[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "瑞幸咖啡", "title": "瑞幸拍出了最有人情味的广告", "summary": "瑞幸拍摄视频记录隔壁烧饼店等店铺日常，展现市井温情，获好评。", "focus_point": "借鉴瑞幸去功利化共情，以真诚市井温情替代卖点堆砌，强化品牌好感。", "publish_time": "2026-07-13", "thumb": "", "source_url": "https://www.adquan.com/article/361844", "platform": "SocialBeta", "origin_url": "", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 65, "marketing_actionability_score": 70, "brand_influence_score": 60, "customer_loyalty_score": 55, "competitor_threat_score": 50, "overall_tag_value_score": 60 }, "selection_reason": "人情味广告话题度高", "event_type": "品牌营销案例", "business_tags": [ "情感营销", "广告创意", "瑞幸" ], "publish_time_verified": "-" }, { "brand": "元力科技 iPowerAI", "title": "用GEO给用户好感“保鲜”，情绪营销告别“只活一天”", "summary": "品牌情感营销需与GEO优化深度融合，将用户好感转化为AI可调用的内容资产，延长情绪营销生命力。", "focus_point": "现代汽车应通过GEO优化将情感营销内容沉淀为AI可识别的品牌资产，确保AI准确传递用户好感。", "publish_time": "2026-07-13", "thumb": "https://oss.adquan.com/uploads_img/1783926780ce99959fd1a39894.jpg", "source_url": "https://www.adquan.com/article/361835", "platform": "SocialBeta", "origin_url": "未提供", "yesorno": "backup", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 40, "marketing_actionability_score": 50, "brand_influence_score": 35, "customer_loyalty_score": 30, "competitor_threat_score": 25, "overall_tag_value_score": 35 }, "selection_reason": "情绪营销概念有创新", "event_type": "品牌营销案例", "business_tags": [ "情绪营销", "用户保鲜", "元力科技" ] }, { "brand": "淘宝", "title": "国际接吻日，淘宝给亲亲们送上稳稳嘟幸福", "summary": "国际接吻日，淘宝将日常的‘亲’话打造成亲亲日，推出嘟嘟嘴形象、联名美妆、线下快闪车等。", "focus_point": "借鉴淘宝‘亲亲日’IP，现代汽车可利用品牌原生语言和节日营销强化用户情感连接。", "publish_time": "2026-07-13", "thumb": "https://file.digitaling.com/eImg/cover/20260707/20260707144341_18809.png", "source_url": "https://www.digitaling.com/projects/371405.html", "platform": "数英", "origin_url": "未提供", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 55, "marketing_actionability_score": 60, "brand_influence_score": 50, "customer_loyalty_score": 45, "competitor_threat_score": 40, "overall_tag_value_score": 50 }, "selection_reason": "节日营销创意有趣", "event_type": "品牌营销案例", "business_tags": [ "节日营销", "淘宝", "情感互动" ], "publish_time_verified": "-" }, { "brand": "霸王茶姬", "title": "霸王茶姬联名蔡皋，找到每个人心中的桃花源", "summary": "霸王茶姬联名蔡皋推出气泡茶系列，通过绘本元素周边找回孩子气，打造沉浸式文化体验。", "focus_point": "跨界联名文化IP，打造沉浸式体验，强化品牌文化内涵，提升用户情感共鸣与归属感。", "publish_time": "2026-07-13", "thumb": "https://file.digitaling.com/eImg/cover/20260713/20260713133201_27138.png", "source_url": "https://www.digitaling.com/projects/371937.html", "platform": "数英", "origin_url": "", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 60, "marketing_actionability_score": 65, "brand_influence_score": 55, "customer_loyalty_score": 50, "competitor_threat_score": 45, "overall_tag_value_score": 55 }, "selection_reason": "联名文化IP话题性强", "event_type": "品牌营销案例", "business_tags": [ "联名营销", "文化IP", "霸王茶姬" ], "publish_time_verified": "-" }, { "brand": "汤臣倍健", "title": "汤臣倍健：8分钟纯实拍，欢迎来扒自家透明工厂", "summary": "汤臣倍健发布8分钟纯实拍微电影，深扒自家透明工厂。", "focus_point": "现代汽车可借助透明化内容与真实故事增强用户信任，结合AI技术提升营销创意。", "publish_time": "2026-07-13", "thumb": "https://file.digitaling.com/eImg/cover/20260710/20260710155657_97864.png", "source_url": "https://www.digitaling.com/projects/369859.html", "platform": "微信公众号", "origin_url": "https://mp.weixin.qq.com/s/JiIw4aTfnhJucBNLtJH4gQ", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 50, "marketing_actionability_score": 55, "brand_influence_score": 45, "customer_loyalty_score": 40, "competitor_threat_score": 35, "overall_tag_value_score": 45 }, "selection_reason": "透明工厂创意可信度高", "event_type": "品牌营销案例", "business_tags": [ "信任营销", "透明工厂", "汤臣倍健" ], "publish_time_verified": "-" }, { "brand": "Taobao 淘宝", "title": "淘宝世界杯： 谁说“足球宝贝”只在球场？", "summary": "淘宝借世界杯热点，以'足球宝贝'创意展示平台海量足球商品，强化万能品牌心智。", "focus_point": "打造足球场景化营销，通过创意商品连接球迷情感，强化品牌本土化与用户体验。", "publish_time": "2026-07-13", "thumb": "https://file.digitaling.com/eImg/cover/20260710/20260710165738_52325.gif", "source_url": "https://www.digitaling.com/projects/371713.html", "platform": "数英", "origin_url": "未提供", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 70, "marketing_actionability_score": 75, "brand_influence_score": 65, "customer_loyalty_score": 60, "competitor_threat_score": 55, "overall_tag_value_score": 65 }, "selection_reason": "世界杯话题+创意破圈", "event_type": "品牌营销案例", "business_tags": [ "世界杯营销", "创意破圈", "淘宝" ], "publish_time_verified": "-" }, { "brand": "Kia", "title": "揭晓！2026德国红点最佳设计奖（完整名单）", "summary": "2026德国红点最佳设计奖揭晓，共97件作品获奖，涵盖电子、汽车、家居等领域。", "focus_point": "结合获奖设计，现代应强化设计创新与用户体验，打造差异化车型，提升品牌高端形象。", "publish_time": "2026-07-13", "thumb": "https://file.digitaling.com/eImg/cover/20260709/20260709115822_42682.jpg", "source_url": "https://www.digitaling.com/articles/1535596.html", "platform": "数英", "origin_url": "未提供", "yesorno": "", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 0, "marketing_actionability_score": 0, "brand_influence_score": 0, "customer_loyalty_score": 0, "competitor_threat_score": 0, "overall_tag_value_score": 0 }, "selection_reason": "汽车品牌案例归车型", "event_type": "其他", "business_tags": [] }, { "brand": "KANEBO", "title": "日本化妆品广告：涂口红，也是渲染你的世界", "summary": "日本化妆品KANEBO的唇膏广告，强调涂口红是描绘双唇、创造个人世界的行为。", "focus_point": "借鉴化妆品的情感营销，现代汽车可强化产品与用户自我表达、生活态度的关联。", "publish_time": "2026-07-13", "thumb": "https://file.digitaling.com/eImg/uimages/20260710/1783681164677020.png", "source_url": "https://www.digitaling.com/projects/372259.html", "platform": "数英", "origin_url": "未提供", "yesorno": "backup", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 45, "marketing_actionability_score": 50, "brand_influence_score": 40, "customer_loyalty_score": 35, "competitor_threat_score": 30, "overall_tag_value_score": 40 }, "selection_reason": "广告创意有艺术感", "event_type": "品牌营销案例", "business_tags": [ "广告创意", "艺术营销", "KANEBO" ] }, { "brand": "优酸乳", "title": "优酸乳果园 Online 邀你一起来 BW 种田", "summary": "优酸乳在BW打造果园Online，邀汪东城和国漫IP联动，推出潦草水果家族。", "focus_point": "现代汽车可借鉴其线下体验+IP联动+明星互动策略，打造沉浸式场景以吸引年轻用户。", "publish_time": "2026-07-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1783670393.jpg", "source_url": "https://socialbeta.com/campaign/27878", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a47a14b0000000017008f6a?xsec_token=AB1RaoAw04GDqQEw_gjFERkzqdMibXRZIqylC_JHB78_Q=&xsec_source=pc_search&source=web_explore_feed", "yesorno": "", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 50, "marketing_actionability_score": 55, "brand_influence_score": 45, "customer_loyalty_score": 40, "competitor_threat_score": 35, "overall_tag_value_score": 45 }, "selection_reason": "游戏化互动有传播潜力", "event_type": "品牌营销案例", "business_tags": [ "游戏化营销", "互动体验", "优酸乳" ] }, { "brand": "Burberry", "title": "Burberry 把英式庄园搬进上海", "summary": "Burberry于上海恒隆广场开启盛夏秘境限时精品店", "focus_point": "通过打造沉浸式体验空间，融合品牌经典元素与本土文化，有效提升用户参与感和品牌忠诚度", "publish_time": "2026-07-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1783918041.jpg", "source_url": "https://socialbeta.com/campaign/27890", "platform": "微博", "origin_url": "https://weibo.com/1924007153/R8mRk7aWr?pagetype=groupfeed", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 60, "marketing_actionability_score": 65, "brand_influence_score": 55, "customer_loyalty_score": 50, "competitor_threat_score": 45, "overall_tag_value_score": 55 }, "selection_reason": "沉浸式体验话题度高", "event_type": "品牌营销案例", "business_tags": [ "沉浸式体验", "线下活动", "Burberry" ] }, { "brand": "迪士尼", "title": "迪士尼把欢乐带进 BW 了！", "summary": "迪士尼亮相BW2026，漫威影业与上海迪士尼度假区打造主题展台，授权合作伙伴布鲁可展示超100款迪士尼IP产品，与粉丝共赴夏日盛会。", "focus_point": "借鉴迪士尼线下IP沉浸式体验，现代汽车可加强体验营销与粉丝运营，吸引年轻用户。", "publish_time": "2026-07-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1783924490.jpg", "source_url": "https://socialbeta.com/campaign/27891", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a50e16f000000000f029761?xsec_token=AB2abI-93gtqyfnmeIu28nOrOdmLNf6q51gpfnlRmwTB4=&xsec_source=pc_user", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 55, "marketing_actionability_score": 60, "brand_influence_score": 50, "customer_loyalty_score": 45, "competitor_threat_score": 40, "overall_tag_value_score": 50 }, "selection_reason": "IP联动欢乐感强", "event_type": "品牌营销案例", "business_tags": [ "IP联动", "欢乐营销", "迪士尼" ] }, { "brand": "观夏", "title": "观夏推出「裸」全新香氛洗护系列", "summary": "观夏推出「裸」全新香氛洗护系列，以棉籽回归肌肤本真。", "focus_point": "从香水延伸至洗护，以棉籽概念回归肌肤触感，强化日常基础护理体验。", "publish_time": "2026-07-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1783865258.jpg", "source_url": "https://socialbeta.com/campaign/27889", "platform": "微博", "origin_url": "https://weibo.com/6850300065/R8kynEQVP?pagetype=profilefeed", "yesorno": "backup", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 40, "marketing_actionability_score": 45, "brand_influence_score": 35, "customer_loyalty_score": 30, "competitor_threat_score": 25, "overall_tag_value_score": 35 }, "selection_reason": "新品发布有话题性", "event_type": "品牌营销案例", "business_tags": [ "新品发布", "香氛洗护", "观夏" ] }, { "brand": "KFC", "title": "KFC 疯四又出「巅疯之作」", "summary": "肯德基疯四推出鸡毛2.0限定周边'疯狂鸡毛扇'，结合夏日需求打造实用创意周边。", "focus_point": "现代汽车可借鉴低成本创意周边强化品牌心智，借梗内容激发用户自发传播。", "publish_time": "2026-07-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1783673953.jpg", "source_url": "https://socialbeta.com/campaign/27872", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a438d83000000002103f41d?xsec_token=ABD1XCxWgBcSaVrugFKlTJRRONzaFe8WbQOx9AlIoaeCc=&xsec_source=pc_search&source=web_explore_feed&wechatWid=8d6be3aa15ea94030d89f0c8037bc51e&wechatOrigin=menu", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 65, "marketing_actionability_score": 70, "brand_influence_score": 60, "customer_loyalty_score": 55, "competitor_threat_score": 50, "overall_tag_value_score": 60 }, "selection_reason": "疯四梗持续有话题度", "event_type": "品牌营销案例", "business_tags": [ "固定营销节点", "疯四", "KFC" ] }, { "brand": "伊利", "title": "伊利陪你一起走过梅罗青春", "summary": "伊利用7分10秒短片致敬梅罗青春，唤起球迷二十年记忆。", "focus_point": "现代汽车可借鉴情感营销，通过赛事和粉丝互动深化用户忠诚度。", "publish_time": "2026-07-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1783694800.png", "source_url": "https://socialbeta.com/campaign/27874", "platform": "微博", "origin_url": "https://weibo.com/5913574490/R7Z0B08eT", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 70, "marketing_actionability_score": 75, "brand_influence_score": 65, "customer_loyalty_score": 60, "competitor_threat_score": 55, "overall_tag_value_score": 65 }, "selection_reason": "世界杯+情怀话题强", "event_type": "品牌营销案例", "business_tags": [ "世界杯营销", "情怀营销", "伊利" ] }, { "brand": "瑞幸咖啡", "title": "有瑞幸的地方就有「好邻居」", "summary": "瑞幸发布暖心短片，记录门店与街边小店双向扶持的日常。", "focus_point": "以社区温情故事强化品牌温度，将“好邻居”融入本土化用户运营，提升线下门店亲和力。", "publish_time": "2026-07-13", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1783678114.jpg", "source_url": "https://socialbeta.com/campaign/27882", "platform": "小红书", "origin_url": "https://www.xiaohongshu.com/explore/6a505c54000000002101a795?xsec_token=AB2IRYmttRb-BiAZPtAQhZxnls6CW-YY4GWjfjvu7M5z8=&xsec_source=pc_user", "yesorno": "yes", "protocol_scores": { "hyundai_relevance_score": 0, "conversion_value_score": 60, "marketing_actionability_score": 65, "brand_influence_score": 55, "customer_loyalty_score": 50, "competitor_threat_score": 45, "overall_tag_value_score": 55 }, "selection_reason": "好邻居概念有传播力", "event_type": "品牌营销案例", "business_tags": [ "社区营销", "情感连接", "瑞幸" ] }, { "brand": "lululemon", "title": "lululemon 大使郭涵煜首夺大满贯女双冠军", "summary": "中国职业网球运动员、lululemon大使郭涵煜夺得2026年温网女双冠军，收获职业生涯首座大满贯冠军奖杯。", "focus_point": "品牌可签约体育明星，借赛事热点打造情感营销，增强用户认同与品牌温度。", "publish_time": "2026-07-13", "thumb": "https://media.brandstar.com.cn/uploads/article_covers/lululemon_guo_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "source_url": "https://www.brandstar.com.cn/news/8187", "platform": "品牌星球", "origin_url": "", "yesorno": "" }, { "brand": "On昂跑", "title": "On昂跑发布「Run On Clouds」全新跑步理念，升级 CloudTec® 产品矩阵", "summary": "On昂跑发布「Run On Clouds」理念，升级CloudTec®产品矩阵。", "focus_point": "以用户真实体验为核心，技术迭代覆盖不同场景，提升产品矩阵竞争力。", "publish_time": "2026-07-13", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/on_cloudtec_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "source_url": "https://www.brandstar.com.cn/news/8186", "platform": "品牌星球", "origin_url": "https://www.brandstar.com.cn/news/8186", "yesorno": "" }, { "brand": "蒙牛", "title": "梅罗“情怀杀”，哈姆“玩抽象”：球星营销的逻辑全变了？", "summary": "既是高性价比之选，也是高风险博弈。", "focus_point": "借鉴球星营销逻辑，通过本土化策略签约体育明星，实现情感共鸣与高效触达。", "publish_time": "2026-07-13", "thumb": "https://resource.meihua.info/FtmCxy9Tog75LUAoTBjJ5xqaamMJ?imageView2/2/w/1350/format/gif", "source_url": "https://www.meihua.info/article/6911045913379840", "platform": "梅花网", "origin_url": "未提供", "yesorno": "" }, { "brand": "肯德基", "title": "鸡毛出在鸡身上，肯德基疯四送起了鸡毛扇？", "summary": "继去年推出「疯狂鸡毛掸」，肯德基疯狂星期四再度推出鸡毛限定周边「疯狂鸡毛扇」。", "focus_point": "借鉴肯德基疯狂星期四IP，打造品牌专属节日，结合创意周边提升用户黏性与话题度。", "publish_time": "2026-07-13", "thumb": "https://resource.meihua.info/FozgOTecWUB4vMITEAIJhrHSHRuq", "source_url": 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"platform": "新浪财经", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "韩国现代汽车工会再罢工 要求「净利 30% 作为绩效，奖金上调 800%」", "summary": "现代汽车工会因薪资谈判失败连续三天罢工，要求净利润30%作为绩效奖金等。", "focus_point": "加强内部员工沟通与数字化管理，避免罢工损害品牌形象，提升运营效率。", "publish_time": "2026-07-13", "thumb": "", "source_url": "https://www.gelonghui.com/live/2549525", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 }, { "brand": "", "model": "", "title": "韩国现代汽车工会再罢工，要求“净利30%作为绩效 奖金上调800%”", "summary": "现代汽车工会因薪资谈判未果，连续三天部分罢工，要求净利30%作为绩效奖金。", "focus_point": "加强内部沟通，优化员工福利，以稳定生产保障品牌形象与用户信任。", "publish_time": "2026-07-13", "thumb": "", "source_url": "https://www.tmtpost.com/nictation/8062709.html", "platform": "今日热榜", "origin_url": "", "icon": "", "heat_score": 0 } ] }, { "name": "hyundai_buzz_topics_international", "opinion": "", "list": [] } ]