[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "美团买药", "title": "美团买药×万爱皆可：七夕，别成为无聊的大人", "summary": "美团买药七夕广告以'别成为无聊的大人'为主题，鼓励勇敢探索爱，引发情感共鸣。", "focus_point": "借鉴美团买药大胆洞察，现代品牌应聚焦用户情感体验，通过打破常规实现深度连接。", "publish_time": "2026-08-24", "thumb": "https://file.digitaling.com/eImg/cover/20260824/20260824143833_81553.jpg", "source_url": "https://www.digitaling.com/projects/375710.html", "platform": "数英", "origin_url": "未提供", "yesorno": "yes", "heat_score": 20 }, { "brand": "Netflix", "title": "广告牌里住了个活人？Netflix这次宣发脑洞炸裂", "summary": "Netflix在好莱坞广告牌中安排真人居住，为电影《最后孤屋》制造悬念营销。", "focus_point": "汽车品牌可借鉴Netflix，将产品核心体验融入线下场景，用猎奇互动引发用户自发传播。", "publish_time": "2026-08-24", "thumb": "https://file.digitaling.com/eImg/cover/20260814/20260814161211_10756.png", "source_url": "https://www.digitaling.com/projects/374947.html", "platform": "数英", "origin_url": "https://www.digitaling.com/projects/374947.html", "yesorno": "yes", "heat_score": 15 }, { "brand": "豆包", "title": "通用AI助手，难逃互联网老路？", "summary": "AI助手开始尝试收费，但订阅、广告、抽佣模式均面临挑战，商业化或重走互联网老路。", "focus_point": "现代汽车应重视用户信任，避免为短期收益牺牲体验，以长期口碑驱动数字化转型。", "publish_time": "2026-08-24", "thumb": "https://file.digitaling.com/eImg/cover/20260824/20260824121628_57319.jpg", "source_url": "https://www.digitaling.com/articles/1567243.html", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/tYdT27wCvBvG0fAUayIz9w", "yesorno": "yes", "heat_score": 0 }, { "brand": "淘宝闪购", "title": "淘宝闪购×张凌赫：把代言广告拍成连续剧", "summary": "淘宝闪购携手张凌赫，把代言广告拍成连续剧，围绕会员、奶茶、七夕三节点营销。", "focus_point": "借鉴连续剧式广告与节点营销，明星代言强化品牌记忆，深化用户运营体验。", "publish_time": "2026-08-24", "thumb": "https://file.digitaling.com/eImg/cover/20260821/20260821150247_99058.jpg", "source_url": "https://www.digitaling.com/projects/375773.html", "platform": "数英", "origin_url": "https://www.digitaling.com/projects/375773.html", "yesorno": "yes", "heat_score": 55 }, { "brand": "宝矿力水特", "title": "宝矿力《最后的夏天》系列：只聊青春与汗水", "summary": "宝矿力《最后的夏天》系列短片记录棒球少年训练日常，聚焦青春与汗水，不刻意渲染输赢。", "focus_point": "情感共鸣与场景融入，避免硬广，可借鉴其以真实故事传递品牌温度，强化用户情感连接。", "publish_time": "2026-08-24", "thumb": "https://file.digitaling.com/eImg/cover/20260813/20260813145742_15457.jpg", "source_url": "https://www.digitaling.com/projects/375073.html", "platform": "数英", "origin_url": "未提供", "yesorno": "yes", "heat_score": 0 }, { "brand": "观夏", "title": "立秋，观夏预谋将秋天藏起来", "summary": "立秋之际，观夏推出藏秋系列香薰，借苏轼藏秋哲学传递东方浪漫，将秋意藏入香气。", "focus_point": "借节气文化打造东方叙事，强化情感记忆，汽车品牌可借鉴本土文化体验营销。", "publish_time": "2026-08-24", "thumb": "https://file.digitaling.com/eImg/cover/20260814/20260814155406_17843.jpg", "source_url": "https://www.digitaling.com/projects/375185.html", "platform": "数英", "origin_url": "未提供", "yesorno": "yes", "heat_score": 0 }, { "brand": "淘宝闪购", "title": "淘宝闪购携手张凌赫上演「特工局」！", "summary": "淘宝闪购官宣张凌赫为代言人，推出《特工局》系列广告片，覆盖即时配送、奶茶、七夕鲜花场景。", "focus_point": "汽车品牌可借鉴连续剧式代言人叙事与线上线下联动，强化用户运营，打造体验闭环。", "publish_time": "2026-08-24", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1784196384.png", "source_url": "https://socialbeta.com/campaign/27936", "platform": "微博", "origin_url": "https://weibo.com/7051114584/R8MeXl2XV", "yesorno": "yes", "heat_score": 0 }, { "brand": "Kate Spade", "title": "kate spade 把纽约变成大型捉迷藏现场", "summary": "Kate Spade 发布2026秋季广告片，纽约化身大型捉迷藏现场，新品 Duo 包成线索。", "focus_point": "将产品融入城市互动场景制造惊喜体验，鼓励用户探索分享，提升品牌情感联结。", "publish_time": "2026-08-24", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1787468735.jpg", "source_url": "https://socialbeta.com/campaign/28294", "platform": "微博", "origin_url": "https://weibo.com/2758431880/RerQnmcug?pagetype=profilefeed", "yesorno": "" }, { "brand": "北京现代", "title": "范丞丞成为北京现代艾尼氪 V 品牌代言人", "summary": "北京现代官宣范丞丞为艾尼氪V代言人，开启预售并亮相成都车展", "focus_point": "借流量明星与车展体验营销，强化年轻用户运营和高端纯电本土化认知", "publish_time": "2026-08-24", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1787480601.jpg", "source_url": "https://socialbeta.com/campaign/28325", "platform": "微博", "origin_url": "https://weibo.com/2335953143/ReITdefLf?pagetype=profilefeed", "yesorno": "yes", "heat_score": 20 }, { "brand": "RIO", "title": "RIO 和田曦薇一起允许自己微醺点", "summary": "RIO宣布田曦薇为微醺代言人，发布广告片，传递‘允许自己微醺点’的松弛感。", "focus_point": "汽车品牌可借鉴情绪共鸣营销，强化本土化用户运营和体验场景，提升品牌力。", "publish_time": "2026-08-24", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1787486263.jpg", "source_url": "https://socialbeta.com/campaign/28310", "platform": "微博", "origin_url": "https://weibo.com/2731935637/ReoalCAsN", "yesorno": "" }, { "brand": "麦当劳", "title": "麦当劳 × 小玉 yuy 解锁东南亚「缤纷」之旅", "summary": "麦当劳携手小玉yuy推出东南亚风味新品，以缤纷视觉和周边互动打造夏日仪式感。", "focus_point": "借鉴IP联名与情绪营销，打造沉浸式体验，结合本土化策略强化品牌年轻化与用户参与。", "publish_time": "2026-08-24", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1787543899.jpg", "source_url": "https://socialbeta.com/campaign/28291", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a87f788000000002a013c74?xsec_token=ABxjp5MQtoFMhUA_WXp3dC07icPE4MXIvi6ML55u2olL8=&xsec_source=pc_search", "yesorno": "yes", "heat_score": 20 }, { "brand": "小红书", "title": "小红书喊你来过「有余地的生活」啦！", "summary": "小红书旗下about关于在上海办市集，以任务兑换机制让读者体验“有余地的生活”。", "focus_point": "借鉴线下体验与任务兑换机制，现代汽车可打造沉浸式试驾，强化用户参与情感连接。", "publish_time": "2026-08-24", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1787304366.jpg", "source_url": "https://socialbeta.com/campaign/28318", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/TUa4z705O-5MAPpc1S5Ong", "yesorno": "" }, { "brand": "小米汽车", "title": "小米把汽车展厅改造成巨型「手办盒」！", "summary": "小米将汽车展厅改造成巨型手办盒，展示多色车型，引发关注。", "focus_point": "以创意空间设计打造沉浸式体验，激发社交传播，强化品牌记忆点与用户互动。", "publish_time": "2026-08-24", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1787296749.jpg", "source_url": "https://socialbeta.com/campaign/28315", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a82d3c8000000002702266f?xsec_token=ABc0kCl3J7UxaIEYAJF0kQ_qEbbh0QZxJBnNf3MB3dbOk=&xsec_source=pc_search&source=web_explore_feed", "yesorno": "" }, { "brand": "", "title": "从治沙实践到国家级ESG样本，特仑苏完成了一次价值跃升", "summary": "", "focus_point": "", "source_url": "https://itopmarketing.com/info23218", "publish_time": "2026-08-24", "platform": "iTOP", "thumb": "https://itopmarketing.com/uploads/image/20260824/1787543765.png", "origin_url": "", "yesorno": "" }, { "brand": "", "title": "小众IP联名惹争议，瑞幸七夕营销一夜翻车冤不冤？", "summary": "", "focus_point": "", "source_url": "https://itopmarketing.com/info23217", "publish_time": "2026-08-24", "platform": "iTOP", "thumb": "https://itopmarketing.com/uploads/image/20260824/1787541545.png", "origin_url": "", "yesorno": "yes", "heat_score": 20 } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "title": "预售26.99万起/定位中型SUV 全新宝马iX3长轴距版将于11月份交付", "summary": "8月24日，我们从宝马品牌官方了解到，旗下中型SUV——全新宝马iX3长轴距版将于11月份开启交付。该车已于此前开启预售，共3款...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M01/EB/D8/400x300_0_autohomecar__ChxpV2qL59OAUmOxAAehOyWC-9Q511.png", "source_url": "https://www.autohome.com.cn/news/202608/1316707.html", "publish_time": "2026-08-24 15:15", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "heat_score": 45 }, { "title": "性能猛兽！腾势Z9GT高性能版谍照 最大功率或超2000马力", "summary": "日前，腾势Z9GT高性能版测试谍照曝光，新车搭载了赛道化的空气动力学组件，动力层面不排除采用与腾势Z特别版同样的动力等级，最...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M00/EF/01/400x300_0_autohomecar__Chto52qL3DOAHzD2AA2qU3_1cwg973.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316706.html", "publish_time": "2026-08-24 15:13", "platform": "汽车之家", "source_media": "汽车之家-海外谍照" }, { "title": "中国特供AUDI车型进入德国市场 售价翻倍仍比德国同级奥迪车便宜", "summary": "日前，有媒体披露，两款专为中国市场研发的奥迪AUDI纯电车型，正通过平行进口渠道反向流入德国本土市场，这一特殊的跨境流通现象，引...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M08/EB/8D/400x300_0_autohomecar__ChxpV2qL422ACRrfAAWiACioTQk723.png", "source_url": "https://www.autohome.com.cn/news/202608/1316705.html", "publish_time": "2026-08-24 15:11", "platform": "汽车之家", "source_media": "汽车之家-资讯" }, { "title": "岚图梦想家9实车图 将于2026年下半年上市", "summary": "岚图梦想家9实车图 将于2026年下半年上市", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/24/b806c418-6ad8-4321-af90-27592d46d4f3.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260824/14112537953.html", "publish_time": "2026-08-24 14:49", "platform": "易车", "source_media": "易车原创报道", "yesorno": "yes", "heat_score": 25 }, { "title": "越野能力提升 限时售21.49万元起 长城H9力魂版正式上市", "summary": "8月24日，长城H9力魂版正式上市，共推出2款车型，限时优惠焕新价21.49-23.29万元。新车是基于长城H9原厂升级改装而...", "thumb": "https://car2.autoimg.cn/cardfs/product/g34/M01/C9/47/400x300_0_autohomecar__ChxpWGqJBPqATgyOAB5Tc227npE719.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316704.html", "publish_time": "2026-08-24 14:37", "platform": "汽车之家", "source_media": "汽车之家-新车上市", "yesorno": "yes", "heat_score": 25 }, { "title": "长城H9力魂版正式上市 限时优惠换新价21.49万元起", "summary": "长城H9力魂版正式上市 限时优惠换新价21.49万元起", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/24/db5d5be5-c7d7-43ae-a66a-d5f8177cf5c9.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260824/14112531488.html", "publish_time": "2026-08-24 14:29", "platform": "易车", "source_media": "易车原创报道", "yesorno": "yes", "heat_score": 25 }, { "title": "阿里巴巴/DeepSeek模型上车 多项体验优化！MINI家族迎来OTA升级", "summary": "8月24日，MINI家族迎来最新远程软件升级。阿里巴巴大语言模型与DeepSeek模型能力正式上车，MINI智能个人助理Spik...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M03/E8/14/400x300_0_autohomecar__ChtpWGqL2g6AZzwJABFMN97xyoQ990.png", "source_url": "https://www.autohome.com.cn/news/202608/1316703.html", "publish_time": "2026-08-24 14:21", "platform": "汽车之家", "source_media": "汽车之家-资讯" }, { "title": "内外加入专属运动套件 欧拉5GT HEV将于8月28日上市", "summary": "8月24日，我们从欧拉品牌官方了解到，旗下紧凑型车——欧拉5GT HEV将于8月28日上市。该车采用专属的外观运动套件以及内饰设...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M09/ED/32/400x300_0_autohomecar__Chto52qLu8yAS1WxAAQaoB3qAgI226.png", "source_url": "https://www.autohome.com.cn/news/202608/1316702.html", "publish_time": "2026-08-24 12:21", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "heat_score": 25 }, { "title": "中国汽车出口井喷式增长 运输船一船难求 这些中国车企进全球前十", "summary": "日前，随着中国汽车产业出海步伐持续提速，整车出口订单持续爆满，迅猛的出口势头远超全球航运运力扩容速度，专用汽车运输船供需缺口持续...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M08/E9/10/400x300_0_autohomecar__ChxpWGqLtXKAJAjyABQUegf6r18021.png", "source_url": "https://www.autohome.com.cn/news/202608/1316701.html", "publish_time": "2026-08-24 12:21", "platform": "汽车之家", "source_media": "汽车之家-资讯" }, { "title": "定位6座插混大型SUV！方程豹钛9将于4季度正式上市", "summary": "近日，我们获悉在本届成都车展上首发亮相的方程豹钛9将会在今年第4季度正式上市。新车为方程豹钛系列旗舰车型，沿用钛系列家族方盒子车...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M09/EC/A5/400x300_0_autohomecar__ChxpVmqLtJyAWV_KAAy-afQLCSk328.jpg", "source_url": "https://www.autohome.com.cn/news/202608/1316700.html", "publish_time": "2026-08-24 12:21", "platform": "汽车之家", "source_media": "汽车之家-资讯", "yesorno": "yes", "heat_score": 35 }, { "title": "深藏不露！预计680马力+三电机 奔驰最亲民AMG纯电SUV来袭", "summary": "近日，我们从相关渠道获取到一组全新纯电AMG GLA车型谍照。新车目前正在进行路试，车身伪装覆盖面积大幅减少，预计其将采用C...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M00/EC/B5/400x300_0_autohomecar__Chto52qLs-yAd0FwABTRBQB8g28993.png", "source_url": "https://www.autohome.com.cn/news/202608/1316699.html", "publish_time": "2026-08-24 12:21", "platform": "汽车之家", "source_media": "汽车之家-海外谍照" }, { "title": "宝马新世代BMW iX3将于11月正式交付 全国统一售价26.99万起", "summary": "宝马新世代BMW iX3将于11月正式交付 全国统一售价26.99万起", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/24/e658f089-fa80-466e-8a86-18eee45025fd.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260824/12112533675.html", "publish_time": "2026-08-24 12:21", "platform": "易车", "source_media": "易车原创报道" }, { "title": "全新MINI家族迎远程软件升级 智能个人助理进入AI双核时代", "summary": "全新MINI家族迎远程软件升级 智能个人助理进入AI双核时代", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/24/bc5916be-f127-49ba-a29d-511c6d2d0cce.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260824/11112532822.html", "publish_time": "2026-08-24 12:21", "platform": "易车", "source_media": "易车原创报道" }, { "title": "欧拉5 GT HEV版将于8月28日正式上市 搭载Hi2混动系统", "summary": "欧拉5 GT HEV版将于8月28日正式上市 搭载Hi2混动系统", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/24/815e9f8b-4ad1-4540-8a93-3157ca4987b1.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260824/11112532430.html", "publish_time": "2026-08-24 12:21", "platform": "易车", "source_media": "易车原创报道", "yesorno": "yes", "heat_score": 35 }, { "title": "比亚迪张卓：海洋网全新MPV车型预计年底上市！", "summary": "近日，比亚迪汽车海洋网销售事业部总经理张卓在接受媒体专访时透露，海洋网全新MPV有望在年底上市，将采用时尚潮流的设计风格。今年4...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M08/EC/46/400x300_0_autohomecar__ChxpVWqLrluAGYYLAA6H2pygPyE400.png", "source_url": 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"title": "2026成都车展，北京现代展台喊出：\"好的灵魂也需要强壮的身体\"", "summary": "北京现代途胜L上半年销量增37.2%，出口目标占比50%，吴周涛谈灵魂与身体。", "focus_point": "", "source_url": "https://aikahao.xcar.com.cn/item/3807236.html", "publish_time": "2026-08-24", "platform": "爱咖号", "thumb": "", "origin_url": "", "yesorno": "yes", "heat_score": 0, "icon": "" } ] }, { "name": "hyundai_buzz_topics_international", "opinion": "", "list": [ { "brand": "现代汽车", "title": "不想被机器人取代，韩国现代汽车4万工人大罢工", "summary": "现代汽车4万工人罢工抗议AI替代，工会愿重启谈判，累计损失超2.3万亿韩元。", "focus_point": "", "source_url": "https://new.qq.com/rain/a/20260824A04KFX00", "publish_time": "2026-08-24 10:53:00", "platform": "腾讯新闻", "thumb": "", "origin_url": "", "yesorno": "yes", "heat_score": 0, "icon": "" }, { "brand": "现代汽车", "title": "对薪酬不满，现代汽车韩国工会大罢工，4万人参加", "summary": "现代汽车及起亚4万人参与罢工，波士顿动力2028年部署机器人引岗位危机。", "focus_point": "", "source_url": "https://chejiahao.autohome.com.cn/info/26275531", "publish_time": "2026-08-24 09:53:00", "platform": "汽车之家", "thumb": "", "origin_url": "", "yesorno": "yes", "heat_score": 0, "icon": "" }, { "brand": "现代汽车", "title": "欧洲成为中国汽车福地，比亚迪海豹U单月销量破万", "summary": "现代起亚7月欧洲销量下降8.5%，中国品牌份额创纪录达11.2%加速蚕食。", "focus_point": "", "source_url": "https://new.qq.com/rain/a/20260824A039IY00", "publish_time": "2026-08-24 08:45:00", "platform": "腾讯新闻", "thumb": "", "origin_url": "", "yesorno": "yes", "heat_score": 0, "icon": "" }, { "brand": "起亚", "title": "欧洲车市 | 塞浦路斯2026年7月：比亚迪暴涨2066%冲到第6", "summary": "起亚塞浦路斯7月277辆夺冠同比+51.4%，现代56辆持续下滑。", "focus_point": "", "source_url": "https://new.qq.com/rain/a/20260824A02YBD00", "publish_time": "2026-08-24 07:47:00", "platform": "腾讯新闻", "thumb": "", "origin_url": "", "yesorno": "yes", "heat_score": 0, "icon": "" }, { "brand": "现代汽车", "title": "欧洲车市 | 斯洛文尼亚2026年7月：零跑暴涨626%杀进前12", "summary": "现代斯洛文尼亚7月销量暴跌38.3%，起亚亦跌10%，韩系东欧势头放缓。", "focus_point": "", "source_url": "https://www.eefocus.com/article/2073679.html", "publish_time": "2026-08-24", "platform": "与非网", "thumb": "", "origin_url": "", "yesorno": "yes", 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