[ { "name": "brand_hotspots", "opinion": "今日品牌热点共25条，覆盖营销方法论、IP联名、文化跨界、汽车后市场、出海等多维度话题，可为现代汽车市场部提供创意启发和趋势洞察。", "list": [ { "brand": "职场", "title": "想在职场生存，变成老油条是唯一的出路吗", "summary": "国内职场在惩罚什么，又在奖励什么？。", "thumb": "https://file.digitaling.com/eImg/cover/20260810/20260810102436_45090.png", "source_url": "https://www.digitaling.com/articles/1557233.html", "publish_time": "2026-08-10", "platform": "数英网", "focus_point": "", "yesorno": "yes" }, { "brand": "创意", "title": "「营销看点」7月精彩案例复盘，给你好看！", "summary": "十个不容错过的好创意。", "thumb": "https://file.digitaling.com/eImg/cover/20260807/20260807154021_76965.jpg", "source_url": "https://www.digitaling.com/articles/1554825.html", "publish_time": "2026-08-10", "platform": "数英网", "focus_point": "", "yesorno": "yes" }, { "brand": "创意", "title": "好好生活，救不了你的创意", "summary": "好好理解生活，多问一句为什么。", "thumb": "https://file.digitaling.com/eImg/cover/20260804/20260804195938_35048.png", "source_url": "https://www.digitaling.com/articles/1554909.html", "publish_time": "2026-08-10", "platform": "数英网", "focus_point": "", "yesorno": "yes" }, { "brand": "生活", "title": "地球上老师浓度最高的地方，在上海职场", "summary": "您看对吗，老师。", "thumb": "https://file.digitaling.com/eImg/cover/20260807/20260807170842_24612.jpg", "source_url": "https://www.digitaling.com/articles/1556988.html", "publish_time": "2026-08-10", "platform": "数英网", "focus_point": "", "yesorno": "no" }, { "brand": "阿麦斯", "title": "学习一颗糖，如何做爆品品牌", "summary": "爆品只是手段，打造一个基业长青的品牌，才是目的。", "thumb": "https://file.digitaling.com/eImg/cover/20260807/20260807172318_46131.jpg", "source_url": "https://www.digitaling.com/articles/1556778.html", "publish_time": "2026-08-09", "platform": "数英网", "focus_point": "", "yesorno": "no" }, { "brand": "科颜氏", "title": "宋雨琦成为科颜氏品牌代言人", "summary": "开启科颜氏新「琦」遇！。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786339126.jpg", "source_url": "https://socialbeta.com/campaign/28168", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "yes" }, { "brand": "MAC", "title": "MAC × SKULLPANDA 见证「万物生花，爱是永恒」", "summary": "以花为幕，开启爱意独白。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786086270.jpg", "source_url": "https://socialbeta.com/campaign/28149", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "yes" }, { "brand": "淘宝", "title": "太好了是淘小宝！这个夏天避暑就靠你了！", "summary": "热到「豹躁」的夏天，遇到淘小宝这样的清凉搭子简直是救赎！。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/218219-1786343842.jpg", "source_url": "https://socialbeta.com/campaign/28176", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "", "title": "对话一线创意人，新户外广告时代怎么玩？| 群访", "summary": "把广告牌玩出花的创意公司们，在想什么？。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/20444-1786335409.png", "source_url": "https://socialbeta.com/article/111281", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "yes" }, { "brand": "LLOUD", "title": "LISA 个人品牌 LLOUD 内地首店正式登陆上海", "summary": "不赶浪潮，也不制造喧嚣。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1785928536.jpg", "source_url": "https://socialbeta.com/campaign/28129", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "斯凯奇", "title": "斯凯奇让你全款拿下人生第一辆「汽车」", "summary": "让每个小孩哥都能成为尊贵的车主。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786093732.jpg", "source_url": "https://socialbeta.com/campaign/28153", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "毛戈平", "title": "王楚然成为毛戈平护肤活力代言人", "summary": "品牌共启七夕限定「爱如羽翼」系列。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786337804.jpg", "source_url": "https://socialbeta.com/campaign/28167", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "yes" }, { "brand": "茉莉奶白", "title": "茉莉奶白 × 尤目开启「闪亮的夏天」", "summary": "裹着秋意的治愈赠礼，把寻常日子照得闪闪发亮。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1786293056.jpg", "source_url": "https://socialbeta.com/campaign/28083", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "yes" }, { "brand": "海天", "title": "《蚝油的鲜味传奇》定档，从一滴蚝油打开中国人的寻「鲜」故事", "summary": "《蚝油的鲜味传奇》举办首映会，陈晓卿屈雨瑜出席开启「新鲜判断局」。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/218219-1786333660.jpg", "source_url": "https://socialbeta.com/article/111280", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "奈雪的茶", "title": "奈雪的茶上线可以「录音」的抱抱公仔了？", "summary": "柔软的心事，可以说给我听~。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1785988655.jpg", "source_url": "https://socialbeta.com/campaign/28135", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "PUMA", "title": "PUMA 携手 McLaren Racing 推出时光回廊限定系列", "summary": "重返黄金年代，致敬赛道传奇。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1786096841.jpg", "source_url": "https://socialbeta.com/campaign/27172", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "凯乐石", "title": "凯乐石「未登峰计划」全球官网正式上线", "summary": "山，从未停止召唤。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786073793.jpg", "source_url": "https://socialbeta.com/campaign/28146", "publish_time": "2026-08-10", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "", "title": "【营销周报】AI 狂造「完美人设」，但粉丝更爱「真实感」", "summary": "栏目主编推荐：①是时候看点「冷」广告了 ②「海莉神裤」卖断货，GAP 怎么又。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/45905-1786095434.png", "source_url": "https://socialbeta.com/article/111279", "publish_time": "2026-08-09", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "", "title": "招聘一周 | TBWA、F5、FLAWED 否哲、COMOON 等 10 家公司招聘汇总", "summary": "「招聘一周」汇集本周的优质数字营销招聘，所有招聘信息来源于独角招聘（http。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/20444-1786091467.png", "source_url": "https://socialbeta.com/article/111277", "publish_time": "2026-08-09", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "AMI", "title": "Ami Paris 十五周年开启「友你真好」全球企划", "summary": "从「朋友」到「品牌」，Ami 十五周年回到原点。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786242877.jpg", "source_url": "https://socialbeta.com/campaign/28156", "publish_time": "2026-08-09", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "adidas Originals", "title": "adidas Originals 推出乐福球鞋", "summary": "Sneaker Loafer 热潮持续，adidas 也加入阵营~。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786244223.jpg", "source_url": "https://socialbeta.com/campaign/28158", "publish_time": "2026-08-09", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "腾讯", "title": "腾讯给景德镇窑火带来了「数字传人」?", "summary": "当 AI 遇上千年窑火，会发生什么？。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786002642.png", "source_url": "https://socialbeta.com/campaign/28136", "publish_time": "2026-08-09", "platform": "SocialBeta", "focus_point": "", "yesorno": "no" }, { "brand": "万宝龙", "title": "万宝龙 × 王安宇一起续写七夕心意", "summary": "笔书情长～。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1786088326.jpg", "source_url": "https://socialbeta.com/campaign/28151", "publish_time": "2026-08-09", "platform": "SocialBeta", "focus_point": "", "yesorno": "yes" }, { "brand": "", "title": "品牌星球内容精选", "summary": "首页 研究 议题 方法 品牌 专题 精选 奖项 EN 登录。", "thumb": "https://www.brandstar.com.cn/_nuxt/img/navbar-logo.f84d871.svg", "source_url": "/", "publish_time": "2026-08-10", "platform": "品牌星球", "focus_point": "", "yesorno": "no" }, { "brand": "", "title": "LV推出首个美妆合作，Pat McGrath联手打造", "summary": "奢侈品牌借传奇化妆师跨界美妆，经典符号赋能新品类。", "thumb": "https://wwd.com/wp-content/uploads/2026/08/LV-palette-feature.jpg?w=1000&h=563&crop=1", "source_url": "https://www.brandstar.com.cn/news/", "publish_time": "2026-08-10", "platform": "品牌星球", "focus_point": "", "yesorno": "yes" } ] }, { "name": "vehicle_hotspots", "opinion": "今日车型热点共15条，覆盖新势力新车上市、合资品牌退出、自主品牌出海、L3智驾国标发布等关键议题。现代汽车应关注L3国标实施节点与豪华品牌纯电SUV竞争。", "list": [ { "brand": "", "title": "新款智界R7内饰谍照曝光", "summary": "新款智界R7内饰谍照曝光，预计配备副驾娱乐屏。", "focus_point": "智界内饰升级体现用户反馈驱动，现代汽车可参考本土合作模式。", "source_url": "https://www.autohome.com.cn/news/202608/1316334.html", "publish_time": "2026-08-10 09:51", "platform": "汽车之家", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M02/C9/92/400x300_0_autohomecar__ChxpWGpxoLyAaqrzAA7FZzJXNg8395.png", "origin_url": "https://www.autohome.com.cn/news/202608/1316334.html", "yesorno": "yes" }, { "brand": "", "title": "魏牌V8X将于8月14日上市", "summary": "魏牌V8X 8月14日上市，纯电/插混双动力中大型SUV。", "focus_point": "新势力集中上市8月，现代汽车可借鉴混动+纯电双动力矩阵。", "source_url": "https://www.autohome.com.cn/news/202608/1316333.html", "publish_time": "2026-08-10 09:50", "platform": "汽车之家", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M00/A5/AC/400x300_0_autohomecar__ChxpWGptrE-AZqPyABUnb35kTXw401.png", "origin_url": "https://www.autohome.com.cn/news/202608/1316333.html", "yesorno": "yes" }, { "brand": "", "title": "路虎卫士110限时价64.8万元起", "summary": "路虎卫士110限时优惠64.8万元起，至高降幅20.19万元。", "focus_point": "豪华品牌降价促销成趋势，现代汽车可关注进口车竞争格局。", "source_url": "https://www.autohome.com.cn/news/202608/1316332.html", "publish_time": "2026-08-10 09:21", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316332.html", "yesorno": "no" }, { "brand": "", "title": "宝马M3 40周年限量版成都车展上市", "summary": "宝马M3 40周年限量版8月成都车展上市，专属车漆+标识。", "focus_point": "限量版强化品牌情怀，现代汽车可参考高端车周年营销策略。", "source_url": "https://www.autohome.com.cn/news/202608/1316331.html", "publish_time": "2026-08-10 08:51", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316331.html", "yesorno": "yes" }, { "brand": "", "title": "全新AMG纯电SUV预告", "summary": "梅赛德斯AMG纯电SUV预告，三电机动力或达1500马力。", "focus_point": "豪华品牌电动化加速，现代汽车可关注高性能纯电SUV市场。", "source_url": "https://www.autohome.com.cn/news/202608/1316330.html", "publish_time": "2026-08-10 07:51", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316330.html", "yesorno": "no" }, { "brand": "", "title": "iCAR V25 8月14日首发", "summary": "iCAR V25 8月14日成都车展首发，方盒子中型SUV。", "focus_point": "方盒子造型细分赛道兴起，现代汽车可参考本土化设计语言。", "source_url": "https://www.autohome.com.cn/news/202608/1316329.html", "publish_time": "2026-08-10 06:51", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316329.html", "yesorno": "no" }, { "brand": "", "title": "荣威家越07实车亮相", "summary": "荣威家越07 8月10日实车亮相，双2.5K屏+Momenta R7。", "focus_point": "国产中型SUV智驾配置下放，现代汽车可关注本土智驾合作。", "source_url": "https://news.yiche.com/xinchexiaoxi/20260810/11112162507.html", "publish_time": "2026-08-10 06:51", "platform": "易车", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316328.html", "yesorno": "yes" }, { "brand": "", "title": "道奇Charger Super Bee官图发布", "summary": "道奇Charger Super Bee 60周年纪念版官图发布。", "focus_point": "肌肉车借周年纪念重启，现代汽车可参考历史IP复活策略。", "source_url": "https://www.autohome.com.cn/news/202608/1316327.html", "publish_time": "2026-08-10 05:51", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316327.html", "yesorno": "yes" }, { "brand": "", "title": "马自达CX-3现身官方财报", "summary": "全新马自达CX-3现身官方财报演示文稿，首次预告。", "focus_point": "马自达发力小型SUV细分，现代汽车可关注合资入门级竞争。", "source_url": "https://www.autohome.com.cn/news/202608/1316326.html", "publish_time": "2026-08-10 05:51", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316326.html", "yesorno": "no" }, { "brand": "", "title": "讴歌发布全新概念车预告图", "summary": "讴歌全新概念车预告图，圆石滩车展首发下一代设计语言。", "focus_point": "讴歌押注设计语言进化，现代汽车可参考日系豪华设计转向。", "source_url": "https://www.autohome.com.cn/news/202608/1316325.html", "publish_time": "2026-08-10 05:51", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316325.html", "yesorno": "yes" }, { "brand": "", "title": "极氪7X充电站起火引热议", "summary": "极氪7X充电站过热事件，官方正式回应无人员伤亡。", "focus_point": "充电安全事件考验品牌危机公关，现代汽车可参考快速响应机制。", "source_url": "https://www.autohome.com.cn/news/202608/1316324.html", "publish_time": "2026-08-10 04:51", "platform": "汽车之家", "thumb": "", "origin_url": "https://www.autohome.com.cn/news/202608/1316324.html", "yesorno": "yes" }, { "brand": "", "title": "奇瑞风云T7 8月12日预售", "summary": "奇瑞风云T7 8月12日预售，纯电SUV续航超600km。", "focus_point": "国产纯电SUV续航比拼，现代汽车可关注800V平台技术差距。", "source_url": "https://www.autohome.com.cn/news/202608/1316322.html", "publish_time": "2026-08-10 04:51", "platform": "汽车之家", "thumb": "", "origin_url": 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