[
  {
    "name": "brand_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "施华蔻/中国国家地理",
        "title": "施华蔻 × 中国国家地理「发」现万千中国美",
        "summary": "施华蔻联名中国国家地理，把五款产品分别放进五处中国地标场景。",
        "thumb": "/images/1003/brand_hotspots_0.jpg",
        "source_url": "https://socialbeta.com/campaign/28630",
        "publish_time": "2026-10-02",
        "platform": "SocialBeta",
        "focus_point": "可借鉴把产品痛点对应到地域地标，做区域场景化的内容分发表达。",
        "yesorno": "yes"
      },
      {
        "brand": "CROCS",
        "title": "Crocs by You 全球首家体验店来啦",
        "summary": "Crocs全球首家体验店落地武汉，顾客可自选鞋花做个性化定制。",
        "thumb": "/images/1003/brand_hotspots_1.jpg",
        "source_url": "https://socialbeta.com/campaign/28640",
        "publish_time": "2026-10-02",
        "platform": "SocialBeta",
        "focus_point": "可借鉴用定制体验叠加社群挑战赛，把门店做成个性化表达的场景。",
        "yesorno": "yes"
      },
      {
        "brand": "NikeSKIMS/素然/巴浪鱼咖啡等",
        "title": "逃离热门景点，这些品牌门店值得一逛！",
        "summary": "SocialBeta盘点八家品牌门店，把线下空间做成品牌表达载体。",
        "thumb": "/images/1003/brand_hotspots_2.jpg",
        "source_url": "https://socialbeta.com/article/111406",
        "publish_time": "2026-10-02",
        "platform": "SocialBeta",
        "focus_point": "可关注门店从卖货转向体验实验田，评估线下空间的叙事投入比重。",
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "迷恋流量就是品牌自杀",
        "summary": "观点文称流量成本只会越来越贵，品牌没有定位就会陷入流量枷锁。",
        "thumb": "/images/1003/brand_hotspots_3.jpg",
        "source_url": "https://www.digitaling.com/articles/1581593.html",
        "publish_time": "2026-10-02",
        "platform": "数英",
        "focus_point": "可借鉴以品牌定位对抗流量依赖，把传播的目标收敛到心智占位上。",
        "yesorno": "yes"
      },
      {
        "brand": "Onitsuka Tiger",
        "title": "杨紫成为 Onitsuka Tiger 品牌代言人",
        "summary": "Onitsuka Tiger官宣杨紫并携手本田，在米兰秀场发概念摩托。",
        "thumb": "/images/1003/brand_hotspots_4.jpg",
        "source_url": "https://socialbeta.com/campaign/28664",
        "publish_time": "2026-10-02",
        "platform": "SocialBeta",
        "focus_point": "可借鉴代言官宣绑定大秀与跨界联名，把明星流量转成秀场的话题。",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "vehicle_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "宝马",
        "title": "宝马针对部分车型推出购置税补贴 并研发一款定位高于X7的全新SUV",
        "summary": "宝马对5系、7系与X7推购置税补贴，并研发高于X7的全新SUV。",
        "thumb": "/images/1003/vehicle_hotspots_0.jpg",
        "source_url": "https://www.autohome.com.cn/news/202610/1317562.html",
        "publish_time": "2026-10-02",
        "platform": "汽车之家",
        "focus_point": "可借鉴以购置税补贴替代直接降价，用税费话术维持价格体系稳定。",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "蔚来",
        "title": "蔚来换电单日总量达183469单 创历史新高",
        "summary": "蔚来换电单日总量达183469单创新高，国庆出行带动补能需求。",
        "thumb": "/images/1003/vehicle_hotspots_1.jpg",
        "source_url": "https://news.yiche.com/zonghexinwen/20261002/11113565656.html",
        "publish_time": "2026-10-02",
        "platform": "易车",
        "focus_point": "可借鉴把补能网络数据做成节假日场景证明，强化补能体系认知度。",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "问界（赛力斯）",
        "title": "问界M6推出限时3年0息购车金融政策 首付6.98万元起",
        "summary": "问界M6推限时3年0息金融政策，首付6.98万元起降低门槛。",
        "thumb": "/images/1003/vehicle_hotspots_2.jpg",
        "source_url": "https://news.yiche.com/zonghexinwen/20261002/10113563826.html",
        "publish_time": "2026-10-02",
        "platform": "易车",
        "focus_point": "可借鉴以0息长周期加低首付的组合，把金融方案做成独立的卖点。",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "广汽丰田",
        "title": "环比增长5.8% 广汽丰田9月销量55447台 铂智3X销量4连涨",
        "summary": "广汽丰田9月销55447台环比增5.8%，铂智3X连续四个月上涨。",
        "thumb": "/images/1003/vehicle_hotspots_3.jpg",
        "source_url": "https://www.autohome.com.cn/news/202610/1317561.html",
        "publish_time": "2026-10-02",
        "platform": "汽车之家",
        "focus_point": "可借鉴合资以电动单品四连涨做信心叙事，带动全系产品的关注度。",
        "model": "",
        "yesorno": "yes"
      },
      {
        "brand": "阿尔法·罗密欧",
        "title": "将于巴黎车展首发 阿尔法·罗密欧全新概念车定名Cuorerosso",
        "summary": "阿尔法·罗密欧概念车定名Cuorerosso，将于巴黎车展首发。",
        "thumb": "/images/1003/vehicle_hotspots_4.jpg",
        "source_url": "https://www.autohome.com.cn/news/202610/1317564.html",
        "publish_time": "2026-10-02",
        "platform": "汽车之家",
        "focus_point": "可借鉴以心与红的词根做命名逻辑，用命名讲清品牌的历史与基因。",
        "model": "",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "social_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "",
        "title": "10月1日高德日活跃用户数近3.7亿：已成为全球规模最大的空间智能应用",
        "summary": "高德10月1日日活近3.7亿，成全球规模最大的空间智能应用。",
        "thumb": "/images/1003/social_hotspots_0.jpg",
        "source_url": "https://www.ithome.com/1/009/290.htm",
        "publish_time": "2026-10-02",
        "platform": "IT之家",
        "focus_point": "可关注地图应用转向空间智能，评估座舱导航与出行服务的合作点。",
        "heat_score": 96,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "日本法院首次确认声音受法律保护，“AI 声优”涉及侵犯形象权",
        "summary": "日本法院首次认定声音受法律保护，AI声优被判侵犯形象权成立。",
        "thumb": "/images/1003/social_hotspots_1.jpg",
        "source_url": "https://www.ithome.com/1/009/309.htm",
        "publish_time": "2026-10-02",
        "platform": "IT之家",
        "focus_point": "可关注AI配音与数字人授权的边界，评估内容制作的合规配置项。",
        "heat_score": 93,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "交通运输部：10月1日跨区域人员流动量32949.5万人次，同比下降1.9%",
        "summary": "10月1日全社会跨区域人员流动量32949.5万人次，同比下降1.9%。",
        "thumb": "/images/1003/social_hotspots_2.jpg",
        "source_url": "https://www.ithome.com/1/009/303.htm",
        "publish_time": "2026-10-02",
        "platform": "IT之家",
        "focus_point": "可关注国庆首日出行量微降，评估自驾场景内容的投放节奏与力度。",
        "heat_score": 92,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "充电特别繁忙服务区清单发布",
        "summary": "充电特别繁忙服务区清单发布，国庆高速的补能压力再度凸显出来。",
        "thumb": "/images/1003/social_hotspots_3.jpg",
        "source_url": "https://m.toutiaoimg.cn/group/7691921965367427081/",
        "publish_time": "2026-10-02",
        "platform": "今日头条",
        "focus_point": "可借鉴电车高速补能排队的现状，反衬油车出行无焦虑的确定性优势。",
        "heat_score": 91,
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "欧洲年轻人把手机锁进“旅馆”：一场关于数字生活边界的实验",
        "summary": "欧洲年轻人付费把手机锁进「旅馆」，主动为数字生活划出边界线。",
        "thumb": "/images/1003/social_hotspots_4.jpg",
        "source_url": "https://www.thepaper.cn/newsDetail_forward_34186459",
        "publish_time": "2026-10-02",
        "platform": "澎湃新闻",
        "focus_point": "可关注年轻人主动限制屏幕时间，评估座舱注意力管理的叙事方式。",
        "heat_score": 90,
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_domestic",
    "opinion": "",
    "list": [
      {
        "brand": "北京现代",
        "title": "北京现代艾尼氪V正式开启交付，2030年艾尼氪在华投放12款新能源",
        "summary": "北京现代艾尼氪V正式开启交付，2030年在华投放12款新能源产品。",
        "source_url": "https://www.163.com/dy/article/L87T5FEN0527HCCK.html",
        "publish_time": "2026-10-02",
        "platform": "网易",
        "focus_point": "可关注交付启动与12款规划，评估交付期内容与权益的传播节奏。",
        "icon": "/images/icon/网易.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "北京现代",
        "title": "北京现代艾尼氪V电池两档：53.48kWh与66.85kWh",
        "summary": "北京现代艾尼氪V两档电池对应540km与650km续航。",
        "source_url": "https://www.163.com/dy/article/L87KAEHQ0527BUUE.html",
        "publish_time": "2026-10-02",
        "platform": "网易",
        "focus_point": "可借鉴以电池与续航分档讲清版本差异，降低终端销售的沟通成本。",
        "icon": "/images/icon/网易.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "捷尼赛思",
        "title": "捷尼赛思G90入选100万内豪华轻混三厢对比：3.5T、415马力",
        "summary": "捷尼赛思G90以3.5T、415马力入选100万内豪华三厢对比。",
        "source_url": "https://auto.zol.com.cn/1255/12552551.html",
        "publish_time": "2026-10-02",
        "platform": "中关村在线",
        "focus_point": "可借鉴以越级配置与终身保修，弥补品牌认知度与渠道覆盖的短板。",
        "icon": "/images/icon/中关村在线.ico",
        "thumb": "",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_international",
    "opinion": "",
    "list": [
      {
        "brand": "现代汽车",
        "title": "第五代途胜纽约长岛全球首发，首搭Pleos Connect车机",
        "summary": "现代第五代途胜纽约全球首发，首搭Pleos Connect车机系统。",
        "source_url": "https://news.qq.com/rain/a/20261002A02NQL00",
        "publish_time": "2026-10-02",
        "platform": "腾讯新闻",
        "focus_point": "可关注Pleos Connect与AI智能体上车，评估座舱传播。",
        "icon": "/images/icon/腾讯新闻.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "现代汽车/起亚",
        "title": "现代起亚美国Q3合计售50.62万辆创纪录，有望40年首超福特",
        "summary": "现代起亚美国Q3合计50.62万辆创纪录，有望首超福特升至第三。",
        "source_url": "https://news.qq.com/rain/a/20261002A05QTG00",
        "publish_time": "2026-10-02",
        "platform": "腾讯新闻",
        "focus_point": "可关注混动拉动美国份额创纪录，评估混动产品的传播与投放节奏。",
        "icon": "/images/icon/腾讯新闻.ico",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "现代汽车集团/现代摩比斯",
        "title": "波士顿动力Atlas进入佐治亚工厂实训，执行器由现代摩比斯供应",
        "summary": "Atlas进入现代佐治亚工厂实训，执行器将由现代摩比斯供应。",
        "source_url": "https://news.qq.com/rain/a/20261002A00SH200",
        "publish_time": "2026-10-02",
        "platform": "腾讯新闻",
        "focus_point": "可借鉴以工厂实训与成本下降的数据，支撑智能制造的品牌叙事线。",
        "icon": "/images/icon/腾讯新闻.ico",
        "thumb": "",
        "yesorno": "yes"
      }
    ]
  }
]