线这两条线路，分别对应C罗7号、梅西10号经典球衣号码的巧合。\n从北京开始，成都太平园站、南京中胜站、深圳福民站、呼和浩特新华广场站，全国多处7号线与10号线交汇站点，都同步打造了「双骄站」，伊利直接把“梅罗同框”变成一个可进入、可拍照、可分享的城市空间。\n这个案例的价值，也不只在于“梅罗同框”本身，而在于它把球迷对世界杯、对梅罗时代的集体情绪，落到了一个真实空间里。消费者不再只是看到一张海报或刷到一支广告片，而是可以在通勤路上走进这个场景，完成一次打卡和分享。\n相比之下，盒马、锅圈这类品牌做的，则更像是围绕世界杯搭建一个消费场。\n对于中国球迷来说，如今，世界杯也不一定只属于酒吧、大屏和线下派对，更可能发生在家里的客厅、餐桌和冰箱前。\n于是，品牌要争夺的就不只是“看球时喝什么、吃什么”，而是用户在一场比赛前后到底需要怎样的完整体验。比如盒马会围绕不同看球场景，提前规划饮品、零食、卤味、半成品炸鸡披萨等商品组合；锅圈则围绕夜间消费和居家观赛场景，推出火锅、烧烤、炸物、精酿等更适合边看边吃、多人分享的产品与活动。\n这类场景的核心，不是让消费者看到品牌“也在世界杯”，而是让品牌自然出现在消费者真实的观赛过程中：赛前囤货、比赛中边看边吃、赛后继续聊天，甚至第二天早上还要靠咖啡和功能饮料恢复状态。\n情绪场解决的是“消费者愿不愿意为世界杯停下来、拍下来、分享出去”；消费场解决的则是“消费者如何在自己的生活里完成一次世界杯参与”。前者让品牌进入用户的情绪记忆，后者让品牌进入用户的消费动线。\n这也是造场景比单纯买曝光更进一步的地方。普通广告解决的是被看见，真正的场景解决的是被参与。对消费品牌来说，世界杯的价值不只是全球流量，而是它在短时间内集中制造了大量共同情绪和即时需求。谁能把这些情绪和需求组织成具体场景，谁就更有机会从“世界杯营销”，走向真实消费。\n成为一部分：从借世界杯传播，到进入世界杯本身\n更进一步，是像Labubu这样，真正进入世界杯本身。\n今年4月，THE MONSTERS × FIFA系列联名上线，Labubu先从商品端进入世界杯消费场景；5月，Labubu出演世界杯官方单曲MV，成为世界杯历史上首个登上官方MV的潮玩IP；到了开幕式上，两只Labubu真人偶又登上舞台，成为世界杯历史上首个受邀亮相的中国原创潮玩IP。\n这条路径显然更特殊。\n它和品牌自己拍一支广告、做一次联名、搭一个场景都不太一样。前者更多是品牌围绕世界杯做内容，而Labubu则是被写进了世界杯的官方内容体系中。它不只是借世界杯被看见，而是成为了世界杯被观看的一部分。\n当然，并不是每个中国品牌都能选择用这种方式入场。Labubu之所以成立，是因为它本身已经是一个具备全球辨识度的IP，也天然适合以角色身份进入开幕式、MV和线下互动场景。但它仍然提供了一个很有价值的观察切面：当品牌拥有足够强的内容属性、角色资产和全球化认知时，参与世界杯的方式就不再只是买曝光、做联名或签球星，而是有机会进入赛事内容本身。\n这也是品牌“踢进”世界杯更深的一层：不是站在赛事旁边喊话，而是成为赛事故事里的一部分。\n结语\n回头看这届世界杯，中国品牌参与赛事的方式正在变得更细，也更深。\n从签球星、押球队，到做产品、讲故事、造场景，再到像Labubu一样进入世界杯官方内容体系，品牌们不再只是围绕世界杯做露出，而是试图以不同方式真正进入世界杯。\n这背后指向的，是世界杯营销的一次升级。过去，品牌更关心能否出现在世界杯旁边；如今，品牌更需要回答的是，自己究竟能以什么方式进入世界杯：是进入消费者手里的一杯咖啡，进入他们凌晨看球的状态，进入他们愿意主动观看的一支短片，还是进入他们愿意打卡、分享和记住的某个场景。\n四年一度的世界杯，依然是品牌争夺注意力的超级赛场。但注意力只是开场哨。真正决定品牌能否留下来的，不是谁喊得最大声、谁离FIFA最近，而是谁真正理解了这届世界杯里的用户、情绪、场景和需求。\n球星和球队可以帮助品牌来到世界杯，但产品、内容、场景和体验，才决定品牌能不能真正“踢进”世界杯。\n本文来自微信公众号 “新消费Daily”（ID：ibrandi），作者：赋能全球品牌，36氪经授权发布。", "focus_point": "", "source_url": "https://36kr.com/p/3858464402527494", "publish_time": "2026-06-26", "platform": "36氪", "thumb": "https://img.36krcdn.com/hsossms/20260618/v2_bb5ddf318425437082891d9125bb6eaa@000000_oswg452410oswg1000oswg563_img_000?x-oss-process=image/format,jpg/interlace,1", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "海南糟粕醋推出多品类食品跨界融合新品", "summary": "来源：人民日报海外版 \n符宇群《人民日报海外版》（2026年06月26日 第 06 版）\n最近，海南侨乡文昌市铺前镇以糟粕醋为核心创新打造多元化文旅项目，推出老盐柠檬糟粕醋饮品、非遗糟粕醋跨界融合活动、南洋实景糟粕醋剧本游等新体验，醋香四溢引游客纷至沓来。\n铺前镇是糟粕醋发源地，古镇的疍家渔民酒糟制醋技艺已传承百年。早年当地渔民巧用酿酒剩余的酒糟，搭配新鲜海产烹煮出独特酸汤。历经岁月沉淀，这道朴素的渔家美食逐渐发展为风味独特的地方特色小吃。\n马来西亚琼籍侨胞陈小叶返乡体验了千人村宴，八方宾客围坐畅食，品味传承百年渔家风味。村宴之外，十多个糟粕醋品牌在食街出摊，各类堂食、速食产品与衍生品琳琅满目。“糟粕醋有家的味道。”陈小叶说，她以前常把糟粕醋带回马来西亚和家人分享。\n“这几天，门店客流量至少翻了一倍，糟粕醋火锅底料等预包装产品销量也同步翻倍增长。”铺前三婆糟粕醋品牌主理人余金福说，企业深耕糟粕醋传统制作工艺，持续创新研发，推出糟粕醋海鲜米粉、海鲜斑斓面等多款预制产品，“我们的产品远销澳大利亚、美国、加拿大等十几个国家”。\n文昌市糟粕醋协会会长张寒冰表示，糟粕醋风味特点与东南亚饮食习惯相近，在东南亚市场有深厚的受众基础。“糟粕醋味道酸辣鲜香，适配性极强，可以说‘万物皆可糟粕醋’。”\n近年来，当地企业大力开发糟粕醋速食系列产品，让这款特色美食畅销海内外。张寒冰透露，目前已有企业积极探索跨界融合新路径，尝试将糟粕醋风味与饼干、巧克力、薯片等品类结合，为消费者带来全新味觉体验。\n老盐柠檬糟粕醋饮品已成为当地新晋网红单品。“一碗糟粕醋在文昌玩出了百般花样。”来自北京的游客王静思打卡糟粕醋饮品，体验铺前骑楼南洋实景剧本游，“‘一本护照游南洋，一坛陈醋解乡愁’的沉浸式玩法，让侨乡故事更加立体鲜活”。\n当前，文昌持续丰富糟粕醋文旅产业业态，已落地多家糟粕醋文旅门店、文化休闲庄园，开展糟粕醋非遗代表性传承人评定，精心策划推出糟粕醋主题文化旅游线路。\n一碗传承百年的糟粕醋，正成为激活侨乡文旅经济的特色名片。陈小叶期盼“这碗地道渔家酸汤能被更多人喜爱”。（据中新社电）", "focus_point": "", "source_url": "http://m.toutiao.com/group/7655508120340316706/", "publish_time": "2026-06-26", "platform": "环球网", "thumb": "", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "曹操出行与K2集团达成合作,计划年内在阿布扎比投放首批Robotaxi", "summary": "6月26日,《每日经济新闻》记者获悉,曹操出行近日已与阿布扎比政府旗下AI科技公司K2集团达成战略合作,双方将在阿联酋共同推进Robotaxi(自动驾驶出租车)的商业部署与运营,今年内将在阿布扎比启动本地测试工作,并计划投放首批Robotaxi车辆。双方将合力推动当地Robotaxi服务体系建设,后续还将在自动驾驶方面寻求更大范围、更多区域的合作。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1869029936610990437&wfr=spider&for=pc", "publish_time": "2026-06-26 11:49:38", "platform": "每日经济新闻", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/e68369e4b1e95fc16948305cce653032.jpeg", "origin_url": "", "yesorno": "" } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "model": "长城H10", "title": "归元平台首款方盒子SUV 长城H10实车首秀", "summary": "归元平台首款方盒子SUV长城H10亮相，推出大五座和大六座版本，纯电续航180km/176km。", "focus_point": "借鉴H10的方盒子设计与中国文化元素，强化品牌差异化与用户共鸣。", "publish_time": "2026-06-26", "thumb": "https://n.sinaimg.cn/auto/transform/229/w660h369/20260626/298e-6c189128de33d6c223e81cd732907617.png", "source_url": "https://auto.sina.com.cn/newcar/x/2026-06-26/detail-inietnfu5250761.shtml", "platform": "新浪汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "威麟P3X", "title": "质感豪华 全球首款柴混皮卡威麟P3X内饰首发", "summary": "全球首款柴混皮卡威麟P3X内饰首发，设计豪华，科技配置丰富。", "focus_point": "借鉴威麟P3X智能座舱与魔方座椅，强化用户运营与体验营销，提升品牌豪华感。", "publish_time": "2026-06-26", "thumb": "https://n.sinaimg.cn/www/transform/190/w660h330/20260626/15f6-f3ebbd185f1537fcb6c21d76ea1087ad.jpg", "source_url": "https://auto.sina.com.cn/newcar/2026-06-26/detail-inietfxy2039801.shtml", "platform": "新浪汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "尊界S800 Grand Design典藏大观", "title": "官方指导价138.8万元 尊界S800 Grand Design典藏大观正式上市", "summary": "尊界S800 Grand Design典藏大观正式上市，指导价138.8万元，定位高端豪华行政轿车。", "focus_point": "借鉴尊界定制化东方美学与高端体验营销，现代品牌可加强本土化设计与数字化用户运营。", "publish_time": "2026-06-26", "thumb": "http://n.sinaimg.cn/auto/transform/300/w660h440/20260626/6f3a-d51a211eed13308b27a308f2429627c6.jpg", "source_url": "https://auto.sina.com.cn/newcar/2026-06-26/detail-inieryei7625010.shtml", "platform": "新浪汽车", "origin_url": "https://auto.sina.com.cn/newcar/2026-06-26/detail-inieryei7625010.shtml", "yesorno": "" }, { "model": "Element", "title": "本田或于2029年重启Element车型并搭载混合动力系统", "summary": "本田或于2029年重启Element车型并搭载混合动力系统。", "focus_point": "复活经典车型情怀营销，结合混动技术焕新，吸引年轻用户群体。", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://auto.gasgoo.com/news/202606/26I70463315C107.shtml", "platform": "盖世汽车", "origin_url": "", "yesorno": "" }, { "model": "M3 Touring Competition, M2, M2 CS", "title": "宝马M系列三款新车在印尼上市", "summary": "宝马在印尼推出三款M系列新车，搭载3.0升六缸发动机，强调高性能与驾驶乐趣。", "focus_point": "借鉴宝马M系列赛事技术背书，强化现代N品牌性能形象，结合本土化用户运营提升品牌溢价。", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://auto.gasgoo.com/news/202606/26I70463318C107.shtml", "platform": "盖世汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "摩根Midsummer双门硬顶轿跑车", "title": "摩根发布新款Midsummer双门轿跑车 全球限量九台", "summary": "摩根推出Midsummer双门轿跑车，全球限量九台，由摩根与宾尼法利纳联合打造。", "focus_point": "借鉴摩根限量九台与宾尼法利纳合作策略，现代可推出高端定制限量版提升品牌溢价", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://auto.gasgoo.com/news/202606/26I70463331C107.shtml", "platform": "盖世汽车", "origin_url": "", "yesorno": "" }, { "model": "尊界S800典藏大观", "title": "尊界S800典藏大观与超豪华市场的权力转移", "summary": "6月25日，尊界S800典藏大观上市，售价138.8万元起，标志国产轿车价格新高度。", "focus_point": "借鉴尊界通过手工工艺与智能科技构建品牌溢价，现代汽车应深化本土化与数字化体验营销，提升高端市场竞争力。", "publish_time": "2026-06-26", "thumb": "https://imagecn.gasgoo.com/moblogo/News/160_110/2026/6/2608424156.jpg", "source_url": "https://auto.gasgoo.com/news/202606/26I70463334C107.shtml", "platform": "盖世汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "", "title": "退守4000点！AI交易突变，创业板人工智能ETF挫逾5%，159131再获巨额申购！低估板块抗跌，农牧渔逆市收红", "summary": "文章摘要：6月26日，亚太股市下跌，A股沪指退守4000点，科技股大跌。创业板人工智能ETF跌逾5%，但农牧渔板块逆市收红。本文分析AI交易、光模块CPO、电子板块以及农牧渔板块的现状和未来展望。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939585.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "详解腾势N8L闪充版：762马力+纯电续航430km，家庭出行新选择", "summary": "腾势N8L闪充版，售价31.98-34.98万元，搭载第二代刀片电池和闪充技术，纯电续航430km，满足日常通勤需求。5.2米车身长度，2米车宽，提供宽敞乘坐空间。搭载2.0T发动机+三电机组成的插混系统，零百加速3.9秒，综合续航1550km。家庭出行优选。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939576.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "尊界S800 Grand Design典藏大观正式上市，售价138.8万元起", "summary": "尊界S800 Grand Design典藏大观于2026年6月25日正式上市，售价138.8万元起。搭载华为技术，引领中国汽车超高端突破，提供极致工艺和东方美学设计，拥有卓越的科技和安全特性。立即了解优惠信息和尊享权益。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939575.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "有闪充，更轻松！领汇e7性价比夯爆了", "summary": "有闪充，更轻松！领汇e7性价比夯爆了", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939572.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "时代旗舰MPV尊界V800正式开启预订，预售价格80万元-120万元", "summary": "尊界V800超豪华MPV正式开启预订，预售价80万-120万元。搭载全新一代途灵龙行平台，行业首款全主动悬架MPV，提供极致科技与奢华体验。尊界品牌引领中国超豪华汽车市场，成为首个同时布局超豪华轿车与超豪华MPV的中国品牌。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939567.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "女赛车手养成记：27款星途ES四大科目实测，赛级民用赶超保时捷！", "summary": "2027款星途ES焕新来袭", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939556.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "全新红旗H7 到底有没有诚意？", "summary": "", "focus_point": "", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.chooseauto.com.cn/news/939554.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "从0到3603台仅用三周：华境S如何在旗舰大六座赛道杀出重围？", "summary": "从0到3603台仅用三周：华境S如何在旗舰大六座赛道杀出重围？", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939541.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "长城全新旗舰大型SUV亮相，归元平台打造，配1.5T插混系统", "summary": "长城汽车全新旗舰大型SUV长城H10正式亮相。基于归元平台打造，拥有1.5T插混系统，纯电续航可达180km。硬朗的方盒子造型，配备Coffee Pilot 3高阶智驾辅助系统，提供5/6座布局。6月25日，详尽了解这款全新SUV。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939534.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "一台有灵魂的豪华纯电SUV，探店体验“25万级”奥迪E7X", "summary": "一台有灵魂的豪华纯电SUV，探店体验“25万级”奥迪E7X", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939530.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "尊界S800典藏大观，凭什么卖138万？", "summary": "尊界S800一经问世就强势打破国外车企垄断的豪华行政级轿车市场，现在的豪车市场，不仅是要会讲故事，还要会展示圈层。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939526.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "奇瑞也有混动皮卡了，配柴油混动，硬派设计，还有车载冰箱", "summary": "奇瑞威麟P3X柴油混动皮卡正式发布，澳大利亚市场推出。外观硬派，内饰野性，配置齐全，搭载车载冷暖冰箱，预计搭载2.5T柴油混动系统。本文为您详解威麟P3X的亮点与特点。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939524.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "启境 GT7 前瞻，中大型纯电猎装车", "summary": "启境GT7，2026年6月26日上市，采用896线激光雷达，华为XMC数字引擎底盘，HarmonySpace鸿蒙座舱，L3级架构。外观猎装造型，内饰高级，续航长，预售21.99万起。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939520.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "长城H10实拍，讲开创精神，哈弗仍然权威", "summary": "长城H10是哈弗品牌全新旗舰SUV，具有方盒子的霸气和六座实用大空间。售价预计在23-28万元之间。文章详细介绍了车辆的设计灵感、内饰材料、配置信息以及1.5T Hi4插混系统的性能。此外，新车的上市预计将在三季度内，为消费者提供更多选择。", "focus_point": "", "publish_time": "2026-06-26", "thumb": 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R全球首发", "summary": "保时捷官方微博宣布，保时捷911 GT4 R全球首发。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260934376916X84f0b833_sst.jpg", "source_url": "https://www.12365auto.com/xcdg/20260626/570857.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "搭140kWh超大电池 宝马全新iX5整车超2.8吨", "summary": "代号G65的第五代宝马X5即将于6月30日全球首发，其中纯电动版本iX5近期曝光了多项核心硬件与环保技术参数。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260932481950X7106dee4_sst.png", "source_url": "https://www.12365auto.com/xcdg/20260626/570853.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "尊界S800典藏大观正式上市 售价138.8万元", "summary": "6月26日，车质网从尊界官方获悉，尊界S800 Grand Design典藏大观迎来正式上市，新车共推出增程版和纯电版两款车型，官方指导价均为138.8万元。同时，官方还推出ADS高阶功能包补贴、辅助驾驶无忧服务等上市权益。", "focus_point": "", "publish_time": "2026-06-26", "thumb": 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"https://www.12365auto.com/xcdg/20260626/570856.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "基于全新归元平台打造 长城H10首发亮相", "summary": "日前，车质网从相关渠道获悉，长城H10正式首发亮相。新车基于全新“归元平台”打造，提供两种车身长度，并对应五座与六座两种座椅布局，搭载1.5T插电混动系统，纯电续航里程最高可达180km。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260857381665Xb1560d64_sst.jpg", "source_url": "https://www.12365auto.com/xcdg/20260626/570828.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "特斯拉Model Y L将计划登陆美国市场", "summary": "特斯拉计划在美国市场推出更大尺寸的Model Y L车型。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260845088348Xcf6be715_sst.png", "source_url": "https://www.12365auto.com/xcdg/20260626/570817.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "预售价65万起 尊界V680/V800正式开启预售", "summary": "日前，车质网从相关渠道获悉，尊界V680/V800开启预售。其中，尊界V680预售价区间65-90万元；尊界V800预售价区间80-120万元。作为继旗舰轿车S800之后，尊界品牌旗下首款豪华旗舰大型MPV，新车采用7座布局，搭载由1.5T增程器+双电机组成的增程式动力系统。按计划，新车将于今年8月初上市。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260846570366X2f663d9a_sst.jpg", "source_url": "https://www.12365auto.com/xcdg/20260626/570819.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "2026款大众探岳L PHEV上市 售16.99-18.19万", "summary": "6月25日，车质网从官方获悉，2026款一汽-大众探岳L PHEV正式上市。此次共推出PRO版、PRIME版两款车型，官方指导价分别为16.99万元和18.19万元。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260900376292X87c22c0e_sst.jpg", "source_url": "https://www.12365auto.com/xcdg/20260626/570832.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "塔塔汽车CEO：柴油上涨或抑制印度商用车", "summary": "塔塔汽车董事总经理兼首席执行官吉里什・瓦格表示，受中东地缘政治冲突影响，柴油价格上涨可能对印度商用车需求造成短期压力，但宏观经济的强劲增长将为长期扩张提供支撑。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.12365auto.com/news/20260626/570883.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "李斌大胆预测：2030年新能源渗透率将超90%", "summary": "今日，蔚来董事长兼CEO李斌在2026蔚来合作伙伴日上，对国内汽车能源市场长期走势作出预判：到2030年，新能源车型在中国新车整体市场的渗透率会突破90%，与此同时，纯电车型在新能源大盘内部的份额同样将高于90%，纯电将成为市场的主流。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606261105278732X9b79c15e_sst.jpg", "source_url": "https://www.12365auto.com/news/20260626/570878.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "售价超5000元 保时捷门店推出远程控车系统", "summary": "近日，多位保时捷车主反映，当地保时捷中心正向他们推销一款“远程控车系统”。该系统售价普遍在5000元左右，而这一价格已是众筹优惠价，原价高达9880元。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606261101305344Xa7722bc1_sst.jpg", "source_url": "https://www.12365auto.com/news/20260626/570876.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "2030年车网互动可调充电规模达5000万千瓦", "summary": "国家发展改革委、国家能源局于6月25日发布《新型能源体系建设“十五五”规划》，提出构建灵活弹性的电力负荷生态，充分挖掘用户侧调节潜力，依托新型电力负荷管理系统提升电力需求响应比例。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.12365auto.com/news/20260626/570875.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "前五月国内发布544款新车 车企应对竞争压力", "summary": "2026年前五个月，国内市场已发布544款新车。同期，国内新款手机发布数量仅为43款。北京车展宣布由两年一届调整为一年一届，2027年将与上海车展在同一个月内先后举行。车企频繁推出新车主要受销量与营收压力驱动，部分企业通过改款或上市活动获取新增订单，个别车型的小改款确实带来销量提升，促使行业形成“发新车―获流量―促销量”的路径依赖。然而，大量发布会和同质化产品导致营销传播多局限于汽车及媒体圈层，难", "focus_point": "", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.12365auto.com/news/20260626/570867.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "车主26万买到调表车：法院判退一赔三", "summary": "据报道，近日，苏州姑苏区法院审结一起二手车消费欺诈案件，车主花费26万元购入二手车，事后查实车辆里程被人为篡改近一半。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.12365auto.com/news/20260626/570863.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "蔚来汽车马麟回应“增程尽头”之争", "summary": "近日，“增程的尽头是什么”在车圈引发激烈讨论，蔚来与理想高管隔空交锋，将纯电与增程路线之争再次推上台面。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260940115010X7fff39c6_sst.png", "source_url": "https://www.12365auto.com/news/20260626/570862.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "特斯拉计划将德国工厂产能提升20%", "summary": "特斯拉6月25日宣布，自今年10月起，柏林工厂的产量将提高20%，达到每周7,500辆。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.12365auto.com/news/20260626/570860.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "自带二层楼的MPV 华为申请车顶升降专利", "summary": "自带车顶帐篷的车在国内市场确实稀缺，但随着小米和华为的入局，这一小众的产品或许能迎来一场爆发。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260936588095X40be75c4_sst.jpg", "source_url": "https://www.12365auto.com/news/20260626/570859.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "极星宣布将自2027款起停止在美国销售新车", "summary": "极星（Polestar）宣布将自2027款起停止在美国市场销售新车，原因是未能获得美国商务部工业与安全局（Bureau of Industry and Security）的授权。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.12365auto.com/news/20260626/570851.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "2026年新能源汽车下乡活动今日启动", "summary": "据报道，今日，工业和信息化部、商务部会同国家发展改革委、农业农村部、国家能源局在新疆塔城、海南澄迈两地同步启动2026年新能源汽车下乡活动。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260931233621Xc28b09bb_sst.jpg", "source_url": "https://www.12365auto.com/news/20260626/570850.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "model": "", "title": "通用汽车豪掷1.5亿美元投资凯迪拉克燃油车", "summary": "据报道，通用汽车官宣将斥资1.5亿美元（约10.2亿元人民币），改造升级田纳西州斯普林希尔装配厂，专项用于凯迪拉克全新燃油车型的研发与生产落地。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.12365auto.com/a/fyc/202606/26/202606260928163177Xf5b459e1_sst.png", "source_url": "https://www.12365auto.com/news/20260626/570849.shtml", "platform": "车质网", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "吉利为外卖骑手免费提供汽车营销等岗位培训", "summary": "6月26日，吉利控股集团联合芯位科技共同发起“跨时代实战专业能力培养计划”，依托吉利在产教融合领域的深厚积累与资源优势，首期公开招聘100名外卖骑手，助力灵活就业群体实现职业转型。招募对象要求毕业5年以内，且拥有连续1年以上外卖配送经历，抗压能力强，并渴望职业转型和事业突破的灵活就业者。考核通过后可入职汽车营销、质量管理两大方向岗位。吉利将为入选者提供“6个月系统培训+6个月岗位试用”的阶梯式成长路径。第一阶段分为1个月集中学习和5个月一线实战淬炼，实战淬炼期间保障学员每天2小时专属学习时间，通过“远程教学+集中答疑”实现工学结合；第二阶段分为5个月在岗技能精进和1个月总结答辩及综合考评。值得注意的是，本次项目不收取任何培训费用、押金及其他额外费用。在整个培养周期的不同阶段，均提供具备市场竞争力的补贴或薪酬福利政策。本次培养计划采用跨区校园+跨界校园+跨线校园的“三个校园组合”人才培养模式，为入选学员配置“企业+学术+AI智能体”三导师：将企业真实场景、业务案例转化为可教学、可认证的课程体系与能力模型，同时由芯位科技的AI智能体导师提供24小时在线学习支持。学员考核通过后，不仅能获得岗位录用，还能获得芯位科技颁发的实战能力学位证书。", "focus_point": "", "source_url": "https://news.qq.com/rain/a/20260626A04EJ700", "publish_time": "2026-06-26", "platform": "潮新闻", "thumb": "https://inews.gtimg.com/news_bt/OD0JbjzEYQDalIJDEhQueisZ0iKPgoihvX-7JEi3vwHHEAA/641", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "前五月国内发布544款新车，车企压力致发布会“通货膨胀”", "summary": "问差友们一个问题啊，你们觉得今年的前五个月，国内的车企们一共发布了多少台新车？\n给一个提示哈，在2015 年新能源汽车还没有怎么出现的时候，整个国内市场发布的新车数量是 84 台（ 仅计算开了发布会的，当年小改款基本不开发布会 ）。\n而到了 11 年后的 2026 年 ，光是前五个月，国内市场价就已经发布了 544 款新车。\n再加上重点车型都要先发布技术、再公布预售价、最后正式上市，今年到现在，咱们可能已经看了超过 1000 场发布会了 —— 毕竟对于车企来说，就没有不重点的车型。\n这是个什么概念呢，在大伙都调侃新能源汽车已经变得和手机一样的时候，今年 1-4 月国内发布的新款手机数量，只有 43 台。\n当然不只是车多发布会多，跟车有关的展会也在变多。\n就在前几天，中国两大车展之一、一直都是两年办一届的北京车展正式宣布，自己的举办频率将会变成一年一次。这也就意味着到了明年，原本相互错开的北京车展和上海车展将无缝衔接，在同一个月里前后举办。\n也难怪理想的老板李想会在自己微博上吐槽，说现在的发布会已经通货膨胀了。\n作为一个基本所有发布会都会搂一眼的媒体人，脖子哥对此深表同感。\n因为即使没有看完这 1000 多场发布会，你也能很明显的看到，绝大部分车企在发布新车的时候，说的都是一些听着很新颖，但意味很相近的台词。\n什么 AI 定义的汽车，什么领先同行的智驾，什么吊打油车的性能，什么掀了桌子的定价。当然也有一些品牌明明只是上架了一个车型小改款，却愣是要开一场声势浩荡的发布会，把过去已经说过的话又再说一遍。\n一次两次的，我们会觉得车企们都在卷，车主们可以坐享其成买到便宜的好车了。但在将近 600 台新车扎堆出现的时候，这种感觉好像就变得微妙了。\n汽车这种动辄十几二十万，一开就奔着十年去的东西，为什么会出的比手机还快？\n在找了几个行业资深老哥聊完以后我明白了，车企们会这么做的原因真的只有四个字：压力太大了。\n文智是国内头部代理公司的汽车业务高级客户经理，负责帮多家车企策划日常的上市和营销活动。他表示车企们把新车当手机发的目的，就是为了吸引流量。\n在他看来，一方面是很多新车的销量曲线（ 市初期爆单，随后一路下滑 ）已经证明了，类似改款、上市这样的活动，几乎已经成了车企从外界获得关注度、获得新增订单的唯一途径。\n另一方面，市面上确实也有部分车型靠着小改款把销量提起来了。\n一来一回，很容易就会在友商间形成发新车=有流量=有销量的路径依赖，反之亦然，也就导致了新车越发越多。\n文智表示，从市场营销的角度看，很多发布会确实没有必要开。因为很多车型说是改款，但只是增加了个别配置，远没有到油车时代那种外观配置都有变化的年款水平，属于是如改。\n但对应到发布会上，却是从策划到执行再到结算的数月时间，和几十甚至上百万成本。这是笔不小的投入，但效果其实并不好。\n毕竟发布会的数量实在太多，同价位的车型之间也同质化严重，除了小部分爆款品牌以外，车企们的活动的信息更多还是在车圈、媒体圈内部相对封闭的传播，除了最终价格，几乎影响不到潜在的用户。\n但为了这个没啥人看的发布会，文智却要为了印营销憋出一套跟老款车型完全不同的、能在友商之中脱颖而出的营销词汇 —— 即使它们之间的区别非常之小。\n所以最后，文智用两个词总结了这种新车趋势下市场营销的工作：浮于表面，疲于奔命。\n也难怪车企会把发布会开得和玄幻小说似的了。\n而在密集的宣传背后，是车企们为了加快新车推出的速度对开发流程做出的改变。\n小美是某大型汽车集团的 CMF（ 色彩、材料和工艺 ）设计师，她告诉脖子哥，为了适应新车发布的速度，集团给到新车的开发周期也明显缩短了。\n她说，自己集团原先的整车研发流程大概是在3 年左右，但现在已经缩短到了18 个月，并且实际执行中还会更短。\n“ 我们有个全新的项目去年下半年才启动，今年 10 月份就要 SOP（ Start of Production 启动量产 ）了，估计马上就能看到公告。 ”\n小美介绍，这样的提速主要是通过两种方式实现的，一是原先线性的开发流程现在变成了重叠的多线并行。\n之前车企的开发流程是先确定设计方案，再做工程配套，再做打磨测试，最后量产下线。但在她的集团里，新车的开发已经变成了工程和设计同时进行。\n“有个项目，造型数据的节点都还没到，EP1（ 试制阶段 1 ）的车都已经下线了 ” ，只能让设计反过来去适应已经开模定型的工程车，让新车的造型受到很大限制。\n第二种方式则是车企间更常见的，直接压缩每个项目的验证时间。\n小美表示，她们以前做车型内外饰色彩方案的周期至少都有几个月，现在全新的车型项目直接就看到了只有两周，不然根本赶不上发布节点。\n类似高温漆这种需要调色和喷涂工艺有要求的项目，定色、发色板、做实验等一轮操作下来至少得一个月，现在一天就得过两三轮。这里头当然有经验复用、提高效率的原因，但也会不可避免地，会产生一些很抽象的疏漏。\n“ 有一台新车上市到店以后发现有一个后排座椅没有通风，查完才发现是设计图纸上少画了根线。 ”\n关于开发周期缩短这件事，和多家头部车企合作过的资深材料工程师卡司给出了另一个视角。\n他对脖子哥说，和开发周期一起变化的还有车企们对于VAVE（ 价值分析和价值工程 ）的理解。\n所谓 VAVE，指的是车企通过替换车上零部件的材料、优化生产和装配的工艺来降低车子的物料成本、提高生产效率。\n这是个几乎所有车企都会做的事，因为假设人们对车辆的要求是 100 分的话，新车在刚上市的时候为了防止一些隐蔽问题出现，往往能做到 140 分，也就是有着 30-40% 的设计冗余。\n理想状态下，随着经过了很长的市场检验，车企发现诶，好像担心多余了，那就会慢慢降低冗余的档位，比如降到 110-120 分，在保证标准的同时降低自己的成本，多挣点钱。\n根据卡司的介绍，过去的车企特别是合资车企，对于 VAVE 其实是非常谨慎的，只有在某款车型上市 2-3 年以后，车企们才会考虑说是不是有哪些部分是过设计了，可以适当降低一些质量和设计标准。\n但为了匹配现在快的开发进度，如今的车企们对 VAVE 也变得激进了起来。很多新车在开发的时候就已经自带 VAVE 方案，也就是在没有市场检验的时候，就已经想好后续要在哪降本了。\n并且，从 140 分切换到 110 分版本的时间也比原来更快。\n很多改款车型的发布，其实就是 VAVE 切换的节点，一年一款，一年多款都很常见。也有一些车企会选择不开发布会，不告诉外界改款了，然后直接换。\n这一点用户们其实感受不太到，所以也成了越来越多车企的选择。所以在卡司看来，很多新车改款看起来是价格降了、配置高了，背后却是 VAVE 带来的耐久性和可靠性降低。\n“ 虽然从主机厂的角度看，车子只要满足自己的标准就能卖，但以前的车因为过度设计可以开很长时间，现在就够呛了。”\n所以也很明显，更激进的 VAVE 策略和更短的开发周期、更快的新车发布速度是互相配合的。\n后者用于更快的发布更新的产品来获得关注、提高销量，前者者负责快速的优化生产成本，两相配合，就能让车企在短时间内的利润最大化。\n这种趋势看上去非常不健康，但卡司也提到了这里头并不是全是坏事。\n因为虽然整体的节奏加快了，但同车企特别是大集团下面的新车，很多都是从成熟的平台上衍生出来的。而在快速的迭代和 VAVE 之后，许多原先只能用在豪华车上的平台，已经逐渐迁移到了性价比很高的家用车上，这无疑给人们带来了更多、价值更高的购车选择。\n同时他还提到了一个非常有意思的点，那就是在他合作过的客户中，有不少是从其他行业跨界到汽车制造的。\n“ 他们不懂汽车，但他们会提出比传统车企更高的要求。”\n有些要求在他看来，甚至是现有的工业体系和工艺精度达不到的，搞的他只能拉着跨界客户和车企一起想办法，找到要求、现实和成本之间的平衡点，有时候真能打磨出一些让人惊喜的成果。\n“ 非汽车行业的人过来，反而会迸发出以前没有过的火花，革掉传统汽车行业的命。”\n所以不知道大伙看到这，对半年发了小 600 台新车这件事有没有了一些新的看法。\n在我看来，很明显，在国内汽车销量下滑、增量市场愈发拥挤的背景下，车企们是迫于巨大的销量和营收压力，才纷纷选择了用车海战术，尽可能分一口这越来越小的蛋糕。\n但压力有时候并不是坏事，它可能会让你打游戏的时候操作变形，却也有可能让你在逆境里头突破能力的极限。\n面对压力，有些车企选择了以质换量，也仍有车企在坚持保质保量。\n这种万物竞发，勃勃生机的境界，不禁让脖子哥想起了当时新能源爆发时候的新势力混战。区别在于，故事的主角从几百个新品牌，变成了已有车企下的几百个车型。\n但我相信，故事的结果一定是类似的。\n脑子里只有生意的车企被有能力且有底线的车企淘汰，新车发布的速度也从如今的疯狂回归相对的理性。\n所以，说了好几年的车企决赛圈现在可能真的已经来了，整个市场只剩 3-5 个主要玩家的预演可能真的快要实现了。\n那么大伙觉得，最后能有哪些车企从这一轮的混战里走出来呢？", "focus_point": "", "source_url": "https://36kr.com/p/3869145490609414", "publish_time": "2026-06-26", "platform": "差评X.PIN", "thumb": "https://img.36krcdn.com/hsossms/20260626/v2_96990fd400534608b513eb0ea0f57781@5091053_oswg1372212oswg1080oswg720_img_000?x-oss-process=image/format,jpg/interlace,1", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "车企开发周期从3年压缩至18个月，改款成VAVE降本载体", "summary": "问差友们一个问题啊，你们觉得今年的前五个月，国内的车企们一共发布了多少台新车？\n给一个提示哈，在2015 年新能源汽车还没有怎么出现的时候，整个国内市场发布的新车数量是 84 台（ 仅计算开了发布会的，当年小改款基本不开发布会 ）。\n而到了 11 年后的 2026 年 ，光是前五个月，国内市场价就已经发布了 544 款新车。\n再加上重点车型都要先发布技术、再公布预售价、最后正式上市，今年到现在，咱们可能已经看了超过 1000 场发布会了 —— 毕竟对于车企来说，就没有不重点的车型。\n这是个什么概念呢，在大伙都调侃新能源汽车已经变得和手机一样的时候，今年 1-4 月国内发布的新款手机数量，只有 43 台。\n当然不只是车多发布会多，跟车有关的展会也在变多。\n就在前几天，中国两大车展之一、一直都是两年办一届的北京车展正式宣布，自己的举办频率将会变成一年一次。这也就意味着到了明年，原本相互错开的北京车展和上海车展将无缝衔接，在同一个月里前后举办。\n也难怪理想的老板李想会在自己微博上吐槽，说现在的发布会已经通货膨胀了。\n作为一个基本所有发布会都会搂一眼的媒体人，脖子哥对此深表同感。\n因为即使没有看完这 1000 多场发布会，你也能很明显的看到，绝大部分车企在发布新车的时候，说的都是一些听着很新颖，但意味很相近的台词。\n什么 AI 定义的汽车，什么领先同行的智驾，什么吊打油车的性能，什么掀了桌子的定价。当然也有一些品牌明明只是上架了一个车型小改款，却愣是要开一场声势浩荡的发布会，把过去已经说过的话又再说一遍。\n一次两次的，我们会觉得车企们都在卷，车主们可以坐享其成买到便宜的好车了。但在将近 600 台新车扎堆出现的时候，这种感觉好像就变得微妙了。\n汽车这种动辄十几二十万，一开就奔着十年去的东西，为什么会出的比手机还快？\n在找了几个行业资深老哥聊完以后我明白了，车企们会这么做的原因真的只有四个字：压力太大了。\n文智是国内头部代理公司的汽车业务高级客户经理，负责帮多家车企策划日常的上市和营销活动。他表示车企们把新车当手机发的目的，就是为了吸引流量。\n在他看来，一方面是很多新车的销量曲线（ 市初期爆单，随后一路下滑 ）已经证明了，类似改款、上市这样的活动，几乎已经成了车企从外界获得关注度、获得新增订单的唯一途径。\n另一方面，市面上确实也有部分车型靠着小改款把销量提起来了。\n一来一回，很容易就会在友商间形成发新车=有流量=有销量的路径依赖，反之亦然，也就导致了新车越发越多。\n文智表示，从市场营销的角度看，很多发布会确实没有必要开。因为很多车型说是改款，但只是增加了个别配置，远没有到油车时代那种外观配置都有变化的年款水平，属于是如改。\n但对应到发布会上，却是从策划到执行再到结算的数月时间，和几十甚至上百万成本。这是笔不小的投入，但效果其实并不好。\n毕竟发布会的数量实在太多，同价位的车型之间也同质化严重，除了小部分爆款品牌以外，车企们的活动的信息更多还是在车圈、媒体圈内部相对封闭的传播，除了最终价格，几乎影响不到潜在的用户。\n但为了这个没啥人看的发布会，文智却要为了印营销憋出一套跟老款车型完全不同的、能在友商之中脱颖而出的营销词汇 —— 即使它们之间的区别非常之小。\n所以最后，文智用两个词总结了这种新车趋势下市场营销的工作：浮于表面，疲于奔命。\n也难怪车企会把发布会开得和玄幻小说似的了。\n而在密集的宣传背后，是车企们为了加快新车推出的速度对开发流程做出的改变。\n小美是某大型汽车集团的 CMF （ 色彩、材料和工艺 ）设计师，她告诉脖子哥，为了适应新车发布的速度，集团给到新车的开发周期也明显缩短了。\n她说，自己集团原先的整车研发流程大概是在3 年左右，但现在已经缩短到了18 个月，并且实际执行中还会更短。\n“ 我们有个全新的项目去年下半年才启动，今年 10 月份就要 SOP （ Start of Production 启动量产 ）了，估计马上就能看到公告。 ”\n小美介绍，这样的提速主要是通过两种方式实现的，一是原先线性的开发流程现在变成了重叠的多线并行。\n之前车企的开发流程是先确定设计方案，再做工程配套，再做打磨测试，最后量产下线。但在她的集团里，新车的开发已经变成了工程和设计同时进行。\n“有个项目，造型数据的节点都还没到，EP1 （ 试制阶段 1 ）的车都已经下线了 ” ，只能让设计反过来去适应已经开模定型的工程车，让新车的造型受到很大限制。\n第二种方式则是车企间更常见的，直接压缩每个项目的验证时间。\n小美表示，她们以前做车型内外饰色彩方案的周期至少都有几个月，现在全新的车型项目直接就看到了只有两周，不然根本赶不上发布节点。\n类似高温漆这种需要调色和喷涂工艺有要求的项目，定色、发色板、做实验等一轮操作下来至少得一个月，现在一天就得过两三轮。这里头当然有经验复用、提高效率的原因，但也会不可避免地，会产生一些很抽象的疏漏。\n“ 有一台新车上市到店以后发现有一个后排座椅没有通风，查完才发现是设计图纸上少画了根线。 ”\n关于开发周期缩短这件事，和多家头部车企合作过的资深材料工程师卡司给出了另一个视角。\n他对脖子哥说，和开发周期一起变化的还有车企们对于VAVE （ 价值分析和价值工程 ）的理解。\n所谓 VAVE，指的是车企通过替换车上零部件的材料、优化生产和装配的工艺来降低车子的物料成本、提高生产效率。\n这是个几乎所有车企都会做的事，因为假设人们对车辆的要求是 100 分的话，新车在刚上市的时候为了防止一些隐蔽问题出现，往往能做到 140 分，也就是有着 30-40% 的设计冗余。\n理想状态下，随着经过了很长的市场检验，车企发现诶，好像担心多余了，那就会慢慢降低冗余的档位，比如降到 110-120 分，在保证标准的同时降低自己的成本，多挣点钱。\n根据卡司的介绍，过去的车企特别是合资车企，对于 VAVE 其实是非常谨慎的，只有在某款车型上市 2-3 年以后，车企们才会考虑说是不是有哪些部分是过设计了，可以适当降低一些质量和设计标准。\n但为了匹配现在快的开发进度，如今的车企们对 VAVE 也变得激进了起来。很多新车在开发的时候就已经自带 VAVE 方案，也就是在没有市场检验的时候，就已经想好后续要在哪降本了。\n并且，从 140 分切换到 110 分版本的时间也比原来更快。\n很多改款车型的发布，其实就是VAVE 切换的节点，一年一款，一年多款都很常见。也有一些车企会选择不开发布会，不告诉外界改款了，然后直接换。\n这一点用户们其实感受不太到，所以也成了越来越多车企的选择。所以在卡司看来，很多新车改款看起来是价格降了、配置高了，背后却是 VAVE 带来的耐久性和可靠性降低。\n“ 虽然从主机厂的角度看，车子只要满足自己的标准就能卖，但以前的车因为过度设计可以开很长时间，现在就够呛了。”\n所以也很明显，更激进的 VAVE 策略和更短的开发周期、更快的新车发布速度是互相配合的。\n后者用于更快的发布更新的产品来获得关注、提高销量，前者者负责快速的优化生产成本，两相配合，就能让车企在短时间内的利润最大化。\n这种趋势看上去非常不健康，但卡司也提到了这里头并不是全是坏事。\n因为虽然整体的节奏加快了，但同车企特别是大集团下面的新车，很多都是从成熟的平台上衍生出来的。而在快速的迭代和 VAVE 之后，许多原先只能用在豪华车上的平台，已经逐渐迁移到了性价比很高的家用车上，这无疑给人们带来了更多、价值更高的购车选择。\n同时他还提到了一个非常有意思的点，那就是在他合作过的客户中，有不少是从其他行业跨界到汽车制造的。\n“ 他们不懂汽车，但他们会提出比传统车企更高的要求。”\n有些要求在他看来，甚至是现有的工业体系和工艺精度达不到的，搞的他只能拉着跨界客户和车企一起想办法，找到要求、现实和成本之间的平衡点，有时候真能打磨出一些让人惊喜的成果。\n“ 非汽车行业的人过来，反而会迸发出以前没有过的火花，革掉传统汽车行业的命。”\n所以不知道大伙看到这，对半年发了小 600 台新车这件事有没有了一些新的看法。\n在我看来，很明显，在国内汽车销量下滑、增量市场愈发拥挤的背景下，车企们是迫于巨大的销量和营收压力，才纷纷选择了用车海战术，尽可能分一口这越来越小的蛋糕。\n但压力有时候并不是坏事，它可能会让你打游戏的时候操作变形，却也有可能让你在逆境里头突破能力的极限。\n面对压力，有些车企选择了以质换量，也仍有车企在坚持保质保量。\n这种万物竞发，勃勃生机的境界，不禁让脖子哥想起了当时新能源爆发时候的新势力混战。区别在于，故事的主角从几百个新品牌，变成了已有车企下的几百个车型。\n但我相信，故事的结果一定是类似的。\n脑子里只有生意的车企被有能力且有底线的车企淘汰，新车发布的速度也从如今的疯狂回归相对的理性。\n所以，说了好几年的车企决赛圈现在可能真的已经来了，整个市场只剩 3-5 个主要玩家的预演可能真的快要实现了。\n那么大伙觉得，最后能有哪些车企从这一轮的混战里走出来呢？\n图片、资料来源：\n脖子哥原味采访\n文中采访对象均为化名\n本文来自微信公众号“差评X.PIN”，作者：致命空枪，编辑：脖子右拧，36氪经授权发布。", "focus_point": "", "source_url": "https://www.36kr.com/p/3869145490609414", "publish_time": "2026-06-26", "platform": "差评X.PIN", "thumb": "https://img.36krcdn.com/hsossms/20260626/v2_96990fd400534608b513eb0ea0f57781@5091053_oswg1372212oswg1080oswg720_img_000?x-oss-process=image/format,jpg/interlace,1", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "9部门联合印发培育壮大汽车后市场消费17条措施", "summary": "近日，商务部等多部门发布新政，加力推动全链条扩大汽车消费。（详情>>）公布了40个汽车流通消费改革试点城市及重点改革创新方向。还发布了关于培育壮大汽车后市场消费的若干措施。\n汽车后市场消费是啥？\n中国汽车战略与政策研究中心副主任方海峰：汽车后市场消费，可以通俗地理解为“车买回来之后的所有消费”，既有大家熟悉的保养、维修、配件等基础养车用车的消费，也有改装、房车露营、汽车赛事、经典车收藏交易这些休闲玩乐类的消费。而且还涵盖了汽车租赁、二手车交易、报废回收这些流通服务类的消费。这次出台的新政策就是把买车之后涉及的这些环节都串联起来，让大家不仅在用车时更方便，在玩车时也更有保障。\n新政主要针对哪些车？跟新车有没有关系？\n中国汽车战略与政策研究中心副主任方海峰：这次的新政策重点聚焦汽车后市场，虽然政策本身没有直接提及新车，但它激发的消费活力会实实在在地传导到新车销售端。政策的着力点在于把汽车消费的链条拉得更长，让消费者在改装、房车露营、传统经典车、汽车赛事等领域真正“玩起来、用起来”，对新车的需求自然会随之增长。比如改装行业合规了，会吸引更多人愿意买车来打造专属座驾；房车露营环境优化了，会直接拉动房车的新车销售；汽车租赁行业规模化了，也会增加租赁企业的新车采购量。所以新政策不单单关注存量车，也为新车消费打开了新的增长空间，实现的是全链条的良性循环。\n新能源汽车也能改装吗？\n对房车露营有哪些影响？\n针对新政举措，有网友还想问，新能源汽车也能改装吗？对房车露营等都有哪些实打实的利好？\n中国汽车战略与政策研究中心副主任方海峰：新能源汽车只要符合改装管理规定，同样可以进行合法改装。需要注意的是，新能源车的三电系统是安全核心部件，相关改装要求可能会更严格，建议大家等具体的管理政策和合规项目清单出台后，再考虑会更稳妥。对于改装车上路这块，这次政策首先明确了一个方向，就是要建立分级分类的管理制度，推出明确的改装项目清单。按照清单，有的可以直接改，有的经过备案合规之后，便可以合法上路，不再是“一刀切”的禁区，车主可以继续关注后续出台的政策细则，看哪些改装项目会被纳入合法范畴，以及厂家会不会配套推出相应的质保方案。\n中国汽车战略与政策研究中心副主任方海峰：这次政策对房车露营有实打实利好。一方面优化房车上路通行管理、简化营地用地审批流程，以后合规优质的露营地会越来越多，开房车出行停靠、水电补给都会更方便；另一方面支持企业研发更适合普通家庭的房车产品，大家接触房车露营的门槛会越来越低。\n汽车后市场消费为何如此重要\n将如何推动？\n截至目前，我国汽车保有量达到了3.7亿辆，汽车销量连续17年位居全球第一，专家表示，围绕汽车使用形成的后市场，正在成为一个消费潜力巨大的万亿级产业。\n如今，中国不仅成为全球第一大汽车消费市场，还先后实现了新能源汽车产销量第一、汽车出口总量第一、中国车企全球销量第一。汽车已经成为消费市场的热点、外商投资的重点和对外贸易的亮点。据商务部统计，当前，中国乘用车平均年龄7年以上的占比已经突破50%，将迎来后市场快速增长期。\n中国汽车战略与政策研究中心副主任方海峰：此次国家层面出台专项政策，围绕汽车改装、汽车赛事、房车露营、汽车维修、汽车租赁、传统经典车等后市场领域存在的管理制度不完善、标准体系不健全、优质供给不充分等问题，提出系列对策举措。\n除此之外，国家还将开展汽车流通消费改革试点，确定了40个试点城市，支持地方围绕汽车后市场，以及新车消费、二手车流通、报废车回收利用等环节，聚焦短板堵点，因地制宜改革创新。比如，上海、天津等国际消费中心城市用好国际汽车赛道资源，积极筹办国内外知名汽车赛事，联动举办商旅文体健融合的促消费活动。杭州、深圳等试点城市探索优化汽车限购，满足潜在的购车需求。\n中国汽车战略与政策研究中心副主任方海峰：这次的政策有一个突出的特点，就是强调既要“管得好”，又要推动“放得活”。深化汽车消费从购买管理向使用管理转变。\n“管得好”方面，国家层面出台政策文件，明确管理制度，指明发展方向。\n“放得活”方面，给予地方一定的自主空间，支持试点城市大胆改革创新，探索可复制可推广的经验做法。\n（总台央视记者 吴昊 宋菀 河北台 河南台 杭州台）", "focus_point": "", "source_url": "https://politics.gmw.cn/2026-06/26/content_38850384.htm", "publish_time": "2026-06-26", "platform": "光明网", "thumb": "https://imgpolitics.gmw.cn/attachement/jpg/site2/20260626/005056b8b1722ba8290a47.jpg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "一条产线造五款车!岚图被外交官组团围观,追光L和泰山X8火了!", "summary": "【2026年6月26日，武汉】6月24日至28日，“内陆开放高地·战略支点湖北”驻华外交官及国际智库专家参访活动在湖北举行。此次活动组织了湖北近年来规模最大的驻华大使和高级别外交官参访团，来自土库曼斯坦、科摩罗、保加利亚、阿根廷、英国、西班牙、上海合作组织等27个国家和国际组织的近40名驻华大使、高级别外交官及智库专家，深入中国内陆开放与高质量发展前沿，实地感受湖北在科技创新、绿色发展、产业升级等方面的成果。6月25日，驻华使团一行走进岚图汽车，参访黄金口全功能用户中心和黄金工厂，并动态体验岚图全系车型，从产品实力、智能制造、用户服务、全球化布局等多个维度，近距离感知湖北汽车产业高端化、智能化、国际化发展成效。岚图汽车董事长、党委书记卢放在欢迎致辞中表示：“汽车是文明的使者，连接的不只是道路和桥梁，也连接着产业、技术、文化和人心。岚图不仅是东风的岚图、武汉的岚图，也是中国的岚图、世界的岚图。我们愿以新能源汽车为纽带，跨越山海，持续把更优质的产品和服务带到更多国家和地区，结识新知音、拓展新友谊，相互尊重、相互支持、相互成就，共同驶向更加美好的未来。”在岚图黄金口全功能用户中心，驻华使团沉浸式体验了岚图产品的豪华质感与前沿智能化水平，全面了解岚图品牌的用户共创运营模式。作为全国最大的岚图汽车旗舰门店，岚图黄金口全功能用户中心曾荣膺2025全球建筑设计金奖，集先锋设计美学、前沿智能科技、品牌体验展示与一站式全功能服务于一体，成为武汉高端新能源汽车领域的城市新地标。“十分期待岚图品牌进入英国。”英国驻华使节在体验后直言。产业智造升级是岚图走向全球市场的硬核底气，也是湖北汽车产业高质量发展的缩影。驻华使团随后走进岚图汽车黄金工厂总装车间，现场工作人员向其介绍生产制造流程。岚图黄金工厂在5G、大数据、AI等前沿技术的赋能下，实现定制化、数字化、柔性化生产，满足轿车、MPV、SUV等多车型共线随机混流生产。目前，岚图拥有黄金工厂、云峰工厂两座国家级示范工厂，具备年产45万辆的生产能力，确保高品质交付。依托智能制造实力，岚图打造高端智慧新能源“SUV+MPV+轿车”产品矩阵。在专业试驾场，各国驻华使节热情高涨，排队体验岚图全系车型，感受车辆平稳扎实的底盘素质与流畅的智能辅助驾驶表现。其中，“五座新王”岚图泰山X8成为全场焦点。作为岚图面向高端大五座SUV市场打造的战略车型，岚图泰山X8融合大空间、高阶智能、舒适豪华与全地形能力，展现出中国品牌在高端新能源SUV领域的体系化突破。凭借前双叉臂+后五连杆全铝合金航空材质底盘、中国领先的三腔空气悬架、EDC魔毯减震等领先配置，岚图泰山X8在尺寸、空间、底盘、智能辅助驾驶等维度重塑高端五座SUV价值标准，为用户带来兼具城市从容与户外自由的全新出行体验。凭借卓越的产品力，岚图获得参访驻华使节的一致认可。佛得角驻华使节频频称赞岚图硬核技术，尼泊尔参赞更是难掩对岚图泰山X8的喜爱，表示“这款车戳中我的需求，希望能买一台。”此外，毛里求斯公使衔参赞对岚图追光L的旗舰实力赞赏有加，为中国高端新能源点赞。市场端的稳步增长与产品端的持续突破，共同推动岚图高质量发展。2026年1-5月，岚图累计交付62041辆，同比增长35%，连续第五年入选“双百企业”名单，其注册商标“岚图”及图形商标双双获评汽车行业首批“AAA级知名商标品牌”。6月，岚图相继成为上海国际电影节、世界青年发展论坛、夏季达沃斯论坛官方指定用车，收获高端精英圈层的广泛认可。同时，岚图汽车已成为赞比亚、尼加拉瓜、哥斯达黎加等国大使馆的驻华使馆用车，让“行走的外交名片”更加深入人心。岚图所代表的安全、智能、舒适与东方美学，已成为外事活动的“标配”，持续强化着“智慧、品位、信赖”的品牌形象。当下，全球汽车产业正经历深刻变革，汽车已从单一交通工具演进为绿色发展、智能科技、产业合作与美好生活的综合载体。作为“央国企高端新能源第一品牌”，岚图汽车生于武汉、长于湖北，根系深植于中国汽车工业厚土，始终坚持与用户共成长，走出了一条“听劝”的央国企特色进化之路。同时，岚图把握全球汽车产业变革与高水平对外开放机遇，从产品出海迈向品牌出海、生态出海。围绕“深耕欧洲、布局中东、进军右舵市场”三大行动，岚图正稳步拓展海外市场，以更加开放的姿态参与全球绿色出行合作。未来，岚图将继续以技术创新为根基，以用户需求为导向，以开放合作为纽带，把中国高端新能源产品、中国智能制造能力和中国品牌服务诚意带向更广阔的世界舞台，为全球更多用户提供更加绿色、智能、可持续的出行体验，也为共建“一带一路”和全球汽车产业绿色转型贡献更多岚图力量。", "focus_point": "", "source_url": "https://new.qq.com/rain/a/20260626A04SR800", "publish_time": "2026-06-26", "platform": "腾讯新闻", "thumb": "https://inews.gtimg.com/om_bt/Ox8if9eJsJlbhdlUYWvqsuS9f_EyIEg1tBs52i8xMBvRoAA/1000", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "冯兴亚:以创新对话全球,深化国际产业合作", "summary": "冯兴亚:以创新对话全球,深化国际产业合作 中国经济新闻网讯(邢锐)6月23日至25日,第十七届世界经济论坛新领军者年会(夏季达沃斯论坛)在大连正式举办。本届论坛聚焦“规模化创新”核心主题,汇聚全球90余个国家和地区的1700余名政、商、学界精英,聚焦前沿技术变革趋势,共商全球经济协同发展新路径。广汽集团董事长冯兴亚受邀参会,先后出席总理座谈会、高端主题圆桌对话,并开展涉外政企会谈,全方位展示中国汽车产业创新实力与广汽全球化发展布局。 2026年夏季达沃斯论坛圆桌对话(右二:冯兴亚) 本届论坛期间,冯兴亚深度参与多项核心议程。在重磅主题圆桌对话“中国创新模式如何行稳致远”活动中,他以制造业领军企业代表身份,与全球经济学家、科技企业高管及行业专家同台交流,结合广汽深耕汽车产业的实践,系统解读汽车产业中国式创新的发展逻辑与落地路径。 冯兴亚指出,中国创新模式就是“有为政府+有效市场”的结合。“在政策引导下,中国新能源汽车产业实现跨越式发展,核心依托超大本土市场、企业持续高强度研发投入、强大的产业链配套体系以及强大的工业制造能力等四重优势。”他表示,广汽将坚守“科技创新+开放合作”双轨发展战略,以持续的技术攻坚筑牢产品核心竞争力,通过跨行业、跨区域的深度合作实现资源互补、协同共赢,持续夯实企业全球化竞争根基。 在对外开放与海外布局领域,广汽借助本次达沃斯论坛契机,持续拓宽中亚市场合作版图。6月23日下午,冯兴亚与哈萨克斯坦总理奥尔扎斯·别克捷诺夫举行专项双边会谈,广汽国际、哈萨克斯坦ALLUR集团相关负责人共同参会,双方围绕新能源汽车出口、本地化产能落地、飞行汽车研发应用、智慧出行生态搭建等核心领域达成深度合作共识。 据悉,广汽早已落地哈萨克斯坦本土化布局。今年2月,广汽国际与当地龙头企业ALLUR集团正式签署经销服务合作协议,采用DKD散件组装模式落地当地生产、销售体系。截至6月18日,广汽哈萨克斯坦基地首批量产车型已成功下线,标志着广汽在中亚市场的本土化运营正式迈入规模化阶段。 会谈中,冯兴亚详细介绍了广汽全产业链布局、新能源与智能网联技术优势,并表示哈萨克斯坦是广汽深耕中亚市场、推进全球化战略的核心支点。广汽将携手ALLUR集团,持续深耕本地市场,助力哈萨克斯坦完善汽车工业体系、升级新能源出行产业。别克捷诺夫总理充分认可广汽的技术积累、产品实力与海外运营能力,明确哈萨克斯坦正加速推进本土汽车制造业升级,将为广汽在当地的项目落地、产业深耕提供全方位政策与资源支", "focus_point": "", "source_url": "https://www.cet.com.cn/chanjpd/10417734.shtml", "publish_time": "2026-06-26 09:28:23", "platform": "中国经济新闻网", "thumb": "https://nfassetoss.southcn.com/__asset/10c88af6ca/55969ec3f0.jpeg", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "2026新能源汽车下乡活动全国同步正式启动", "summary": "今天，汽车圈的信息量，堪称“爆炸”级别。商务部等多部门联合发布全链条扩大汽车消费的重磅政策；2026年新能源汽车下乡活动在新疆塔城、海南澄迈两地同时启动；启境GT7、捷途自由者7 PLUS、奥迪E7X等多款重磅新车同日上市或首发；宝马宣布全国经销商高压电池回收点全覆盖；宁德时代人形机器人已在其产线上7×24小时工作；与此同时，大众宣布全球裁员5万人、产能直砍300万辆。一边是政策密集派糖、新车扎堆亮相，一边是国际巨头断臂求生——6月26日，中国车市的“温差”达到了前所未有的程度。01 政策“红包雨”：从买车到用车，全链条松绑今天最重磅的消息来自政策端。商务部等8部门公布了40个汽车流通消费改革试点城市名单，杭州、深圳等试点城市将探索优化汽车限购；上海、天津等国际消费中心城市将用好国际汽车赛道资源，积极筹办国内外知名汽车赛事。与此同时，商务部等9部门联合印发17条举措，围绕汽车改装、房车露营、汽车赛事、汽车维修、汽车租赁、传统经典车六大领域全面松绑。图片来自网络为什么是现在？我国乘用车平均车龄7年以上的占比已突破50%，即将迎来后市场快速增长期。乘联分会秘书长崔东树预测，未来5到10年，汽车全链条消费市场规模将突破10万亿元。以旧换新的数据同样震撼——政策实施两年多来，已累计支持超过2100万人次换购新车，平均每辆汽车补贴1.4万元。消费品以旧换新累计带动相关商品销售额达5万亿元，惠及6.3亿人次。与此同时，2026年新能源汽车下乡活动今日在新疆塔城、海南澄迈两地同时启动，155款车型进入推荐车型目录。乡村消费者换购新能源汽车，均可申领以旧换新补贴，不受补贴资格数量限制。从买车到用车，从城市到乡村，政策正在全链条、全方位地为汽车消费“松绑”。02 新车“扎堆秀”：四款重磅同日登场今天的新车市场同样热闹非凡。启境GT7正式上市交付——这款由广汽集团与引望联合打造的中大型纯电猎装车，预售价21.99万至30.99万元，预售5小时订单突破10000台。搭载华为乾崑智驾ADS 5，配备896线激光雷达，已获广州市L3级自动驾驶道路测试许可。广汽×华为这条“车企主导制造+科技公司输出智能”的合作路径，完成了从协议到量产的关键一跃。图片来自网络捷途自由者7 PLUS——今日在“第二届方盒子大会”上正式上市，市场预估售价15万左右，定位紧凑型家用SUV，搭载2.0T发动机+博格华纳第六代四驱系统，最大254匹马力。十五万价位同时集齐强动力、四驱与丰富配置。图片来自网络奥迪E7X以25万级价格入市——限时臻享价26.98万元起，叠加权益后进入25万级区间。全系标配双向14°后轮转向、900V高压平台、宁德时代109度电池，CLTC续航751公里，10分钟补能429公里。奥迪E7X将成为奥迪首款搭载L3级自动驾驶的车型。图片来自网络岚图追光S今日首发亮相——全新中大型SUV，纯电驱动，有望搭载896线激光雷达和华为乾崑智驾ADS 5。图片来自网络四款重磅新车同日登场，从15万到30万，从猎装车到SUV，从自主到合资，全面开花。03 巨头“断臂”：大众裁员5万，产能砍四分之一然而，中国市场的热闹并不能掩盖全球汽车业的寒意。大众汽车集团在年度股东大会上正式宣布：2030年前累计裁撤5万个岗位，覆盖大众、奥迪、保时捷及软件子公司CARIAD。今年年底前先在德国本土削减1.9万个岗位。全球年产能从1200万辆直砍至900万辆，一次性削去300万辆。德国本土削减73万年产能——沃尔夫斯堡主厂产线从4条缩至2条。图片来自网络大众CEO奥博穆将精简产品阵容排在八大重点转型措施之首，途安、奥迪A1/Q2等车型被“砍掉”。这不是大众一家的问题。丰田新任CEO近健太上任后走访工厂和研发中心，发现“无效工作堆积如山”。长安将63款产品精简到36款，日产从61款精简至45款。Stellantis同样采用“休克疗法”，放弃无法盈利的电动车型。属于“车海战术”的时代，彻底结束了。04 两条“隐藏赛道”：电池回收与人形机器人在政策和新车的喧嚣之下，还有两条值得关注的“隐藏新闻”。宝马实现全国经销商高压电池回收点全覆盖，建立六大区域仓库管理体系，确保退役动力电池100%进入闭环回收流程。国内即将迎来动力电池大规模退役浪潮，宝马这套从生产到二次利用、原料再造的完整产业链，为行业提供了可落地的范本。宁德时代与银河通用机器人签署全球战略合作协议，其重载人形机器人Galbot S1已在宁德时代产线上7×24小时自主工作超过3个月，实现近百台规模化部署。动力电池巨头正在将业务延伸至机器人能源供给领域。写在最后2026年6月26日，中国车市正在上演一出“冰火两重天”的大戏。火的一面——政策全链条松绑、新能源下乡启动、四款新车同日上市、新能源渗透率预计达63.6%、以旧换新惠及2100万人。冰的一面——大众裁员5万、产能砍300万、丰田砍掉雷克萨斯LF-ZC、全球巨头集体“瘦身过冬”。中国汽车市场正在成为全球汽车业的“唯一亮点” —— 当欧美巨头在裁员减产中挣扎时，中国市场却在政策加持和新车攻势下加速奔跑。但这也意味着，全球汽车业的竞争格局正在被彻底改写。谁能在中国的“决赛圈”活下来，谁就有可能赢得下一个时代。", "focus_point": "", "source_url": "http://m.toutiao.com/group/7655521147160674856/", "publish_time": "2026-06-26", "platform": "", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/6200fb4a527342faae8652f0b549b94a~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1783063013&x-signature=I%2BtPa5ENugBU9cjPxfgcGmCq2gY%3D", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "启境GT7今日正式上市，预售5小时订单破万台", "summary": "作为广州新能源汽车的新秀，启境在全国范围内持续发出积极的信号——6月22日，启境GT7在广汽新能源智慧工厂完成首台量产车下线，并将于6月26日当晚正式上市并同步开启交付。此前，启境GT7已开启预售，预售通道开启仅5小时订单便突破1万台，市场热度可见一斑。启境汽车收获市场广泛关注，但背后引发的话题更值得探讨：作为华为乾崑与广汽集团深度联合打造的全新品牌，启境GT7究竟是华为技术加持下又一款常规新车，还是成为广州传统车企转型升级的关键押注。它能否以一条不同于问界的成功路径，在20万——30万元级智能电动轿跑的红海赛道中杀出一条血路？原生融合打造行业跨界合作新范式汽车智能化的竞速已进入下半场，用户的衡量标尺已从“功能有无”切换至“体验优劣”。对于新入局的汽车品牌而言，唯一的“护城河”，就是将顶尖的创新技术与制造实力深度嵌合。作为华为乾崑“境”系列开篇之作，启境GT7定位新一代智能猎装车型，整车研发、生产全流程落地广州。生产端依托广汽新能源智慧工厂实现车辆下线、转运、路试、入库全流程无人化作业，同时融入华为乾崑相关智能技术体系。官方数据显示，启境GT7零百加速2.98秒，续航最高可达900公里。“启境汽车是广汽集团布局高端智能赛道的关键落子，也是深化改革攻坚的核心举措。”广汽集团董事长冯兴亚表示，启境GT7顺利量产下线，正是广汽深耕转型、实干攻坚交出的扎实成果。2024年11月，广汽与华为签署深化战略合作协议，双方以“技术原生、融合开发”的产业生态协同模式，从技术、团队、流程到理念实现全方位底层融合，深度整合广汽集团成熟完备的整车研发、智能制造、供应链体系等全产业链核心能力。组织层面，华为派出超大规模研发团队常驻广州，与启境团队合署办公、同频同步、共同决策。双方团队从产品定义、技术研发到市场落地的全链路实现“零延迟”共创。技术层面，双方互开“黑盒”以实现智能底盘与整车操控的最优适配。启境GT7从底层架构设计开始，华为专家就全程参与，并把控软硬件接口的关键细节。从落地来看，启境“研发在南沙、制造在番禺”的双核布局模式，让企业具备在150公里半径内即可调动从核心零部件到整车制造的全部能力。深度融合带来的优势是显而易见的。从2024年11月签约到2026年3月发布品牌，再到2026年5月开启首车预售，整个项目实现高效推进。这背后是双方合署办公长时间的协同积累，更是“流程一体化”带来的效率革命。市场验证启境效应持续释放一个汽车品牌的建设，最终要落脚于新车的市场表现。启境GT7开启预售以来，预售开启5个小时订单即突破1万台，截至5月底盲订及预售订单已突破2.3万辆。端午期间，在21.99万元起的性比价价位吸引下，部分核心城市单店预订超400台，全国门店到店看车客流持续走高，不少门店出现排队看车场景，充分印证了市场对该高价值产品的热切渴望。为了让更多用户体验到GT7的卓越魅力，启境汽车加速建设销售服务网络。6月21日，启境授权用户中心广州番禺大道北门店开业，启境百店开业活动正式启幕。启境汽车对外透露，目前企业门店网络覆盖全国90座城市、超300家门店，并构建“华为乾崑智驾授权体验中心+启境用户中心”双业态运营模式，让启境具备“上市即大规模交付”的服务响应能力。资本也在持续看好华为智能汽车生态产业价值。今年5月，启境智能汽车科技（广州）有限公司完成了一轮总额超过10亿元的战略增资。从股东名单来看，宁德时代、博世旗下投资平台博原资本、中信建投，再加上深投控、越秀资本、穗开投资、新兴基金等多家大湾区国资身影同时出现在认购方一栏，阵容堪称豪华。宁德时代与博世两大巨头入局后，启境汽车将可以形成“电池+零部件”的供应链组合，叠加广汽制造底蕴与华为全栈智能技术，构建“制造+技术+供应链”的三大底座。届时，除了预埋华为乾崑全球量产最高规格的双光路图像级激光雷达，启境GT7还将首发搭载启境、华为乾崑、宁德时代三方合作定制的新一代麒麟电池等。今年3月，原华望汽车技术（广州）有限公司正式完成工商变更，更名为启境智能汽车科技（广州）有限公司，实现企业名称与品牌名称的统一，标志着启境汽车迈入市场化运营的全新阶段。随着主体变更、门店开业、资本增资等一系列事项逐步推进，启境距离成为一个成熟的市场化汽车品牌，正越来越近。两大世界500强龙头企业的“联姻”，也将为广州汽车智电转型开启全新的逆袭副本。2026年1月，广州以4.99万辆的销量险胜上海，夺得开年城市汽车销量冠军。“广汽造车底蕴+华为科技”双轮驱动的启境汽车，将作为广州竞逐“汽车第一城”的战略关键落子，在未来持续带动汽车产业“智电转型”“弯道超车”。正如启境CEO刘嘉铭所说，启境是再造广汽的第一战，是命令，更是使命。未来三年，启境将携手华为乾崑推出多款重磅车型，全面覆盖用户多元需求。其中，启境第二款车为中大型SUV，该车代号为F05，搭载华为乾崑的智能系统，将在年内推出。南方+记者 郑国豪【作者】 郑国豪【来源】 南方报业传媒集团南方+客户端", "focus_point": "", "source_url": "http://m.toutiao.com/group/7655555765423456768/", "publish_time": "2026-06-26", "platform": "南方+", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/a7d5ef7f540842c3a76ac3b83aa7df41~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1783063051&x-signature=6j9tcd74yU1lu6sxDueEQy0I5mc%3D", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "尊界S800 Grand Design典藏大观正式上市 鸿蒙智行擘画超豪华新蓝图", "summary": "深圳新闻网2026年6月26日讯(记者叶梅刘惠敏)6月25日晚,鸿蒙智行尊界品牌盛典在上海举办,尊界全新超高端豪华系列Grand Design典藏大观首款产品——尊界S800 Grand Design典藏大观正式上市。 东方意境邂逅极致匠心 尊界S800上市13个月累计交付19000辆,连续9个月稳居百万豪车销量冠军。作为全新超高端豪华系列Grand Design典藏大观的首款车型,尊界S800 Grand Design典藏大观更进一步,以“天地人和”为内核,融东方美学于车身内外,并首次公开“远山青黛”“旭日曜金”两大专属主题配色及多项超豪华手工工艺。", "focus_point": "", "source_url": "https://www.sznews.com/news/content/2026-06/26/content_32103255.htm", "publish_time": "2026-06-26 00:00:00", "platform": "深圳新闻网", "thumb": "https://news.sznews.com/pic/2026-06/26/32103255_d0623f7a-e028-45d3-8535-d1da0bf58dc0.jpeg", "origin_url": "", "yesorno": "" } ] }, { "name": "hyundai_buzz_topics_domestic", "opinion": "", "list": [ { "brand": "", "title": "现代汽车CEO何塞·穆尼奥斯在釜山移动展表示，面对中国车企低价攻势，现代将专注于客户价值而非价格竞争", "summary": "何塞·穆尼奥斯现代汽车总裁在面对中国企业的低价攻势时，提出了以技术和产品竞争取胜的战略。他重申将韩国作为全球战略的核心基地，加快未来技术投资和竞争力提升的步伐。\n\n穆尼奥斯总裁在26日于釜山博览会中心举行的‘2026年釜山移动展’上表示，面对中国企业的低价攻势，他将“专注于客户价值，而非价格竞争”。\n\n他强调，市场竞争愈加激烈，技术竞争力将变得愈加重要。穆尼奥斯表示：“尽管竞争日益加剧，但我们也在向竞争对手学习。这种竞争最终将使现代汽车成为更强大的企业。”\n\n对于全球首发的第八代全新阿凡达，他也表达了高度期待。\n\n穆尼奥斯指出：“轿车市场的增长速度不再像过去那样迅猛，但仍然存在稳定的需求。阿凡达不仅在韩国，在全球市场上也是现代汽车的重要代表车型。”\n\n他进一步强调了韩国市场的战略重要性及大规模投资计划。\n\n他表示：“韩国无疑是现代汽车最重要的市场。在全球范围内进行的投资中，最大的投资是在韩国进行的。”\n\n他还提到：“到2033年，我们将投资约125万亿韩元，不仅用于产品开发，还将加强机器人技术、未来出行、自主驾驶、软件定义车辆(SDV)等未来核心技术的竞争力，并将韩国积累的技术和经验推广到全球市场。\n\n※ 本报道经人工智能（AI）系统翻译与编辑。", "focus_point": "", "source_url": "https://ajudaily.com/view/20260626104470066", "publish_time": "2026-06-26", "platform": "ajunews", "thumb": "https://image.ajunews.com/content/image/2026/06/26/20260626103704125265.jpg", "origin_url": "", "yesorno": "", "heat_score": 0, "icon": "" }, { "brand": "", "title": "【网通社快报】现代汽车韩国工会高票通过罢工决议,劳资谈判陷入僵局", "summary": "现代汽车韩国工会近日以压倒性多数通过罢工决议。在39,668名工会成员中,94%参与投票,其中86.6%支持罢工。该罢工授权将在6月25日韩国中央劳动关系委员会决定是否终止调解后生效。若调解终止,工会将依法获得罢工权,并计划于6月30日召开中央罢工对策委员会会议制定具体行动日程。", "focus_point": "", "source_url": "https://auto.ifeng.com/c/8uGdDcN2DwA", "publish_time": "2026-06-26 09:16:07", "platform": "凤凰网", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/238804e57a56da2c7d314601a540b9cf.jpeg", "origin_url": "", "yesorno": "", "heat_score": 0, "icon": "" }, { "brand": "", "title": "起亚中国上线夏日车主露营共创短视频征集活动", "summary": "起亚中国在B站上线夏日车主露营共创短视频征集活动，号召车主分享露营故事。", "focus_point": "", "source_url": "https://space.bilibili.com/519239074", "publish_time": "2026-06-26", "platform": "哔哩哔哩弹幕网", "thumb": "https://i1.hdslb.com/bfs/article/4c3323a4ea499417d0ab3fe03d6309c8bae8ef46.jpg@672w_378h_1c.webp", "origin_url": "", "yesorno": "", "heat_score": 0, "icon": "" }, { "brand": "", "title": "未找到符合条件的新民", "summary": "", "focus_point": "", "source_url": "", "publish_time": "", "platform": "", "thumb": "", "origin_url": "", "yesorno": "", "heat_score": 0, "icon": "" }, { "brand": "", "title": "捷尼赛思发布高能预告!6月26日2026釜山车展或将发布多款新车", "summary": "短片中为Magma性能系列、GMR001超跑概念车、Black定制系列进行了简短的预告,高调宣告品牌全面发力高性能赛道,韩系豪华性能阵营迎来全新布局。 短片整体视觉风格极具冲击力,全程以暗调、风暴、环山赛道为背景,快速切换大量性能向镜头。画面里没有多余内饰、城市通勤场景,全部聚焦赛道竞技:赛车空气动力学套件细节、数字时速表突破 250km/h、原型赛车高速切弯等画面接连闪过,直观突出捷尼赛思现阶段的技术重心——极致加速与赛道稳定性。 出镜车型覆盖品牌三大核心高端产品线,定位分工清晰。辨识度最高的是亮橙色Magma系列,作为捷尼赛思专属高性能子系列,主打原厂量产化性能车型,兼顾日常道路与赛道驾驶;暗黑哑光涂装的Black系列,则面向追求专属定制的豪华用户,主打高端私定质感;压轴登场的GMR001超跑概念车,是品牌征战WEC世界耐力锦标赛的赛道原型,代表捷尼赛思最顶尖的极限工程实力。三款定位完全不同的车型同框出镜,也让外界嗅到品牌战略升级的信号。 在此之前,Magma、Black、GMR001均为单独亮相的独立产品序列,本次捷尼赛思将三者整合至同一支宣传短片,传递出明确转型信号:品牌不再只主打豪华舒适,高性能、赛道化将成为未来核心发展主线。目前外界存在三种主流猜想:一是捷尼赛思将会推出一款全新量产旗舰性能车型;二是Magma高性能子品牌全面铺开,多款新车落地;三是正式公布完整赛车赛事运营规划。 从主打豪华舒适到全面拥抱赛道性能,捷尼赛思本次预热短片释放的信号十分明确。Magma、GMR001、Black三大王牌集结,预示品牌高性能时代正式到来,2026釜山移动展或将成为捷尼赛思性能路线的重要转折点,值得性能车爱好者持续关注。", "focus_point": "", "source_url": "https://www.autohome.com.cn/news/202606/1315207.html", "publish_time": "2026-06-26 14:01:00", "platform": "汽车之家", "thumb": "https://g.autoimg.cn/@img/www2/chejiahaodfs/g34/M00/84/31/1200x0_1_autohomecar__ChxpWGo4zqSAZMrrAAlasMZce0A266.png", "origin_url": "", "yesorno": "", "heat_score": 0, "icon": "" }, { "brand": "", "title": "告别折纸车身!第八代现代伊兰特谍照曝光,6月26日釜山首发", "summary": "第八代现代伊兰特谍照曝光,6月26日釜山首发 现款伊兰特(配置|询价)那套见仁见智的“折纸车身”设计,终于要翻篇了。近日,海外媒体捕捉到了全新第八代现代伊兰特(代号CN8)的路试谍照,伪装覆盖度相比之前大幅降低。更关键的是,新车确认将于6月26日在韩国釜山车展全球首发。作为现代在美国市场年销超14.8万辆的销量支柱,这次换代,现代选择了一条更稳妥的路——放弃激进,回归主流。接下来,就跟随汽车有文化一块儿来看看! 从最新谍照来看,全新伊兰特彻底告别了现款复杂凌厉的线条,转而采用更流畅、简洁的车身型面设计。前脸最明显的变化是换装了贯穿式灯带和分体式大灯结构,T型日行灯兼具流水转向功能,主灯组下移至保险杠区域。车头下方是带有横向格栅的宽大进气口,配合低趴的机盖,整体层次感比现款更强。但有一说一,这套设计放在2026年并不算特别超前,更像是现代在激进试错后的一次“保守治疗”。 车身侧面线条趋于平直,回归传统三厢轿车风格。C柱造型更厚实,并配备了全新的第三侧窗。测试车还搭载了大尺寸全景玻璃车顶。车尾变化同样不小,采用了垂直布局的外置尾灯,造型隐约能看到一些凯迪拉克的影子。现款标志性的后扰流板得以保留,算是对运动基因的一点坚持。 内饰目前还没有清晰的谍照,但按照现代新一代车型的套路,大概率会走极简路线,并搭载全新的Bluelink(海外称Pleos Connect)智能互联系统。值得关注的是,系统内置了Gleo AI语音助手,支持网页搜索和车辆设置调整,这可能会成为它在智能化上为数不多的亮点。屏幕方面预计会提供9.9英寸液晶仪表和14.6英寸或17英寸中控屏的组合。 动力是这次换代的重头戏。新车将搭载TMED-II第二代混动架构,配备双电机并支持纯电行驶。燃油版预计提供2.0升四缸自然吸气发动机(110kW)和1.6升涡轮增压发动机(142kW)两种选择。", "focus_point": "", "source_url": "http://k.sina.com.cn/article_7857141524_1d452771401903m28i.html", "publish_time": "2026-06-26 12:00:13", "platform": "新浪网", "thumb": "http://n.sinaimg.cn/sinakd20260626s/130/w550h380/20260626/64ea-421e08ed58a11b9956f44b4b12c45aa8.jpg", "origin_url": "", "yesorno": "", "heat_score": 0, "icon": "" }, { "brand": "", "model": "", "title": "现代与起亚发布车载杀菌技术Plasma Care UVC", "summary": "现代与起亚发布全球首项车载杀菌技术Plasma Care UVC，利用等离子灯消毒除味，安全可乘", "focus_point": "以创新健康科技强化品牌关怀，提升用户对车内安全的信任度", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://auto.gasgoo.com/news/202606/25I70463247C409.shtml", "platform": "盖世汽车", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车韩国工会高票通过罢工决议", "summary": "现代汽车韩国工会高票通过罢工决议，为停工行动获授权，谈判涉及薪资、利润分享及自动化保障。", "focus_point": "平衡劳资关系与品牌价值，加强内部沟通以应对自动化转型，维护品牌形象", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://auto.gasgoo.com/news/202606/25I70463176C109.shtml", "platform": "盖世汽车", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车工会高票通过罢工授权投票", "summary": "现代汽车工会高票通过罢工授权投票，罢工可能性上升。", "focus_point": "关注劳资关系稳定性，避免影响品牌形象与生产。", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://auto.gasgoo.com/news/202606/25I70463153C101.shtml", "platform": "盖世汽车", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代与起亚在PV5电动厢式车测试全球首款车内消毒技术", "summary": "现代与起亚在PV5电动厢式车上测试全球首款车内消毒技术，可在有人的情况下杀灭细菌病毒并去除异味。", "focus_point": "推广健康科技差异化，打造安全座舱标签，提升品牌科技感与用户信任", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://auto.gasgoo.com/news/202606/25I70463210C101.shtml", "platform": "盖世汽车", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "2026釜山车展开幕 现代起亚比亚迪参展", "summary": "2026釜山车展开幕，现代、起亚和比亚迪参展，现代全球首发第八代伊兰特", "focus_point": "利用车展首发新车，展示电动化矩阵，强化品牌科技感与竞争力", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://cn.yna.co.kr/view/ACK20260626002900881", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车因仪表盘显示问题在美国召回96300辆汽车", "summary": "现代汽车因仪表盘软件错误在美国召回96300辆汽车。", "focus_point": "加强软件质量管控与OTA升级能力，以数字化手段提升用户信任与品牌口碑。", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://finance.sina.com.cn/stock/usstock/c/2026-06-26/doc-inietnfr7290990.shtml", "platform": "新浪", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "美国公路交通安全管理局（NHTSA）表示：现代汽车美国公司正在召回96310辆美国市场在售车辆，问题在于这些车辆的仪表盘显示屏无法显示车速表读数或警示灯等关键安全信息，会提升撞车事故风险。", "summary": "现代汽车在美召回96310辆车，因仪表盘无法显示关键安全信息。", "focus_point": "强化数字化仪表盘质量管控，以用户安全为核心提升品牌信任与透明度。", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://wap.cj.sina.cn/pc/7x24/4956656", "platform": "新浪财经", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "现代汽车Code Faster备赛清单", "summary": "距离现代汽车Code Faster初赛越来越近，参赛者列出备赛清单，包括确认比赛信息、刷题等。", "focus_point": "通过编程赛事吸引开发者，强化技术品牌形象，助力数字化转型与用户互动。", "publish_time": "2026-06-26", "thumb": "", "source_url": "https://www.nowcoder.com/discuss/899973420841037824", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 }, { "model": "起亚索奈", "title": "起亚索奈够狠，这车最高直降1.88万，买竞品的都后悔了！", "summary": "起亚索奈最高直降1.88万，全国最低成交价7.31万，优惠力度大。", "focus_point": "起亚索奈大幅降价促销，启示现代汽车需强化本土化价格策略与数字化营销，提升竞争力。", "publish_time": "2026-06-26", "thumb": "http://n.sinaimg.cn/front20260626ac/567/w340h227/20260626/aae0-05dbc6cf512160e1d7b8faedf4550b18.jpg", "source_url": "https://auto.sina.com.cn/info/cx/2026-06-26/detail-inietnfq0538780.shtml?hqid=11004", "platform": "新浪汽车", "origin_url": "未提供", "yesorno": "" }, { "model": "", "title": "新款现代伊兰特发布，全新设计风格，外观前卫时尚，车身加长55mm", "summary": "全新一代现代伊兰特正式发布，外观前卫时尚，车身长度增加55mm，预计三季度上市。机甲风格前脸，双C柱设计，2.0L燃油和1.6L混动动力可选，吸引用户体验现代时尚科技。", "focus_point": "", "publish_time": "2026-06-26", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "source_url": "https://www.chooseauto.com.cn/news/939450.shtml", "platform": "选车网", "origin_url": "", "yesorno": "" } ] } ]