[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "联合利华", "title": "联合利华要求代理商为创作者让位 , 广告行业底层的大变革来了？", "summary": "联合利华要求代理商为创作者让位，转向创作者主导营销，并重构工作流与付费机制。", "focus_point": "现代汽车可借鉴创作者共创与AI赋能，重构营销工作流，让用户洞察驱动创意，实现闭环营销。", "publish_time": "2026-08-13", "thumb": "https://oss.adquan.com/upload/17864448833e0178f1f4f71319.webp", "source_url": "https://www.adquan.com/article/362589", "platform": "SocialBeta", "origin_url": "未提供", "yesorno": "yes", "score": 15 }, { "brand": "亨氏", "title": "为了番茄酱爱好者，亨氏重新发明了包装盖", "summary": "亨氏推出三档瓶盖Love Lid，可调节番茄酱挤出量，回应消费者对用酱量的不同偏好。", "focus_point": "以用户日常分歧为创意原点，包装变互动触点，启发现代汽车用户共创与体验营销。", "publish_time": "2026-08-13", "thumb": "https://file.digitaling.com/eImg/cover/20260813/20260813115708_31224.jpg", "source_url": "https://www.digitaling.com/projects/375059.html", "platform": "数英", "origin_url": "未提供", "yesorno": "no", "score": 0 }, { "brand": "7or9", "title": "7or9：走向爱的100种方式", "summary": "7or9七夕推出短片，记录奔赴爱的多种脚步姿态，传达舒适陪伴的品牌理念。", "focus_point": "汽车品牌可借鉴场景化情感叙事，在日常仪式感体验中建立用户深厚情感联结。", "publish_time": "2026-08-13", "thumb": "https://file.digitaling.com/eImg/cover/20260807/20260807171854_40170.jpg", "source_url": "https://www.digitaling.com/projects/374800.html", "platform": "数英", "origin_url": "未提供", "yesorno": "no", "score": 0 }, { "brand": "蔚来", "title": "2030的品牌世界，你准备好了吗", "summary": "未来用户更重价值观与体验，品牌需从交易转向共生，构建用户中心性和社群共创。", "focus_point": "从卖车转向用户运营，构建车主社群与共创体验，数据驱动个性化本土营销。", "publish_time": "2026-08-13", "thumb": "https://file.digitaling.com/eImg/cover/20260811/20260811153926_23379.jpg", "source_url": "https://www.digitaling.com/articles/1555385.html", "platform": "数英", "origin_url": "未提供", "yesorno": "no", "score": 0 }, { "brand": "汉堡王", "title": "汉堡王：美黑晒伤？真正的火烤技术还得看我", "summary": "汉堡王借网络热词美黑，用晒伤画面类比火烤，传递火烤技术专业卖点。", "focus_point": "借势网络热梗，将产品技术卖点与用户痛点幽默关联，强化品牌专业形象与传播记忆。", "publish_time": "2026-08-13", "thumb": "https://file.digitaling.com/eImg/cover/20260731/20260731154430_41095.jpg", "source_url": "https://www.digitaling.com/projects/374247.html", "platform": "数英", "origin_url": "https://www.digitaling.com/projects/374247.html", "yesorno": "no", "score": 0 }, { "brand": "保时捷", "title": "保时捷50年前的广告语，大家依然被打动", "summary": "保时捷旧广告语“没有人需要，但人人都想要”近期走红，展现经典文案生命力。", "focus_point": "保时捷以情感共鸣替代参数竞争，现代品牌应深化用户运营，用真诚互动建立连接。", "publish_time": "2026-08-13", "thumb": "https://file.digitaling.com/eImg/cover/20260810/20260810150425_43650.jpg", "source_url": "https://www.digitaling.com/articles/1558451.html", "platform": "数英", "origin_url": "未提供", "yesorno": "yes", "score": 15 }, { "brand": "", "title": "微信、抖音，争抢小游戏", "summary": "最近几个月，微信加大广告点位露出后，小游戏广告明显多了起来。", "focus_point": "", "source_url": "https://itopmarketing.com/info23148", "publish_time": "2026-08-12", "platform": "itopmarketing", "thumb": "https://itopmarketing.com/uploads/image/20260812/1786508711.jpeg", "origin_url": "", "yesorno": "no", "score": 0 }, { "brand": "苹果", "title": "户外广告，正在成为品牌们的新宠", "summary": "户外广告成为品牌新宠，通过创意场景和互动制造话题，撬动线上流量。", "focus_point": "现代汽车可借鉴户外创意互动，结合本土场景打造体验营销，以低成本撬动线上流量。", "publish_time": "2026-08-13", "thumb": "https://file.digitaling.com/eImg/cover/20260812/20260812180031_75301.jpg", "source_url": "https://www.digitaling.com/articles/1555280.html", "platform": "数英", "origin_url": "https://www.digitaling.com/projects/373813.html", "yesorno": "yes", "score": 15 }, { "brand": "上海国际广告节", "title": "2026第九届上海国际广告节将于八月璀璨启幕，抢先解锁核心看点！", "summary": "第九届上海国际广告节于八月启幕，主题“智行·质兴”，聚焦AI与数字广告融合。", "focus_point": "现代汽车应借鉴AI全链路营销与体验式展区，深化用户运营和本土品牌联动。", "publish_time": "2026-08-13", "thumb": "https://file.digitaling.com/eImg/cover/20260812/20260812114303_22576.jpg", "source_url": "https://www.digitaling.com/articles/1559508.html", "platform": "数英", "origin_url": "未提供", "yesorno": "yes", "score": 15 }, { "brand": "跳海酒馆、多邻国", "title": "跳海‌ ×‌ 多邻国喊你来下一盘「臭棋」！", "summary": "多邻国与跳海办国际象棋臭棋节，用游戏化、线下社交和玩梗降低参与门槛，拓展兴趣社交。", "focus_point": "汽车品牌可借鉴趣味跨界与线下场景，降低参与门槛，强化用户互动与社交传播。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1786503917.jpg", "source_url": "https://socialbeta.com/campaign/28201", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/EnCp5qtzLYcXo35II62dlw?scene=1", "yesorno": "yes", "icon": "", "heat_score": 0, "score": 20 }, { "brand": "玉泽", "title": "杨紫成为玉泽首位护肤全球代言人", "summary": "杨紫成为玉泽首位护肤全球代言人，双方秉持稳扎稳打的长期主义，推出限定周边与线下大屏。", "focus_point": "现代汽车可借鉴长期主义代言人策略，强化用户信任与情感共鸣，深化本土体验营销。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786532894.jpg", "source_url": "https://socialbeta.com/campaign/28205", "platform": "微博", "origin_url": "https://weibo.com/2011927655/Rd1iis0Yh?pagetype=profilefeed", "yesorno": "yes", "icon": "", "heat_score": 0, "score": 20 }, { "brand": "观夏", "title": "观夏把藏起来的秋天送给你", "summary": "观夏推出金秋限定系列“藏秋”，以苏轼“藏秋”典故为灵感，用三款香气传递秋日意趣。", "focus_point": "现代汽车借鉴观夏季节主题，将本土文化融入体验营销，以情感叙事强化用户联结。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1786528801.jpg", "source_url": "https://socialbeta.com/campaign/28183", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/BQLj4z0pgKXWHL7NPQjZpQ", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "Maison Kitsuné、A.SOCIETY", "title": "Maison Kitsuné 携手 A.SOCIETY 把自然收藏进镜框", "summary": "Maison Kitsuné 与 A.SOCIETY 再度携手，推出2026秋冬限量眼镜系列，以自然景观为灵感，致敬发现艺术的人。", "focus_point": "借鉴其自然主题跨界联名，结合限量策略与体验营销，强化用户情感连接与品牌本土化。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786601297.jpg", "source_url": "https://socialbeta.com/campaign/28220", "platform": "微博", "origin_url": "https://weibo.com/7977312251/Rd2S07PHS?pagetype=profilefeed", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "汉堡王", "title": "汉堡王的一根藤上能有多少有料「堡」藏？", "summary": "汉堡王中国携手《葫芦兄弟》推出夏日限定菜单，庆祝动画首播40周年。", "focus_point": "现代品牌可借势经典IP，用情感共鸣激活用户记忆，打造本土化体验营销。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786507734.jpg", "source_url": "https://socialbeta.com/campaign/28206", "platform": "微博", "origin_url": "https://weibo.com/2001185053/R9XTl36yX", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "MLB", "title": "林一成为 MLB 潮流品牌青春代言人", "summary": "潮流品牌MLB官宣林一为青春代言人，演绎新鞋款，诠释多元随性生活方式。", "focus_point": "借鉴潮流品牌明星代言与新品联动，现代汽车应强化年轻化，用体验营销提升互动。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786597132.jpg", "source_url": "https://socialbeta.com/campaign/28218", "platform": "微博", "origin_url": "https://weibo.com/6303444967/Rd1dYrmp5?pagetype=profilefeed", "yesorno": "yes", "icon": "", "heat_score": 0, "score": 30 }, { "title": "对话一线创意人，新户外广告时代怎么玩？| 群访", "publish_time": "2026-08-13", "source_url": "https://socialbeta.com/article/111281", "platform": "SocialBeta", "brand": "", "yesorno": "yes", "icon": "", "heat_score": 0, "origin_url": "", "score": 15 }, { "title": "【甲方乙方】瑞幸联名反派好「毒」啊；多邻国 × 跳海喊你来下一盘「臭棋」", "publish_time": "2026-08-13", "source_url": "https://socialbeta.com/article/111289", "platform": "SocialBeta", "brand": "", "yesorno": "yes", "icon": "", "heat_score": 0, "origin_url": "", "score": 20 }, { "brand": "yee3", "title": "yee3 迎来权威「鼠理人」！", "summary": "Yee3立秋携手奶茶鼠IP，推出龙眼联名系列圆形周边盲袋，以轻巧方式借势节日热点。", "focus_point": "现代汽车可借鉴IP联名与产品元素呼应，用轻量周边强化体验营销，提升用户互动与好感。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786506043.jpg", "source_url": "https://socialbeta.com/campaign/28202", "platform": "微博", "origin_url": "https://weibo.com/7879920801/RcLetEnyy", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "零跑汽车", "title": "零跑汽车邀你赴一场「老友之约」", "summary": "零跑汽车在国际友谊日联合《嘉人》发布短片，用老友对谈场景展现二排座椅功能。", "focus_point": "以真实友谊故事场景化呈现产品功能，借小众节点强化情感共鸣，现代品牌可借鉴。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786421614.jpg", "source_url": "https://socialbeta.com/campaign/28191", "platform": "微博", "origin_url": "https://weibo.com/1399746707/Rb3sl5UK9", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "抖音生活服务", "title": "周五超值开局，抖音生活服务组了一场「奶茶顶流局」", "summary": "立秋之际，抖音生活服务借达人内容和品牌互动打造奶茶顶流局，以限时优惠促进消费转化。", "focus_point": "现代汽车可借鉴节点福利与达人互动，深化用户运营和体验营销，促进消费转化。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1786590034.gif", "source_url": "https://socialbeta.com/campaign/28165", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/23rfkpn6sDN9KnI0alCpKg", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "丸美", "title": "蔡徐坤成为丸美品牌全球代言人", "summary": "蔡徐坤成为丸美全球代言人，推小红笔CP礼盒，主打以油入霜，设限定周边与地标互动。", "focus_point": "明星代言结合产品礼盒与限量周边，联动线下地标，实现粉丝运营与品牌年轻化。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1786505116.jpg", "source_url": "https://socialbeta.com/campaign/28204", "platform": "微博", "origin_url": "https://weibo.com/1824541114/RcWvJd53b?pagetype=profilefeed", "yesorno": "yes", "icon": "", "heat_score": 0, "score": 20 }, { "brand": "CT", "title": "CT 与赵露思开启七夕特别联动", "summary": "CT与赵露思七夕联动，借聊天式直播和IP周边强化真实种草，推动新品破圈。", "focus_point": "现代汽车可借鉴代言人联动与真实直播，用IP周边强化情感连接，驱动本土化营销。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1786540159.jpg", "source_url": "https://socialbeta.com/campaign/28208", "platform": "微博", "origin_url": "https://weibo.com/5794111711/RchmeAbHV", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "字魂", "title": "字魂为 Chiitan 吃糖打造专属定制字体", "summary": "字魂为吃糖定制专属字体，融入软萌跳脱气质，帮助IP构建本土化视觉识别体系。", "focus_point": "用定制字体统一品牌视觉资产，贯穿多元触点，强化本土化运营与用户情感连接。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1786518068.png", "source_url": "https://socialbeta.com/campaign/28207", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/nukcQ-Hcbi-yhomIXX_J7g", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "蜜雪冰城", "title": "雪王「101 天团」要出道了？", "summary": "蜜雪冰城发起雪王101天团出道争夺赛，联合11个蓝V以选秀形式跨界互动。", "focus_point": "现代汽车借鉴选秀式跨界，打造IP偶像矩阵，以养成互动深化年轻化运营。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1786430900.jpg", "source_url": "https://socialbeta.com/campaign/28188", "platform": "微博", "origin_url": "https://weibo.com/1704709632/RcImZ3iwe", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "NikeSKIMS", "title": "NikeSKIMS 首店即将登陆上海", "summary": "NikeSKIMS首店即将登陆上海，围挡亮相兴业太古汇，释放品牌正式布局中国市场信号。", "focus_point": "现代汽车可借鉴其首店本土化策略，女性用户精细化运营与体验式空间抢占心智", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1786445654.jpg", "source_url": "https://socialbeta.com/campaign/28185", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/discovery/item/6a760d70000000002500cb27?source=webshare&xhsshare=pc_web&xsec_token=ABCglkJbNPAumTUeOBTD9ESo-bYgPnlko5Rxirr-gDXlY=&xsec_source=pc_share", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "Alo", "title": "Alo「首店」落定", "summary": "Alo官方旗舰店登陆天猫，借赵露思引流，开业首日成交破千万。", "focus_point": "现代汽车可借鉴其天猫独家首发与明星代言策略，加速本土化数字渠道和用户运营。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1786539639.png", "source_url": "https://socialbeta.com/campaign/28203", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/gVUJPSMY7h5qJcbkq3ZOtA", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "多抓鱼、pidan", "title": "多抓鱼联合 pidan 发起「大家一起来找猫」征集", "summary": "多抓鱼联合pidan发起“大家一起来找猫”征集，用户拍摄隐藏猫咪，并落地线下展览。", "focus_point": "通过内容共创与跨界联名，增强用户参与感和品牌情感连接，可借鉴至汽车用户运营与体验营销。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786417168.jpg", "source_url": "https://socialbeta.com/campaign/28190", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/kb_GU6m7bu80q3z7PuRhMQ", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 }, { "brand": "天猫榜单", "title": "「冲动式」运动的年轻人，终于被读懂了", "summary": "天猫榜单推出夏日冲动会，用AI短片和线下运动体验，帮年轻人将冲动转化为行动。", "focus_point": "汽车品牌应借情绪与场景营销，以体验式试驾承接用户冲动，实现心动到行动闭环。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/44754-1786514800.jpg", "source_url": "https://socialbeta.com/article/111286", "platform": "SocialBeta", "origin_url": "未提供", "yesorno": "no", "icon": "", "heat_score": 0, "score": 15 }, { "brand": "沪上阿姨", "title": "「阿姨你找谁？」沪上阿姨迎来了最燃的一集", "summary": "沪上阿姨根据网友建议上线“阿姨你找谁”专区，将热梗做成菜单，低成本借势引发话题。", "focus_point": "汽车品牌可学习其快速玩梗、用户共创，以轻量化创意撬动高传播的策略。", "publish_time": "2026-08-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1786521754.jpg", "source_url": "https://socialbeta.com/campaign/28196", "platform": "SocialBeta", "origin_url": "未提供", "yesorno": "no", "icon": "", "heat_score": 0, "score": 0 } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "title": "纯电续航里程超700km！岚图梦想家9纯电版登上减免车辆购置税目录", "summary": "日前，我们在减免车辆购置税的新能源汽车车型目录（第三十三批）看到了岚图梦想家9纯电版。新车定位中大型纯电MPV，采用“2+2+3...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M05/32/F7/400x300_0_autohomecar__ChtpWGp9a1eABwzAAAe9muSnsmI713.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316415.html", "publish_time": "2026-08-13 15:34", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "score": 30 }, { "title": "荣威家越07开启盲订 定位15万级 搭载Momenta R7 双2.5K屏幕", "summary": "8月13日，荣威家越07开启盲动，支付999元意向金即可锁定盲订先享权益。预售开启前下订，提车可享50000先享积分，以及早...", "thumb": "https://car3.autoimg.cn/cardfs/product/g34/M07/0C/94/400x300_0_autohomecar__ChxpWGp5PH6AalJMACA7cejcx74463.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316414.html", "publish_time": "2026-08-13 15:33", "platform": "汽车之家", "source_media": "汽车之家-新车首发", "yesorno": "no", "score": 0 }, { "title": "奇瑞QQ3全新版型设计图 有望成都车展亮相", "summary": "奇瑞QQ3全新版型设计图 有望成都车展亮相", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/94c0a6ee-6af0-4e58-9dee-ad52e3fb7df4.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260813/15112252004.html", "publish_time": "2026-08-13 15:29", "platform": "易车", "source_media": "易车原创报道", "yesorno": "yes", "score": 25 }, { "title": "纯电续航830km 中大型MPV 享界V8纯电版登上减免车辆购置税目录", "summary": "日前，享界V8纯电版登上了减免车辆购置税的新能源汽车车型目录（第三十三批），目录显示新车搭载120kWh电池包，新车纯电续航77...", "thumb": "https://car3.autoimg.cn/cardfs/product/g33/M00/79/A8/400x300_0_autohomecar__Chto52pQxZCAGXJxAAcVpyGrX-M755.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316413.html", "publish_time": "2026-08-13 15:15", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "score": 30 }, { "title": "荣威家越07全球首秀并开启盲订 搭载Momenta R7世界模型", "summary": "荣威家越07全球首秀并开启盲订 搭载Momenta R7世界模型", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/12/4fb298cb-97b7-4ab9-90fc-7b8a4e696470.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260813/15112225904.html", "publish_time": "2026-08-13 15:14", "platform": "易车", "source_media": "易车原创报道", "yesorno": "no", "score": 15 }, { "title": "纯电续航705km 提供Home版本 理想i9登上了减免车辆购置税目录", "summary": "日前，理想i9登上了减免车辆购置税的新能源汽车车型目录（第三十三批），目录显示新车搭载101kWh电池包，新车纯电续航680km...", "thumb": "https://car2.autoimg.cn/cardfs/product/g33/M06/79/81/400x300_0_autohomecar__ChxpVWpQxDCAL3IQAAkg59sJssI116.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316412.html", "publish_time": "2026-08-13 15:08", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "score": 30 }, { "title": "设计灵感来自M6GT！迈凯伦预告旗下数十年来首款手动挡超跑", "summary": "近日，迈凯伦在海外社交平台上发布视频，视频开头以品牌首款手动挡超跑M6GT开场，视频结尾以一只手握换挡杆向后拉的特写镜头作为结尾...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M02/37/FC/400x300_0_autohomecar__ChxpVWp9PYmAFEjtAAuuk62iiHg028.png", "source_url": "https://www.autohome.com.cn/news/202608/1316411.html", "publish_time": "2026-08-13 14:49", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 0 }, { "title": "更加精致好看！奇瑞QQ3 EV新版型设计图曝光 演绎经典摩登元素", "summary": "日前，奇瑞QQ3 EV新版型设计图曝光，新版车型有望在成都车展亮相，新车转向更加精致的特别版本。奇瑞QQ3 EV新版型采用Neo...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M02/39/46/400x300_0_autohomecar__ChxpVWp9WROAE-3fAAlafth4M3I252.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316409.html", "publish_time": "2026-08-13 14:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 15 }, { "title": "8月推出多项购车权益 一汽丰田7月终端销量52966辆", "summary": "近日，一汽丰田公布7月销售业绩，终端销量52966辆。7月燃油市场份额攀升至9.5%，实现连续六个月上涨。卡罗拉锐放与RAV4荣...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M06/39/65/400x300_0_autohomecar__ChxpVmp9W3yAOVHAABCJFvcplzU274.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316408.html", "publish_time": "2026-08-13 14:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 20 }, { "title": "预售权益价16.99万起 别克至境L7纯电版将于8月19日上市", "summary": "日前，我们从官方获悉，别克至境L7纯电版将于8月19日上市，该车已在8月5日开启预售，预售价区间为19.49-23.19万元，国...", "thumb": "https://car2.autoimg.cn/cardfs/product/g33/M00/FF/47/400x300_0_autohomecar__ChxpVWp29BWAToY1AB3aliAM3wA957.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316407.html", "publish_time": "2026-08-13 14:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "score": 35 }, { "title": "比亚迪海狮08开启盲订 纯电和插混两种动力/搭载天神之眼5.0", "summary": "比亚迪海狮08开启盲订 纯电和插混两种动力/搭载天神之眼5.0", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/eff2364f-1c12-4508-bec3-83525aad42b3.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260813/13112248833.html", "publish_time": "2026-08-13 14:40", "platform": "易车", "source_media": "易车原创报道", "yesorno": "no", "score": 10 }, { "title": "将于下半年上市/成都车展公众亮相 红旗天工07正式发布", "summary": "8月13日，一汽红旗旗下全新中大型轿车——天工07正式亮相。同时，该车将在8月21日开幕的2026成都车展上完成公众展示，并...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M04/30/21/400x300_0_autohomecar__Chto52p8WzCAC94-AAUoCBsHX9g239.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316391.html", "publish_time": "2026-08-13 13:40", "platform": "汽车之家", "source_media": "汽车之家-新车首发", "yesorno": "no", "score": 25 }, { "title": "预计搭载V6混动系统 同时推出轿车版 全新一代奥迪RS 6谍照曝光", "summary": "近日，我们从相关渠道获取到了一组全新一代奥迪RS 6谍照。新车正在奥地利阿尔卑斯山区开展测试，传闻车辆很有可能由现款4.0T...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M08/33/6A/400x300_0_autohomecar__ChxpV2p9N6eAJlYzABWE8zRwsVI463.png", "source_url": "https://www.autohome.com.cn/news/202608/1316405.html", "publish_time": "2026-08-13 12:40", "platform": "汽车之家", "source_media": "汽车之家-海外谍照", "yesorno": "no", "score": 25 }, { "title": "8月14日国内油价有望迎来大幅下调 加满一箱92号汽油或将少花14元", "summary": "日前，新一轮成品油调价窗口将于8月14日24时开启，机构预测，汽油预计下调345元/吨，柴油下调335元/吨。折算零售终端单价，预...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M05/37/F1/400x300_0_autohomecar__Chto52p9OoeAGeQhAA40wWQnY28393.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316404.html", "publish_time": "2026-08-13 12:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 0 }, { "title": "方程豹钛3加推510KM后驱闪充版 售价14.38万元", "summary": "方程豹钛3加推510KM后驱闪充版 售价14.38万元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/5fcf9c47-3757-460a-914b-c8d0b1248f36.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260813/12112246068.html", "publish_time": "2026-08-13 12:40", "platform": "易车", "source_media": "张青云YC", "yesorno": "no", "score": 20 }, { "title": "方程豹钛3 510KM后驱闪充版正式上市 售价14.38万元", "summary": "方程豹钛3 510KM后驱闪充版正式上市 售价14.38万元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/bb8327d4-4fd5-4a8f-85ea-3c82896c5abd.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260813/11112245362.html", "publish_time": "2026-08-13 12:40", "platform": "易车", "source_media": "易车原创报道", "yesorno": "yes", "score": 45 }, { "title": "售14.38万元 方程豹钛3 510KM后驱闪充版上市 降低门槛", "summary": "日前，我们从官方获悉，方程豹钛3 510KM后驱闪充版正式上市，该车售价为14.38万元，其将搭载64.3kWh电池，CLT...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M07/32/E9/400x300_0_autohomecar__ChxpV2p9MKyAQuhSAAuWX5meQHs915.png", "source_url": "https://www.autohome.com.cn/news/202608/1316403.html", "publish_time": "2026-08-13 11:40", "platform": "汽车之家", "source_media": "汽车之家-新车上市", "yesorno": "yes", "score": 45 }, { "title": "搭载124kWh电池包和对开式车门！捷尼赛思GV90新信息披露", "summary": "根据韩国环境部的一份申报文件，我们得以了解到捷尼赛思GV90的一些技术信息。新车将会采用总容量123.52kWh/可用容量115...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M06/32/E6/400x300_0_autohomecar__ChxpV2p9MFWASi7vAA1p_DlfOI4222.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316402.html", "publish_time": "2026-08-13 11:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 20 }, { "title": "让男人心动的座驾 凯迪拉克Celestiq Night Test特别版官图", "summary": "凯迪拉克Celestiq的深度定制一直是其核心竞争力，近期品牌基于用户的特殊需求，推出了全球唯一一台2027款Celesti...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M05/32/F9/400x300_0_autohomecar__ChxpV2p9MXiAAYiKAAqEeD8X0Ag663.png", "source_url": "https://www.autohome.com.cn/news/202608/1316401.html", "publish_time": "2026-08-13 11:40", "platform": "汽车之家", "source_media": "汽车之家-新车官图", "yesorno": "no", "score": 0 }, { "title": "预计2027年上市 搭载全新3.0T轻混系统 新款AMG CLE 53敞篷版谍照", "summary": "近日，我们从相关渠道获取到了一组新款AMG CLE 53敞篷版谍照。车辆将由内到外进行全方位升级，动力上采用全新3.0T直列...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M01/37/53/400x300_0_autohomecar__Chto52p9L6yAa7HnABWlXODtqXk012.png", "source_url": "https://www.autohome.com.cn/news/202608/1316400.html", "publish_time": "2026-08-13 11:40", "platform": "汽车之家", "source_media": "汽车之家-海外谍照", "yesorno": "yes", "score": 40 }, { "title": "外观硬核满足轻度越野 首款柴混皮卡 威麟P3X正式定名RELY Hi800", "summary": "日前，奇瑞官方宣布，威麟P3X正式定名RELY Hi800，新车为一款柴混皮卡，该车型适配家用出行、户外露营、轻度越野场景。外观...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M08/37/1C/400x300_0_autohomecar__ChxpVWp9LZKAPCm4AAuAhWonKsI971.png", "source_url": "https://www.autohome.com.cn/news/202608/1316399.html", "publish_time": "2026-08-13 11:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 0 }, { "title": "奇瑞集团2026成都车展阵容公布 旅行者系列将开启盲定", "summary": "奇瑞集团2026成都车展阵容公布 旅行者系列将开启盲定", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/1a84fa29-b697-462d-b078-9854651754bf.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260813/11112244538.html", "publish_time": "2026-08-13 11:40", "platform": "易车", "source_media": "易车原创报道", "yesorno": "no", "score": 0 }, { "title": "智界RX内饰设计细节曝光 将于8月20日开启预订", "summary": "智界RX内饰设计细节曝光 将于8月20日开启预订", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/238dd279-7413-47c8-aaf9-ef70bc29e2cc.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260813/10112243584.html", "publish_time": "2026-08-13 11:40", "platform": "易车", "source_media": "易车原创报道", "yesorno": "no", "score": 15 }, { "title": "威麟P3X正式定名RELY Hi800 采用柴油混动驱动形式", "summary": "威麟P3X正式定名RELY Hi800 采用柴油混动驱动形式", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/982ea3c9-89ed-46df-b00d-e24a6bd5f403.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260813/10112243535.html", "publish_time": "2026-08-13 11:40", "platform": "易车", "source_media": "易车原创报道", "yesorno": "no", "score": 10 }, { "title": "2027款凯美瑞到店 内饰变化非常大 质感/配置大幅升级", "summary": "近日，2027款凯美瑞正式到店，新车作为中期改款车型，主要针对内饰进行升级，除了整体质感得到大幅升级之外，其还将全系标配15.6...", "thumb": "https://car2.autoimg.cn/cardfs/product/g33/M01/1F/D2/400x300_0_autohomecar__ChxpVWp6tfqAFFDoADRb-z3TTTs540.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316398.html", "publish_time": "2026-08-13 10:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 0 }, { "title": "享界G9将于8月20日上市 预售43.98万元起 首发华为全地形途灵平台", "summary": "日前，我们从官方获悉，享界G9将于8月20日上市，作为鸿蒙智行首款科技方盒子SUV，享界G9预售价43.98万元起，并收获了预售...", "thumb": "https://car3.autoimg.cn/cardfs/product/g34/M06/73/28/400x300_0_autohomecar__ChxpV2poEbOASifmAGOFkMhUoPA201.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316397.html", "publish_time": "2026-08-13 10:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "score": 40 }, { "title": "将于8月20日开启预订 智界RX内饰官图发布 悬浮飞翼设计座舱", "summary": "日前，智界RX内饰官图正式发布，其将采用悬浮飞翼设计座舱，并配备智能随动运动座椅等等。该车将于8月20日开启预订，其采用华为巨鲸...", "thumb": "https://car3.autoimg.cn/cardfs/product/g33/M08/14/2F/400x300_0_autohomecar__ChxpVWp5hqmAOlRlABtILblD5bc665.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316394.html", "publish_time": "2026-08-13 10:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 25 }, { "title": "8.09万起 全新起亚赛图斯开启预售 外观、座舱、驾控全面升级", "summary": "8月13日，全新起亚赛图斯正式开启预售，新车共推出6款车型，预售价区间为8.09-12.09万元，预订可享至高27000元的7大...", "thumb": "https://car2.autoimg.cn/cardfs/product/g34/M06/3D/C3/400x300_0_autohomecar__ChxpV2ph6RqABC-kADNVgUJQIQs447.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316369.html", "publish_time": "2026-08-13 10:40", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "no", "score": 25 }, { "title": "起亚全新赛图斯开启预售 限时预售价8.09万元起", "summary": "起亚全新赛图斯开启预售 限时预售价8.09万元起", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/847dd5e0-a534-4a65-a682-102fccf34c43.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260813/10112230852.html", "publish_time": "2026-08-13 10:40", "platform": "易车", "source_media": "易车原创报道", "yesorno": "no", "score": 25 }, { "title": "享界G9将于8月20日正式上市 预售价43.98万元起", "summary": "享界G9将于8月20日正式上市 预售价43.98万元起", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/13/d843c649-efba-4949-bd45-7f9201b40e4b.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260813/09112241739.html", "publish_time": "2026-08-13 09:40", "platform": "易车", "source_media": "易车原创报道", "yesorno": "no", "score": 25 }, { "title": "依然舒适大空间 试驾别克GL8陆尚", "summary": "作为国内 MPV 市场的开创者与引领者，别克 GL8 早已家喻户晓。如今 GL8 产品线不断完善，能源形式也更加多元，高端商...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M09/32/9F/400x300_0_autohomecar__ChxpVmp8rGqAfXB-ABpw6NX5Gvo442.png", "source_url": "https://www.autohome.com.cn/drive/202608/1316393.html", "publish_time": "2026-08-13 08:40", "platform": "汽车之家", "source_media": "汽车之家-原创试驾", "yesorno": "no", "score": 0 }, { "title": "要性价比首选中配510悦享版 零跑A05购车手册", "summary": "8月11日，零跑旗下全新入门纯电车型零跑A05上市，新车共推出5个配置版本，价格区间6.39-9.09万元。零跑A05主打入...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M09/2C/74/400x300_0_autohomecar__ChxpWGp8csKAEPbBAAO4xrEWsgc684.png", "source_url": "https://www.autohome.com.cn/advice/202608/1316392.html", "publish_time": "2026-08-13 00:40", "platform": "汽车之家", "source_media": "汽车之家-购车手册", "yesorno": "no", "score": 0 }, { "brand": "", "title": "长城H10上市，素人情景剧取代明星发布会", "summary": "8月5日，河北保定，长城H10以一种近乎“反行业”的方式完成了上市。没有流量明星站台，没有炫目的灯光秀，没有动辄千万的舞美预算。舞台上的主角是一群素人——九旬的老车主、二孩母亲、户外爱好者、川西导游。他们用一场名为“十全十美一家人”的情景剧，把一台车的上市发布会变成了一场关于家庭出行真实故事的分享会。\n\n放在当下这个连新车发布会都内卷到天际的市场里，这种“去套路化”的做法反而成了一种稀缺品。长城汽车董事长魏建军自己都说，让车主和员工这些素人去演情景剧，“挑战确实有点大”，希望网友多给一些包容。这种略带忐忑的坦诚，某种程度上比那些精心编排的豪华晚会更让人印象深刻。但H10带来的冲击远不止于一场发布会的形式创新。\n\n先看一组数据：预售12小时订单突破2.2万台，上市24小时大定达到31826台。终端门店客流爆满，夜间排队试驾成为常态。这个热度放在2026年的汽车市场，不算惊人，但也足够说明问题——市场对这款车的渴望是真实的。为什么？因为H10卡了一个相当精准的位置。\n\n当下的家庭出行格局正在发生深刻变化，三代同堂、多孩家庭成为主流消费群体。这些家庭需要的是一台能同时满足宽适空间、前沿智能、强劲性能和一定户外通过能力的全能车型。但环顾市场，这个细分赛道长期存在供给空白——MPV空间够但不够硬朗，城市SUV智能够但通过性有限，硬派越野通过性强但舒适性妥协。\n\nH10给出的答案是“方盒子大六座”。它不打算在MPV和SUV之间选边站，而是试图把MPV的奢享座舱、城市SUV的高阶智能和轻越野的多场景通过能力塞进同一个方盒子壳子里。5299mm的车长（六座版）、3000mm的轴距、3270mm的座舱纵向有效长度、192mm的二排中央通道、358mm的三排坐姿高度——这些数字堆在一起，传递的信息很明确：这不是那种第三排只能坐宠物的伪七座，而是一台真正能让成年人舒适落座的真三排大六座。\n\n在汽车行业，新车发布会的范式已经固化了很多年——明星站台、灯光大秀、高管宣讲、价格公布，一套流程走完，媒体发稿，活动结束。预算越堆越高，同质化越来越严重。长城H10的做法是把这个逻辑整个翻了过来。从70万网友参与车型命名投票，到全网公开征集预售发布会选址，再到这次由真实车主主演的情景剧上市发布会，H10的整个生命周期都在试图贯彻“用户中心”这条主线。\n\n发布会的主角是真实的长城车主——有因为安全和品质20余年坚定复购的九旬老人，有看到H10第一眼就认定“这就是我们等的那台车”的二孩母亲，也有在成家有娃之后从户外玩家切换到家庭视角的川西导游。他们的故事谈不上戏剧性，但恰恰是这种质朴让整场发布会有了不同于行业常规的情感穿透力。\n\n这背后的逻辑其实不复杂。当所有品牌都在谈“用户共创”的时候，真正把用户推到舞台中央、让用户而非明星成为发布会主角的，并不多见。H10的这场发布会不一定能成为行业标准答案，但它至少证明了一件事：新车发布可以不靠排场，靠真实故事也能引发共鸣。长城官方用“顶顶美、顶顶大、顶顶顺、顶顶强、顶顶稳”来概括H10的五大产品力。营销话术当然有，但拆开来看，每个维度确实都有拿得出手的东西。\n\n空间是H10最核心的差异化武器。六座版5299mm的车长配合3000mm轴距，在20万级SUV里属于越级的存在。阶梯影院式座舱布局让三排乘客的视野不再被前排遮挡。全车42处储物空间、五座版最大1885L的后备厢拓展容积——这些细节指向同一个目标：让一台车真正能装下一家人的全部出行需求。\n\n动力系统全系搭载第二代Hi4性能版电混四驱。综合功率440kW、零百加速4.9秒，这个数据放在一台两吨级的大尺寸SUV上，确实超出了大多数家庭用户的预期。42.8kWh电池包带来CLTC纯电232km、综合最高1404km的续航，配合800V高压平台15分钟补能126km——日常通勤用电、长途用混动，这个组合对家庭用户来说相当务实。后桥电控机械差速锁、EDC电磁减振、前双叉臂后五连杆悬架，则让这台方盒子在非铺装路面上也不至于露怯。\n\n智驾方面，全系标配激光雷达在20万级SUV里并不常见。Coffee Pilot 3配备27颗全域感知传感器，支持车位到车位的全场景辅助驾驶。Coffee OS 3座舱配合多联屏和21扬声器7.1.4.2声道音响——这套组合在硬件层面没什么可挑剔的。\n\n安全可能是最容易被忽视但恰恰最重要的维度。九横六纵高强度笼式车身、40861N·m/deg的扭转刚度、80.4%的高强度钢占比、41.4%的热成型钢占比、关键部位2000MPa的超高强度钢——这些数据在碰撞发生时才是真正的底气。全系7气囊含覆盖三排的超长侧气帘和远端防碰撞气囊，电池包多层复合防护架构加智能风险预警，长城在安全上确实没有妥协的余地。\n\n20.98万到23.18万元的官方指导价，叠加上市权益后限时换新价20.18万元起——这个定价放在2026年的市场语境里，基本是在告诉竞争对手：我不打算在这个价位段给你们留太多空间。横向对比一下，理想L8起售价约32万元，问界M7起售价约25万元。H10以20.18万起的价格切入，比理想便宜约10万，比问界也有3-4万的价格优势。更关键的是，H10在尺寸、动力、智驾硬件上并不逊色，甚至在方盒子造型和轻越野能力上形成了差异化。\n\n权益方面也相当直接：8000元置换补贴不限本品外品、至高7万36期0息或10万24期0息的金融方案。针对近1200万长城存量车主，还推出了“长城一家人”专属家庭权益——同一家庭名下拥有长城旗下任一品牌车型，再购H10可享3000-10000元优惠。这套“老带新”的权益设计，本质上是把复购人群圈进来，既激活了存量用户基盘，也符合H10主打的家庭定位。长城H10的上市，让我们看到了一个老牌车企在品类创新和营销范式上的双重突围。它不一定完美，但它的出现本身，就已经在改变这个细分市场的游戏规则。", "focus_point": "", "source_url": "https://news.yiche.com/hao/wenzhang/112161239/", "publish_time": "2026-08-10", "platform": "易车", "thumb": "https://img6.bitautoimg.com/usercenter/mapi/news/2026/08/10/w800_yichecar_3e11de51954d4dc588841d4a832d56b4.png.webp", "origin_url": "", "yesorno": "no", "score": 25 }, { "brand": "", "title": "路虎卫士限时降价17万元，豪华品牌价格体系松动", "summary": "8月10日，捷豹路虎宣布自2026年8月1日（含）起至2026年9月30日（含）针对路虎卫士畅销车型110 HSE推出“驭强限时价”，72.8万元起售，最终成交价格以消费者与经销商协商后的实际成交价格为准。官方资料显示，路虎卫士110 HSE此前的官方指导价格为89.9万元。\n今年以来，多个豪华品牌在中国市场集中下调官方指导价，或加大终端优惠力度。\n据第一财经，深圳多家豪华品牌4S店，主力车型终端优惠普遍在9万至13万元，部分车型的实际成交价较早年落地价低了近20万元。但多位经销商和一线销售表示，卖车环节已经没有利润，门店经营目前依靠售后业务支撑。\n价格上，奥迪让利最为激进，Q6综合优惠高达13万元，早年落地价在50万元上下的车型，目前裸车价33万多元；A7L标配版38万元，黑武士版本41万元，此前落地价接近60万元。奔驰GLB优惠10万元左右，C级优惠9万元。宝马的一家门店正在清仓iX1的最后一批库存车，全款18万元出头，走按揭方案可以低至17万多。\n上述宝马门店销售人员表示，这款车前期已经完成过一轮降价，最近一年价格波动只有几千元，不会再有大幅跳水。奥迪门店销售人员则称，对A5L这类热门车型，经销商不敢随意大幅降价，担心车辆残值缩水引发老车主集中投诉和维权。\n图片来源：视觉中国\n据新京报，在北京、环京地区多家4S店，多个品牌的进口车型均有不同程度的优惠。\n在北京某路虎4S店，销售顾问介绍，“路虎卫士目前优惠幅度接近16万元，购车还能赠送万元礼包。不过需要搭配店内的一些消费项，例如加装饰、店内贷款等。”\n同时，进口奥迪A4、进口奥迪A6、进口奥迪A5等均有不同程度的优惠。进口奥迪A6可现金优惠超12万元；奔驰旗下进口奔驰E级、进口奔驰A级AMG、进口奔驰CLA等车型，现金优惠同样达到数万元到十几万元不等。\n环京地区一雷克萨斯4S店的销售人员说，以雷克萨斯LS为例，目前现金优惠在10万元左右，“如果确定购车，价格可以再谈”，店内还不定期推出特价车，节假日也会有促销活动。\n此前被视为“加价神车”的丰田埃尔法等车型，虽然仍存在加价现象，但加价幅度已大幅降低，且部分地区有现车、提车不再需要等待。\n新车降价的冲击波也传导至二手车领域。据半岛都市报，一名二手车商表示：“42万的新车路虎极光跌到16万8，现在车价一个星期一个价格，还要往下降。”退回五年前，他的展厅全是BBA，20万到100万以上，现在都是一些普通品牌家用燃油车。该名车商表示：“现在车商干走一半，不少都开网约车、干烧烤去了。”\n随着国产新能源车的崛起，以BBA为代表的外资豪华品牌在中国的市场的日子并不好过，这一点在销量上体现得非常明显。\n2025年，奔驰在华销量57.5万辆，同比下滑19%；宝马销量62.55万辆，同比下滑12.5%；奥迪销量61.75万辆，同比下滑5%。\n中国汽车流通协会的数据显示，2026年1月豪华车市场份额已跌至11.3%，而在2023年，这个数字还是13.7%。\n面对在华市场的严峻形势，BBA高层迎来密集调整。马年春节前后，宝马、奔驰和奥迪先后宣布了中国市场的重要人事更迭。此外，BBA纷纷将2026年视为转型关键年，推出电动化与本土化并行的战略规划。\n值得注意的是，乘联分会数据显示，2026年上半年40万元以上乘用车累计销量43万辆，同比微增1%；其中40万元以上新能源车型销量24万辆，同比大涨46%，同价位传统燃油车销量19万辆，同比下滑27%。高端市场内部结构正在重构，新能源渗透率快速抬升，由2025年的44%提升至2026年上半年的56%；传统燃油车份额同期下滑12个百分点。\n(本文不构成任何投资建议，据此操作风险自担)\n来源：红星资本局综合第一财经、新京报、中国新闻周刊等", "focus_point": "", "source_url": "https://news.qq.com/rain/a/20260810A06LRX00", "publish_time": "2026-08-10", "platform": "红星资本局", "thumb": "https://inews.gtimg.com/om_bt/OFnOBgFlXaW_H1H8MxVVeMRZwBCDONSUOLVc1Qe7sPCkgAA/641", "origin_url": "", "yesorno": "no", "score": 0 }, { "brand": "", "title": "8月车市淡季承压，经销商库存预警指数达61.1%", "summary": "8 月初，中国汽车流通协会发布最新数据：2026 年 7 月汽车经销商库存预警指数为 61.1%，同比、环比均上升 3.9 个百分点，持续处于 50% 荣枯线之上。这一数据意味着全国经销商库存压力进一步加大，经营风险持续上升，8 月车市仍将延续淡季调整态势。\n7 月车市走弱有着多重现实原因。一方面，6 月半年冲量促销透支了部分购车需求，市场进入自然回落期；另一方面，全国大范围高温、台风及强降雨等极端天气，直接抑制了消费者线下到店的意愿，终端客流明显下滑。从经销商经营情况来看，仅有 20.5% 的经销商完成了上半年销量目标，近八成门店未达预期，普遍面临资金、库存、客流、利润四重压力。\n对于 8 月的车市走势，行业普遍预判将呈现 “淡季平稳、略有回暖” 的特征。一方面，高温天气仍将持续，线下客流恢复有限，整体市场难有大幅反弹；另一方面，毕业季、开学季带来的家庭购车需求将集中释放，加上各地促消费政策效果逐步显现，预计 8 月整体销量将略好于 7 月。\n对于普通消费者而言，高库存意味着经销商有更强的降价去库存动力，终端市场的优惠力度有望维持在较高水平。尤其是燃油车和部分非热门新能源车型，终端议价空间较大，刚需购车用户可以趁此窗口期入手。\n从行业层面来看，库存高企的背后是国内汽车产能过剩、市场进入存量竞争的现实。随着市场竞争持续加剧，后续行业洗牌将进一步加速，缺乏核心技术与品牌力的品牌将面临更大的生存压力。未来车市的竞争，将从单纯的价格比拼，转向产品力、渠道力、服务力的综合较量，单纯靠降价换销量的模式将越来越难以为继。", "focus_point": "", "source_url": "https://chejiahao.autohome.com.cn/info/26156989", "publish_time": "2026-08-10", "platform": "车家号", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M0B/EB/36/750x0_autohomecar__ChxpV2p1ewCACtTEAAmDI75NSS8106.jpg", "origin_url": "", "yesorno": "no", "score": 0 }, { "brand": "", "title": "「汽车人」新势力带节奏,变相降价成常态", "summary": "8月初,国内车市又迎来一轮“集中让利”。传统淡季之下,暑促的内卷态势可不平淡。 和直接官宣降价不同,这次基本没有车企下调官方指导价,优惠都以限时补贴、置换福利、金融免息、保养礼包的形式推出。 这种方式是为了不“吸引火力”,但终端成交价却是在下调的。本轮优惠由新势力车企最先开启,竞品纷纷跟上,市场压力逐层传导,自主与合资车企全部参与进来,整个车市再次打起了淡季价格战。 全行业连锁让利 7月31日,理想汽车发布了8月份专属购车政策,开启这一轮暑期促销,所有优惠仅限八月整月,月底准时到期,但官方定价“没变”。 主力车型理想i8官方指导价32.98万元,8月限时现金补贴一万元,裸车成交最低31.98万元,再算上三年零息贷款,让利幅度不小。理想MEGA HOME指导价55.98万元,8月现金补贴四万元,优惠后裸车价格落到51.98万元。 主打三十万元以上高端市场的理想汽车,一次让利促销,按理来说影响力应该不会很大。这种限时暑促,非常像家电消费品的促销方式,定价不变,不用担心老车主不满意,能冲销量,又能稳住品牌形象。 这套模式很快被其他新势力复制跟进,岚图、小鹏先后放出大幅终端优惠。岚图泰山X8官方指导价29.29万元起,8月限时现金补贴1.3万元;岚图FREE现金补贴达到2万元。小鹏GX也开放大客户限时政策,指导价28.98万元的车型,终端实际成交价最低26.21万元,单车优惠接近2.8万元。", "focus_point": "", "source_url": "https://baijiahao.baidu.com/s?id=1873109112553508933&wfr=spider&for=pc", "publish_time": "2026-08-10 12:27:32", "platform": "百家号-汽车人杂志", "thumb": "https://pic.rmb.bdstatic.com/bjh/260810/dump/a3b2cf5c82b265d26beaa063293305e9.jpeg", "origin_url": "", "yesorno": "no", "score": 0 }, { "brand": "", "title": "上半年仅12%经销商完成销量目标，车市陷入“产品大年非市场大年”困局", "summary": "2026上半年，只有12%经销商按期完成半年销量目标，76.9%未能达成。\n\n作 者 | 报国寺\n责 编 | 陈 楚\n出 品 | 汽车K线\n\n新车“下饺子”，为何换不来市场大年？\n\n需求被提前抽空了，供给被情绪绑架了，增收不增利让热闹停留在表面，渠道“蓄水池”已近崩溃，资本市场更是用一场史诗级下探告诉汽车行业：你的表现很糟糕！\n\n闷热的江南夏日与冰冷的车市，形成鲜明对比。\n\n7月23日，上海嘉定。中国汽车流通协会（简称“流通协会”）副秘书长郎学红站在2026中国汽车论坛的讲台上，说了一句话：“2026年是汽车的‘产品大年’，但并非‘市场大年’。”\n\n台下坐着的人，大多是中国汽车行业的核心从业者，他们太清楚这句话的分量。\n\n中国汽车流通协会乘联分会（简称“乘联分会”）公布数据显示，2026年1~6月，国内狭义乘用车累计零售870.1万辆，同比下降20.2%；6月单月零售160.2万辆，同比下降23.2%，环比增长6.1%。\n\n乘联分会在分析中指出，6月车市阶段性修复，核心动力并非消费端的实质性回暖，而是半年度考核压力下的促销驱动与新车集中交付拉动。\n\n说得更直白一些，今夏销量是靠车企硬推出来的，而非消费者买出来的。所以，今年上半年的资本市场，对于汽车板块早已经用脚投票。\n\n01\n\n“随着宏观经济下行压力，汽车增速也在同步下行。”郎学红在论坛上这样判断。\n\n一面是产品供给端的狂飙突进，一面是市场需求端的持续低迷，这种错位正在重塑整个中国汽车产业的利润格局与渠道生态。\n\n7月14日，比亚迪执行副总裁何志奇在个人社交账号上发了一组数据：今年1~5月，中国市场累计推出542款新车，平均每天3.6款，跟你吃饭的频率差不多了，一天三顿正餐，再加一顿夜宵。\n\n他在帖子里写道：“彻底疯了……一款新车动辄10亿以上的投资，两年以上的开发周期，居然热度维持不了三个月。”不久前，蔚来创始人李斌也曾在公开场合发表过类似观点。\n\n到了6月，包含年度小改款、配置衍生车型及限量特供车等在内，上市的新车已在600款左右。\n\n02\n\n如此规模的新车密集投放，背后是各大上市车企的战略判断。\n\n它们普遍认为，行业正从高增长阶段迈入存量竞争时代，谁能在这个转折点上先出牌，谁就能在下一轮淘汰赛中掌握主动。\n\n但问题在于，新车越多，每款新车的热度就越短，容量在萎缩，新车得到的市场容量只会更加有限。在中国市场月均销量不超过1000辆的车型，越来越多，大量设计研发营销费用都被浪费。\n\n乘联分会也指出，新车效应短期化，对市场的拉动效力正在大幅减弱。\n\n这似乎已经形成了一个恶性循环。新车热度短，车企不得不以更快的速度推出新车来维持曝光；可新车越多，每款车的热度便越短。\n\n供给端的狂飙，某种程度上是被上市车企自己“卷”着走的。\n\n—延伸阅读—\n\n半年业绩预告，撕开汽车行业真相\n\n零售暴跌！汽车经销商这次真急啊\n\n03\n\n面对一款又一款新车快马加鞭地赶来，国内汽车市场和消费者并未给出上市车企期待的回应。\n\n中国汽车工业协会统计，上半年乘用车国内销量828.8万辆，同比下降24.3%。这当中，即便是渗透率不断攀高的新能源车，国内销量为509万辆，同比下降13.4%。\n\n国家统计局的数据显示，2026年上半年社会消费品零售总额同比增长1.3%，但汽车类消费品零售总额同比下降12.6%，成为大宗消费的最大拖累项。\n\n「图片来源：国家统计局网站」\n\n市场的冷，并非凭空而来。\n\n今年1月1日起，我国实施多年的新能源汽车购置税“免征”政策正式开始退场，取而代之的是“减半征收”。与此同时，“两新”政策从定额补贴调整为按车价比例补贴，乘用车置换更新补贴单车均值退坡约30%。\n\n两项政策调整叠加，直接抬高了消费者的购车成本，尤其是对价格敏感的中低端市场冲击明显。更关键的是，2025年底政策退出在即，车企强力促销，使本属于2026年的部分需求被提前释放。\n\n这样的情况在今年上半年继续重演，在《汽车K线》看来，6月靠半年度冲量拉动的销量环比增长，本质上同样是对后续需求的提前透支。\n\n反映到终端层面，乘联分会最新数据显示，7月全国乘用车市场零售150.6万辆，同环比分别下降18%和6%。这基本可以判定，零售市场月度复苏的势头已经停滞。\n\n这也再度印证了乘联分会此前的判断：目前购车消费稍有改善（6月同比降幅略微收窄、环比回升），是外部冲击改善、消费疲软与市场分化三重压力叠加共振的结果。\n\n《汽车K线》认为，供需之间的错位已暴露无遗，供给端被竞争驱动，卷得停不下来；而需求端，被经济环境约束和政策退坡压制得抬不起来。这就难怪价格战打到了极致，销量却依然在下滑。\n\n04\n\n汽车市场总量下滑只是表象，更深层的问题是利润的急剧蒸发。\n\n国家统计局7月27日发布的数据显示，今年1~6月，汽车制造业实现营业收入51893.2亿元，同比增长1.8%；但利润总额仅为1953.5亿元，同比下降19.5%，营业收入利润率降至3.76%，远低于同期下游工业企业6.5%的平均盈利水平。\n\n「图片来源：国家统计局网站」\n\n与此同时，汽车制造业营业成本同比增长2.8%，显著高于营收增速，卖得多、赚得少，成了汽车行业的普遍写照。\n\n其中的原因，一方面，车企为了抢份额不断压低终端售价；另一方面，碳酸锂价格从去年每吨8万元攀升至18万元，核心芯片价格涨幅高达数倍。\n\n整车企业夹在中间，售价往下走、成本往上走，利润空间被两头挤压。\n\n这种“增收不增利”的困境，在上市车企的业绩预告中体现得更为直观。\n\n广汽、北汽、江淮等共5家公告预亏，累计亏损逼近100亿元，长城、长安、海马3家盈利则出现同比大幅下滑……\n\n对此，资本市场直接用一场史诗级探底，让汽车业上市公司损失惨重。《汽车K线》统计的100多家汽车业上市公司，2026年前7个月，其中不少公司股价创造了近一年甚至是5年最低。\n\n05\n\n如果说车企的利润表还能靠规模和出口勉强支撑，那么经销商已经成为整个行业调整的最大承压方。\n\n流通协会数据显示，今年6月汽车经销商综合库存系数为1.58，环比下降3.1%，同比上升11.3%。以6月终端销量160.2万辆测算，6月末汽车经销商库存总量约250万辆。\n\n在这当中，库存深度超过2个月的品牌多达7个，分别为一汽红旗、东风日产、沃尔沃、广汽本田、一汽-大众、奥迪、广汽传祺。自主、合资、豪华，均在其中。\n\n流通协会最新调查显示，7月汽车经销商库存预警指数为61.1%，为年内第二高点，较去年同期上升3.9个百分点。\n\n流通协会表示，继6月半年冲量促销与新车型集中交付带来短期回暖后，透支效应逐步显现，购车需求回归低迷。\n\n库存高压之外，价格倒挂更为致命。\n\n流通协会的数据显示，2025年有81.9%的经销商新车售价低于进货价，新车销售业务的毛利贡献已跌至-25.5%。这意味着终端每卖出一辆车，账面就在亏损。\n\n郎学红指出，目前国内汽车渠道仍以授权分销模式为主导。在这种模式下，经销商受主机厂批发任务和库存周转压力影响，为回笼资金普遍采取低价走量策略，恶性价格竞争频发。\n\n流通协会的调查显示，今年上半年，只有12%的经销商门店按期完成了半年销量目标，76.9%的门店未能达成。\n\n对于主机厂而言，经销商是承接新车销售压力的蓄水池，厂家可通过将经营压力传导至终端渠道来缓解自身压力。而不少经销商转型代理制后，自身营收会大幅锐减，很多企业难以接受。\n\n双方都没有足够的动力去改变现状，于是整个渠道体系只能在持续失血中艰难维持。\n\n去年上半年，汽车经销商亏损比例就已达52.6%，而流通协会今年的初步调研显示，2026年上半年这一比例仍在扩大。\n\n门店关停并转、降薪裁员的消息，在汽车行业内已不罕见。\n\n2026年的车市呈现出一种结构性错位：产品供给是车企为争夺未来生存权而进行的超前军备竞赛，但真实的消费需求已被政策提前支取，又被疲软的经济环境所压制。\n\n这场热闹非凡的“产品大年”，实则是在一个不断萎缩的总盘子上的内耗型竞争，自然换不来一个繁荣的市场大年。\n\nViews of AuotsKline：\n\n2026年的中国车市，正处在一个微妙的十字路口。\n\n产品供给端仍在加速奔跑，各大车企的新品规划已经排到了2027年，供给侧的竞争短期内看不到停歇的迹象，但需求端的疲软短期内难以逆转。\n\n这场“产品大年”与“市场小年”的碰撞，正在倒逼整个行业重新审视近年来的扩张逻辑。但如何调整，取决于产业链各方何时能够正视这场错位。\n\n改变或许不会一蹴而就，但放任如此，整个中国汽车产业只会在不得不“卷”的漩涡中越陷越深。\n\n文字为【汽车K线】原创，内容参考素材源自上市公司公告和行业公开信息（相关公司和机构应有义务对其真实性负责）；部分图片来源于网络，版权归原作者所有。\n\n本号文章，未经授权，不得转载，违者必究。同时，文章内容不构成对任何人的投资建议！股市风险大，投资需谨慎！\n\n声明： 本文由入驻搜狐公众平台的作者撰写，除搜狐官方账号外，观点仅代表作者本人，不代表搜狐立场。", "focus_point": "", "source_url": "https://www.sohu.com/a/1060879225_115871", "publish_time": "2026-08-10", "platform": "汽车K线", "thumb": "https://q9.itc.cn/images01/20260810/85ee96a31d244c5888c579dd8ab61791.jpeg", "origin_url": "", "yesorno": "no", "score": 20 }, { "brand": "", "title": "8月车市供需有望持续回暖", "summary": "8月车市供需有望持续回暖 本报讯(记者吴博峰)近日,中国汽车流通协会发布的最新一期汽车消费指数显示,7月汽车消费指数升至76.5,实现环比小幅回升。相较于往年同期的冷清态势,今年夏季车市韧性凸显。作为“金九银十”传统销售旺季的关键铺垫阶段,8月各大汽车经销商主动调整经营策略、加快销售节奏,预计本月汽车销量将延续7月的回升走势,国内车市整体运行态势稳步向好,淡季逆势回暖特征显著。 从国内车市传统运行规律来看,每年7月至8月受高温酷暑、多雨闷热等极端天气影响,消费者线下购车意愿低迷,一直是汽车销售的传统淡季。但今年市场竞争愈发白热化,为稳固市场地位、抢占年度市场份额,各大车企摒弃淡季保守运营模式,密集出台现金优惠、置换补贴、免息贷款等多元化促销政策,瞄准暑期自驾、家庭出行等消费场景挖掘需求,持续激发终端消费市场活力。 细分指数数据充分印证了车市的回暖趋势,其中7月汽车消费需求分指数达到76.2,同步实现环比上涨,市场需求基础持续夯实。进入8月,车市回暖的支撑动力进一步充足,暑期专属消费红利持续释放。高校毕业季青年群体购车、中小学开学季家庭用车换新形成双向需求叠加,催生了阶段性购车热潮,有效弥补了传统淡季的需求短板,成为拉动车市升温的核心动力。 多重利好因素共同助推8月车市持续升温。天气方面,上旬多地持续高温抑制线下消费,下旬气温逐步回落、天气趋于舒适,极大降低了消费者看车、试驾的出行成本,各大线下门店到店客流稳步回升。同时,经销商为冲刺三季度销量目标,加大优惠力度、精简购车流程,叠加“818全网购车节”等热门营销节点赋能,持续拉升市场热度。阶段性刚需集中释放,打消了消费者的观望心态,终端购车成交意愿持续提升。 中国汽车流通协会产业协调工作委员会负责人杨虹对记者表示,8月车市有望整体呈现淡季回暖、稳中向好的良好态势。暑期刚需集中释放、消费观望情绪缓解、终端营销发力是车市回暖的关键因素。整体来看,8月车市需求、到店客流、终端成交将实现全方位改善,销量环比持续增长,为后续消费市场旺季行情充分预热,推动车市稳步摆脱淡季低迷态势。", "focus_point": "", "source_url": "http://finance.sina.com.cn/jjxw/2026-08-10/doc-inimukzx8380993.shtml", "publish_time": "2026-08-10 05:57:00", "platform": "新浪网", "thumb": "https://e.thsi.cn/img/215c5a31eeb36c07", "origin_url": "", "yesorno": "no", "score": 0 }, { "brand": "", "title": "零跑A05当日上市，5.98万起A0纯电带激光雷达", "summary": "8月10- 16日堪称新车“爆发周”，多家车企密集发布全新改款、换代车型，价格跨度从5 万级代步小车直达30万级高端旗舰。零跑入门纯电拉低智能代步门槛，奇瑞、比亚迪更新家用燃油与混动轿车，小鹏、岚图拿出满配旗舰SUV，荣威、别克补齐中高端家用SUV与新能源MPV。闪充、全场景领航智驾、空气悬架、AI原生座舱等以往高端车型专属配置，如今下放到主流价位家用车。本文按上市时间逐一梳理车型核心信息。8月10日零跑A05 上市预估价格：5.98-6.58万之间，激光雷达版7-8万元定位：定位A0级纯电两厢轿车核心亮点：提供405km和510km两种续航，高配搭载激光雷达，510km版支持30%-80%快充仅需16分钟。标配高通骁龙8295芯片，配备14.6英寸2.5K中控屏+8.88英寸液晶仪表。高配版搭载激光雷达+高通8650智驾芯片，支持车位到车位全场景领航辅助。2027款艾瑞泽8 PRO 上市预估价格：10-15万定位：高性能智慧家轿核心亮点：全系标配了支持城市NOA的猎鹰500智驾系统。采用纯视觉方案，支持高速NOA（自动变道、匝道通行）和城市NOA（红绿灯识别、窄道会车、借道绕行），泊车覆盖300+场景并带50米循迹倒车。高配升级高通骁龙8255芯片，算力提升119%，配合15.6英寸2.5K中控屏，车机流畅度进入燃油车第一梯队。提供1.6T（147kW/310N·m，WLTC油耗6.5L）和2.0T（187kW/390N·m，零百6秒级）两款发动机，均匹配7速湿式双离合变速箱，可加92号汽油。8月11日2027款海豹06预估价格：10.5万元左右定位：B级满配家轿核心亮点：全系标配第二代刀片电池，EV版支持闪充技术。DM-i版本CLTC纯电续航分别达230km和320km，满油满电综合续航可达2370km。EV版530km和630km，电机最大功率240kW，零百加速仅5.9秒；新增暖阳白、极汐绿、云海灰等5种外观色。新增暮色蓝、海盐灰双色内饰。轴距2820mm，EV版配备115L智能前备箱，后备箱容积550L。小鹏G9L预估价格：30万级定位：大五座科技旗舰SUV核心亮点：AI主动贴合零重力座椅和智能四电机行政中岛。轴距3100mm。提供纯电和增程两种版本，均有两驱/四驱可选。增程版搭载63.3kWh电池，WLTC纯电续航325km/350km，且可加92号汽油。全系标配800V高压平。座椅内置91个压力传感器（可感知2克重量变化）和27个气袋，毫秒级动态调节，主动适配全球近98%用户体型，支持24向电动调节、16点按摩、一键零重力模式。后排中央扶手电动开合，集成电动小桌板（360°旋转）、化妆镜、无线充电，一键切换四座行政模式，灵感源自揽胜行政加长版。同级唯一无需拆卸头枕即可一键放倒前排座椅，形成超1.8米纯平大床，同时支持前后排双零重力舒躺。8月13日荣威家越07预估价格：15-20万级定位：大五座SUV核心亮点：AI原生座舱：与火山引擎深度合作，打造首款“AI原生第一车”，中控台疑似配备类似NOMI的AI语音交互助手；豆包大模型全面打通车控、记忆、个性化与Agent调用。轴距2908mm。插电混动版本纯电续航320km、综合续航1480km。搭载Momenta R7世界模型高阶智驾方案。别克GL8新能源预估价格：覆盖25-45万价位定位：家用新能源MPV核心亮点：真龙插混系统：由1.5T发动机+2挡DHT组成，陆尚版系统综合功率275kW/扭矩560N·m，零百7.7秒；亏电状态下零百衰减小于0.1秒，连续6次加速无衰减。陆尚版WLTC亏电油耗仅6.35L/100km，CLTC综合续航1500km；陆尊PHEV实测亏电油耗约6.6-6.9L/100km。至境世家纯电版续航632km秦MAX预估价格：11.5万起定位：B级中型闪充轿车核心亮点：提供DM-i插电混动和纯电EV两套系统。DM-i版搭载第五代混动技术，纯电续航最高230km；EV版采用后置单电机，低配120kW、高配240kW。纯电版CLTC续航最高630km（高配），全系搭载900V兆瓦闪充系统。前麦弗逊+后五连杆独立悬架，全系标配云辇-C智能车身阻尼控制系统。标配天神之眼C辅助驾驶，高配可选装天神之眼B，支持高速及城区领航辅助。8月15日岚图追光S顶配预售价格：30.99万元定位：中大型SUV核心亮点：提供两驱与四驱版本，CLTC续航分别为740km和700km。全系标配800V高压平台+5C超充。全系搭载华为乾崑智驾ADS 5，配备4颗激光雷达（含1颗896线主雷达）及33个高能传感器。标配EDC可变魔毯悬架、80mm可调空气悬架，前双叉臂+后五连杆全铝底盘，四活塞固定式前卡钳，并搭载全新鸿蒙座舱5.2及29英寸AR-HUD。", "focus_point": "", "source_url": "https://www.163.com/dy/article/L3VH08320527A8VQ.html", "publish_time": "2026-08-10", "platform": "网易号", "thumb": "https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2026%2F0810%2F46205d4fj00tjjbwa002od000z700ezp.jpg&thumbnail=660x2147483647&quality=80&type=jpg", "origin_url": "", "yesorno": "yes", "score": 35 }, { "brand": "", "title": "奇瑞新车官宣:8月10日,正式上市", "summary": "2027款艾瑞泽8 PRO将于8月10日正式上市,作为一款中期改款车型,为奇瑞在A+级轿车市场的主力产品,新款车型主打油电同智,在内饰布局、智能化及动力操控等方面进行了全面升级。 现款车型售价区间为11.69万-14.99万元,新款预计价格区间与之接近。 外观方面,主要对前脸进行了调整,格栅尺寸加大,内部采用点阵式装饰,两侧雾灯区域加入镀铬饰条,侧面和尾部变化较小,主要配备了红色刹车卡钳,整体来看,外观改动集中在前脸的精致感提升上。 尺寸方面,长4780mm、宽1843mm、高1469mm,轴距达到2790mm,后排空间表现优异,接近部分B级车水平。 动力系统方面,2027款艾瑞泽8 PRO继续提供1.6T和2.0T两款鲲鹏动力发动机,同时均匹配7速湿式双离合变速箱,1.6T版本最大功率147kW(约200马力),峰值扭矩310N·m,WLTC综合油耗6.5L/100km,支持92号汽油。 这套动力总成的功率输出在同排量机型中处于中上水平,燃油经济性表现也不错。 2.0T版本最大功率187kW(约254马力),全系匹配7速湿式双离合变速箱,峰值扭矩390N·m。 智驾方面,新车搭载猎鹰500驾驶辅助系统,采用纯视觉技术路线,是同级燃油车中罕见支持城市NOA和高速NOA的车型,功能层面支持高速NOA领航和城区记忆领航。 底盘方面,采用前麦弗逊式独立悬架、后多连杆式独立悬架的组合,前后独立悬架的结构配置在同价位车型中属于主流偏上的水平,相比部分竞品采用的后扭力梁非独立悬架,多连杆后悬在滤震和车轮循迹性方面有结构上的优势。", "focus_point": "", "source_url": "https://www.163.com/dy/article/L3VHJTRE0556D62U.html", "publish_time": "2026-08-10 12:00:00", "platform": "网易", "thumb": "https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2026%2F0810%2F24a07f80j00tjjcf80011d000u000dmm.jpg&thumbnail=660x2147483647&quality=80&type=jpg", "origin_url": "", "yesorno": "no", "score": 25 }, { "brand": "", "title": "易慧×启明AI营销签约，一汽系AI新媒体全链营销落地", "summary": "2026年8月10日，腾易科技旗下汽车行业AI新媒体全链营销方案服务商北京易慧涌现智能科技有限公司（以下简称“易慧智能”），与启明信息技术股份有限公司（以下简称“启明信息”）在长春正式签署深度合作协议。双方将秉持“资源共享、优势互补、平等互利、共同发展”的原则，依托各自在AI技术与汽车产业数字化领域的深厚积淀，共同推进汽车行业AI新媒体全链营销解决方案的全面落地，致力打造汽车领域的全链路营销典范。\n启明信息技术股份有限公司副总经理王扬，天津子公司总经理兼北京分公司总经理李金业，以及腾易科技副总裁兼易慧智能CEO陈述，腾易科技总经理兼易慧智能总经理徐建东等代表出席签约仪式。\n强强联合：以AI之力重塑汽车营销新格局\n启明信息作为一汽集团控股的高科技上市公司，前身为1980年组建的一汽集团电子计算处，深耕汽车数字化四十余载，是中国汽车行业数字化解决方案的领军企业。易慧智能是腾易科技旗下专注汽车AI新媒体营销的头部品牌，依托自建汽车行业大模型与算力集群，构建了智播、智能助手、智剪、智问等全系产品，服务超万家汽车经销商门店。\n双方此次合作将充分发挥启明信息的渠道优势与易慧智能的技术实力，围绕汽车数字化营销领域开展全方位的业务协同。易慧智能将深度联动启明信息的DMS全域经销管理体系，形成技术、数据、渠道多维资源协同互补，全力赋能一汽集团旗下一汽红旗、一汽大众、一汽奥迪、一汽丰田、一汽奔腾、一汽捷达、一汽解放、一汽国际八大品牌事业单元的新媒体营销业务。\n据悉，按照品牌属性与业务场景成熟度，双方合作将分阶段梯次推行、循序渐进。第一阶段将重点树立标杆，在首批合作品牌门店优先部署，集中优势资源打磨完整闭环，形成可复制的标准化AI新媒体营销运营手册。第二阶段规模拓展，将合作延伸至主流合资与商用车等多元业态，丰富解决方案的行业适配能力，确保AI新媒体营销策略灵活应对不同业务链路。第三阶段攻坚高价值潜力市场，依托前两阶段经验与规模效应，以联合服务方案打破技术壁垒，将AI新媒体全链营销能力覆盖更广泛品牌体系，最终实现一汽集团营销体系的整体智能化跃升。\n全链赋能：打造汽车行业AI营销新标杆\n据了解，此次合作将覆盖一汽集团八大品牌事业单元超五千家门店，是一场从标杆验证到全域赋能的系统性工程。双方致力于构筑覆盖一汽全系品牌的一体化数字化营销平台，打通新媒体线索与品牌DMS系统，覆盖客户全生命周期服务闭环。同时，双方将搭建双向数据通道，实现线索全程可视可控，依托可视化BI驾驶舱实现精细化运营管控；聚焦AI营销场景深化多方协同，为门店落地全套标准化AI营销工具并配套专项扶持，重塑全域客户精准触达链路。\n具体而言，易慧智能将提供从内容规模化产出、流量承接到品牌数字资产管理的闭环方案：在内容生产环节，智播产品可实现7×24小时AI无人直播，以专业化金牌AI主播替代重复人工操作；智剪产品支持一键成片与批量分发，大幅降低短视频制作门槛；在流量承接环节，智能助手提供全天候、全渠道智能服务，覆盖各大主流新媒体平台，自动响应客户咨询，有效提升商机转化效率。\n此外，双方还将联合打造覆盖全流程的一站式新媒体数字化营销综合解决方案，实现轻量化、标准化、快速部署的一体化组网开发体系。随着双方合作的深入，易慧智能还会将后续开发的经销商单点营销管理工具，逐步纳入易慧智能产品体系，借助启明信息的渠道能力向更广泛的经销商推广。\n携手共赢：引领汽车产业数智化营销变革\n此次合作不仅是易慧智能与启明信息的强强联合，更是腾易科技与一汽集团在汽车产业数智化转型背景下的深度协同。依托一汽集团渠道影响力，双方将打造AI新媒体营销标杆，为中国汽车产业提供可复制经验。\n腾易科技副总裁兼易慧智能CEO陈述表示：“此次与启明信息的合作，是易慧智能发展历程中的重要里程碑。我们将充分发挥AI技术优势与行业落地经验，助力一汽集团各品牌门店实现新媒体营销的全面智能化升级。”\n启明信息技术股份有限公司副总经理王扬表示：“启明信息始终致力于推动汽车行业数字化变革。易慧智能在AI新媒体营销领域的技术实力与落地能力有目共睹。双方优势互补，将为一汽集团乃至整个汽车行业的新媒体营销创新注入强劲动力。”\n此次合作的达成，标志着汽车行业AI新媒体营销从单点工具应用迈入全链体系化落地的新阶段，为产业数智化转型提供了值得关注的实践样本。未来，易慧智能将持续深耕汽车AI新媒体营销赛道，以技术创新赋能门店运营提质增效，智领汽车行业全链路营销，携手更多合作伙伴共创数智化营销新未来。", "focus_point": "", "source_url": "https://finance.sina.cn/2026-08-10/detail-inimvhfp8141532.d.html", "publish_time": "2026-08-10", "platform": "新浪财经", "thumb": "https://k.sinaimg.cn/n/spider20260810/189/w1080h709/20260810/ddda-926c78f7aeb5d5250b3c17f30ab4bfdb.png/w300h300z1l10t10q1000d3.jpg", "origin_url": "", "yesorno": "no", "score": 0 }, { "brand": "", "title": "宝马高管曾明确反对车载弹窗广告,70国车主仍被“蜘蛛侠”霸屏?+FAQ", "summary": "宝马高管曾明确反对车载弹窗广告,但2026年7月底,全球70国宝马车主还是被中控屏弹出的“蜘蛛侠”广告打了个措手不及。这起事件的核心不是广告尺度,而是车企对车内私人空间边界的傲慢错判。宝马回应称“这不是广告”,而是品牌与漫威蜘蛛侠的联动——可当车主在驾驶座上被迫观看一段视频时,它和广告并没有本质区别。 01高管反对在先,弹窗照样来袭:信任被一步透支 据外媒engadget报道,2026年7月底,宝马向全球70个国家的车主推送了蜘蛛侠主题的中控屏弹窗。注意,这里说的不是某个区域的试水,而是覆盖全球70国的大范围推送。场景翻译一下:早高峰你刚坐进驾驶座,还没系好安全带,iDrive屏幕先跳出一段“蜘蛛侠”视频,你手里握着方向盘,不得不等它播完或手动寻找“关闭”按钮。宝马负责车联网业务的高管曾公开说过:“驾驶员不应在私人车厢内被迫观看视频广告。”这句话与70国弹窗的事实形成尖锐对立。对车内空间有“领地意识”的用户,这一下就炸了:高管的承诺,为什么抵不过一场营销联动? 02“这不是广告”的话术,比广告本身更失分 面对铺天盖地的质疑,宝马的回应是:这不是广告。发言人称这是品牌与漫威蜘蛛侠的“联动内容”。车主们反问:不是广告,是什么?有评论一针见血地指出,这支广告真正失分的不是尺度,而是姿态——宝马不是以服务者的姿态解释“能不能关”,而是以裁判的姿态定义“是不是广告”。数据上,此次弹窗覆盖全球70国,涉及宝马多个车系,官方始终没有给出可一键永久关闭的开关。场景翻译一下:就像你正在客厅看电视,电视突然自动跳到某个频道,告诉你这是“精彩节目推荐”,但你根本没同意,也找不到“不再推荐”的按钮。这种“我爸是宝马”的回应方式,比弹窗本身更让人不适。其实车企想蹭IP做营销无可厚非,但如果用户没有选择权,联动就变成了骚扰。
对比项宝马蜘蛛侠弹窗蔚来车机广告奔驰导航弹窗
发生时间2026年7月底2025年10月未明确
触发场景启动车辆中控屏弹出车机内插自家品牌广告导航时弹出推广自家电动车
官方回应“不是广告,是联动”未明确厂商弹出,后续改进
覆盖范围全球70国未明确未明确
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