[
  {
    "name": "brand_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "NikeSKIMS",
        "title": "NikeSKIMS 中国首个线下空间落地上海快闪",
        "summary": "NikeSKIMS在上海开出中国首个线下快闪空间，用实体体验建认知。",
        "focus_point": "可关注新品牌入华首选线下的路径，评估实体空间建立认知的投入方式。",
        "source_url": "https://www.brandstar.com.cn/select/7334",
        "publish_time": "2026-09-29",
        "platform": "品牌星球",
        "thumb": "/images/0930/brand_hotspots_0.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "伊利",
        "title": "「中国人能飞」，被伊利拍出来了？",
        "summary": "伊利双节借名古屋亚运拍三支短片，用他者视角升维家国情感表达。",
        "focus_point": "可借鉴他者视角做节点内容，评估品牌片与家国情绪的衔接方式与分寸。",
        "source_url": "https://socialbeta.com/article/111399",
        "publish_time": "2026-09-29",
        "platform": "SocialBeta",
        "thumb": "/images/0930/brand_hotspots_1.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "观夏",
        "title": "观夏的新联名有点「野」！",
        "summary": "观夏首次联名潮玩IP泡泡玛特小野，把IP气质装进三款香氛产品。",
        "focus_point": "可借鉴从非遗联名转向潮玩IP，评估情绪文化对接年轻圈层的做法。",
        "source_url": "https://socialbeta.com/campaign/28619",
        "publish_time": "2026-09-29",
        "platform": "SocialBeta",
        "thumb": "/images/0930/brand_hotspots_2.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "CASETiFY",
        "title": "CASETiFY 携手 Hello Kitty 唤醒 Y2K 复古潮流",
        "summary": "CASETiFY联名Hello Kitty，用经典IP回溯Y2K潮流周期。",
        "focus_point": "可关注潮流周期回溯的联名选型，评估经典IP与当下审美的结合点。",
        "source_url": "https://socialbeta.com/campaign/28638",
        "publish_time": "2026-09-29",
        "platform": "SocialBeta",
        "thumb": "/images/0930/brand_hotspots_3.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "茉酸奶",
        "title": "茉酸奶你太懂手账人了吧！",
        "summary": "茉酸奶秋柿新品配品牌IP手帐周边，携手手帐KOL做UGC二次创作。",
        "focus_point": "可借鉴用品牌物料做圈层二创，评估垂直人群UGC的撬动路径与成本。",
        "source_url": "https://socialbeta.com/campaign/28627",
        "publish_time": "2026-09-29",
        "platform": "SocialBeta",
        "thumb": "/images/0930/brand_hotspots_4.jpg",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "vehicle_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "比亚迪",
        "title": "大汉将于10月13日上市 比亚迪王朝网第1000万辆整车下线",
        "summary": "比亚迪王朝网第1000万辆整车下线，大汉定档10月13日上市。",
        "focus_point": "可借鉴把企业里程碑与新品定档打包传播，评估节点叠加的声量做法。",
        "source_url": "https://www.autohome.com.cn/news/202609/1317498.html",
        "publish_time": "2026-09-29",
        "platform": "汽车之家",
        "thumb": "/images/0930/vehicle_hotspots_0.jpg",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "欧拉",
        "title": "2027款长城欧拉好猫正式上市 售价6.98万元起",
        "summary": "2027款欧拉好猫上市，6.98万起共5款配置，续航335与430公里。",
        "focus_point": "可关注A0级纯电价格下探，评估入门车型配置与安全卖点的表达。",
        "source_url": "https://news.yiche.com/xinchexiaoxi/20260929/11113483091.html",
        "publish_time": "2026-09-29",
        "platform": "易车",
        "thumb": "/images/0930/vehicle_hotspots_1.jpg",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "丰田",
        "title": "广汽丰田铂智3X星云限量版上市 限时权益价11.78万元",
        "summary": "铂智3X星云限量版上市，建议零售13.28万、限时权益价11.78万。",
        "focus_point": "可借鉴限量版加专属套件的增量做法，评估权益价与零售价的话术。",
        "source_url": "https://news.yiche.com/xinchexiaoxi/20260929/10113480879.html",
        "publish_time": "2026-09-29",
        "platform": "易车",
        "thumb": "/images/0930/vehicle_hotspots_2.jpg",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "别克",
        "title": "将于10月10日上市/换装悬浮式中控屏 新款别克君越官图发布",
        "summary": "新款别克君越官图发布，换装悬浮式中控屏，定档10月10日上市。",
        "focus_point": "可关注年款以座舱屏升级为卖点，评估中高级轿车的焕新传播节奏。",
        "source_url": "https://www.autohome.com.cn/news/202609/1317493.html",
        "publish_time": "2026-09-29",
        "platform": "汽车之家",
        "thumb": "/images/0930/vehicle_hotspots_3.jpg",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "斯巴鲁",
        "title": "共限量650台 配备专属外观套件 斯巴鲁WRX与BRZ特别版官图",
        "summary": "斯巴鲁发布WRX与BRZ特别版，限量650台并配专属外观套件。",
        "focus_point": "可借鉴限量加专属套件维持燃油性能车热度，评估话题与稀缺感设计。",
        "source_url": "https://www.autohome.com.cn/news/202609/1317491.html",
        "publish_time": "2026-09-29",
        "platform": "汽车之家",
        "thumb": "/images/0930/vehicle_hotspots_4.jpg",
        "model": "",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "social_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "",
        "title": "我国生成式人工智能用户规模突破 7 亿人，普及率超 50%",
        "summary": "我国生成式AI用户规模突破7亿人、普及率超50%，算力增177%。",
        "focus_point": "可关注AI用户普及率过半的时点，评估智能营销的环境与话术基础。",
        "source_url": "https://www.ithome.com/1/008/245.htm",
        "publish_time": "2026-09-29",
        "platform": "IT之家",
        "thumb": "/images/0930/social_hotspots_0.jpg",
        "heat_score": 97,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "“Tiffany捂嘴”冲上热搜，Tiffany中国区负责人致歉",
        "summary": "Tiffany赠品寄错后吐槽帖被删账号受限，反噬上热搜并公开致歉。",
        "focus_point": "可借鉴高价值客户的舆情处置，评估删帖与限额动作的反噬风险点。",
        "source_url": "https://news.qq.com/rain/a/20260929A05LOH00",
        "publish_time": "2026-09-29",
        "platform": "腾讯新闻",
        "thumb": "/images/0930/social_hotspots_1.jpg",
        "heat_score": 94,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "“只换不修”何时休",
        "summary": "电车事故维修均价约为油车1.7倍，只换不修与维修垄断推高成本。",
        "focus_point": "可借鉴油车低使用与维修成本优势，评估售后透明化的内容与话术。",
        "source_url": "https://jrsh.hangzhou.com.cn/content/2026-09/29/content_9322994.html",
        "publish_time": "2026-09-29",
        "platform": "杭州网·浙江日报评论",
        "thumb": "/images/0930/social_hotspots_2.jpg",
        "heat_score": 92,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "AI代言人说“亲测有效”？骗人都不打草稿吗？",
        "summary": "AI数字人假冒专家带货并虚构使用体验，广告法明令禁止此类代言。",
        "focus_point": "可关注AI数字人的代言边界，评估标识与真人证据镜头的合规配置。",
        "source_url": "https://jrsh.hangzhou.com.cn/content/2026-09/29/content_9322983.html",
        "publish_time": "2026-09-29",
        "platform": "杭州网·中工网评论",
        "thumb": "/images/0930/social_hotspots_3.jpg",
        "heat_score": 91,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "希音上市后的第一份财报，回答了两个关键问题",
        "summary": "希音上市后首份中报：订单5.49亿单、活跃客户2.91亿、服务收入增44%。",
        "focus_point": "可关注出海品牌的小单快返与品牌赋能，评估内容化供应链的表达。",
        "source_url": "https://www.leiphone.com/category/industrynews/gZRE0woO1m8hX4RF.html",
        "publish_time": "2026-09-29",
        "platform": "雷锋网",
        "thumb": "/images/0930/social_hotspots_4.jpg",
        "heat_score": 93,
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_domestic",
    "opinion": "",
    "list": [
      {
        "brand": "北京现代",
        "title": "北京现代艾尼氪V正式上市：11.99万起，全系800V，续航650km",
        "summary": "北京现代艾尼氪V正式上市，11.99万起、全系800V、续航650km。",
        "focus_point": "可关注上市节点的配置话术，评估800V与智驾卖点的终端表达方式。",
        "source_url": "https://www.163.com/dy/article/L801P08E0527CHI4.html",
        "publish_time": "2026-09-29",
        "platform": "网易",
        "icon": "/images/icon/网易.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "起亚",
        "title": "悦达起亚盐城 4.0 智能工厂再投 1.8 亿元，国内用户超 685 万、出口 89 国",
        "summary": "悦达起亚盐城4.0工厂再投1.8亿元，国内用户超685万、出口89国。",
        "focus_point": "可关注制造品质与服务的传播素材，评估产线数据的话术转化方式。",
        "source_url": "https://news.qq.com/rain/a/20260929A085KU00",
        "publish_time": "2026-09-29",
        "platform": "腾讯新闻",
        "icon": "/images/icon/腾讯新闻.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "捷尼赛思、起亚",
        "title": "30 万元内 5 款实力派汽油三厢轿车推荐：起亚 K5、捷尼赛思 G70 入选",
        "summary": "30万内汽油三厢推荐中，起亚K5 16.28万、捷尼赛思G70 26.18万。",
        "focus_point": "可借鉴汽油车导购中的对比话术，评估K5与G70卖点的表达优先级。",
        "source_url": "https://auto.zol.com.cn/1254/12547292.html",
        "publish_time": "2026-09-29",
        "platform": "中关村在线",
        "icon": "/images/icon/中关村在线.ico",
        "thumb": "",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_international",
    "opinion": "",
    "list": [
      {
        "brand": "捷尼赛思",
        "title": "捷尼赛思GV90图解：eMP纯电平台、隐藏式B柱对开门、旋转座椅，零百4.9s",
        "summary": "捷尼赛思GV90整车图解发布，eMP平台、对开门、旋转座椅、4.9秒破百。",
        "focus_point": "可关注旗舰纯电的产品力叙事，评估豪华配置的图解式传播方式与节奏。",
        "source_url": "https://news.qq.com/rain/a/20260929A044P600",
        "publish_time": "2026-09-29",
        "platform": "腾讯新闻",
        "icon": "/images/icon/腾讯新闻.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "现代汽车、起亚、捷尼赛思",
        "title": "2027 世界汽车大奖首批 56 款候选揭晓，现代·起亚·捷尼赛思 8 款入列",
        "summary": "世界汽车大奖56款候选公布，现代起亚捷尼赛思8款入围含IONIQ 3。",
        "focus_point": "可关注国际奖项入围的品牌背书，评估荣誉类内容的传播时机与渠道。",
        "source_url": "https://finance.sina.com.cn/tech/digi/2026-09-29/doc-initmzhf7915511.shtml",
        "publish_time": "2026-09-29",
        "platform": "新浪财经",
        "icon": "/images/icon/新浪财经.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "现代汽车、起亚",
        "title": "现代起亚新专利：自动驾驶时方向盘收起 可切换至手动模式",
        "summary": "现代起亚新专利公开：自动驾驶时方向盘收起，可切回手动驾驶模式。",
        "focus_point": "可关注自动驾驶座舱的机构创新，评估技术专利的对外传播价值点。",
        "source_url": "https://internet.cnmo.com/tech/819502.html",
        "publish_time": "2026-09-29",
        "platform": "CNMO科技",
        "icon": "/images/icon/CNMO科技.ico",
        "thumb": "",
        "yesorno": "yes"
      }
    ]
  }
]