[
  {
    "name": "brand_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "墨迹天气",
        "platform": "广告门",
        "publish_time": "2026-09-14",
        "publish_time_verified": "-",
        "selection_reason": "品牌营销创意/联名/整合营销",
        "source_url": "https://www.adquan.com/article/364259",
        "summary": "极致传媒为墨迹天气打造2026整合营销，覆盖11城户外及地铁大屏。",
        "thumb": "/images/0915/brand_hotspots_0.jpg",
        "title": "周一莫急，先看墨迹天气",
        "focus_point": "可借鉴其打通洞察与媒介，让品牌主张落地多城户外",
        "yesorno": "yes"
      },
      {
        "brand": "立入禁止",
        "platform": "数英",
        "publish_time": "2026-09-14",
        "publish_time_verified": "-",
        "selection_reason": "品牌营销创意/联名/整合营销",
        "source_url": "https://www.digitaling.com/articles/1580942.html",
        "summary": "立入禁止工作室8个月6版方案后被客户起诉，呼吁尊重设计智力劳动。",
        "thumb": "/images/0915/brand_hotspots_1.jpg",
        "title": "8个月6版方案后反成被告，对话立入禁止",
        "focus_point": "建议现代汽车尊重设计智力劳动，合作可多些契约温度",
        "yesorno": "yes"
      },
      {
        "brand": "Dr. Martens",
        "platform": "SocialBeta",
        "publish_time": "2026-09-14",
        "publish_time_verified": "2026-09-14",
        "selection_reason": "品牌营销创意/联名/整合营销",
        "source_url": "https://socialbeta.com/campaign/28500",
        "summary": "Dr. Martens与Rick Owens五度合作，推出Quad Sole系列。",
        "thumb": "/images/0915/brand_hotspots_2.jpg",
        "title": "Dr. Martens 携手 Rick Owens 继续庆祝原始与凶猛",
        "focus_point": "可借鉴其联名策略，以先锋设计延续品牌内核",
        "yesorno": "yes"
      },
      {
        "brand": "CELINE",
        "platform": "SocialBeta",
        "publish_time": "2026-09-14",
        "publish_time_verified": "2026-09-14",
        "selection_reason": "品牌营销创意/联名/整合营销",
        "source_url": "https://socialbeta.com/campaign/28509",
        "summary": "CELINE联名Reebok推出首款运动系列，以1982年Freestyle Lo为蓝本。",
        "thumb": "/images/0915/brand_hotspots_3.jpg",
        "title": "CELINE 携手 Reebok 推出首个运动联名系列",
        "focus_point": "可借鉴CELINE联名Reebok，以经典鞋型重塑复古运动风",
        "yesorno": "yes"
      },
      {
        "brand": "叮咚买菜",
        "platform": "SocialBeta",
        "publish_time": "2026-09-14",
        "publish_time_verified": "-",
        "selection_reason": "品牌营销创意/联名/整合营销",
        "source_url": "https://socialbeta.com/campaign/28512",
        "summary": "叮咚买菜借iPhone Duo热度推Duo家族新品，以折叠屏视觉包装双拼食材。",
        "thumb": "/images/0915/brand_hotspots_4.jpg",
        "title": "叮咚买菜上新了一整个「Duo 家族」？",
        "focus_point": "可借鉴借势热点，用趣味包装推新品组合",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "vehicle_hotspots",
    "opinion": "",
    "list": [
      {
        "_category": "上市预售",
        "_score": 4.5,
        "platform": "汽车之家",
        "publish_time": "2026-09-14",
        "source_media": "汽车之家-新车官图",
        "source_url": "https://www.autohome.com.cn/news/202609/1317155.html",
        "summary": "Jeep牧马人罗宾汉两门最终版官图发布，限量140台，约合39万元。",
        "thumb": "/images/0915/vehicle_hotspots_0.jpg",
        "title": "终极限定限量140台 仅合39万元 Jeep牧马人罗宾汉两门最终版官图",
        "model": "",
        "focus_point": "可借鉴其限量策略，建议现代打造稀缺车型提升溢价。",
        "yesorno": "yes",
        "publish_time_verified": "2026-09-14"
      },
      {
        "_category": "上市预售",
        "_score": 4,
        "platform": "汽车之家",
        "publish_time": "2026-09-14",
        "source_media": "汽车之家-资讯",
        "source_url": "https://www.autohome.com.cn/news/202609/1317153.html",
        "summary": "红旗天工07于9月21日预售，纯电中大型车，配激光雷达，有两驱和四驱。",
        "thumb": "/images/0915/vehicle_hotspots_1.jpg",
        "title": "将配备激光雷达！红旗天工07将于9月21日开启预售！",
        "model": "",
        "focus_point": "可参考红旗天工07，为现代纯电车型引入激光雷达",
        "yesorno": "yes",
        "publish_time_verified": "2026-09-14"
      },
      {
        "_category": "上市预售",
        "_score": 4,
        "platform": "易车",
        "publish_time": "2026-09-14",
        "source_media": "易车原创报道",
        "source_url": "https://news.yiche.com/zonghexinwen/20260914/14113076116.html",
        "summary": "智界R7焕新款星玫粉官图发布，即将开启预订。",
        "thumb": "/images/0915/vehicle_hotspots_2.jpg",
        "title": "智界R7焕新款星玫粉官图发布 即将开启预订",
        "model": "",
        "focus_point": "可参考智界R7新色策略，以色彩焕新激活关注",
        "yesorno": "yes",
        "publish_time_verified": "2026-09-14"
      },
      {
        "_category": "上市预售",
        "_score": 4.5,
        "platform": "汽车之家",
        "publish_time": "2026-09-14",
        "source_media": "汽车之家-资讯",
        "source_url": "https://www.autohome.com.cn/news/202609/1317146.html",
        "summary": "捷达M6将于10月中旬上市，盲订金66元可抵扣2000元购车款。",
        "thumb": "/images/0915/vehicle_hotspots_3.jpg",
        "title": "盲订金66元抵扣2000元购车款 捷达M6将于10月中旬上市",
        "model": "",
        "focus_point": "可参考捷达低门槛盲订策略，柔化购车决策。",
        "yesorno": "yes",
        "publish_time_verified": "2026-09-14"
      },
      {
        "_category": "上市预售",
        "_score": 5,
        "platform": "汽车之家",
        "publish_time": "2026-09-14",
        "source_media": "汽车之家-资讯",
        "source_url": "https://www.autohome.com.cn/news/202609/1317145.html",
        "summary": "小鹏G9L将于9月17日上市，预售价25.98万元，增程版综合续航1602km。",
        "thumb": "/images/0915/vehicle_hotspots_4.jpg",
        "title": "小鹏G9L将于9月17日上市 预售价25.98万元 增程版综合续航1602km",
        "model": "",
        "focus_point": "增程长续航可借鉴，定价策略不妨参考小鹏。",
        "yesorno": "yes",
        "publish_time_verified": "2026-09-14"
      }
    ]
  },
  {
    "name": "social_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "",
        "focus_point": "可关注全球首个AI+脑机接口标准落地，评估智能座舱健康监测与AI合规门槛。",
        "origin_url": "",
        "platform": "腾讯新闻",
        "publish_time": "2026-09-14",
        "source_url": "https://view.inews.qq.com/a/20260914A087P000",
        "summary": "国家药监局发布全球首个用AI处理脑电数据的脑机接口医疗器械标准，明年9月1日实施。",
        "thumb": "/images/0915/social_hotspots_0.jpg",
        "title": "我国发布AI脑机接口标准",
        "heat_score": 95,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "focus_point": "可关注8部门智能家居促消费政策，评估车家互联与智能场景消费的政策红利。",
        "origin_url": "",
        "platform": "IT之家",
        "publish_time": "2026-09-14",
        "source_url": "https://www.ithome.com/1/002/064.htm",
        "summary": "商务部等8部门印发《促进智能家居消费行动方案》，推以旧换新、全屋智能标准与适老化改造。",
        "thumb": "/images/0915/social_hotspots_1.jpg",
        "title": "商务部等 8 部门印发《促进智能家居消费行动方案》",
        "heat_score": 94,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "focus_point": "可关注法国15岁以下社媒禁令，评估未成年人保护对社交与内容投放的合规约束。",
        "origin_url": "",
        "platform": "IT之家",
        "publish_time": "2026-09-14",
        "source_url": "https://www.ithome.com/1/002/096.htm",
        "summary": "法国向欧盟提交新版法案，拟禁止15岁以下未成年人使用社交媒体，13岁可获监护人豁免。",
        "thumb": "/images/0915/social_hotspots_2.jpg",
        "title": "就 15 岁以下未成年人社交媒体禁令，法国向欧盟提交新版法案",
        "heat_score": 93,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "focus_point": "可关注电视大屏化、量减价增趋势，借鉴以价值叙事重构消费品类卖点。",
        "origin_url": "",
        "platform": "今日头条",
        "publish_time": "2026-09-14",
        "source_url": "https://m.toutiao.com/group/7685236968214168104/",
        "summary": "上半年中国电视出货量降10.1%，75英寸以上份额升至47.9%，行业出现量跌价升。",
        "thumb": "/images/0915/social_hotspots_3.jpg",
        "title": "电视越卖越少为何却越卖越大",
        "heat_score": 92,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "focus_point": "可关注券商对A股胜率与赔率的判断，评估资本市场情绪对消费信心的传导。",
        "origin_url": "",
        "platform": "澎湃新闻",
        "publish_time": "2026-09-14",
        "source_url": "https://www.thepaper.cn/newsDetail_forward_34064560",
        "summary": "十大券商认为A股短期胜率与赔率均提升，建议保持信心冷静、均衡配置等待筑底。",
        "thumb": "/images/0915/social_hotspots_4.jpg",
        "title": "十大券商看后市｜A股短期胜率和赔率均提升，保持信心和冷静",
        "heat_score": 91,
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_domestic",
    "opinion": "",
    "list": [
      {
        "brand": "北京现代",
        "focus_point": "可关注伊兰特单车型支撑北京现代45%份额的销量结构风险，评估产品矩阵与销量承压应对。",
        "origin_url": "",
        "platform": "今日头条",
        "publish_time": "2026-09-14",
        "source_url": "https://www.toutiao.com/article/7685214373849956902/",
        "summary": "北京现代伊兰特8月销量跌至2187辆、同比降超四成，前8月累计仅27429辆。",
        "thumb": "",
        "title": "伊兰特8月销量跌至2187辆，前8月累计仅27429辆",
        "icon": "/images/icon/今日头条.ico",
        "yesorno": "yes"
      },
      {
        "brand": "起亚",
        "focus_point": "可关注狮铂拓界中期改款的家族化设计与双联屏内饰，借鉴改款产品的卖点包装与上市节奏。",
        "origin_url": "",
        "platform": "腾讯新闻",
        "publish_time": "2026-09-14",
        "source_url": "https://news.qq.com/rain/a/20260914A085TX00",
        "summary": "起亚新款狮铂拓界实车图曝光，外观内饰全新设计，搭1.5T/2.0T+8AT动力。",
        "thumb": "",
        "title": "新款起亚狮铂拓界实车图曝光，外观内饰全新设计",
        "icon": "/images/icon/腾讯新闻.ico",
        "yesorno": "yes"
      },
      {
        "brand": "起亚",
        "focus_point": "可关注起亚借苏超赛事与江苏文旅联动做区域营销，借鉴体育IP+地方文旅的场景化品牌共建。",
        "origin_url": "",
        "platform": "汽车之家",
        "publish_time": "2026-09-14",
        "source_url": "https://chejiahao.autohome.com.cn/info/26442573",
        "summary": "起亚助力苏超赛事，携手盐城与江苏文旅推动体育与文旅融合发展，做区域场景营销。",
        "thumb": "",
        "title": "起亚助力苏超 携手盐城与江苏文旅积极发展",
        "icon": "/images/icon/汽车之家.ico",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_international",
    "opinion": "",
    "list": [
      {
        "brand": "起亚",
        "focus_point": "可关注起亚在欧洲以大幅优惠+轻混ECO标识促销，借鉴欧洲市场以价换量与政策红利结合的打法。",
        "origin_url": "",
        "platform": "汽车之家",
        "publish_time": "2026-09-14",
        "source_url": "https://chejiahao.autohome.com.cn/info/26441391",
        "summary": "起亚Stonic西班牙大降价，原价24869欧优惠4774欧后售20095欧。",
        "thumb": "",
        "title": "起亚Stonic西班牙大降价，优惠4774欧后售20095欧",
        "icon": "/images/icon/汽车之家.ico",
        "yesorno": "yes"
      },
      {
        "brand": "现代汽车集团",
        "focus_point": "可关注现代以正极材料战略合作强化欧洲电池供应链，借鉴上游材料绑定与本地化供应布局。",
        "origin_url": "",
        "platform": "腾讯新闻",
        "publish_time": "2026-09-14",
        "source_url": "https://news.qq.com/rain/a/20260914A05UGH00",
        "summary": "现代汽车集团与优美科达成高镍正极材料战略合作，支撑其欧洲业务电池供应链的本地化与韧性。",
        "thumb": "",
        "title": "优美科与现代汽车集团达成高镍正极材料战略合作",
        "icon": "/images/icon/腾讯新闻.ico",
        "yesorno": "yes"
      },
      {
        "brand": "起亚",
        "focus_point": "可关注起亚为纯电车加入模拟手动换挡的情感化卖点，借鉴电车驾驶乐趣差异化与溢价策略。",
        "origin_url": "",
        "platform": "CNMO",
        "publish_time": "2026-09-14",
        "source_url": "http://smartcar.cnmo.com/news/818430.html",
        "summary": "起亚多款纯电新车将支持模拟手动换挡功能，但相应车型售价更高，主打驾驶乐趣体验。",
        "thumb": "",
        "title": "起亚多款纯电新车支持模拟手动换挡 但是价格更贵",
        "icon": "/images/icon/CNMO.ico",
        "yesorno": "yes"
      }
    ]
  }
]