[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "电通", "business_tags": [], "event_type": "PR", "focus_point": "借鉴电通以客户为中心理念，强化AI赋能，深耕文化优势，驱动数字化转型", "origin_url": "", "platform": "SocialBeta", "protocol_scores": { "brand_influence_score": 0, "competitor_threat_score": 0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-26", "selection_reason": "PR软文，无营销案例", "source_url": "https://www.adquan.com/article/361511", "summary": "电通全球CEO Takeshi Sano在戛纳回顾125年历程，强调以客户为中心、AI重塑营销、文化成为竞争优势", "thumb": "https://oss.adquan.com/uploads_img/17824587027c3ed46ddbb77a01.jpg", "title": "传承125年初心：电通全球CEO Takeshi Sano在戛纳开启“以创新成就影响”全新时代", "yesorno": "yes" }, { "brand": "麦当劳", "business_tags": [ "餐饮", "明星代言", "怀旧营销" ], "event_type": "品牌营销", "focus_point": "现代汽车可借麦当劳品牌口号与明星合作，强化情感营销与本土化创新。", "origin_url": "未提供", "platform": "SocialBeta", "protocol_scores": { "brand_influence_score": 85, "competitor_threat_score": 0, "conversion_value_score": 70, "customer_loyalty_score": 75, "hyundai_relevance_score": 0, "marketing_actionability_score": 80, "overall_tag_value_score": 78 }, "publish_time": "2026-06-26", "selection_reason": "经典IP焕新，话题度高", "source_url": "https://www.adquan.com/article/361546", "summary": "麦当劳开启23周年活动，以“我就喜欢薯条”为主题，携手王力宏与汪苏泷。", "thumb": "https://oss.adquan.com/uploads_img/202606267c56212a4dbe9619.webp", "title": "“我就喜欢”连接你我23年：麦当劳再度携手王力宏，与汪苏泷共同传递薯条热爱", "yesorno": "yes" }, { "brand": "MINISO", "business_tags": [ "零售", "IP联名", "创意营销" ], "event_type": "品牌营销", "focus_point": "现代汽车可借鉴反套路营销，通过AI技术增强用户参与，提升品牌亲和力。", "origin_url": "未提供", "platform": "SocialBeta", "protocol_scores": { "brand_influence_score": 70, "competitor_threat_score": 0, "conversion_value_score": 65, "customer_loyalty_score": 60, "hyundai_relevance_score": 0, "marketing_actionability_score": 85, "overall_tag_value_score": 72 }, "publish_time": "2026-06-26", "selection_reason": "创意玩法，话题性强", "source_url": "https://www.adquan.com/article/361544", "summary": "名创优品世界杯反套路营销，不请球星，预算还给用户，消费满88元赠球迷卡集齐瓜分百万返利。", "thumb": "https://oss.adquan.com/uploads_img/202606261fbe4471c1d471f8.webp", "title": "FansAI × MINISO：抠掉球星之后，剩下的才是难题", "yesorno": "" }, { "brand": "PANE", "business_tags": [], "event_type": "PR", "focus_point": "借鉴淮海路品牌空间体验策略，强化数字化用户运营与本土化场景融合。", "origin_url": "", "platform": "数英", "protocol_scores": { "brand_influence_score": 0, "competitor_threat_score": 0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-28", "selection_reason": "PR软文，无营销案例", "source_url": "https://www.digitaling.com/articles/1527840.html", "summary": "一条街读懂上海生活方式与商业变迁。", "thumb": "https://file.digitaling.com/eImg/cover/20260626/20260626174916_50515.jpg", "title": "120岁的淮海中路，商业价值依然无可替代", "yesorno": "" }, { "brand": "NIKE", "business_tags": [], "event_type": "招聘", "focus_point": "借鉴NIKE情感共鸣与社交痛点策略，现代汽车可强化用户场景营销，提升品牌亲和力。", "origin_url": "https://socialbeta.com/campaign/27611", "platform": "SocialBeta", "protocol_scores": { "brand_influence_score": 0, "competitor_threat_score": 0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-28", "selection_reason": "招聘汇总，非营销案例", "source_url": "https://socialbeta.com/article/111189", "summary": "本周数字营销招聘汇总，涵盖WE Red Bridge、Attila&Co.等10家公司的职位信息。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/20444-1782465794.jpg", "title": "招聘一周 | WE Red Bridge、Attila&Co.、耀火、Water Creative 等 10 家公司招聘汇总", "yesorno": "" }, { "brand": "", "business_tags": [], "event_type": "观点", "focus_point": "", "origin_url": "", "platform": "钛媒体APP", "protocol_scores": { "brand_influence_score": 0, "competitor_threat_score": 0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-26 11:40:41", "selection_reason": "疑问句观点文，非案例", "source_url": "https://baijiahao.baidu.com/s?id=1869029436830714582&wfr=spider&for=pc", "summary": "在行为经济学中,“游戏化激励”是企业拉新、促活、留存的有效方式,来提升用户的参与度和忠诚度。 一个典型商业案例是keep的奖牌活动,把“跑步”这个枯燥的运动包装成了一个集“IP联名、收集养成、社交分享”于一体的游戏。 最近,“趣解商业”发现,迪卡侬和keep一样,玩起了类似的激励活动。 6月起,全国不少迪卡侬门店都举办了“骑行100公里发奖牌”活动,报名可选29.9元/69.8元两种方案。付费29.9元报名后,骑满26公里就可获得2026年活动奖牌,满100公里以后可以获得100km奖牌;69.8元的方案,可获得一块奖牌和纪念版相框。 图源:迪卡侬小红书截图 其实,从2024年开始,迪卡侬便有规律地进行这项“一年一次”的奖牌活动,而这个活动开始的时间,也恰恰是迪卡侬宣布高端化转型的节点。 在这背后,到底是一种巧合,还是迪卡侬另有打算? 01.两个奖牌,两套算盘 尽管迪卡侬和keep都做起了奖牌活动,但两个奖牌背后的逻辑并不相同。 从活动推出的时间节点来看,商业目的本身就不相同。 keep推出奖牌活动时,处于一个缺钱且商业化压力巨大的状态。彼时,处于上市前的keep,2019年至2021年期间累计亏损超过13亿元,急需找到能带来正向现金流的业务。 奖牌活动的确成为了keep的突破口,这几年的keep实现了用户月活、线上会员及付费内容的双增长。直到去年,keep也在肯定实体奖牌这一活动带来的收益。 与keep不同的是,迪卡侬看上去既不缺钱也不缺流量。 营收上,据媒体报道迪卡侬中国区的营收预估在百亿左右,会员新增数量在去年依旧保持超过百万的增长水平。 流量上,从2024年开始,迪卡侬就开始在门店推出减肥打卡、奖牌项目,并在小红书上进行推广,迪卡侬官方账号还鼓励用户进行相关话题创作,并为优质内容发起流量激励。 图源:迪卡侬小红书截图 在外界看来,这似乎是一次普通的营销裂变活动,但以往迪卡侬挤满人群的门店,本身就不缺流量,而且迪卡侬在私域渠道早就进行了布局和运营。 以迪卡侬的跑步部门为例,有员工向“趣解商业”透露,之前跑步的部门已经建立了比较稳定的微信跑友群体,并在迪卡侬营业前定期举办晨跑活动。“在跑完之后,不少跑友都愿意在迪卡侬逛一圈再回家。” 玩法上,两家也不尽相同。 Keep的奖牌,本质上更像是一场“谷子经济”。它联名三丽鸥、迪士尼等经典IP,将一枚奖牌包装成运动界的“吧唧”,其核心卖点是IP、颜值和社交分享,吸引的是IP粉丝和轻量化用户,图的是情绪价值和收藏欲,而不只运动本身,就连Keep高级副总裁赵茜也将此总结为“填补情绪缺口”。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/0a427e47e96148f7ade7d38c763cc860.jpeg", "title": "迪卡侬“keep化”?骑行奖牌背后藏着“高端梦”", "yesorno": "" }, { "brand": "", "business_tags": [], "event_type": "观点", "focus_point": "", "origin_url": "", "platform": "环球网科技", "protocol_scores": { "brand_influence_score": 0, "competitor_threat_score": 0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-26 09:21:54", "selection_reason": "行业观点文，非品牌案例", "source_url": "https://baijiahao.baidu.com/s?id=1869020626610718517&wfr=spider&for=pc", "summary": "【环球网科技报道 记者 李文瑶】据星图数据监测,今年618大促期间全网电商累积销售额达9340亿元,同比增长4.0%。更值得关注的是销售结构的深层变化:驱动增长的核心引擎,不再是“全网最低价”,而是新品。 艾媒咨询数据显示,“新品首发、专属款式吸引力强”以57.59%的占比高居消费者参与618的首要动因。当“买新品”取代“买便宜”成为大促的第一诉求,618的竞争逻辑正在改变。 新品爆发:速度加快、覆盖面翻倍 今年618,新品的爆发速度在加快。天猫数据显示,开卖后上线且成交迅速破千万的新品数量同比增长60%;开卖首阶段成交TOP100单品中,新品占比达三分之一。京东方面,品牌重磅新品发布数量同比增长超5倍。抖音商城第一阶段,成交额破千万元的新品数量同比增长51%。 更值得关注的是新品覆盖品类的变化。来自天猫的数据显示,去年618,千万级新品主要分布在26个品类;今年,这一数字扩大到53个,同比翻倍。成交前10的新品从过去集中在3C数码、酒水、家装3个领域,扩展到大小家电、健康、汽车、玩具潮玩、快消等7个行业。洞洞鞋品牌Crocs、文胸品牌维多利亚的秘密均有新品破千万;小家电赛道,头部新品不再由扫地机器人主导,徕芬吹风机、波咯咯奶瓶消毒器等新品相继突围。 新品集中爆发背后,是品牌的重仓投入。今年天猫618开卖前一个月,首发新品整体数量大涨33%。借618上新,正成为品牌验证新品、拓展人群、获得确定增长的重要路径。 从“硬件刚需”到“软消费”:新品逻辑变了 过去,新品爆发多集中在3C数码、家电等“硬件”领域。但今年,一个新趋势格外醒目:新品爆发正从“硬件”向“软消费”品类延伸。 天猫618首阶段数据显示,快消、服饰、运动户外、小家电和玩具潮玩的百万级新品数量增速最快。165款百万级新品,在有色面霜、零感内衣、智能床垫、美利奴羊毛、AI玩具等趋势赛道中,夺得单品成交冠军。这意味着,消费者对与生活方式、个人表达强相关的“软消费”品类的新品需求正在显著提升。 国民品牌六神便是典型案例。618前,六神推出驱蚊蛋等三大新品系列,带动品牌在天猫618首阶段成交同比大涨125%。其中新品驱蚊蛋套装7天成交突破600万元,旗舰店新客占比达80%以上。上海家化个护事业部总经理Samuel表示:“新品的核心价值不在于短期冲量,而在于解决切实的痛点、满足新场景需求,做大品类市场,继而成为品牌长期生意增长的底座。” 大促成为新品“冷启动”的关键窗口 对于不少品牌而言,618已不再是清库存的节点,而是新品完成“从0到1”冷启动的最佳时机。", "thumb": "https://pic.rmb.bdstatic.com/bjh/260624/beautify/9056082cac2d289424f8bb3327063eb2.jpeg", "title": "环球产业对话618|告别“卷低价”,品牌靠新品“卷”出增长新路", "yesorno": "" }, { "brand": "", "business_tags": [ "餐饮", "游戏IP", "联名营销" ], "event_type": "品牌营销", "focus_point": "", "origin_url": "", "platform": "网易", "protocol_scores": { "brand_influence_score": 80, "competitor_threat_score": 0, "conversion_value_score": 70, "customer_loyalty_score": 65, "hyundai_relevance_score": 0, "marketing_actionability_score": 75, "overall_tag_value_score": 73 }, "publish_time": "2026-06-26 00:00:00", "selection_reason": "IP联名，预售话题度高", "source_url": "https://www.163.com/dy/article/L09RA64I053872CV.html", "summary": "必胜客x光与夜之恋|预售已开启 必胜客X光与夜之恋活动说明: 一、必胜客X光与夜之恋联动活动时间为2026年6月25日至2026年7月8日。活动期间,登录/注册必胜客会员,通过指定渠道购买品牌主题联动套餐,即可获得相应联动实物周边;具体为: 1) 通过必胜客堂食/自助点餐(扫码点餐+预点餐+外带自取)渠道/宅急送官方网络订餐渠道/指定第三方外卖平台(美团外卖/淘宝闪购)选购「挚爱如约餐」1份,可随餐得「挚爱如约礼盒」五选一(共计五款角色礼盒选一,分别为:萧逸款,陆沉款,齐司礼款,查理苏款,夏鸣星款)。 2) 通过必胜客堂食/自助点餐(扫码点餐+预点餐+外带自取)渠道/宅急送官方网络订餐渠道/指定第三方外卖平台(美团外卖/淘宝闪购)选购「甜蜜定格餐」1份,可随餐得「甜蜜定格拍立得套组」一份。 3) 必胜客会员可在2026年6月23日至6月24日期间通过必胜客APP-官方商城-IP频道,依照系统指示提前通过必胜客外带自取或宅急送官方网络订餐渠道选购「挚爱如约餐」和「甜蜜定格餐」,并选择2026年6月25日至6月28日期间指定时间获享该套餐。成功完成该订单的会员即可依照以上规则随餐得相应数量的同款实物周边及虚拟游戏礼包。 4) 实物周边的具体可选产品,请以选购时菜单显示内容及餐厅实际供应为准。 二、联动实物周边:自本活动开始之日起,2款联动实物周边限量40万份:其中,「挚爱如约礼盒」共计25万份,「甜蜜定格拍立得套组」共计15万份,随餐发完即止。 三、本活动优惠权益不与其他各类优惠共享;图示内容仅供参考,产品及包装请以实物为准,具体产品及价格请以活动指定渠道内点餐菜单内容为准。 四、本活动餐品在必胜客部分指定餐厅(包括但不限于新菜单测试餐厅、精选菜单测试餐厅等特殊活动门店/餐厅)的销售及对应售价情况有所不同,具体请以各指定点餐渠道中的菜单实际展示内容为准。 五、本活动不适用于机场、火车站、高速公路、旅游度假、游乐场、展览馆、奥特莱斯门店以及部分必胜客特定餐厅(包括但不限于:进行菜单或新品测试活动的门店、精选菜单门店、WOW乐享店、Pizzeria餐厅、开通“必胜炙烤串/必胜汉堡”模式的特定必胜客餐厅、西藏自治区餐厅等),请详洽餐厅。 六、本活动优惠权益不与其他任何优惠共享。 七、必胜客宅急送不同送餐区域的菜单和价格有所不同,不同时段产品品项及价格有所不同,详情以输入送餐地址后显示的实际供应的菜单为准。如有疑问,请咨询必胜客在线客服,必胜客在线客服(9:30-22:00)。 八、对于任何通过不正当手段(包括但不限于作弊,通过机器行为等", "thumb": "https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2026%2F0625%2F4c740645j00th6p5u00gnd200ku00png00it00n5.jpg&thumbnail=660x2147483647&quality=80&type=jpg", "title": "必胜客x光与夜之恋|预售已开启", "yesorno": "" }, { "brand": "", "business_tags": [], "event_type": "产品", "focus_point": "", "origin_url": "", "platform": "环球网", "protocol_scores": { "brand_influence_score": 0, "competitor_threat_score": 0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-26", "selection_reason": "产品上新，非营销案例", "source_url": "http://m.toutiao.com/group/7655508120340316706/", "summary": "来源：人民日报海外版 \n符宇群《人民日报海外版》（2026年06月26日 第 06 版）\n最近，海南侨乡文昌市铺前镇以糟粕醋为核心创新打造多元化文旅项目，推出老盐柠檬糟粕醋饮品、非遗糟粕醋跨界融合活动、南洋实景糟粕醋剧本游等新体验，醋香四溢引游客纷至沓来。\n铺前镇是糟粕醋发源地，古镇的疍家渔民酒糟制醋技艺已传承百年。早年当地渔民巧用酿酒剩余的酒糟，搭配新鲜海产烹煮出独特酸汤。历经岁月沉淀，这道朴素的渔家美食逐渐发展为风味独特的地方特色小吃。\n马来西亚琼籍侨胞陈小叶返乡体验了千人村宴，八方宾客围坐畅食，品味传承百年渔家风味。村宴之外，十多个糟粕醋品牌在食街出摊，各类堂食、速食产品与衍生品琳琅满目。“糟粕醋有家的味道。”陈小叶说，她以前常把糟粕醋带回马来西亚和家人分享。\n“这几天，门店客流量至少翻了一倍，糟粕醋火锅底料等预包装产品销量也同步翻倍增长。”铺前三婆糟粕醋品牌主理人余金福说，企业深耕糟粕醋传统制作工艺，持续创新研发，推出糟粕醋海鲜米粉、海鲜斑斓面等多款预制产品，“我们的产品远销澳大利亚、美国、加拿大等十几个国家”。\n文昌市糟粕醋协会会长张寒冰表示，糟粕醋风味特点与东南亚饮食习惯相近，在东南亚市场有深厚的受众基础。“糟粕醋味道酸辣鲜香，适配性极强，可以说‘万物皆可糟粕醋’。”\n近年来，当地企业大力开发糟粕醋速食系列产品，让这款特色美食畅销海内外。张寒冰透露，目前已有企业积极探索跨界融合新路径，尝试将糟粕醋风味与饼干、巧克力、薯片等品类结合，为消费者带来全新味觉体验。\n老盐柠檬糟粕醋饮品已成为当地新晋网红单品。“一碗糟粕醋在文昌玩出了百般花样。”来自北京的游客王静思打卡糟粕醋饮品，体验铺前骑楼南洋实景剧本游，“‘一本护照游南洋，一坛陈醋解乡愁’的沉浸式玩法，让侨乡故事更加立体鲜活”。\n当前，文昌持续丰富糟粕醋文旅产业业态，已落地多家糟粕醋文旅门店、文化休闲庄园，开展糟粕醋非遗代表性传承人评定，精心策划推出糟粕醋主题文化旅游线路。\n一碗传承百年的糟粕醋，正成为激活侨乡文旅经济的特色名片。陈小叶期盼“这碗地道渔家酸汤能被更多人喜爱”。（据中新社电）", "thumb": "", "title": "海南糟粕醋推出多品类食品跨界融合新品", "yesorno": "" }, { "brand": "", "business_tags": [], "event_type": "汽车", "focus_point": "", 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0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-23", "selection_reason": "产品上新，非营销案例", "source_url": "https://www.brandstar.com.cn/news/8175", "summary": "龟宝香居夏季推出艾护线香及新空间，上海西岸已开业，北京国贸7月启幕。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/guibao_xj2026_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "龟宝香居夏季上新，「艾护」线香与京沪双城新空间同步亮相", "yesorno": "" }, { "brand": "Apple", "business_tags": [ "科技", "教育", "情感营销" ], "event_type": "品牌营销", "focus_point": "借鉴Apple真实用户故事与功能展示，强化品牌场景化体验营销，提升用户情感共鸣。", "origin_url": "", "platform": "品牌星球", "protocol_scores": { "brand_influence_score": 90, "competitor_threat_score": 0, "conversion_value_score": 75, "customer_loyalty_score": 70, "hyundai_relevance_score": 0, "marketing_actionability_score": 80, "overall_tag_value_score": 79 }, "publish_time": "2026-06-23", "selection_reason": "学生季影片，创意强", "source_url": "https://www.brandstar.com.cn/news/8174", "summary": "Apple Mac发布学生季影片，记录大学生借Mac完成创作的故事。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/apple_mac_goodideas_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "Apple Mac 发布「好点子从这开始」学生季影片", "yesorno": "" }, { "brand": "INS LAND新乐园", "business_tags": [ "娱乐", "战略发布" ], "event_type": "品牌营销", "focus_point": "借鉴INS LAND体验营销，现代汽车打造沉浸式品牌空间，强化用户互动。", "origin_url": "", "platform": "品牌星球", "protocol_scores": { "brand_influence_score": 65, "competitor_threat_score": 0, "conversion_value_score": 60, "customer_loyalty_score": 55, "hyundai_relevance_score": 0, "marketing_actionability_score": 70, "overall_tag_value_score": 63 }, "publish_time": "2026-06-22", "selection_reason": "新乐园战略，话题度一般", "source_url": "https://www.brandstar.com.cn/news/8173", "summary": "INS LAND 新乐园举办 2026 玩心峰会，2.0 战略迈向城市娱乐生态", "thumb": 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MAX!」珍藏档案展登陆上海", "yesorno": "" }, { "brand": "索康尼", "focus_point": "借鉴赛事营销与场景化体验，强化品牌社群运营和用户角色切换沟通。", "origin_url": "未提供", "platform": "品牌星球", "publish_time": "2026-06-17", "source_url": "https://www.brandstar.com.cn/news/8171", "summary": "Saucony索康尼六年并肩越山向海，携跨界战队完赛，诠释胜利哲学。", "thumb": "https://media.brandstar.com.cn/uploads/article_images/saucony_yueshanhai_hd_1.jpeg?imageMogr2/thumbnail/1600x%3E/format/jpg/quality/82", "title": "越山海，赴胜利：Saucony索康尼六年并肩越山向海·张家口站", "yesorno": "" }, { "brand": "adidas", "focus_point": "打造沉浸式体验与街头文化派对，以用户互动增强品牌情感连接，启示现代汽车本土化营销应注重场景化、年轻化。", "origin_url": "未提供", "platform": "品牌星球", "publish_time": "2026-06-16", "source_url": "https://www.brandstar.com.cn/news/8170", "summary": "阿迪达斯在上海西岸打造「2026 FIFA 世界杯传奇野场」，以街头足球和多元体验吸引近万人参与。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/adidas_fifa_yard_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "阿迪达斯「2026 FIFA 世界杯传奇野场」登陆上海西岸", "yesorno": "" }, { "brand": "VEJA", "focus_point": "借鉴VEJA入驻天猫与快闪店，强化数字化透明体验，提升品牌信任与用户运营。", "origin_url": "", "platform": "品牌星球", "publish_time": "2026-06-15", "source_url": "https://www.brandstar.com.cn/news/8159", "summary": "法国可持续球鞋品牌VEJA入驻天猫，并在上海开启快闪空间。", "thumb": "https://media.brandstar.com.cn/uploads/article_images/veja-tmall_hd_1.jpeg?imageMogr2/thumbnail/1600x%3E/format/jpg/quality/82", "title": "VEJA 入驻天猫，开启中国市场新篇章", "yesorno": "" }, { "brand": "MAIA ACTIVE", "focus_point": "借鉴MAIA ACTIVE用户故事策略，汽车品牌可打造情感化内容营销。", "origin_url": "未提供", "platform": "品牌星球", "publish_time": "2026-06-14", "source_url": "https://www.brandstar.com.cn/news/8167", "summary": "安踏旗下MAIA ACTIVE携手三位女性讲述以运动走出低谷的故事", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/maia-active-women_cover_v4.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "MAIA ACTIVE 携手三位女性讲述「动起来，不怕再来」", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "https://www.163.com/dy/article/L0FIEIVB051492LM.html?f=relatedArticle", "platform": "网易", "publish_time": "", "source_url": "https://www.163.com/dy/article/L0FIEIVB051492LM.html?f=relatedArticle", "summary": "", "thumb": "", "title": "白酒行业集体“降度”抢年轻人，泸州老窖推28度产品请赵露思代言", "yesorno": "yes" }, { "brand": "", "focus_point": "", "origin_url": "https://www.163.com/dy/article/L0EAGA4J05568W0A.html", "platform": "网易", "publish_time": "", "source_url": "https://www.163.com/dy/article/L0EAGA4J05568W0A.html", "summary": "", "thumb": "", "title": "全棉时代微信好友日首日GMV破千万，全域经营激活社交信任", "yesorno": "yes" }, { "brand": "", "focus_point": "", "origin_url": "http://www.ppsport.com/article/news/2564019.html#comment", "platform": "PP体育", "publish_time": "", "source_url": "http://www.ppsport.com/article/news/2564019.html#comment", "summary": "", "thumb": "", "title": "巴黎圣日耳曼发布新赛季客场球衣，灵感源自“巴黎之声”", "yesorno": "yes" } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940575.shtml", "summary": "新款斯柯达明锐谍照曝光，二次中期改款，预计2027年推出。新车全面焕新设计，前脸及尾部变化显著，配备全新仪表盘和车机系统。动力上延续现款矩阵，加入混动、插混版本。关注更多信息。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "新款斯柯达明锐谍照曝光，设计全面焕新，或2027年推出", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 95 }, "publish_time": "2026-06-28", "selection_reason": "全新猛士M817全球上市，明确公布起售价29.99万元，属于热门新车上市价格信息，时效性强且用户关注度高。", "source_url": "https://www.chooseauto.com.cn/news/940573.shtml", "summary": "29.99万元起售，全新猛士M817全球上市", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "29.99万元起售，全新猛士M817全球上市", "yesorno": "yes" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940572.shtml", "summary": "AMG纯电C级全新谍照曝光，采用全封闭格栅和星辉大灯，预计今年晚些时候亮相。内饰可能采用MBUX超级屏幕组合，动力或搭载三电机，功率高达588kW。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "AMG纯电C级谍照曝光，或配三电机，颜值依旧在线", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940568.shtml", "summary": "城里好开山野能闯！深度评测自由者7PLUS体验。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "城市通勤和野外撒野都拿捏！捷途自由者7PLUS体验报告", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 90 }, "publish_time": "2026-06-28", "selection_reason": "腾势N8L闪充版上市并公布起售价31.98万，且对比两款配置差异，属于新车上市价格及选购类实用信息。", "source_url": "https://www.chooseauto.com.cn/news/940551.shtml", "summary": "奇瑞风云T9L是一款15万级插混中型SUV，具备日常通勤和全家自驾游的实用性。本文从价格、外观、动力、续航、底盘、安全、尺寸、科技配置等多个维度进行实测体验，为您推荐这款性价比高的车型。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "实测奇瑞风云T9L，15万级插混中型SUV，通勤出游一车搞定！", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 90 }, "publish_time": "2026-06-28", "selection_reason": "全新猛士M817探享新境界，明确起售价29.99万元，属于新车上市价格信息，内容直接且热点集中。", "source_url": "https://www.chooseauto.com.cn/news/940550.shtml", "summary": "12-18万混动SUV风云T9L配置怎么选 全系选购指南收好#奇瑞把城市NOA打到15万以内#风云T9L猎鹰700选装包来了#15万混动SUV首选T9L#风云T9L15万级智能满配SUV", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "12-18万混动SUV风云T9L配置怎么选 全系选购指南收好", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 90 }, "publish_time": "2026-06-28", "selection_reason": "全新猛士M817正式上市，起售价29.99万元，强调家庭越野定位，属于新车上市价格信息。", "source_url": "https://www.chooseauto.com.cn/news/940540.shtml", "summary": "BJ40增程长续航版，252公里纯电续航，1300公里综合续航，凭借可城、可野、超安全三大核心优势，开启硬派越野长续航新时代。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "BJ40增程长续航版：可城可野的全能越野SUV", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 90 }, "publish_time": "2026-06-28", "selection_reason": "全新猛士M817正式上市，起售价29.99万元，重复确认上市价格信息，热点明确。", "source_url": "https://www.chooseauto.com.cn/news/940536.shtml", "summary": "蔚来ES8八周年纪念日，中国首款量产高端纯电SUV见证中国新能源汽车产业的发展。ES8八年间实现三代迭代，稳居大型SUV及40万级市场销量榜首，以技术创新和用户服务引领高端纯电市场，开启预订的大五座版即将上市。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "ES8交付八周年 从破冰到引领 一台车见证中国高端纯电跃迁", "yesorno": "yes" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 85 }, "publish_time": "2026-06-28", "selection_reason": "风云T9L全系选购指南，聚焦12-18万混动SUV配置选择，属于新车配置分析及购买指导，实用性强。", "source_url": "https://www.chooseauto.com.cn/news/940533.shtml", "summary": "猎跑界的颜值课代表尚界Z7/Z7T双车硬核试驾舒适与操控双在线", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "猎跑界的颜值课代表尚界Z7/Z7T双车硬核试驾舒适与操控双在线", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 80 }, "publish_time": "2026-06-28", "selection_reason": "BJ40增程长续航版介绍，突出可城可野定位，属于新车车型推广信息，但未明确上市或价格。", "source_url": "https://www.chooseauto.com.cn/news/940532.shtml", "summary": "今天和大家分享蔚来ES9座舱的几种打开方式。其实蔚来ES9豪华版就已经满足大部分人的需求了，不信来看！", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "解锁蔚来ES9座舱，Bass方案39万元起的豪华版可以入手么？", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 80 }, "publish_time": "2026-06-28", "selection_reason": "威麟P3X柴混皮卡内饰首发，强调独创可移动越野别墅，属于新车内饰首发及营销创新，但非上市价格信息。", "source_url": "https://www.chooseauto.com.cn/news/940526.shtml", "summary": "威麟P3X，全球首款柴混皮卡内饰设计首发。豪华内饰搭配创新科技，提供魔方座椅、车载冷暖冰箱等特色配置，实现城市生活与越野自由的无缝切换。探索威麟P3X的独特魅力，尽享移动别墅般体验。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "全球首款柴混皮卡威麟P3X内饰首发，独创可移动的“越野别墅”", "yesorno": "yes" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 75 }, "publish_time": "2026-06-28", "selection_reason": "长安启源Q05登陆乌兹别克斯坦，属于中国品牌出海新闻，但非国内新车上市或价格信息。", "source_url": "https://www.chooseauto.com.cn/news/940521.shtml", "summary": "全新猛士M817武汉上市，融合军工越野基因与华为科技，开创家庭越野新生活。城市通勤、山野探索全场景适用，搭载2.0T混动专用发动机，CLTC续航达1450km。百万级舒享座舱，安全防护体系全面升级，售价29.99-39.99万元。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "打破“不可能三角”！全新猛士M817探享新境界，让越野真正成为家庭日常", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 70 }, "publish_time": "2026-06-28", "selection_reason": "R35日产战神限量拍卖，属于经典车收藏拍卖信息，非新车上市或价格热点。", "source_url": "https://www.chooseauto.com.cn/news/940519.shtml", "summary": "长安启源Q05登陆乌兹别克斯坦 中国智造加速领跑全球", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "长安启源Q05登陆乌兹别克斯坦 中国智造加速领跑全球", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 65 }, "publish_time": "2026-06-28", "selection_reason": "实测奇瑞风云T9L，属于试驾体验内容，偏向观点文，非纯新车上市或价格信息。", "source_url": "https://www.chooseauto.com.cn/news/938184.shtml", "summary": "日产与意达设计联手打造的GT-R50，纪念版超跑全球仅19辆。外观重塑，动力升级，售价高达710万人民币。现在日本拍卖行公开拍卖，预估成交价640万以上。收藏价值极高，是R35世代战神家族的巅峰之作。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "R35日产战神绝版艺术品，全球限量19辆公开拍卖", "yesorno": "yes" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 65 }, "publish_time": "2026-06-28", "selection_reason": "尚界Z7/Z7T双车试驾，属于试驾体验内容，偏向观点和主观评价，非纯新车上市信息。", "source_url": "https://www.chooseauto.com.cn/news/938061.shtml", "summary": "腾势N8L闪充版上市，售价31.98万起，续航430公里，补能效率高。采用第二代刀片电池，安全可靠。两款配置差3万，尊荣型和旗舰型均有亮点。限时购车权益至高10万元，尽享安全、舒适的驾驶体验。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "31.98万起 腾势N8L闪充版上市 两款配置差3万 区别在哪？", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/938166.shtml", "summary": "2026年，三菱推出全新Eclipse Sportback，实质为日产聆风换标版本。CEO加藤隆雄坦承自研电车成本高昂，选择合作。全球纯电市场放缓，三菱面临生存压力，转而精打细算。换标策略虽保住账面安全，但对品牌口碑有损。面对电动化浪潮，三菱选择稳健保守，期待未来反击。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "三菱新车竟换标日产聆风，CEO坦承自研电车太贵亏不起", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 60 }, "publish_time": "2026-06-28", "selection_reason": "蔚来ES9座舱及Bass方案介绍，属于车型配置及购买方案分析，但偏向软性推广。", "source_url": "https://www.chooseauto.com.cn/news/940513.shtml", "summary": "29.99万元起全新猛士M817探享新境界", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "29.99万元起全新猛士M817探享新境界", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 55 }, "publish_time": "2026-06-28", "selection_reason": "ES8交付八周年回顾，属于品牌历史回顾类内容，非新车上市或价格热点。", "source_url": "https://www.chooseauto.com.cn/news/940509.shtml", "summary": "全新猛士M817正式上市，售价29.99万起。新车搭载2.0T极猛动力，实现43项技术升级。豪华智能越野SUV，全家舒适驾乘，探享新生活。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "29.99万元起售，全新猛士M817正式上市，更懂中国家庭的智野“卫士”", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940499.shtml", "summary": "百万豪车配智能电动鞋盒，网友直呼太羡慕，盼体验一下有钱人的快乐", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "百万豪车配智能电动鞋盒，网友直呼太羡慕，盼体验一下有钱人的快乐", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "protocol_scores": { "overall_tag_value_score": 50 }, "publish_time": "2026-06-28", "selection_reason": "猛士M817探享新境界，标题偏品牌理念宣传，属于观点文或软文，非直接上市价格信息。", "source_url": "https://www.chooseauto.com.cn/news/940498.shtml", "summary": "全新猛士M817正式上市，由猛士汽车与华为乾崑联合打造。售价29.99万-39.99万元，享总价值最高6.5万元专属权益。搭载2.0T极猛动力，CLTC续航1450km，行业首发896线激光雷达。探索智能越野新生活，开启全场景新体验。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "29.99万元起售，全新猛士M817正式上市", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940495.shtml", "summary": "大众集团计划全球裁员10万人，四座德国本土核心工厂可能关停，引发行业关注。文章摘要总结：大众集团因行业竞争激烈，净利润下滑，计划裁员及重组，涉及德国四座工厂。关键信息点：裁员规模10万，涉及岗位4.5万个，不包括先前精简计划。独特卖点：揭示大众集团面临转型挑战。促销信息：无。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "大众集团计划全球裁员10万人，四座的德国工厂或有可能关停", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940494.shtml", "summary": "", "thumb": "", "title": "探店极狐问道V9 20来万的价格真比日系MPV更值？", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940487.shtml", "summary": "限时11.99万起！全新山海T1四驱版和自由者7 PLUS升级了什么？", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "燃油插混纯电齐发，捷途第二届方盒子大会都有什么惊喜？", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940483.shtml", "summary": "把新车上市搞成亲子狂欢节？瑞风RF8悦享系列整了个大活", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "把新车上市搞成亲子狂欢节？瑞风RF8悦享系列整了个大活", "yesorno": "yes" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940482.shtml", "summary": "猛士M817，全能家用越野SUV，兼顾29.99万至39.99万元价格区间，融合华为乾崑智能解决方案，搭载62.5kWh电池，CLTC纯电续航301km，综合续航1450km。创新越野性能与舒适体验，为您的山野出行提供全新选择。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "全栈华为乾崑赋能猛士M817，全域性能兼顾家用山野出行", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940480.shtml", "summary": "分析人工智能在小区保安、网约车司机和应届毕业生就业市场的应用情况，探讨AI对灵活就业的影响及社会发展趋势。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "机器人入驻小区当保安、网约车日均流水几百元，AI还算是风口吗？", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940475.shtml", "summary": "6月26日，捷途汽车第二届方盒子大会在敦煌举行。多款新车亮相，包括自由者7 PLUS和全新山海T1四驱版，展示了中国越野文化的全球布局。捷途致力于打造全球第一越野品牌，提供丰富的旅行生活解决方案。", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "捷途第二届方盒子大会落地敦煌，多款新车全新登场", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "选车网", "publish_time": "2026-06-28", "source_url": "https://www.chooseauto.com.cn/news/940472.shtml", "summary": "领克07GT开创“旅行新品类”一款装得下诗和远方的完美座驾#领克07GT全国展车到店", "thumb": "https://img.chooseauto.com.cn/ad/2026/ad_geo_dmbk_2026020101.jpg", "title": "领克07GT开创“旅行新品类”一款装得下诗和远方的完美座驾", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-06-28", "source_url": "https://www.12365auto.com/xcdg/20260628/570913.shtml", "summary": "丰田于2026年6月3日对Alphard和Vellfire实施部分改良，并于同日起开始销售。", "thumb": "https://img.12365auto.com/a/fyc/202606/28/202606280849529328Xd11a9f79_sst.png", "title": "丰田Alphard与Vellfire部分改款上市", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-06-28", "source_url": "https://www.12365auto.com/xcdg/20260628/570912.shtml", "summary": "捷豹路虎首席增长官莱纳德・霍尼克表示，揽胜首款纯电动车型在性能上将超越其燃油版本，但价格可能不菲，售价或超过15万美元。", "thumb": "https://img.12365auto.com/a/fyc/202606/28/202606280846274024Xb4b626c6_sst.png", "title": "路虎揽胜首款纯电SUV将于2026年底前上市", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-06-28", "source_url": "https://www.12365auto.com/news/20260628/570915.shtml", "summary": "6月27日发布的最新行业统计数据显示，2026年1-5月国内汽车行业经营压力明显加大，行业营收达42096亿元，同比增长1.4%；总成本37397亿元，同比增长2.3%；总利润1440亿元，同比下降20%，整体利润率仅3.4%，低于国内下游工业6.1%的平均利润率。", "thumb": "https://img.12365auto.com/a/fyc/202606/28/202606280901420633X8bfaf4fd_sst.png", "title": "汽车盈利跌至冰点 整体缩水利润率仅3.4%", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-06-28", "source_url": "https://www.12365auto.com/news/20260628/570914.shtml", "summary": "6月27日消息，余承东公布全新一代问界M9最新订单数据，新车上市满一个月，大定订单突破42000台！", "thumb": "https://img.12365auto.com/a/fyc/202606/28/202606280854490993Xf1d87481_sst.jpg", "title": "全新一代问界M9上市1个月大定破42000台", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-06-28", "source_url": "https://www.12365auto.com/news/20260628/570910.shtml", "summary": "艾睿铂咨询发布一份研究报告显示，预计到2030年，中国车企在欧洲的市场份额有望达到16%。", "thumb": "", "title": "研究称中国车企2030年欧洲市场份额将达16%", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-06-28", "source_url": "https://www.12365auto.com/news/20260628/570908.shtml", "summary": "据德国《经理人杂志》报道，大众汽车集团（Volkswagen Group）首席执行官奥博穆（Oliver Blume）计划对公司进行大规模重组，包括裁减最多10万个工作岗位，并关闭德国4座工厂。", "thumb": "", "title": "曝大众酝酿史上最大规模重组：拟裁员10万人", "yesorno": "" }, { "focus_point": "", "model": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-06-28", "source_url": "https://www.12365auto.com/news/20260628/570906.shtml", "summary": "本田汽车公司首席执行官三部敏宏（Toshihiro Mibe）在6月27日举行的年度股东大会上，就公司上一财年录得净亏损向股东致歉，并成功获得股东支持，连任公司董事会成员。", "thumb": "", "title": "本田CEO就公司年度亏损致歉 获股东支持连任", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "潮新闻", "publish_time": "2026-06-26", "source_url": "https://news.qq.com/rain/a/20260626A04EJ700", "summary": "6月26日，吉利控股集团联合芯位科技共同发起“跨时代实战专业能力培养计划”，依托吉利在产教融合领域的深厚积累与资源优势，首期公开招聘100名外卖骑手，助力灵活就业群体实现职业转型。招募对象要求毕业5年以内，且拥有连续1年以上外卖配送经历，抗压能力强，并渴望职业转型和事业突破的灵活就业者。考核通过后可入职汽车营销、质量管理两大方向岗位。吉利将为入选者提供“6个月系统培训+6个月岗位试用”的阶梯式成长路径。第一阶段分为1个月集中学习和5个月一线实战淬炼，实战淬炼期间保障学员每天2小时专属学习时间，通过“远程教学+集中答疑”实现工学结合；第二阶段分为5个月在岗技能精进和1个月总结答辩及综合考评。值得注意的是，本次项目不收取任何培训费用、押金及其他额外费用。在整个培养周期的不同阶段，均提供具备市场竞争力的补贴或薪酬福利政策。本次培养计划采用跨区校园+跨界校园+跨线校园的“三个校园组合”人才培养模式，为入选学员配置“企业+学术+AI智能体”三导师：将企业真实场景、业务案例转化为可教学、可认证的课程体系与能力模型，同时由芯位科技的AI智能体导师提供24小时在线学习支持。学员考核通过后，不仅能获得岗位录用，还能获得芯位科技颁发的实战能力学位证书。", "thumb": "https://inews.gtimg.com/news_bt/OD0JbjzEYQDalIJDEhQueisZ0iKPgoihvX-7JEi3vwHHEAA/641", "title": "吉利为外卖骑手免费提供汽车营销等岗位培训", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "差评X.PIN", "publish_time": "2026-06-26", "source_url": "https://36kr.com/p/3869145490609414", "summary": "问差友们一个问题啊，你们觉得今年的前五个月，国内的车企们一共发布了多少台新车？\n给一个提示哈，在2015 年新能源汽车还没有怎么出现的时候，整个国内市场发布的新车数量是 84 台（ 仅计算开了发布会的，当年小改款基本不开发布会 ）。\n而到了 11 年后的 2026 年 ，光是前五个月，国内市场价就已经发布了 544 款新车。\n再加上重点车型都要先发布技术、再公布预售价、最后正式上市，今年到现在，咱们可能已经看了超过 1000 场发布会了 —— 毕竟对于车企来说，就没有不重点的车型。\n这是个什么概念呢，在大伙都调侃新能源汽车已经变得和手机一样的时候，今年 1-4 月国内发布的新款手机数量，只有 43 台。\n当然不只是车多发布会多，跟车有关的展会也在变多。\n就在前几天，中国两大车展之一、一直都是两年办一届的北京车展正式宣布，自己的举办频率将会变成一年一次。这也就意味着到了明年，原本相互错开的北京车展和上海车展将无缝衔接，在同一个月里前后举办。\n也难怪理想的老板李想会在自己微博上吐槽，说现在的发布会已经通货膨胀了。\n作为一个基本所有发布会都会搂一眼的媒体人，脖子哥对此深表同感。\n因为即使没有看完这 1000 多场发布会，你也能很明显的看到，绝大部分车企在发布新车的时候，说的都是一些听着很新颖，但意味很相近的台词。\n什么 AI 定义的汽车，什么领先同行的智驾，什么吊打油车的性能，什么掀了桌子的定价。当然也有一些品牌明明只是上架了一个车型小改款，却愣是要开一场声势浩荡的发布会，把过去已经说过的话又再说一遍。\n一次两次的，我们会觉得车企们都在卷，车主们可以坐享其成买到便宜的好车了。但在将近 600 台新车扎堆出现的时候，这种感觉好像就变得微妙了。\n汽车这种动辄十几二十万，一开就奔着十年去的东西，为什么会出的比手机还快？\n在找了几个行业资深老哥聊完以后我明白了，车企们会这么做的原因真的只有四个字：压力太大了。\n文智是国内头部代理公司的汽车业务高级客户经理，负责帮多家车企策划日常的上市和营销活动。他表示车企们把新车当手机发的目的，就是为了吸引流量。\n在他看来，一方面是很多新车的销量曲线（ 市初期爆单，随后一路下滑 ）已经证明了，类似改款、上市这样的活动，几乎已经成了车企从外界获得关注度、获得新增订单的唯一途径。\n另一方面，市面上确实也有部分车型靠着小改款把销量提起来了。\n一来一回，很容易就会在友商间形成发新车=有流量=有销量的路径依赖，反之亦然，也就导致了新车越发越多。\n文智表示，从市场营销的角度看，很多发布会确实没有必要开。因为很多车型说是改款，但只是增加了个别配置，远没有到油车时代那种外观配置都有变化的年款水平，属于是如改。\n但对应到发布会上，却是从策划到执行再到结算的数月时间，和几十甚至上百万成本。这是笔不小的投入，但效果其实并不好。\n毕竟发布会的数量实在太多，同价位的车型之间也同质化严重，除了小部分爆款品牌以外，车企们的活动的信息更多还是在车圈、媒体圈内部相对封闭的传播，除了最终价格，几乎影响不到潜在的用户。\n但为了这个没啥人看的发布会，文智却要为了印营销憋出一套跟老款车型完全不同的、能在友商之中脱颖而出的营销词汇 —— 即使它们之间的区别非常之小。\n所以最后，文智用两个词总结了这种新车趋势下市场营销的工作：浮于表面，疲于奔命。\n也难怪车企会把发布会开得和玄幻小说似的了。\n而在密集的宣传背后，是车企们为了加快新车推出的速度对开发流程做出的改变。\n小美是某大型汽车集团的 CMF（ 色彩、材料和工艺 ）设计师，她告诉脖子哥，为了适应新车发布的速度，集团给到新车的开发周期也明显缩短了。\n她说，自己集团原先的整车研发流程大概是在3 年左右，但现在已经缩短到了18 个月，并且实际执行中还会更短。\n“ 我们有个全新的项目去年下半年才启动，今年 10 月份就要 SOP（ Start of Production 启动量产 ）了，估计马上就能看到公告。 ”\n小美介绍，这样的提速主要是通过两种方式实现的，一是原先线性的开发流程现在变成了重叠的多线并行。\n之前车企的开发流程是先确定设计方案，再做工程配套，再做打磨测试，最后量产下线。但在她的集团里，新车的开发已经变成了工程和设计同时进行。\n“有个项目，造型数据的节点都还没到，EP1（ 试制阶段 1 ）的车都已经下线了 ” ，只能让设计反过来去适应已经开模定型的工程车，让新车的造型受到很大限制。\n第二种方式则是车企间更常见的，直接压缩每个项目的验证时间。\n小美表示，她们以前做车型内外饰色彩方案的周期至少都有几个月，现在全新的车型项目直接就看到了只有两周，不然根本赶不上发布节点。\n类似高温漆这种需要调色和喷涂工艺有要求的项目，定色、发色板、做实验等一轮操作下来至少得一个月，现在一天就得过两三轮。这里头当然有经验复用、提高效率的原因，但也会不可避免地，会产生一些很抽象的疏漏。\n“ 有一台新车上市到店以后发现有一个后排座椅没有通风，查完才发现是设计图纸上少画了根线。 ”\n关于开发周期缩短这件事，和多家头部车企合作过的资深材料工程师卡司给出了另一个视角。\n他对脖子哥说，和开发周期一起变化的还有车企们对于VAVE（ 价值分析和价值工程 ）的理解。\n所谓 VAVE，指的是车企通过替换车上零部件的材料、优化生产和装配的工艺来降低车子的物料成本、提高生产效率。\n这是个几乎所有车企都会做的事，因为假设人们对车辆的要求是 100 分的话，新车在刚上市的时候为了防止一些隐蔽问题出现，往往能做到 140 分，也就是有着 30-40% 的设计冗余。\n理想状态下，随着经过了很长的市场检验，车企发现诶，好像担心多余了，那就会慢慢降低冗余的档位，比如降到 110-120 分，在保证标准的同时降低自己的成本，多挣点钱。\n根据卡司的介绍，过去的车企特别是合资车企，对于 VAVE 其实是非常谨慎的，只有在某款车型上市 2-3 年以后，车企们才会考虑说是不是有哪些部分是过设计了，可以适当降低一些质量和设计标准。\n但为了匹配现在快的开发进度，如今的车企们对 VAVE 也变得激进了起来。很多新车在开发的时候就已经自带 VAVE 方案，也就是在没有市场检验的时候，就已经想好后续要在哪降本了。\n并且，从 140 分切换到 110 分版本的时间也比原来更快。\n很多改款车型的发布，其实就是 VAVE 切换的节点，一年一款，一年多款都很常见。也有一些车企会选择不开发布会，不告诉外界改款了，然后直接换。\n这一点用户们其实感受不太到，所以也成了越来越多车企的选择。所以在卡司看来，很多新车改款看起来是价格降了、配置高了，背后却是 VAVE 带来的耐久性和可靠性降低。\n“ 虽然从主机厂的角度看，车子只要满足自己的标准就能卖，但以前的车因为过度设计可以开很长时间，现在就够呛了。”\n所以也很明显，更激进的 VAVE 策略和更短的开发周期、更快的新车发布速度是互相配合的。\n后者用于更快的发布更新的产品来获得关注、提高销量，前者者负责快速的优化生产成本，两相配合，就能让车企在短时间内的利润最大化。\n这种趋势看上去非常不健康，但卡司也提到了这里头并不是全是坏事。\n因为虽然整体的节奏加快了，但同车企特别是大集团下面的新车，很多都是从成熟的平台上衍生出来的。而在快速的迭代和 VAVE 之后，许多原先只能用在豪华车上的平台，已经逐渐迁移到了性价比很高的家用车上，这无疑给人们带来了更多、价值更高的购车选择。\n同时他还提到了一个非常有意思的点，那就是在他合作过的客户中，有不少是从其他行业跨界到汽车制造的。\n“ 他们不懂汽车，但他们会提出比传统车企更高的要求。”\n有些要求在他看来，甚至是现有的工业体系和工艺精度达不到的，搞的他只能拉着跨界客户和车企一起想办法，找到要求、现实和成本之间的平衡点，有时候真能打磨出一些让人惊喜的成果。\n“ 非汽车行业的人过来，反而会迸发出以前没有过的火花，革掉传统汽车行业的命。”\n所以不知道大伙看到这，对半年发了小 600 台新车这件事有没有了一些新的看法。\n在我看来，很明显，在国内汽车销量下滑、增量市场愈发拥挤的背景下，车企们是迫于巨大的销量和营收压力，才纷纷选择了用车海战术，尽可能分一口这越来越小的蛋糕。\n但压力有时候并不是坏事，它可能会让你打游戏的时候操作变形，却也有可能让你在逆境里头突破能力的极限。\n面对压力，有些车企选择了以质换量，也仍有车企在坚持保质保量。\n这种万物竞发，勃勃生机的境界，不禁让脖子哥想起了当时新能源爆发时候的新势力混战。区别在于，故事的主角从几百个新品牌，变成了已有车企下的几百个车型。\n但我相信，故事的结果一定是类似的。\n脑子里只有生意的车企被有能力且有底线的车企淘汰，新车发布的速度也从如今的疯狂回归相对的理性。\n所以，说了好几年的车企决赛圈现在可能真的已经来了，整个市场只剩 3-5 个主要玩家的预演可能真的快要实现了。\n那么大伙觉得，最后能有哪些车企从这一轮的混战里走出来呢？", "thumb": "https://img.36krcdn.com/hsossms/20260626/v2_96990fd400534608b513eb0ea0f57781@5091053_oswg1372212oswg1080oswg720_img_000?x-oss-process=image/format,jpg/interlace,1", "title": "前五月国内发布544款新车，车企压力致发布会“通货膨胀”", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "差评X.PIN", "publish_time": "2026-06-26", "source_url": "https://www.36kr.com/p/3869145490609414", "summary": "问差友们一个问题啊，你们觉得今年的前五个月，国内的车企们一共发布了多少台新车？\n给一个提示哈，在2015 年新能源汽车还没有怎么出现的时候，整个国内市场发布的新车数量是 84 台（ 仅计算开了发布会的，当年小改款基本不开发布会 ）。\n而到了 11 年后的 2026 年 ，光是前五个月，国内市场价就已经发布了 544 款新车。\n再加上重点车型都要先发布技术、再公布预售价、最后正式上市，今年到现在，咱们可能已经看了超过 1000 场发布会了 —— 毕竟对于车企来说，就没有不重点的车型。\n这是个什么概念呢，在大伙都调侃新能源汽车已经变得和手机一样的时候，今年 1-4 月国内发布的新款手机数量，只有 43 台。\n当然不只是车多发布会多，跟车有关的展会也在变多。\n就在前几天，中国两大车展之一、一直都是两年办一届的北京车展正式宣布，自己的举办频率将会变成一年一次。这也就意味着到了明年，原本相互错开的北京车展和上海车展将无缝衔接，在同一个月里前后举办。\n也难怪理想的老板李想会在自己微博上吐槽，说现在的发布会已经通货膨胀了。\n作为一个基本所有发布会都会搂一眼的媒体人，脖子哥对此深表同感。\n因为即使没有看完这 1000 多场发布会，你也能很明显的看到，绝大部分车企在发布新车的时候，说的都是一些听着很新颖，但意味很相近的台词。\n什么 AI 定义的汽车，什么领先同行的智驾，什么吊打油车的性能，什么掀了桌子的定价。当然也有一些品牌明明只是上架了一个车型小改款，却愣是要开一场声势浩荡的发布会，把过去已经说过的话又再说一遍。\n一次两次的，我们会觉得车企们都在卷，车主们可以坐享其成买到便宜的好车了。但在将近 600 台新车扎堆出现的时候，这种感觉好像就变得微妙了。\n汽车这种动辄十几二十万，一开就奔着十年去的东西，为什么会出的比手机还快？\n在找了几个行业资深老哥聊完以后我明白了，车企们会这么做的原因真的只有四个字：压力太大了。\n文智是国内头部代理公司的汽车业务高级客户经理，负责帮多家车企策划日常的上市和营销活动。他表示车企们把新车当手机发的目的，就是为了吸引流量。\n在他看来，一方面是很多新车的销量曲线（ 市初期爆单，随后一路下滑 ）已经证明了，类似改款、上市这样的活动，几乎已经成了车企从外界获得关注度、获得新增订单的唯一途径。\n另一方面，市面上确实也有部分车型靠着小改款把销量提起来了。\n一来一回，很容易就会在友商间形成发新车=有流量=有销量的路径依赖，反之亦然，也就导致了新车越发越多。\n文智表示，从市场营销的角度看，很多发布会确实没有必要开。因为很多车型说是改款，但只是增加了个别配置，远没有到油车时代那种外观配置都有变化的年款水平，属于是如改。\n但对应到发布会上，却是从策划到执行再到结算的数月时间，和几十甚至上百万成本。这是笔不小的投入，但效果其实并不好。\n毕竟发布会的数量实在太多，同价位的车型之间也同质化严重，除了小部分爆款品牌以外，车企们的活动的信息更多还是在车圈、媒体圈内部相对封闭的传播，除了最终价格，几乎影响不到潜在的用户。\n但为了这个没啥人看的发布会，文智却要为了印营销憋出一套跟老款车型完全不同的、能在友商之中脱颖而出的营销词汇 —— 即使它们之间的区别非常之小。\n所以最后，文智用两个词总结了这种新车趋势下市场营销的工作：浮于表面，疲于奔命。\n也难怪车企会把发布会开得和玄幻小说似的了。\n而在密集的宣传背后，是车企们为了加快新车推出的速度对开发流程做出的改变。\n小美是某大型汽车集团的 CMF （ 色彩、材料和工艺 ）设计师，她告诉脖子哥，为了适应新车发布的速度，集团给到新车的开发周期也明显缩短了。\n她说，自己集团原先的整车研发流程大概是在3 年左右，但现在已经缩短到了18 个月，并且实际执行中还会更短。\n“ 我们有个全新的项目去年下半年才启动，今年 10 月份就要 SOP （ Start of Production 启动量产 ）了，估计马上就能看到公告。 ”\n小美介绍，这样的提速主要是通过两种方式实现的，一是原先线性的开发流程现在变成了重叠的多线并行。\n之前车企的开发流程是先确定设计方案，再做工程配套，再做打磨测试，最后量产下线。但在她的集团里，新车的开发已经变成了工程和设计同时进行。\n“有个项目，造型数据的节点都还没到，EP1 （ 试制阶段 1 ）的车都已经下线了 ” ，只能让设计反过来去适应已经开模定型的工程车，让新车的造型受到很大限制。\n第二种方式则是车企间更常见的，直接压缩每个项目的验证时间。\n小美表示，她们以前做车型内外饰色彩方案的周期至少都有几个月，现在全新的车型项目直接就看到了只有两周，不然根本赶不上发布节点。\n类似高温漆这种需要调色和喷涂工艺有要求的项目，定色、发色板、做实验等一轮操作下来至少得一个月，现在一天就得过两三轮。这里头当然有经验复用、提高效率的原因，但也会不可避免地，会产生一些很抽象的疏漏。\n“ 有一台新车上市到店以后发现有一个后排座椅没有通风，查完才发现是设计图纸上少画了根线。 ”\n关于开发周期缩短这件事，和多家头部车企合作过的资深材料工程师卡司给出了另一个视角。\n他对脖子哥说，和开发周期一起变化的还有车企们对于VAVE （ 价值分析和价值工程 ）的理解。\n所谓 VAVE，指的是车企通过替换车上零部件的材料、优化生产和装配的工艺来降低车子的物料成本、提高生产效率。\n这是个几乎所有车企都会做的事，因为假设人们对车辆的要求是 100 分的话，新车在刚上市的时候为了防止一些隐蔽问题出现，往往能做到 140 分，也就是有着 30-40% 的设计冗余。\n理想状态下，随着经过了很长的市场检验，车企发现诶，好像担心多余了，那就会慢慢降低冗余的档位，比如降到 110-120 分，在保证标准的同时降低自己的成本，多挣点钱。\n根据卡司的介绍，过去的车企特别是合资车企，对于 VAVE 其实是非常谨慎的，只有在某款车型上市 2-3 年以后，车企们才会考虑说是不是有哪些部分是过设计了，可以适当降低一些质量和设计标准。\n但为了匹配现在快的开发进度，如今的车企们对 VAVE 也变得激进了起来。很多新车在开发的时候就已经自带 VAVE 方案，也就是在没有市场检验的时候，就已经想好后续要在哪降本了。\n并且，从 140 分切换到 110 分版本的时间也比原来更快。\n很多改款车型的发布，其实就是VAVE 切换的节点，一年一款，一年多款都很常见。也有一些车企会选择不开发布会，不告诉外界改款了，然后直接换。\n这一点用户们其实感受不太到，所以也成了越来越多车企的选择。所以在卡司看来，很多新车改款看起来是价格降了、配置高了，背后却是 VAVE 带来的耐久性和可靠性降低。\n“ 虽然从主机厂的角度看，车子只要满足自己的标准就能卖，但以前的车因为过度设计可以开很长时间，现在就够呛了。”\n所以也很明显，更激进的 VAVE 策略和更短的开发周期、更快的新车发布速度是互相配合的。\n后者用于更快的发布更新的产品来获得关注、提高销量，前者者负责快速的优化生产成本，两相配合，就能让车企在短时间内的利润最大化。\n这种趋势看上去非常不健康，但卡司也提到了这里头并不是全是坏事。\n因为虽然整体的节奏加快了，但同车企特别是大集团下面的新车，很多都是从成熟的平台上衍生出来的。而在快速的迭代和 VAVE 之后，许多原先只能用在豪华车上的平台，已经逐渐迁移到了性价比很高的家用车上，这无疑给人们带来了更多、价值更高的购车选择。\n同时他还提到了一个非常有意思的点，那就是在他合作过的客户中，有不少是从其他行业跨界到汽车制造的。\n“ 他们不懂汽车，但他们会提出比传统车企更高的要求。”\n有些要求在他看来，甚至是现有的工业体系和工艺精度达不到的，搞的他只能拉着跨界客户和车企一起想办法，找到要求、现实和成本之间的平衡点，有时候真能打磨出一些让人惊喜的成果。\n“ 非汽车行业的人过来，反而会迸发出以前没有过的火花，革掉传统汽车行业的命。”\n所以不知道大伙看到这，对半年发了小 600 台新车这件事有没有了一些新的看法。\n在我看来，很明显，在国内汽车销量下滑、增量市场愈发拥挤的背景下，车企们是迫于巨大的销量和营收压力，才纷纷选择了用车海战术，尽可能分一口这越来越小的蛋糕。\n但压力有时候并不是坏事，它可能会让你打游戏的时候操作变形，却也有可能让你在逆境里头突破能力的极限。\n面对压力，有些车企选择了以质换量，也仍有车企在坚持保质保量。\n这种万物竞发，勃勃生机的境界，不禁让脖子哥想起了当时新能源爆发时候的新势力混战。区别在于，故事的主角从几百个新品牌，变成了已有车企下的几百个车型。\n但我相信，故事的结果一定是类似的。\n脑子里只有生意的车企被有能力且有底线的车企淘汰，新车发布的速度也从如今的疯狂回归相对的理性。\n所以，说了好几年的车企决赛圈现在可能真的已经来了，整个市场只剩 3-5 个主要玩家的预演可能真的快要实现了。\n那么大伙觉得，最后能有哪些车企从这一轮的混战里走出来呢？\n图片、资料来源：\n脖子哥原味采访\n文中采访对象均为化名\n本文来自微信公众号“差评X.PIN”，作者：致命空枪，编辑：脖子右拧，36氪经授权发布。", "thumb": "https://img.36krcdn.com/hsossms/20260626/v2_96990fd400534608b513eb0ea0f57781@5091053_oswg1372212oswg1080oswg720_img_000?x-oss-process=image/format,jpg/interlace,1", "title": "车企开发周期从3年压缩至18个月，改款成VAVE降本载体", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "光明网", "publish_time": "2026-06-26", "source_url": "https://politics.gmw.cn/2026-06/26/content_38850384.htm", "summary": "近日，商务部等多部门发布新政，加力推动全链条扩大汽车消费。（详情>>）公布了40个汽车流通消费改革试点城市及重点改革创新方向。还发布了关于培育壮大汽车后市场消费的若干措施。\n汽车后市场消费是啥？\n中国汽车战略与政策研究中心副主任方海峰：汽车后市场消费，可以通俗地理解为“车买回来之后的所有消费”，既有大家熟悉的保养、维修、配件等基础养车用车的消费，也有改装、房车露营、汽车赛事、经典车收藏交易这些休闲玩乐类的消费。而且还涵盖了汽车租赁、二手车交易、报废回收这些流通服务类的消费。这次出台的新政策就是把买车之后涉及的这些环节都串联起来，让大家不仅在用车时更方便，在玩车时也更有保障。\n新政主要针对哪些车？跟新车有没有关系？\n中国汽车战略与政策研究中心副主任方海峰：这次的新政策重点聚焦汽车后市场，虽然政策本身没有直接提及新车，但它激发的消费活力会实实在在地传导到新车销售端。政策的着力点在于把汽车消费的链条拉得更长，让消费者在改装、房车露营、传统经典车、汽车赛事等领域真正“玩起来、用起来”，对新车的需求自然会随之增长。比如改装行业合规了，会吸引更多人愿意买车来打造专属座驾；房车露营环境优化了，会直接拉动房车的新车销售；汽车租赁行业规模化了，也会增加租赁企业的新车采购量。所以新政策不单单关注存量车，也为新车消费打开了新的增长空间，实现的是全链条的良性循环。\n新能源汽车也能改装吗？\n对房车露营有哪些影响？\n针对新政举措，有网友还想问，新能源汽车也能改装吗？对房车露营等都有哪些实打实的利好？\n中国汽车战略与政策研究中心副主任方海峰：新能源汽车只要符合改装管理规定，同样可以进行合法改装。需要注意的是，新能源车的三电系统是安全核心部件，相关改装要求可能会更严格，建议大家等具体的管理政策和合规项目清单出台后，再考虑会更稳妥。对于改装车上路这块，这次政策首先明确了一个方向，就是要建立分级分类的管理制度，推出明确的改装项目清单。按照清单，有的可以直接改，有的经过备案合规之后，便可以合法上路，不再是“一刀切”的禁区，车主可以继续关注后续出台的政策细则，看哪些改装项目会被纳入合法范畴，以及厂家会不会配套推出相应的质保方案。\n中国汽车战略与政策研究中心副主任方海峰：这次政策对房车露营有实打实利好。一方面优化房车上路通行管理、简化营地用地审批流程，以后合规优质的露营地会越来越多，开房车出行停靠、水电补给都会更方便；另一方面支持企业研发更适合普通家庭的房车产品，大家接触房车露营的门槛会越来越低。\n汽车后市场消费为何如此重要\n将如何推动？\n截至目前，我国汽车保有量达到了3.7亿辆，汽车销量连续17年位居全球第一，专家表示，围绕汽车使用形成的后市场，正在成为一个消费潜力巨大的万亿级产业。\n如今，中国不仅成为全球第一大汽车消费市场，还先后实现了新能源汽车产销量第一、汽车出口总量第一、中国车企全球销量第一。汽车已经成为消费市场的热点、外商投资的重点和对外贸易的亮点。据商务部统计，当前，中国乘用车平均年龄7年以上的占比已经突破50%，将迎来后市场快速增长期。\n中国汽车战略与政策研究中心副主任方海峰：此次国家层面出台专项政策，围绕汽车改装、汽车赛事、房车露营、汽车维修、汽车租赁、传统经典车等后市场领域存在的管理制度不完善、标准体系不健全、优质供给不充分等问题，提出系列对策举措。\n除此之外，国家还将开展汽车流通消费改革试点，确定了40个试点城市，支持地方围绕汽车后市场，以及新车消费、二手车流通、报废车回收利用等环节，聚焦短板堵点，因地制宜改革创新。比如，上海、天津等国际消费中心城市用好国际汽车赛道资源，积极筹办国内外知名汽车赛事，联动举办商旅文体健融合的促消费活动。杭州、深圳等试点城市探索优化汽车限购，满足潜在的购车需求。\n中国汽车战略与政策研究中心副主任方海峰：这次的政策有一个突出的特点，就是强调既要“管得好”，又要推动“放得活”。深化汽车消费从购买管理向使用管理转变。\n“管得好”方面，国家层面出台政策文件，明确管理制度，指明发展方向。\n“放得活”方面，给予地方一定的自主空间，支持试点城市大胆改革创新，探索可复制可推广的经验做法。\n（总台央视记者 吴昊 宋菀 河北台 河南台 杭州台）", "thumb": "https://imgpolitics.gmw.cn/attachement/jpg/site2/20260626/005056b8b1722ba8290a47.jpg", "title": "9部门联合印发培育壮大汽车后市场消费17条措施", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "腾讯新闻", "publish_time": "2026-06-26", "source_url": "https://new.qq.com/rain/a/20260626A04SR800", "summary": "【2026年6月26日，武汉】6月24日至28日，“内陆开放高地·战略支点湖北”驻华外交官及国际智库专家参访活动在湖北举行。此次活动组织了湖北近年来规模最大的驻华大使和高级别外交官参访团，来自土库曼斯坦、科摩罗、保加利亚、阿根廷、英国、西班牙、上海合作组织等27个国家和国际组织的近40名驻华大使、高级别外交官及智库专家，深入中国内陆开放与高质量发展前沿，实地感受湖北在科技创新、绿色发展、产业升级等方面的成果。6月25日，驻华使团一行走进岚图汽车，参访黄金口全功能用户中心和黄金工厂，并动态体验岚图全系车型，从产品实力、智能制造、用户服务、全球化布局等多个维度，近距离感知湖北汽车产业高端化、智能化、国际化发展成效。岚图汽车董事长、党委书记卢放在欢迎致辞中表示：“汽车是文明的使者，连接的不只是道路和桥梁，也连接着产业、技术、文化和人心。岚图不仅是东风的岚图、武汉的岚图，也是中国的岚图、世界的岚图。我们愿以新能源汽车为纽带，跨越山海，持续把更优质的产品和服务带到更多国家和地区，结识新知音、拓展新友谊，相互尊重、相互支持、相互成就，共同驶向更加美好的未来。”在岚图黄金口全功能用户中心，驻华使团沉浸式体验了岚图产品的豪华质感与前沿智能化水平，全面了解岚图品牌的用户共创运营模式。作为全国最大的岚图汽车旗舰门店，岚图黄金口全功能用户中心曾荣膺2025全球建筑设计金奖，集先锋设计美学、前沿智能科技、品牌体验展示与一站式全功能服务于一体，成为武汉高端新能源汽车领域的城市新地标。“十分期待岚图品牌进入英国。”英国驻华使节在体验后直言。产业智造升级是岚图走向全球市场的硬核底气，也是湖北汽车产业高质量发展的缩影。驻华使团随后走进岚图汽车黄金工厂总装车间，现场工作人员向其介绍生产制造流程。岚图黄金工厂在5G、大数据、AI等前沿技术的赋能下，实现定制化、数字化、柔性化生产，满足轿车、MPV、SUV等多车型共线随机混流生产。目前，岚图拥有黄金工厂、云峰工厂两座国家级示范工厂，具备年产45万辆的生产能力，确保高品质交付。依托智能制造实力，岚图打造高端智慧新能源“SUV+MPV+轿车”产品矩阵。在专业试驾场，各国驻华使节热情高涨，排队体验岚图全系车型，感受车辆平稳扎实的底盘素质与流畅的智能辅助驾驶表现。其中，“五座新王”岚图泰山X8成为全场焦点。作为岚图面向高端大五座SUV市场打造的战略车型，岚图泰山X8融合大空间、高阶智能、舒适豪华与全地形能力，展现出中国品牌在高端新能源SUV领域的体系化突破。凭借前双叉臂+后五连杆全铝合金航空材质底盘、中国领先的三腔空气悬架、EDC魔毯减震等领先配置，岚图泰山X8在尺寸、空间、底盘、智能辅助驾驶等维度重塑高端五座SUV价值标准，为用户带来兼具城市从容与户外自由的全新出行体验。凭借卓越的产品力，岚图获得参访驻华使节的一致认可。佛得角驻华使节频频称赞岚图硬核技术，尼泊尔参赞更是难掩对岚图泰山X8的喜爱，表示“这款车戳中我的需求，希望能买一台。”此外，毛里求斯公使衔参赞对岚图追光L的旗舰实力赞赏有加，为中国高端新能源点赞。市场端的稳步增长与产品端的持续突破，共同推动岚图高质量发展。2026年1-5月，岚图累计交付62041辆，同比增长35%，连续第五年入选“双百企业”名单，其注册商标“岚图”及图形商标双双获评汽车行业首批“AAA级知名商标品牌”。6月，岚图相继成为上海国际电影节、世界青年发展论坛、夏季达沃斯论坛官方指定用车，收获高端精英圈层的广泛认可。同时，岚图汽车已成为赞比亚、尼加拉瓜、哥斯达黎加等国大使馆的驻华使馆用车，让“行走的外交名片”更加深入人心。岚图所代表的安全、智能、舒适与东方美学，已成为外事活动的“标配”，持续强化着“智慧、品位、信赖”的品牌形象。当下，全球汽车产业正经历深刻变革，汽车已从单一交通工具演进为绿色发展、智能科技、产业合作与美好生活的综合载体。作为“央国企高端新能源第一品牌”，岚图汽车生于武汉、长于湖北，根系深植于中国汽车工业厚土，始终坚持与用户共成长，走出了一条“听劝”的央国企特色进化之路。同时，岚图把握全球汽车产业变革与高水平对外开放机遇，从产品出海迈向品牌出海、生态出海。围绕“深耕欧洲、布局中东、进军右舵市场”三大行动，岚图正稳步拓展海外市场，以更加开放的姿态参与全球绿色出行合作。未来，岚图将继续以技术创新为根基，以用户需求为导向，以开放合作为纽带，把中国高端新能源产品、中国智能制造能力和中国品牌服务诚意带向更广阔的世界舞台，为全球更多用户提供更加绿色、智能、可持续的出行体验，也为共建“一带一路”和全球汽车产业绿色转型贡献更多岚图力量。", "thumb": "https://inews.gtimg.com/om_bt/Ox8if9eJsJlbhdlUYWvqsuS9f_EyIEg1tBs52i8xMBvRoAA/1000", "title": "一条产线造五款车!岚图被外交官组团围观,追光L和泰山X8火了!", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "中国经济新闻网", "publish_time": "2026-06-26 09:28:23", "source_url": "https://www.cet.com.cn/chanjpd/10417734.shtml", "summary": "冯兴亚:以创新对话全球,深化国际产业合作 中国经济新闻网讯(邢锐)6月23日至25日,第十七届世界经济论坛新领军者年会(夏季达沃斯论坛)在大连正式举办。本届论坛聚焦“规模化创新”核心主题,汇聚全球90余个国家和地区的1700余名政、商、学界精英,聚焦前沿技术变革趋势,共商全球经济协同发展新路径。广汽集团董事长冯兴亚受邀参会,先后出席总理座谈会、高端主题圆桌对话,并开展涉外政企会谈,全方位展示中国汽车产业创新实力与广汽全球化发展布局。 2026年夏季达沃斯论坛圆桌对话(右二:冯兴亚) 本届论坛期间,冯兴亚深度参与多项核心议程。在重磅主题圆桌对话“中国创新模式如何行稳致远”活动中,他以制造业领军企业代表身份,与全球经济学家、科技企业高管及行业专家同台交流,结合广汽深耕汽车产业的实践,系统解读汽车产业中国式创新的发展逻辑与落地路径。 冯兴亚指出,中国创新模式就是“有为政府+有效市场”的结合。“在政策引导下,中国新能源汽车产业实现跨越式发展,核心依托超大本土市场、企业持续高强度研发投入、强大的产业链配套体系以及强大的工业制造能力等四重优势。”他表示,广汽将坚守“科技创新+开放合作”双轨发展战略,以持续的技术攻坚筑牢产品核心竞争力,通过跨行业、跨区域的深度合作实现资源互补、协同共赢,持续夯实企业全球化竞争根基。 在对外开放与海外布局领域,广汽借助本次达沃斯论坛契机,持续拓宽中亚市场合作版图。6月23日下午,冯兴亚与哈萨克斯坦总理奥尔扎斯·别克捷诺夫举行专项双边会谈,广汽国际、哈萨克斯坦ALLUR集团相关负责人共同参会,双方围绕新能源汽车出口、本地化产能落地、飞行汽车研发应用、智慧出行生态搭建等核心领域达成深度合作共识。 据悉,广汽早已落地哈萨克斯坦本土化布局。今年2月,广汽国际与当地龙头企业ALLUR集团正式签署经销服务合作协议,采用DKD散件组装模式落地当地生产、销售体系。截至6月18日,广汽哈萨克斯坦基地首批量产车型已成功下线,标志着广汽在中亚市场的本土化运营正式迈入规模化阶段。 会谈中,冯兴亚详细介绍了广汽全产业链布局、新能源与智能网联技术优势,并表示哈萨克斯坦是广汽深耕中亚市场、推进全球化战略的核心支点。广汽将携手ALLUR集团,持续深耕本地市场,助力哈萨克斯坦完善汽车工业体系、升级新能源出行产业。别克捷诺夫总理充分认可广汽的技术积累、产品实力与海外运营能力,明确哈萨克斯坦正加速推进本土汽车制造业升级,将为广汽在当地的项目落地、产业深耕提供全方位政策与资源支", "thumb": "https://nfassetoss.southcn.com/__asset/10c88af6ca/55969ec3f0.jpeg", "title": "冯兴亚:以创新对话全球,深化国际产业合作", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "", "publish_time": "2026-06-26", "source_url": "http://m.toutiao.com/group/7655521147160674856/", "summary": "今天，汽车圈的信息量，堪称“爆炸”级别。商务部等多部门联合发布全链条扩大汽车消费的重磅政策；2026年新能源汽车下乡活动在新疆塔城、海南澄迈两地同时启动；启境GT7、捷途自由者7 PLUS、奥迪E7X等多款重磅新车同日上市或首发；宝马宣布全国经销商高压电池回收点全覆盖；宁德时代人形机器人已在其产线上7×24小时工作；与此同时，大众宣布全球裁员5万人、产能直砍300万辆。一边是政策密集派糖、新车扎堆亮相，一边是国际巨头断臂求生——6月26日，中国车市的“温差”达到了前所未有的程度。01 政策“红包雨”：从买车到用车，全链条松绑今天最重磅的消息来自政策端。商务部等8部门公布了40个汽车流通消费改革试点城市名单，杭州、深圳等试点城市将探索优化汽车限购；上海、天津等国际消费中心城市将用好国际汽车赛道资源，积极筹办国内外知名汽车赛事。与此同时，商务部等9部门联合印发17条举措，围绕汽车改装、房车露营、汽车赛事、汽车维修、汽车租赁、传统经典车六大领域全面松绑。图片来自网络为什么是现在？我国乘用车平均车龄7年以上的占比已突破50%，即将迎来后市场快速增长期。乘联分会秘书长崔东树预测，未来5到10年，汽车全链条消费市场规模将突破10万亿元。以旧换新的数据同样震撼——政策实施两年多来，已累计支持超过2100万人次换购新车，平均每辆汽车补贴1.4万元。消费品以旧换新累计带动相关商品销售额达5万亿元，惠及6.3亿人次。与此同时，2026年新能源汽车下乡活动今日在新疆塔城、海南澄迈两地同时启动，155款车型进入推荐车型目录。乡村消费者换购新能源汽车，均可申领以旧换新补贴，不受补贴资格数量限制。从买车到用车，从城市到乡村，政策正在全链条、全方位地为汽车消费“松绑”。02 新车“扎堆秀”：四款重磅同日登场今天的新车市场同样热闹非凡。启境GT7正式上市交付——这款由广汽集团与引望联合打造的中大型纯电猎装车，预售价21.99万至30.99万元，预售5小时订单突破10000台。搭载华为乾崑智驾ADS 5，配备896线激光雷达，已获广州市L3级自动驾驶道路测试许可。广汽×华为这条“车企主导制造+科技公司输出智能”的合作路径，完成了从协议到量产的关键一跃。图片来自网络捷途自由者7 PLUS——今日在“第二届方盒子大会”上正式上市，市场预估售价15万左右，定位紧凑型家用SUV，搭载2.0T发动机+博格华纳第六代四驱系统，最大254匹马力。十五万价位同时集齐强动力、四驱与丰富配置。图片来自网络奥迪E7X以25万级价格入市——限时臻享价26.98万元起，叠加权益后进入25万级区间。全系标配双向14°后轮转向、900V高压平台、宁德时代109度电池，CLTC续航751公里，10分钟补能429公里。奥迪E7X将成为奥迪首款搭载L3级自动驾驶的车型。图片来自网络岚图追光S今日首发亮相——全新中大型SUV，纯电驱动，有望搭载896线激光雷达和华为乾崑智驾ADS 5。图片来自网络四款重磅新车同日登场，从15万到30万，从猎装车到SUV，从自主到合资，全面开花。03 巨头“断臂”：大众裁员5万，产能砍四分之一然而，中国市场的热闹并不能掩盖全球汽车业的寒意。大众汽车集团在年度股东大会上正式宣布：2030年前累计裁撤5万个岗位，覆盖大众、奥迪、保时捷及软件子公司CARIAD。今年年底前先在德国本土削减1.9万个岗位。全球年产能从1200万辆直砍至900万辆，一次性削去300万辆。德国本土削减73万年产能——沃尔夫斯堡主厂产线从4条缩至2条。图片来自网络大众CEO奥博穆将精简产品阵容排在八大重点转型措施之首，途安、奥迪A1/Q2等车型被“砍掉”。这不是大众一家的问题。丰田新任CEO近健太上任后走访工厂和研发中心，发现“无效工作堆积如山”。长安将63款产品精简到36款，日产从61款精简至45款。Stellantis同样采用“休克疗法”，放弃无法盈利的电动车型。属于“车海战术”的时代，彻底结束了。04 两条“隐藏赛道”：电池回收与人形机器人在政策和新车的喧嚣之下，还有两条值得关注的“隐藏新闻”。宝马实现全国经销商高压电池回收点全覆盖，建立六大区域仓库管理体系，确保退役动力电池100%进入闭环回收流程。国内即将迎来动力电池大规模退役浪潮，宝马这套从生产到二次利用、原料再造的完整产业链，为行业提供了可落地的范本。宁德时代与银河通用机器人签署全球战略合作协议，其重载人形机器人Galbot S1已在宁德时代产线上7×24小时自主工作超过3个月，实现近百台规模化部署。动力电池巨头正在将业务延伸至机器人能源供给领域。写在最后2026年6月26日，中国车市正在上演一出“冰火两重天”的大戏。火的一面——政策全链条松绑、新能源下乡启动、四款新车同日上市、新能源渗透率预计达63.6%、以旧换新惠及2100万人。冰的一面——大众裁员5万、产能砍300万、丰田砍掉雷克萨斯LF-ZC、全球巨头集体“瘦身过冬”。中国汽车市场正在成为全球汽车业的“唯一亮点” —— 当欧美巨头在裁员减产中挣扎时，中国市场却在政策加持和新车攻势下加速奔跑。但这也意味着，全球汽车业的竞争格局正在被彻底改写。谁能在中国的“决赛圈”活下来，谁就有可能赢得下一个时代。", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/6200fb4a527342faae8652f0b549b94a~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1783063013&x-signature=I%2BtPa5ENugBU9cjPxfgcGmCq2gY%3D", "title": "2026新能源汽车下乡活动全国同步正式启动", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "南方+", "publish_time": "2026-06-26", "source_url": "http://m.toutiao.com/group/7655555765423456768/", "summary": "作为广州新能源汽车的新秀，启境在全国范围内持续发出积极的信号——6月22日，启境GT7在广汽新能源智慧工厂完成首台量产车下线，并将于6月26日当晚正式上市并同步开启交付。此前，启境GT7已开启预售，预售通道开启仅5小时订单便突破1万台，市场热度可见一斑。启境汽车收获市场广泛关注，但背后引发的话题更值得探讨：作为华为乾崑与广汽集团深度联合打造的全新品牌，启境GT7究竟是华为技术加持下又一款常规新车，还是成为广州传统车企转型升级的关键押注。它能否以一条不同于问界的成功路径，在20万——30万元级智能电动轿跑的红海赛道中杀出一条血路？原生融合打造行业跨界合作新范式汽车智能化的竞速已进入下半场，用户的衡量标尺已从“功能有无”切换至“体验优劣”。对于新入局的汽车品牌而言，唯一的“护城河”，就是将顶尖的创新技术与制造实力深度嵌合。作为华为乾崑“境”系列开篇之作，启境GT7定位新一代智能猎装车型，整车研发、生产全流程落地广州。生产端依托广汽新能源智慧工厂实现车辆下线、转运、路试、入库全流程无人化作业，同时融入华为乾崑相关智能技术体系。官方数据显示，启境GT7零百加速2.98秒，续航最高可达900公里。“启境汽车是广汽集团布局高端智能赛道的关键落子，也是深化改革攻坚的核心举措。”广汽集团董事长冯兴亚表示，启境GT7顺利量产下线，正是广汽深耕转型、实干攻坚交出的扎实成果。2024年11月，广汽与华为签署深化战略合作协议，双方以“技术原生、融合开发”的产业生态协同模式，从技术、团队、流程到理念实现全方位底层融合，深度整合广汽集团成熟完备的整车研发、智能制造、供应链体系等全产业链核心能力。组织层面，华为派出超大规模研发团队常驻广州，与启境团队合署办公、同频同步、共同决策。双方团队从产品定义、技术研发到市场落地的全链路实现“零延迟”共创。技术层面，双方互开“黑盒”以实现智能底盘与整车操控的最优适配。启境GT7从底层架构设计开始，华为专家就全程参与，并把控软硬件接口的关键细节。从落地来看，启境“研发在南沙、制造在番禺”的双核布局模式，让企业具备在150公里半径内即可调动从核心零部件到整车制造的全部能力。深度融合带来的优势是显而易见的。从2024年11月签约到2026年3月发布品牌，再到2026年5月开启首车预售，整个项目实现高效推进。这背后是双方合署办公长时间的协同积累，更是“流程一体化”带来的效率革命。市场验证启境效应持续释放一个汽车品牌的建设，最终要落脚于新车的市场表现。启境GT7开启预售以来，预售开启5个小时订单即突破1万台，截至5月底盲订及预售订单已突破2.3万辆。端午期间，在21.99万元起的性比价价位吸引下，部分核心城市单店预订超400台，全国门店到店看车客流持续走高，不少门店出现排队看车场景，充分印证了市场对该高价值产品的热切渴望。为了让更多用户体验到GT7的卓越魅力，启境汽车加速建设销售服务网络。6月21日，启境授权用户中心广州番禺大道北门店开业，启境百店开业活动正式启幕。启境汽车对外透露，目前企业门店网络覆盖全国90座城市、超300家门店，并构建“华为乾崑智驾授权体验中心+启境用户中心”双业态运营模式，让启境具备“上市即大规模交付”的服务响应能力。资本也在持续看好华为智能汽车生态产业价值。今年5月，启境智能汽车科技（广州）有限公司完成了一轮总额超过10亿元的战略增资。从股东名单来看，宁德时代、博世旗下投资平台博原资本、中信建投，再加上深投控、越秀资本、穗开投资、新兴基金等多家大湾区国资身影同时出现在认购方一栏，阵容堪称豪华。宁德时代与博世两大巨头入局后，启境汽车将可以形成“电池+零部件”的供应链组合，叠加广汽制造底蕴与华为全栈智能技术，构建“制造+技术+供应链”的三大底座。届时，除了预埋华为乾崑全球量产最高规格的双光路图像级激光雷达，启境GT7还将首发搭载启境、华为乾崑、宁德时代三方合作定制的新一代麒麟电池等。今年3月，原华望汽车技术（广州）有限公司正式完成工商变更，更名为启境智能汽车科技（广州）有限公司，实现企业名称与品牌名称的统一，标志着启境汽车迈入市场化运营的全新阶段。随着主体变更、门店开业、资本增资等一系列事项逐步推进，启境距离成为一个成熟的市场化汽车品牌，正越来越近。两大世界500强龙头企业的“联姻”，也将为广州汽车智电转型开启全新的逆袭副本。2026年1月，广州以4.99万辆的销量险胜上海，夺得开年城市汽车销量冠军。“广汽造车底蕴+华为科技”双轮驱动的启境汽车，将作为广州竞逐“汽车第一城”的战略关键落子，在未来持续带动汽车产业“智电转型”“弯道超车”。正如启境CEO刘嘉铭所说，启境是再造广汽的第一战，是命令，更是使命。未来三年，启境将携手华为乾崑推出多款重磅车型，全面覆盖用户多元需求。其中，启境第二款车为中大型SUV，该车代号为F05，搭载华为乾崑的智能系统，将在年内推出。南方+记者 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"https://baijiahao.baidu.com/s?id=1869017702228736309&wfr=spider&for=pc", "summary": "新华保险连续23年入选 “中国500最具价值品牌” 6月24日,世界品牌实验室(World Brand Lab)第二十三届“世界品牌大会”在北京举行,会上正式发布2026年《中国500最具价值品牌》报告。新华保险凭借卓越的综合实力与强大的品牌影响力,再次荣登榜单,品牌价值跃升至1264.18亿元,位列排行榜第81位,较去年稳步提升一位。这是新华保险连续23年入选该榜单,充分彰显了公司穿越周期的经营韧性与蓬勃向上的品牌活力。 本次世界品牌大会以“未来品牌管理:从品牌资产,到品牌科学”为主题。来自国内外顶级学府的知名学者和各行业领军企业家共同探讨品牌管理的未来趋势。新华保险的持续入选,不仅是对过往品牌建设成就的肯定,更是将品牌资产转化为高质量发展的生动实践。 品牌价值的持续攀升根植于坚实稳健的经营基础。公司坚持“稳中求进、提质增效”总基调,稳步推进“规模价值双提升、品质结构双优化”的高质量发展,核心业务保持良好发展态势,综合实力持续提升,在“三十而立”之年和“十五五”首季实现“稳进”开局。 2026年一季度,新华保险实现原保险保费收入835亿元,同比增长14%;归母净利润65亿元,同比增长10.5%。在去年同期保费增长28%、净利润增长19%的高基数基础上实现连续增长。公司业务品质和价值不断提升,高质量、高能级发展基础进一步夯实。 世界品牌实验室(World Brand Lab)深耕品牌战略咨询与价值评估领域20余年,是全球最具权威性与影响力的品牌评估机构之一。“中国500最具价值品牌”榜单以企业财务数据、消费者认知等为核心评选标准,其专业性和独立性得到业内外广泛认可。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/99e1588854328d96746c82dd636faaaa.png", "title": "品牌价值持续攀升!新华保险连续23年入选 “中国500最具价值品牌”", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "环球网", "publish_time": "2026-06-26 09:21:54", "source_url": "https://baijiahao.baidu.com/s?id=1869020626610718517&wfr=spider&for=pc", "summary": "【环球网科技报道 记者 李文瑶】据星图数据监测，今年618大促期间全网电商累积销售额达9340亿元，同比增长4.0%。更值得关注的是销售结构的深层变化：驱动增长的核心引擎，不再是“全网最低价”，而是新品。 艾媒咨询数据显示，“新品首发、专属款式吸引力强”以57.59%的占比高居消费者参与618的首要动因。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/2a38bb323f583e199238c9828dd63792.jpeg", "title": "环球产业对话618|告别“卷低价”，品牌靠新品“卷”出增长新路", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "广州日报", "publish_time": "2026-06-26", "source_url": "https://brand.icxo.com/?news_33/2367.html", "summary": "第23届世界品牌大会于6月24日在北京举行。主办方世界品牌实验室（World Brand Lab）发布了2026年《中国500最具价值品牌》分析报告。2026年《中国500最具价值品牌》的总价值为45.29万亿元，与去年相比增加3.26万亿元，增幅为7.76%。本年度共有146个中国品牌的价值超过1000亿元，比去年增加11个。在中国品牌经济升级过程中，企业可以如何在品牌建设底层逻辑的重塑中获得更多“红利”？品牌与消费者的交互方式将发生怎样的变化？中国品牌出海可以有怎样的“快捷通道”？就以上问题，广州日报新花城在2026年世界品牌大会上对世界经理人集团和世界品牌实验室首席执行官、牛津大学博士丁海森进行了专访。广州日报新花城：在今年“最具价值品牌”榜单评估中，世界品牌实验室引入了哪些新的评估维度或标准？这些新评估因素，体现了品牌价值发掘怎样的新趋势？丁海森：今年，世界品牌实验室在品牌附加值（BVA）指数的基础上，进一步把“AI 影响力”纳入核心观察维度。这里的“AI 影响力”，不只是企业有没有使用人工智能工具，也不只是品牌在互联网上有多少曝光，而是看品牌能否在主流大模型、答案引擎和 AI 智能体中被准确理解、频繁检索并优先推荐。这背后反映的是品牌价值发现方式的变化。过去，企业争夺的是搜索引擎排名、媒体曝光率和消费者心智；未来，企业还要争夺 AI 系统中的知识权重和推荐入口。一个品牌如果不能成为 AI 生态中的高质量知识源，就可能在新的决策入口中被边缘化。因此，AI 影响力不是一个简单的技术标签，而是品牌资产的新层次。世界品牌实验室今年同步推出 WorldBrand.AI 品牌资产算法平台，正是希望帮助企业监测其在 AI 生态中的可见度、可信度和推荐强度。未来的顶级品牌，不仅要被人记住，也要被 AI 正确理解、主动引用和优先推荐。广州日报新花城：结合近年榜单数据，您认为中国头部企业在迈向世界级一流品牌的过程中，还需要在哪些核心能力上实现突破？丁海森：从近年榜单可以看到，腾讯、华为、海尔、比亚迪等中国头部企业，已经在规模、技术和生态能力上进入全球品牌竞争的中心。但要真正成为世界级一流品牌，还需要在三个方面继续突破。第一，要从“传统知名度”转向“AI 生态可见度”。在 AI 智能体和答案引擎时代，消费者的决策链路被压缩，AI 正在成为新的“流量看门人”。企业需要把产品能力、技术标准、服务案例和行业知识转化为结构化、可信、可被机器理解的品牌资产。第二，要提升跨文化共鸣和全球叙事能力。中国品牌不能只停留在“性价比高”“供应链强”的表达上，而要在科技创新、可持续发展、社会责任和人类福祉等全球议题上形成价值表达。真正的一流品牌，往往不仅销售产品，也能让国际消费者理解和接受品牌文化。第三，要建立长期主义的无形资产管理能力。中国企业的速度和执行力很强，但还要更注重长期声誉、组织韧性和时间复利。品牌声誉、用户信任、知识产权、数据资产和 AI 可见度，都需要像财务资本一样被持续管理。广州日报新花城：在您看来，AI 将在哪些方面使企业品牌打造从“经验驱动”转向“数据驱动”乃至“智能驱动”？丁海森：AI 对品牌建设最大的改变，是让过去高度依赖经验、直觉和年度调研的工作，逐步变成可监测、可计算、可实时优化的管理体系。首先，品牌资产管理会从“静态评估”走向“动态诊断”。过去企业往往一年做一次品牌调研，发现问题时已经滞后。现在，通过智算，企业可实现24小时全网数据抓取、清洗和动态诊断，品牌价值不再是年终静态数字，而是可每日调整的无形资产图谱。其次，内容和创意会从“灵感驱动”走向“数据反哺”。AI 可以帮助企业分析不同市场、不同人群、不同文化语境下的情绪变化和内容偏好，让创意在更充分的数据基础上进行个性化生成和跨文化适配。第三，用户体验会从“被动响应”走向“主动服务”。虽然AI 不能替代企业家的战略判断，但它会让品牌管理从模糊经验走向更透明、更可验证的科学决策。广州日报新花城：物理 AI 与虚拟世界交织的背景下，未来的品牌与消费者的交互方式会发生怎样的质变？品牌构建信任、连接情感会遇到哪些新挑战与机遇？丁海森：未来品牌与消费者的交互，将从“屏幕触达”走向“场景共处”。过去，品牌主要通过广告、门店、手机 App 和电商页面与消费者接触；随着物理 AI、智能汽车、机器人、智能家居和空间计算的发展，品牌会更深地进入消费者的生活场景，成为一个随时感知、随时响应的智能服务入口。更重要的是，品牌的直接沟通对象可能不再只是人，还包括人的 AI 代理。消费者未来可能会让个人智能体替自己筛选产品、比较服务、安排购买。也就是说，品牌既要赢得人的情感信任，也要赢得 AI 系统的理性推荐。谁能成为 AI 代理眼中的可靠选择，谁就更容易获得下一代消费入口。机遇在于，品牌可以通过持续互动提供更个性化、更有温度的服务，让每一次使用都沉淀为信任资产。挑战也很明显：物理 AI 会接触更多敏感数据，包括家庭场景、空间动线、健康状态和情绪信号。品牌如果处理不好隐私、安全和透明度问题，就会从“贴心助手”变成“被警惕的监控者”。未来的品牌信任，不仅来自广告承诺，更来自清晰的数据边界、可解释的算法机制和长期一致的责任表现。广州日报新花城：出海正成为越来越多中国企业的“必答题”。对于有志于全球化布局的中国企业而言，在全球不同地区打造品牌，可以有怎样的“快捷通道”吗？丁海森：全球化品牌建设没有投机式的捷径，但确实可以通过技术、标准和信任体系提高全球化效率。第一条路径，是提升 AI 时代的全球可见度。过去出海主要依赖广告投放、渠道铺设和搜索关键词；今天，海外消费者越来越多通过 ChatGPT、Perplexity 等 AI 工具寻找解决方案。中国企业应尽快把自身的技术能力、产品优势、服务案例和行业知识转化为多语言、结构化、权威性的数字内容，提高品牌在答案引擎中的出现率和推荐权重。第二条路径，是从“卖产品”转向“定义标准”。如果企业只是做海外市场的低价替代，很难形成真正的品牌溢价。中国企业在新能源、智能硬件、供应链数字化等领域已经具备领先优势，未来还应把技术优势进一步沉淀为行业标准、解决方案和商业范式。第三条路径，是把 ESG 和本地信任建设前置。很多企业出海失败，并不是产品不好，而是没有真正进入当地社会的信任网络。企业需要尊重当地法规、文化和社区利益，在环保、就业、供应链责任和用户隐私方面建立长期信誉。广州日报新花城：不少消费品牌正在让自己成为“媒体公司”，在新的品牌建构生态中，专业的媒体机构可以有什么作为？丁海森：品牌与媒体之间的关系正在改变，双方不再只是简单的广告买卖关系，而会更多变成共创、共证和共同构建信任的关系。品牌可以生产内容，但品牌内容天然带有立场；专业媒体的价值，恰恰在于它能提供独立观察、深度调查、行业比较和公共议题判断。在 AI 时代，专业媒体的重要性不会消失，反而会升级。未来，大量品牌信息会进入 AI 语料库，影响答案引擎如何理解和推荐品牌。高质量、可信赖的专业报道，会成为 AI 识别品牌价值的重要知识来源。因此，能成为“信任代理”和“思想智库”的媒体机构，就能更好帮助公众识别真正有长期价值的品牌，也帮助优秀品牌在全球语境中被更准确地理解。品牌可以抢走流量的“皮囊”，但专业媒体真正可以守住的是信任的灵魂。", "thumb": "https://brand.icxo.com/static/upload/image/20260626/1782434096136428.jpg", "title": "世界品牌实验室创始人丁海森指出，专业媒体在AI时代重要性将升级", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "新浪财经", "publish_time": "2026-06-26 08:11:48", "source_url": "https://baijiahao.baidu.com/s?id=1869016159747484817&wfr=spider&for=pc", "summary": "MacBook、iPad最高涨300美元,iPhone未来或跟进 (来源:蓝鲸新闻) 据财联社,苹果公司周四宣布上调MacBook和iPad产品价格,此前该公司首席执行官(CEO)蒂姆·库克已警告过,内存和存储芯片成本飙升将迫使公司涨价。 受此消息影响,苹果周四美股开盘一度大跌5%。 当地时间周四凌晨,苹果官网在线商店曾短暂下线,随后更新了最新售价。这是该公司发布新产品或调整产品时的惯例。 当官网重新上线后,Mac电脑价格普遍上涨约15%至20%,iPad价格上涨约15%至25%。iPhone价格暂未调整,但苹果在声明中暗示,未来仍可能进一步涨价。 具体来看,MacBook Air基础版价格上涨200美元,至1299美元;MacBook Pro基础版上涨300美元,至1999美元;入门级MacBook Neo上涨100美元,至699美元。iPad Air上涨150美元,至749美元;iPad Pro上涨200美元,至1199美元。 苹果在声明中表示:“消费电子行业正面临前所未有的挑战。AI数据中心的快速扩张导致内存和存储需求激增。我们从未见过零部件价格在如此短时间内上涨如此之快。” 苹果还表示,公司“已经到了必须开始提高部分产品价格的阶段”,这意味着未来仍可能进一步上调价格。 根据市场研究机构TechInsights的数据,在AI数据中心需求激增的推动下,DRAM内存芯片和NAND闪存芯片价格在过去12个月均上涨了四倍,并预计明年仍将继续上涨。", "thumb": "https://k.sinaimg.cn/n/spider20260626/115/w550h365/20260626/993d-f7fcf3f99e72c8d8f176ab093352081d.png/w700d1q75cms.jpg?by=cms_fixed_width", "title": "苹果正式涨价!MacBook、iPad最高涨300美元,iPhone未来或跟进", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "华尔街见闻", "publish_time": "2026-06-26 07:17:44", "source_url": "https://baijiahao.baidu.com/s?id=1869012824162368228&wfr=spider&for=pc", "summary": "智谱开源模型GLM 5.2震动硅谷,'1/6的价格,打爆美国AI护城河'。台积电闭门会释放重磅判断:全球半导体市场将在今年突破1万亿美元。", "thumb": "https://np-newspic.dfcfw.com/download/D25219509064876436783_w1024h578.jpg", "title": "华尔街见闻早餐FM-Radio|2026年6月26日", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "百家号-David聊科技", "publish_time": "2026-06-26 12:19:29", "source_url": "https://baijiahao.baidu.com/s?id=1869031743019465515&wfr=spider&for=pc", "summary": "6月25日,IBM正式官宣全球首款0.7纳米(7埃米)芯片技术研发成功,靠着一套全新的三维堆叠架构,把芯片制程从纳米级别推进到了原子级别的埃米时代。这不是简单的参数升级,而是芯片底层构造的革命性重构,直接给停滞已久的先进制程打通了未来十年的升级路径。 很多人看不懂0.7纳米到底有多强?大家可以把芯片想象成一块指甲盖大小的电路板,上面排布着数以亿计的负责运算的晶体管。而晶体管数量越多、排布越精密,芯片算力就越强、越省电。 对比IBM2021年发布的2纳米芯片,这次全新的0.7纳米技术,直接把晶体管密度翻了整整一倍。在指甲盖大小的芯片上,能塞进接近1000亿个晶体管,精密程度达到了前所未有的高度。 性能和能效的提升更是肉眼可见。根据IBM实测数据,相比当下顶尖的2纳米制程芯片,新技术最高能实现50%的算力提升,或者70%的能耗降低。厂商可以根据产品需求自由取舍,要么追求极致高性能,要么主打超低功耗,适配性拉满。 这波突破精准踩中了当下最紧缺的算力缺口。现在AI大模型、云端算力、智能设备高速迭代,最大的痛点就是算力不足、功耗太高、发热严重。而0.7纳米埃米级芯片的落地,刚好能完美解决这些问题,未来将全面赋能AI算力服务器、云计算中心、新一代消费电子设备。 这次技术突破的核心,是IBM独家研发的纳米堆叠(Nanostack)三维架构。过去的芯片都是平面平铺结构,晶体管只能在二维平面上排列,空间利用率极低,这也是传统制程的最大瓶颈。而IBM这次彻底换了思路,放弃了平面打磨的老路子,采用垂直堆叠、交错排布的三维设计。 简单说,就是把原本平铺的晶体管,像叠积木一样层层垂直堆叠,极大利用了芯片立体空间。更关键的是,这套新架构可以给每一层堆叠芯片搭配不同的材料,每一个晶体管的性能和功耗都可以单独优化,彻底摆脱了传统芯片的设计枷锁。 不止算力更强、能效更高,这套新技术的实用性也得到了充分验证。经过实测,纳米堆叠架构能让芯片存储单元面积缩小40%,在大幅节省空间、提升能效的同时,完美适配AI高带宽、高负载的运算需求,完全可以落地商用。", "thumb": "https://pic.rmb.bdstatic.com/bjh/260626/dump/9f6c3cc20adac7ce2e4a89549f568639.png?x-bce-process=image/watermark,bucket_baidu-rmb-video-cover-1,image_YmpoL25ld3MvNjUzZjZkMjRlMDJiNjdjZWU1NzEzODg0MDNhYTQ0YzQucG5n,type_RlpMYW5UaW5nSGVpU01HQg==,w_50,text_QERhdmlk6IGK56eR5oqA,size_50,x_38,y_38,interval_2,color_FFFFFF,effect_softoutline,shc_000000,blr_2,align_1", "title": "打破物理极限!IBM攻克0.7纳米芯片技术,半导体正式进入埃米时代", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "金台资讯", "publish_time": "2026-06-26", "source_url": "http://m.toutiao.com/group/7655524608644252187/", "summary": "在2026年夏季达沃斯论坛期间，世界经济论坛执行董事萨迪娅·扎希迪在接受本报记者专访时表示：“中国不仅关注技术创新本身，更关注整个创新价值链的构建和规模化应用，这使得创新能够从实验室快速走向市场。中国提供了规模化创新的极佳范例。”\n今年夏季达沃斯论坛的主题是“规模化创新”。扎希迪表示，当前全球面临的一个显著矛盾是技术突破与实际经济增长之间存在差距。单纯依靠实验室研发的技术突破是不够的，关键在于企业是否具备整合新技术、重构自身流程的能力。她特别提到，中国在电动汽车、动力电池和其他先进制造领域的长期规划和产业生态建设获得了丰厚回报，不仅推动了中国经济发展，助力应对气候变化，也为全球能源安全提供了重要支持。“中国‘十五五’规划锚定高质量发展、聚焦发展新质生产力，这是长期坚持创新路径的深化与延续，受到全球各界参与者广泛关注与借鉴。”扎希迪说。\n关于AI(人工智能)对就业的影响，扎希迪澄清了一个常见误区：AI带来的影响不等于岗位替代。数据显示，从中长期来看，AI将带来就业岗位净增。真正的挑战在于“过渡阶段”，即如何通过AI增强人类工作能力，从而释放更高质量的生产力。“未来的关键不在于阻止自动化，而在于政府和企业是否建立了有效的人才过渡机制。”她强调，企业必须转变思维，投资于现有员工的再培训和技能提升，并通过行业间合作建立更广泛的人才池。\n扎希迪认为，世界越复杂、越碎片化，对话就越显珍贵。全球化不仅仅关乎货物贸易，更应关乎创新思想、人员和服务的流动。在数字经济的推动下，创新思想的传播速度空前加快，但面对面的交流对于建立信任、理解彼此而言，依然不可替代。她认为，从长远来看，技术的推广和应用将抬高全球发展的底线，最终惠及所有人。世界经济论坛作为全球性机构，致力于促进这种技术与最佳实践的推广，帮助不同起点国家和地区抓住新机遇。\n扎希迪表示，20年前她就与中国结缘，迄今已10多次访问中国。世界经济论坛之所以将夏季年会常设在中国，不仅因为中国拥有庞大的市场和创新的活力，更因为中国展现出的开放态度和对全球合作的坚定承诺。未来5年，论坛将继续在可再生能源、劳动力转型及先进制造等领域深化与中国的合作。\n“进步源于分享最佳实践。只有通过持续的对话与合作，我们才能在这个充满不确定性的时代，共同推动全球经济实现具有包容与韧性的发展。”扎希迪说。\n《 人民日报 》( 2026年06月26日 02 版)\n本报记者 黄发红", "thumb": "", "title": "夏季达沃斯论坛：中国规模化创新模式获全球认可", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "海外网", "publish_time": "2026-06-26", "source_url": "http://m.toutiao.com/group/7655483044001743414/", "summary": "来源:人民日报\n第十届法国科技创新展日前在巴黎举办，这场欧洲重要科创盛会吸引了1.4万家初创企业参展、约18万名观众观展。本届展会凸显AI（人工智能）全域融合的发展态势，行业焦点从消费端AI应用转向工业实体场景落地。\n\n“AI无处不在”成为与会者的普遍感受。主办方表示，AI已不再是单一议题，而是贯穿数字主权、风险治理、企业战略等板块。与往年聚焦聊天机器人、内容生成等消费端应用相比，本届展会更加注重AI与工厂、港口、电网和能源系统等实体运行场景的深度融合，从“会说话”转向“会干活”。\n\n在能源领域，法国道达尔能源公司已在全球部署超过1.3万个传感器，借助AI实时分析设备运行状态与甲烷排放数据，可提前识别肉眼难察的故障风险，实现预测性维护。在物流行业，达飞海运集团利用AI整合油耗、集装箱流量、航行距离及港口运营等多维数据，可在类似霍尔木兹海峡局势紧张等突发情况下，快速评估风险并优化船舶调度方案。\n\n西门子公司重点展示了其开发的“Eigen”工程代理，这款AI助手不仅能提供建议，还能执行端到端的自动化工程任务，最高可将工程效率提升50%。该公司董事长兼首席执行官博乐仁表示，当AI介入生产线控制、电网管理和物流调度时，可靠性与安全性成为首要挑战，因为工业AI无法容忍“幻觉”——消费级聊天机器人的偶发错误尚属体验问题，而工业场景中的一次误判可能导致停机、浪费乃至安全事故。因此，工业AI并非简单接入大模型，而是从系统设计之初即嵌入可信赖能力。\n\nAI技术迭代对数据中心的电力接入容量、调度响应速度、供电稳定性及绿电比例提出更高要求。中国企业远景科技集团展示了“AI电力系统”解决方案。该集团在内蒙古赤峰建设的全球首个“算电协同”系统级样本，实现了风、光、储、氢、算的动态协同，可完全离网运行。通过气象大模型，AI可预测未来10—15天的风能、太阳能资源及气象变化，实现发电优化、储能调度和电网调节的高效协同。该集团董事长张雷表示，随着AI算力需求快速增长，它在消耗能源的同时，也在助力更高效地利用能源，能源与算力的深度融合正成为下一阶段AI发展的重要方向。\n\n展会前夕，美国对本土AI企业先进模型实施出口限制，技术主权、开源与闭源、可信工业AI等也成为热门话题。众多与会人士围绕欧洲人工智能技术主权、开源与闭源等问题展开讨论，呼吁建设“包容性”而非“排斥性”的技术主权。意大利云基础设施公司Elemento战略顾问弗朗切斯科·邦菲利奥认为，技术主权应该是“包容性”的，并非全盘排斥他国技术，而是让用户清晰了解所使用服务的运行机制、数据的处理方式，并在此基础上保有自主选择权。在展会期间举办的“看向东方：中国AI崛起与全栈优势”对话会上，阿里巴巴集团主席蔡崇信表示，任何国家都不应将全部资源集中于单一篮子，开源模型契合欧洲企业对数据安全与隐私保护的需求。\n\n联合国贸发会议预计，全球AI市场规模将从2023年的1890亿美元增长至2033年的4.8万亿美元。普华永道全球主席康慕德表示，“AI不仅是技术变革，更意味着企业深层转型，需要重新设计工作流程、重塑组织形态，方能真正释放其经济潜能。”\n\n（人民日报巴黎6月25日电 记者 尚凯元）\n《人民日报》（2026年06月26日 第 15 版）", "thumb": "", "title": "法国科创展聚焦工业AI落地，算电协同方案成焦点", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "新华社", "publish_time": "2026-06-26 15:11:29", "source_url": "https://baijiahao.baidu.com/s?id=1869042581476915827&wfr=spider&for=pc", "summary": "美国太空探索技术公司(SpaceX)拟于7月启动新项目,铺设一条长约13公里的天然气管道,直通其位于美国得克萨斯州的火箭发射设施,以便提高其重型运载火箭“星舰”的发射频率。 据路透社25日报道,这条管道名为“星管”。今年5月,太空探索技术公司下属企业“孤星矿产开发”已向得克萨斯州铁路委员会提交铺设该管道的相关文件,管道预计将在明年1月26日前投入使用。 报道援引得州布朗斯维尔港匿名官员消息说,“星管”将始于该港口。太空探索技术公司因此正与港口方面商谈租用一片约34公顷的土地,租期50年。“星管”的尽头位于公司在得州的火箭建造与发射设施所在地“星舰基地”。 据去年8月公布的相关工程计划,太空探索技术公司拟在星舰基地建造液化设施,以便将管道输送的天然气转化为液态甲烷。得州地质学家、油气问题律师威廉·法勒说,对“星舰”的发射而言,这种安排显然“效率最佳”。 可重复使用的“星舰”火箭总长约120米,每次发射使用约240万升液态甲烷。目前,“星舰”每次加注燃料都需出动数百辆油罐车、历时数小时才能完成。这显然不能满足太空探索技术公司创始人埃隆·马斯克对“星舰”寄予的厚望。 自2023年以来,“星舰”已经进行12次无人试飞。马斯克希望,“星舰”每年能够发射数十次,甚至最终达到每年数百次乃至数千次的发射频次。美国联邦航空局目前批准“星舰”每年最多发射25次。而依据“星管”406毫米的设计直径,其燃料输送能力绰绰有余。 航天企业为发射平台自建天然气管道并不常见,但这或是太空探索技术公司尽可能控制供应链的长期战略之一。路透社查阅星舰基地所在的得州卡梅伦县相关文件发现,该公司多年来一直在星舰基地附近及得州境内寻找可开采的天然气资源。文件还显示,2023年以来,该公司已与得州地产所有者签订并付清了100多个油气租约。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/9c7fd8d7d4d51c25d40ba115b985042a.jpeg", "title": "「特稿」为“星舰”供燃料 SpaceX要自建天然气管道", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "新浪网", "publish_time": "2026-06-26 03:14:00", "source_url": "http://finance.sina.com.cn/stock/usstock/summary/2026-06-26/doc-iniesene0773013.shtml", "summary": "Adobe收购Topaz Labs以强化Firefly产品 Adobe(纳斯达克代码:ADBE)宣布收购以图像、视频增强AI工具闻名的企业Topaz Labs,以补强Firefly及旗下创意软件产品线。本次交易预计2026年下半年完成,交割后Topaz Labs首席执行官埃里克·杨将继续带队运营,其旗下产品仍可通过官网以独立形式购买。 Topaz Labs的AI模型可实现音视频细节锐化、降噪、素材修复及分辨率提升,相关技术将被整合至Adobe Firefly、Firefly服务及Creative Cloud系列应用中。 本次收购属于Adobe在AI变革音视频内容生产的背景下,巩固创意软件护城河的战略动作。Adobe股票当日早盘交易微跌约0.5%,投资者仍在评估本次交易的财务影响。", "thumb": "", "title": "Adobe收购Topaz Labs以强化Firefly产品", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "新浪网", "publish_time": "2026-06-26 05:15:30", "source_url": "https://finance.sina.cn/2026-06-26/detail-inieskua0686760.d.html", "summary": "Alphabet旗下Waymo成立新本土实体 业务拓展至德国 Alphabet旗下自动驾驶子公司Waymo已在德国慕尼黑注册成立“Waymo德国有限责任公司”,正式启动欧洲市场扩张,计划在当地推出自动驾驶数字化网约车服务,同时配套提供咨询与技术支持业务,相关服务具体上线日期暂未公布,目前正在推进区域合规筹备与运营落地前期工作。 当前欧洲自动驾驶赛道竞争已持续升温,多家本土初创企业及国际行业巨头已在欧洲核心城市开展技术测试,Waymo扩张将面临不同国家差异化的监管框架、公众接受度、基础设施配套成熟度等方面的挑战。本次落地欧洲核心经济枢纽德国的动作,或预示Waymo后续将在全欧洲推进更大规模布局。自动驾驶作为科技企业与车企的高赌注赛道,其长期发展走向将对相关投资者收益产生深远影响。", "thumb": "", "title": "Alphabet旗下Waymo成立新本土实体 业务拓展至德国", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "现代快报", "publish_time": "2026-06-26", "source_url": "http://m.toutiao.com/group/7655467883069260328/", "summary": "央视记者当地时间6月24日获悉，美国能源部长赖特表示，过去24小时内共有72艘船舶通过霍尔木兹海峡，运输原油约2000万桶。", "thumb": "", "title": "美能源部：24小时72艘油轮通行霍尔木兹海峡", "yesorno": "" }, { "brand": "小米", "business_tags": [], "event_type": "观点", "focus_point": "品牌应避免过度包装日常内容，追求真实自然，警惕工业化复制导致用户免疫。", "origin_url": "https://mp.weixin.qq.com/s/jUH4nlo9oJ51wj4ls4FqjQ", "platform": "微信公众号", "protocol_scores": { "brand_influence_score": 0, "competitor_threat_score": 0, "conversion_value_score": 0, "customer_loyalty_score": 0, "hyundai_relevance_score": 0, "marketing_actionability_score": 0, "overall_tag_value_score": 0 }, "publish_time": "2026-06-28", "selection_reason": "观点文，非营销案例", "source_url": "https://www.digitaling.com/articles/1525278.html", "summary": "雷军团队过度包装吃早餐场景引发公众反感，CEO IP营销面临真实感保质期问题。", "thumb": "https://file.digitaling.com/eImg/cover/20260626/20260626185854_81954.png", "title": "雷军的真实感快过期了", "yesorno": "" } ] }, { "name": "hyundai_buzz_topics_domestic", "opinion": "", "list": [ { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "凤凰网", "publish_time": "2026-06-26 09:16:07", "source_url": "https://auto.ifeng.com/c/8uGdDcN2DwA", "summary": "现代汽车韩国工会近日以压倒性多数通过罢工决议。在39,668名工会成员中,94%参与投票,其中86.6%支持罢工。该罢工授权将在6月25日韩国中央劳动关系委员会决定是否终止调解后生效。若调解终止,工会将依法获得罢工权,并计划于6月30日召开中央罢工对策委员会会议制定具体行动日程。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/238804e57a56da2c7d314601a540b9cf.jpeg", "title": "【网通社快报】现代汽车韩国工会高票通过罢工决议,劳资谈判陷入僵局", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "汽车之家", "publish_time": "2026-06-26 14:01:00", "source_url": "https://www.autohome.com.cn/news/202606/1315207.html", "summary": "短片中为Magma性能系列、GMR001超跑概念车、Black定制系列进行了简短的预告,高调宣告品牌全面发力高性能赛道,韩系豪华性能阵营迎来全新布局。 短片整体视觉风格极具冲击力,全程以暗调、风暴、环山赛道为背景,快速切换大量性能向镜头。画面里没有多余内饰、城市通勤场景,全部聚焦赛道竞技:赛车空气动力学套件细节、数字时速表突破 250km/h、原型赛车高速切弯等画面接连闪过,直观突出捷尼赛思现阶段的技术重心——极致加速与赛道稳定性。 出镜车型覆盖品牌三大核心高端产品线,定位分工清晰。辨识度最高的是亮橙色Magma系列,作为捷尼赛思专属高性能子系列,主打原厂量产化性能车型,兼顾日常道路与赛道驾驶;暗黑哑光涂装的Black系列,则面向追求专属定制的豪华用户,主打高端私定质感;压轴登场的GMR001超跑概念车,是品牌征战WEC世界耐力锦标赛的赛道原型,代表捷尼赛思最顶尖的极限工程实力。三款定位完全不同的车型同框出镜,也让外界嗅到品牌战略升级的信号。 在此之前,Magma、Black、GMR001均为单独亮相的独立产品序列,本次捷尼赛思将三者整合至同一支宣传短片,传递出明确转型信号:品牌不再只主打豪华舒适,高性能、赛道化将成为未来核心发展主线。目前外界存在三种主流猜想:一是捷尼赛思将会推出一款全新量产旗舰性能车型;二是Magma高性能子品牌全面铺开,多款新车落地;三是正式公布完整赛车赛事运营规划。 从主打豪华舒适到全面拥抱赛道性能,捷尼赛思本次预热短片释放的信号十分明确。Magma、GMR001、Black三大王牌集结,预示品牌高性能时代正式到来,2026釜山移动展或将成为捷尼赛思性能路线的重要转折点,值得性能车爱好者持续关注。", "thumb": "https://g.autoimg.cn/@img/www2/chejiahaodfs/g34/M00/84/31/1200x0_1_autohomecar__ChxpWGo4zqSAZMrrAAlasMZce0A266.png", "title": "捷尼赛思发布高能预告!6月26日2026釜山车展或将发布多款新车", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "http://m.news18a.com/news/storys_269842.html", "platform": "网通社", "publish_time": "", "source_url": "http://m.news18a.com/news/storys_269842.html", "summary": "", "thumb": "", "title": "现代欧洲推混动N车型填补市场空白，中国艾尼氪V走纯电路线", "yesorno": "yes" }, { "brand": "", "focus_point": "", "origin_url": "https://dealer.yiche.com/100030559/news/202606/1428689126.html", "platform": "易车", "publish_time": "", "source_url": 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