[
  {
    "name": "brand_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "星巴克",
        "focus_point": "借鉴星巴克余华联名，现代汽车以文化IP打造沉浸式空间，强化用户情感共鸣。",
        "origin_url": "未提供",
        "platform": "数英",
        "publish_time": "2026-08-16",
        "source_url": "https://www.digitaling.com/projects/374940.html",
        "summary": "星巴克联合余华打造「潦草读书局」，以沉浸式空间让阅读更轻松日常。",
        "thumb": "/images/0817/brand_hotspots_0.jpg",
        "title": "星巴克×余华：一个「潦草读书局」，让阅读更容易发生",
        "yesorno": "yes"
      },
      {
        "brand": "兰蔻",
        "focus_point": "参考兰蔻留声厅，现代汽车可打造声音互动体验空间，强化用户情感连接。",
        "origin_url": "https://weibo.com/1742666164/RdwNt1G4m",
        "platform": "SocialBeta",
        "publish_time": "2026-08-16",
        "source_url": "https://socialbeta.com/campaign/28246",
        "summary": "兰蔻七夕在三城开启留声厅，推出声色限定礼盒，以黑胶唱片传递爱意。",
        "thumb": "/images/0817/brand_hotspots_1.jpg",
        "title": "兰蔻七夕「留声厅」登陆三城",
        "yesorno": "yes"
      },
      {
        "brand": "Marshall",
        "focus_point": "借鉴周报案例库，现代汽车可系统梳理竞品营销动作，提炼可复用的本土化打法。",
        "origin_url": "https://socialbeta.com/campaign/28186",
        "platform": "SocialBeta",
        "publish_time": "2026-08-16",
        "source_url": "https://socialbeta.com/article/111293",
        "summary": "SocialBeta周报盘点7个品牌案例，涵盖adidas、霸王茶姬、多邻国等最新动作。",
        "thumb": "/images/0817/brand_hotspots_2.jpg",
        "title": "本周值得关注的 7 个品牌营销案例 | 案例一周 Vol.410",
        "yesorno": "yes"
      },
      {
        "brand": "蒂芙尼",
        "focus_point": "借明星坚持精神强化品牌共鸣，车企应选择长期伙伴并运营用户情感链接。",
        "origin_url": "https://weibo.com/2492431184/RdCVXwoPH?pagetype=groupfeed",
        "platform": "SocialBeta",
        "publish_time": "2026-08-16",
        "source_url": "https://socialbeta.com/campaign/28245",
        "summary": "蒂芙尼官宣演员、歌手言承旭为品牌大使，强调坚持成就自我与品牌经典恒久精神契合。",
        "thumb": "/images/0817/brand_hotspots_3.jpg",
        "title": "蒂芙尼官宣言承旭为品牌大使",
        "yesorno": "yes"
      },
      {
        "brand": "欧诗漫",
        "focus_point": "汽车品牌可借科技发布会与代言人联动，强化技术叙事与情感共鸣，深化本土化营销。",
        "origin_url": "https://weibo.com/1999333873/RddDn7vQl",
        "platform": "SocialBeta",
        "publish_time": "2026-08-16",
        "source_url": "https://socialbeta.com/campaign/28229",
        "summary": "欧诗漫官宣任敏为品牌青春大使，发布广告片并推出自研美白剂珍白因，强化科技护肤形象。",
        "thumb": "/images/0817/brand_hotspots_4.jpg",
        "title": "欧诗漫官宣任敏为品牌青春大使",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "vehicle_hotspots",
    "opinion": "",
    "list": [
      {
        "platform": "易车",
        "publish_time": "2026-08-16",
        "source_media": "易车原创报道",
        "source_url": "https://news.yiche.com/xinchexiaoxi/20260816/15112328451.html",
        "summary": "奇瑞全新艾瑞泽7将于8月21日成都车展首发，采用最新设计语言，主打年轻运动市场。",
        "thumb": "/images/0817/vehicle_hotspots_0.jpg",
        "title": "奇瑞全新艾瑞泽7将于8月21日成都车展首发 最新设计语言",
        "model": "",
        "focus_point": "借势成都车展节点首发新车，现代汽车可同步规划预售与话题预热，抢占声量。",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-16"
      },
      {
        "platform": "易车",
        "publish_time": "2026-08-16",
        "source_media": "易车原创报道",
        "source_url": "https://news.yiche.com/xinchexiaoxi/20260816/14112325469.html",
        "summary": "猛士X700将于8月21日成都车展亮相，为X系列首款车型，主打硬派越野定位。",
        "thumb": "/images/0817/vehicle_hotspots_1.jpg",
        "title": "猛士X700将于8月21日成都车展亮相 X系列首款车型",
        "model": "",
        "focus_point": "硬派越野细分走热，现代汽车可评估方盒子造型车型布局，跟进个性化消费趋势。",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-16"
      },
      {
        "platform": "汽车之家",
        "publish_time": "2026-08-16",
        "source_media": "汽车之家-资讯",
        "source_url": "https://www.autohome.com.cn/news/202608/1316470.html",
        "summary": "广汽埃安Ray 7将于8月19日发布，主打运动操控，配备高阶辅助驾驶系统。",
        "thumb": "/images/0817/vehicle_hotspots_2.jpg",
        "title": "广汽埃安Ray 7将于8月19日发布 主打运动操控 造型运动动感",
        "model": "",
        "focus_point": "运动操控+高阶智驾组合受关注，现代汽车新车可强化驾驶性能与智能配置双卖点。",
        "yesorno": "yes"
      },
      {
        "platform": "汽车之家",
        "publish_time": "2026-08-16",
        "source_media": "汽车之家-海外谍照",
        "source_url": "https://www.autohome.com.cn/news/202608/1316468.html",
        "summary": "宝马iX5 M谍照曝光，作为M部门电动化旗舰正在纽博格林开展极限性能与耐久测试。",
        "thumb": "/images/0817/vehicle_hotspots_3.jpg",
        "title": "四电机 投入巨额研发 下一代性能SUV技术标杆 宝马iX5 M谍照曝光",
        "model": "",
        "focus_point": "性能车电动化是趋势，现代N品牌可强化赛道测试背书，塑造高性能电动形象。",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-16"
      },
      {
        "platform": "汽车之家",
        "publish_time": "2026-08-16",
        "source_media": "汽车之家-新车首发",
        "source_url": "https://www.autohome.com.cn/news/202608/1316465.html",
        "summary": "比亚迪海狮08实车亮相，海洋网旗舰SUV，提供插混纯电双动力，搭载第二代刀片电池与闪充。",
        "thumb": "/images/0817/vehicle_hotspots_4.jpg",
        "title": "惊艳！豪华后排体验 比亚迪海狮08实车亮相 纯电版最大续航900km",
        "model": "",
        "focus_point": "双动力+闪充技术是卖点，现代汽车新能源车型可强化补能效率与多动力选择传播。",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-16"
      }
    ]
  },
  {
    "name": "social_hotspots",
    "opinion": "",
    "list": [
      {
        "focus_point": "AI机器人体验店模式走热，现代汽车可布局智驾/机器人技术体验空间，强化科技感知。",
        "heat_score": 95,
        "platform": "IT之家",
        "publish_time": "2026-08-16",
        "selection_reason": "豆包推荐(85) AI硬科技落地可借势",
        "source_url": "https://www.ithome.com/0/990/337.htm",
        "summary": "海尔智家全国首家AI家庭机器人体验店落地青岛，用户可现场试穿外骨骼机器人并体验全屋智能。",
        "thumb": "/images/0817/social_hotspots_0.jpg",
        "title": "全国首家 AI 家庭机器人旗舰店落地青岛，用户可现场试穿外骨骼机器人",
        "yesorno": "yes",
        "publish_time_verified": "-"
      },
      {
        "focus_point": "重大工程密集落地提振社会信心，现代汽车可结合基建话题做区域品牌传播。",
        "heat_score": 94,
        "platform": "腾讯新闻",
        "publish_time": "2026-08-16",
        "source_url": "https://view.inews.qq.com/a/20260816A044KK00",
        "summary": "渤海千亿方气田投产、C919国际首航、雄忻高铁铺轨完成，本周多项重大工程迎关键节点。",
        "thumb": "/images/0817/social_hotspots_1.jpg",
        "title": "本周一批重大工程迎来“高光时刻”",
        "yesorno": "yes"
      },
      {
        "focus_point": "出口含新量含绿量上升，现代汽车可强化新能源与智能化出口叙事，契合宏观趋势。",
        "heat_score": 93,
        "platform": "腾讯新闻",
        "publish_time": "2026-08-16",
        "source_url": "https://view.inews.qq.com/a/20260816A04H4900",
        "summary": "海关总署：7月进出口4.66万亿元，高技术产品出口增超五成，含新量含绿量攀升。",
        "thumb": "/images/0817/social_hotspots_2.jpg",
        "title": "多组数据透视中国出口含新量含绿量",
        "yesorno": "yes"
      },
      {
        "focus_point": "国产替代叙事走强，现代汽车供应链可评估国产芯片方案，强化本土化合作传播。",
        "heat_score": 92,
        "platform": "今日头条",
        "publish_time": "2026-08-16",
        "selection_reason": "豆包推荐(78) 国产AI话题可借势",
        "source_url": "https://m.toutiaoimg.cn/group/7674472835016097838/",
        "summary": "周鸿祎称美芯片禁令反给中国AI开扇门，倒逼国产芯片与国产大模型加速自主发展。",
        "thumb": "/images/0817/social_hotspots_3.jpg",
        "title": "周鸿祎：美芯片禁令反给中国AI开扇门",
        "yesorno": "yes",
        "publish_time_verified": "-"
      },
      {
        "focus_point": "大模型商业化验证跑通，现代汽车可关注AI座舱与营销大模型应用，提升智能化体验。",
        "heat_score": 91,
        "platform": "知乎",
        "publish_time": "2026-08-15",
        "selection_reason": "豆包推荐(85) 大模型商业化，可借势科技热点",
        "source_url": "https://www.zhihu.com/question/2071916942760342436",
        "summary": "Anthropic二季度营收超115亿美元，同比增14倍，营业利润转正，拟冲刺IPO。",
        "thumb": "/images/0817/social_hotspots_4.jpg",
        "title": "Anthropic Q2营收逾115亿美元，同比增14倍，大模型商业化跑通",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-15"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_domestic",
    "opinion": "",
    "list": [
      {
        "brand": "",
        "focus_point": "强化本土化升级与越级配置，打造高性价比座舱体验，提升年轻用户感知价值。",
        "heat_score": 0,
        "icon": "/images/icon/汽车之家.ico",
        "model": "",
        "origin_url": "",
        "platform": "汽车之家",
        "publish_time": "2026-08-16",
        "source_url": "https://chejiahao.autohome.com.cn/info/26208159#pvareaid=6867100",
        "summary": "抢先体验起亚全新赛图斯，全球车型本土化升级，27英寸大屏配1.5T+8AT越级座舱。",
        "thumb": "",
        "title": "抢先体验起亚全新赛图斯，全球车型本土化升级，越级座舱超预期",
        "yesorno": "yes"
      },
      {
        "brand": "",
        "focus_point": "艾尼氪V由中国团队主导研发，现代汽车可强化本土化研发叙事，重塑合资电车价值认知。",
        "origin_url": "",
        "platform": "有驾",
        "publish_time": "2026-08-16",
        "source_url": "https://www.yoojia.com/article/10280144874563271541.html",
        "summary": "北京现代艾尼氪V将8月21日成都车展预售，韩系合资纯电轿车，预计15万级主打家用。",
        "thumb": "https://t11.baidu.com/it/u=470566451,304541383&fm=30&app=106&f=JPEG?w=640&h=381&s=EFF239C5C0AB2CA62B84D50B0100E0D1",
        "title": "北京现代艾尼氪V,8月21日成都车展预售,预售价会下探到15万级吗?",
        "icon": "",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-16"
      },
      {
        "brand": "",
        "title": "合资品牌份额跌至两成，北京现代李凤刚称燃油赛道竞争力未衰减",
        "summary": "北京现代李凤刚称国际品牌燃油车份额仍保持66%，合资困境源于新能源转型节奏不及市场。",
        "focus_point": "合资转型需提速新能源布局，北京现代可借艾尼氪V预售加速纯电产品攻势，稳住基本盘。",
        "source_url": "https://auto.sina.cn/2026-08-16/detail-ininnkft1560310.d.html",
        "publish_time": "2026-08-16",
        "platform": "新浪",
        "thumb": "",
        "origin_url": "https://auto.sina.cn/2026-08-16/detail-ininnkft1560310.d.html",
        "icon": "/images/icon/新浪.ico",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-16"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_international",
    "opinion": "",
    "list": [
      {
        "brand": "",
        "title": "美国7月车市：现代8.25万辆涨3.7%，起亚7.59万辆涨6.7%双双刷新纪录",
        "summary": "美国7月车市现代售8.25万辆涨3.7%，起亚售7.59万辆涨6.7%，双双刷新纪录。",
        "focus_point": "北美持续正增长验证产品力，现代汽车可强化混动与SUV组合策略，巩固美国市场份额。",
        "source_url": "https://new.qq.com/rain/a/20260816A03SQZ00",
        "publish_time": "2026-08-16",
        "platform": "腾讯新闻",
        "thumb": "",
        "origin_url": "https://new.qq.com/rain/a/20260816A03SQZ00",
        "icon": "/images/icon/腾讯新闻.ico",
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "燃油车断崖式下跌：现代汽车集团美国EV销量骤降超一半",
        "summary": "现代集团美国EV销量骤降超一半，Ioniq 5跌38%、Ioniq 6跌92%。",
        "focus_point": "美国EV需求退潮，现代汽车需平衡纯电与混动产品节奏，降低单一政策依赖风险。",
        "source_url": "https://www.toutiao.com/article/7673849194087498278",
        "publish_time": "2026-08-16",
        "platform": "今日头条",
        "thumb": "",
        "origin_url": "https://www.toutiao.com/article/7673849194087498278",
        "icon": "/images/icon/今日头条.ico",
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "特斯拉推2.4kW外供电适配器，现代Ioniq 5和起亚EV6/EV9早已支持3.6kW",
        "summary": "特斯拉推2.4kW外供电适配器，现代Ioniq 5与起亚EV6/EV9早已支持3.6kW。",
        "focus_point": "V2L外放电是差异化卖点，现代汽车可强化户外用电场景营销，对标特斯拉强化配置领先。",
        "source_url": "https://www.163.com/dy/article/L4EHUL9I05527PMU.html",
        "publish_time": "2026-08-16",
        "platform": "网易",
        "thumb": "",
        "origin_url": "https://www.163.com/dy/article/L4EHUL9I05527PMU.html",
        "icon": "/images/icon/网易.ico",
        "yesorno": "yes",
        "publish_time_verified": "2026-08-16"
      }
    ]
  }
]