[
  {
    "name": "brand_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "创维集团",
        "focus_point": "借鉴创维的数字化转型与用户运营策略，强化粉丝经济与社媒互动。",
        "origin_url": "",
        "platform": "SocialBeta",
        "publish_time": "2026-07-08",
        "source_url": "https://www.adquan.com/article/361770",
        "summary": "创维集团招募2026-2027年度新媒体代运营公司，预算100万元。",
        "thumb": "https://oss.adquan.com/uploads_img/1783495377650044101fde8b27.jpg",
        "title": "创维集团官方新媒体2026-2027年度代运营项目招标",
        "yesorno": ""
      },
      {
        "brand": "星巴克,泡泡玛特",
        "focus_point": "通过IP联名强化品牌年轻化，提升用户互动体验，可借鉴星巴克与MOLLY的潮玩跨界策略。",
        "origin_url": "未提供",
        "platform": "SocialBeta",
        "publish_time": "2026-07-08",
        "source_url": "https://www.adquan.com/article/361771",
        "summary": "星巴克首度联动泡泡玛特MOLLY，推出20周年限定联名饮品及周边。",
        "thumb": "https://oss.adquan.com/uploads_img/1783495084535724b42f00a722.jpg",
        "title": "星巴克首度联动泡泡玛特MOLLY，20周年限定联名上线",
        "yesorno": ""
      },
      {
        "brand": "小米汽车",
        "focus_point": "通过新品牌拓展家庭及户外场景，启示现代汽车应丰富产品矩阵并强化场景化营销。",
        "origin_url": "未提供",
        "platform": "SocialBeta",
        "publish_time": "2026-07-08",
        "source_url": "https://www.adquan.com/article/361767",
        "summary": "小米汽车官宣新品牌SkyNomad，中文名澎程，首款增程式SUV主打家庭出行，将于2026年下半年发布。",
        "thumb": "https://oss.adquan.com/uploads_img/1783493501ab450dd4bf5a88e0.jpg",
        "title": "小米汽车官宣新品牌——SkyNomad",
        "yesorno": ""
      },
      {
        "brand": "电通dentsu",
        "focus_point": "借鉴电通报告五大主题：慢节奏创新、事实信任、技术立场，推进现代汽车用户运营。",
        "origin_url": "",
        "platform": "SocialBeta",
        "publish_time": "2026-07-08",
        "source_url": "https://www.adquan.com/article/361766",
        "summary": "戛纳创意节落幕，电通发布报告提炼五大关键主题，指明品牌创新方向。",
        "thumb": "https://oss.adquan.com/uploads_img/17834903772fbf6dea7575431c.jpg",
        "title": "Cannes Lions 2026 Rewind：五大关键主题，指明品牌创新方向",
        "yesorno": ""
      },
      {
        "brand": "豆包, 千问",
        "focus_point": "AI监管趋严，品牌应采用合规的独立AI工具，注重用户信任与数据安全，避免情感依赖风险。",
        "origin_url": "",
        "platform": "SocialBeta",
        "publish_time": "2026-07-08",
        "source_url": "https://www.adquan.com/article/361765",
        "summary": "AI智能体因新规7月15日下线，多家平台关停高风险互动功能，转向独立载体。",
        "thumb": "https://oss.adquan.com/uploads_img/1783490286a272e59b817f4e9a.jpg",
        "title": "豆包、千问同日关停智能体：AI行业的一场“急刹车”与“换挡”",
        "yesorno": ""
      },
      {
        "brand": "SK-II",
        "focus_point": "借鉴微综艺形式，以真实用户故事构建品牌情感联结，增强社区归属感。",
        "origin_url": "https://mp.weixin.qq.com/s/u58zoAJkzkBpKfTbT5tOjA?scene=1",
        "platform": "微信公众号",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27839",
        "summary": "SK-II携手张子枫、欧阳娜娜推出纪实微综艺，展现真实友情与素颜自由。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1783391753.jpg",
        "title": "SK-II 给这对「神仙搭子」拍综艺了！",
        "yesorno": ""
      },
      {
        "brand": "Marshall",
        "focus_point": "借鉴Marshall通过线下音乐活动强化品牌文化认同，打造本土化体验，深化用户情感连接。",
        "origin_url": "https://weibo.com/5201158302/R7p3X4DRn?pagetype=profilefeed",
        "platform": "微博",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27859",
        "summary": "Marshall发布全新品牌宣言「守住现场」，8月将在成都举办特别演出，支持独立音乐场地。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/44754-1783492815.png",
        "title": "Marshall 发布全新品牌宣言「守住现场」",
        "yesorno": ""
      },
      {
        "brand": "Prada, Gentle Monster",
        "focus_point": "现代可借鉴跨界联名打造沉浸式体验空间，强化品牌叙事与用户互动。",
        "origin_url": "https://www.instagram.com/p/DaYkSsIFW93/",
        "platform": "SocialBeta",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27790",
        "summary": "Prada与Gentle Monster联名推出眼镜系列，打造超现实艺术空间。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1783482547.jpg",
        "title": "Prada 携手 Gentle Monster 展开实验性对话",
        "yesorno": ""
      },
      {
        "brand": "野兽派",
        "focus_point": "借鉴野兽派的快闪与固定空间联动策略，打造具有文化特色的线下体验空间，增强用户情感连接。",
        "origin_url": "未提供",
        "platform": "SocialBeta",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/article/111209",
        "summary": "野兽派于上海外滩源打造「寻香花镜」快闪，融合花艺与香氛，提供沉浸式寻香体验。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/4317-1783311293.jpg",
        "title": "野兽派做快闪，怎么总能刷屏社媒？",
        "yesorno": ""
      },
      {
        "brand": "星巴克, 泡泡玛特",
        "focus_point": "借鉴跨界联名策略，融合潮玩IP提升用户黏性，打造沉浸式品牌体验。",
        "origin_url": "https://weibo.com/1741514817/R7HmLcFK0?pagetype=profilefeed",
        "platform": "微博",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27858",
        "summary": "星巴克携手MOLLY推出软雪星冰乐，庆祝MOLLY20周年，打造沉浸式联名体验。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1783493115.jpg",
        "title": "星巴克 × MOLLY 邀你慢享夏日",
        "yesorno": ""
      },
      {
        "brand": "丝塔芙",
        "focus_point": "借鉴丝塔芙与玩具IP联动，现代汽车可考虑跨界合作，以轻松方式传递技术卖点，降低用户抵触。",
        "origin_url": "https://mp.weixin.qq.com/s/U2loM_Aue22nevycxeRYew",
        "platform": "微信公众号",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27736",
        "summary": "丝塔芙与《玩具总动员5》跨界联动，以“护肤好物+玩趣周边”组合，将敏肌护理与童年IP结合，降低消费者抵触。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1783420277.jpg",
        "title": "丝塔芙 ×《玩具总动员 5》 抵御外部危「肌」",
        "yesorno": ""
      },
      {
        "brand": "Prada",
        "focus_point": "借鉴Prada将文化空间与体验结合策略，增强用户互动与品牌认同感",
        "origin_url": "https://weibo.com/5813211408/R75yBDQVQ?pagetype=profilefeed",
        "platform": "微博",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27852",
        "summary": "Prada荣宅推出建筑导览与意式美食结合的全体验活动",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1783477164.jpg",
        "title": "Prada 荣宅邀你体验「边逛边吃」的一天",
        "yesorno": ""
      },
      {
        "brand": "Tommy Hilfiger",
        "focus_point": "借鉴赛车手代言强化运动基因，融合本土化策略提升品牌共鸣。",
        "origin_url": "https://weibo.com/2979334422/R7GSf7gA1?pagetype=profilefeed",
        "platform": "微博",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27851",
        "summary": "Tommy Hilfiger 官宣周冠宇为全球代言人，展现赛道与时尚的多元魅力。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1783474442.jpg",
        "title": "Tommy Hilfiger 官宣周冠宇为全球代言人",
        "yesorno": ""
      },
      {
        "brand": "Manner",
        "focus_point": "借鉴高频跨界合作，将汽车消费延伸为生活方式体验，强化品牌潮流认知",
        "origin_url": "https://mp.weixin.qq.com/s/vl9ij6OCcM6iZX6NuosDwA?scene=1",
        "platform": "微信公众号",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27848",
        "summary": "Manner携手韩国设计师品牌Rest & Recreation，推出联名玻璃吸管杯及限定周边，打造主题空间，开启Rest时刻。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1783418177.png",
        "title": "Manner × Rest & Recreation 开启 Rest 时刻",
        "yesorno": ""
      },
      {
        "brand": "朗姿",
        "focus_point": "现代汽车可借鉴朗姿播客形式，以情感共鸣内容深化用户运营和品牌文化。",
        "origin_url": "https://weibo.com/5242874589/R6ykIs78q",
        "platform": "微博",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27844",
        "summary": "朗姿上线播客节目「第 25 小时」，探讨女性时间主权。",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1783397033.jpg",
        "title": "朗姿寻找 TA 们的「第 25 小时」",
        "yesorno": ""
      },
      {
        "brand": "伟龙",
        "focus_point": "品牌应借势热点，通过玩梗互动提升用户参与感，顺势推出新品实现年轻化",
        "origin_url": "https://www.xiaohongshu.com/explore/6a1fa2d9000000003502a0f3?xsec_token=ABqiq7jnROo0WxxSZ9HK3AdexH7P4JDlmlZUvqwaLE11s=&xsec_source=pc_user",
        "platform": "小红书",
        "publish_time": "2026-07-08",
        "source_url": "https://socialbeta.com/campaign/27849",
        "summary": "伟龙借老鼠囤饼干热点，发红头文件玩梗，顺势推出新口味饼干",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1783418373.jpg",
        "title": "鼠囤的伟龙小饼干竟全部暴露！",
        "yesorno": ""
      },
      {
        "brand": "索康尼",
        "focus_point": "现代汽车可借鉴其本土化门店设计与社群运营，融合地域文化打造沉浸式体验，增强用户粘性。",
        "origin_url": "未提供",
        "platform": "品牌星球",
        "publish_time": "2026-06-29",
        "source_url": "https://www.brandstar.com.cn/news/8177",
        "summary": "百年跑鞋世家索康尼正式进驻香港，首间旗舰店于尖沙咀K11 Art Mall揭幕。",
        "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/saucony-k11_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "Saucony 索康尼香港首间旗舰店进驻 K11 Art Mall",
        "yesorno": ""
      },
      {
        "brand": "OBSBOT 寻影",
        "focus_point": "核心动作贯穿全链路，代言人人设匹配，用户共创话题，情感共鸣到消费转化，助力现代汽车本土化年轻化。",
        "origin_url": "未提供",
        "platform": "品牌星球",
        "publish_time": "2026-06-24",
        "source_url": "https://www.brandstar.com.cn/news/8176",
        "summary": "OBSBOT寻影新品Campaign以‘翻’字贯穿全链路，情绪共鸣到消费转化，销售额TOP1。",
        "thumb": "https://media.brandstar.com.cn/uploads/article_covers/meetflip_lxq_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "新锐科技品牌如何出圈？看李雪琴 × 寻影这样「翻」出重围",
        "yesorno": ""
      },
      {
        "brand": "龟宝香居",
        "focus_point": "借鉴龟宝香居线下空间与传统文化叙事，现代汽车可打造沉浸式体验，强化用户情感共鸣。",
        "origin_url": "未提供",
        "platform": "品牌星球",
        "publish_time": "2026-06-23",
        "source_url": "https://www.brandstar.com.cn/news/8175",
        "summary": "龟宝香居夏季上新艾护线香，发布盘香系列和礼盒，京沪双城新空间同步亮相。",
        "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/guibao_xj2026_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "龟宝香居夏季上新，「艾护」线香与京沪双城新空间同步亮相",
        "yesorno": ""
      },
      {
        "brand": "Apple",
        "focus_point": "借鉴Apple用户故事营销，赋能年轻群体，强化真实体验与情感共鸣。",
        "origin_url": "未提供",
        "platform": "品牌星球",
        "publish_time": "2026-06-23",
        "source_url": "https://www.brandstar.com.cn/news/8174",
        "summary": "Apple发布Mac学生季影片，记录大学生创意故事，展示M5系列产品。",
        "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/apple_mac_goodideas_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "Apple Mac 发布「好点子从这开始」学生季影片",
        "yesorno": ""
      },
      {
        "brand": "INS LAND新乐园",
        "focus_point": "结合城市特色打造娱乐生态，跨界合作与用户共创，提升品牌年轻化感知。",
        "origin_url": "未提供",
        "platform": "品牌星球",
        "publish_time": "2026-06-22",
        "source_url": "https://www.brandstar.com.cn/news/8173",
        "summary": "INS LAND新乐园举办2026玩心峰会，发布2.0战略，从单体乐园迈向城市娱乐生态。",
        "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/insland_2026summit_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "INS LAND 新乐园举办 2026 玩心峰会，2.0 战略迈向城市娱乐生态",
        "yesorno": ""
      },
      {
        "brand": "Max Mara",
        "focus_point": "通过档案展与早春大秀联动，强化品牌历史传承与本土文化，提升体验营销价值。",
        "origin_url": "",
        "platform": "品牌星球",
        "publish_time": "2026-06-22",
        "source_url": "https://www.brandstar.com.cn/news/8172",
        "summary": "Max Mara 75周年档案展于上海龙美术馆开幕，回顾品牌匠艺传承。",
        "thumb": "https://media.brandstar.com.cn/uploads/article_covers/maxmara_themax2027_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "Max Mara 75 周年「THE MAX!」珍藏档案展登陆上海",
        "yesorno": ""
      },
      {
        "brand": "索康尼",
        "focus_point": "长期绑定赛事建立品牌资产，邀请跨界KOL体验，产品覆盖竞赛与日常场景。",
        "origin_url": "未提供",
        "platform": "品牌星球",
        "publish_time": "2026-06-17",
        "source_url": "https://www.brandstar.com.cn/news/8171",
        "summary": "索康尼六度携手越山向海赛事，推胜利战队诠释场上到场下胜利哲学。",
        "thumb": "https://media.brandstar.com.cn/uploads/article_covers/saucony_yueshanhai_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "越山海，赴胜利：Saucony索康尼六年并肩越山向海·张家口站",
        "yesorno": ""
      },
      {
        "brand": "adidas",
        "focus_point": "借鉴梅西之屋沉浸体验，融合街头文化，跨界联动吸引年轻用户",
        "origin_url": "",
        "platform": "品牌星球",
        "publish_time": "2026-06-16",
        "source_url": "https://www.brandstar.com.cn/news/8170",
        "summary": "6月13日至14日，阿迪达斯于上海西岸打造「2026 FIFA世界杯传奇野场」，吸引近万人参与。",
        "thumb": "https://media.brandstar.com.cn/uploads/article_covers/adidas_fifa_yard_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85",
        "title": "阿迪达斯「2026 FIFA 世界杯传奇野场」登陆上海西岸",
        "yesorno": ""
      },
      {
        "brand": "VEJA",
        "focus_point": "利用电商平台与线下快闪结合，透明化供应链故事，增强消费者信任与参与感。",
        "origin_url": "未提供",
        "platform": "品牌星球",
        "publish_time": "2026-06-15",
        "source_url": "https://www.brandstar.com.cn/news/8159",
        "summary": "法国可持续球鞋品牌VEJA入驻天猫，在上海开设快闪空间，讲述透明供应链与生态材料故事。",
        "thumb": "https://media.brandstar.com.cn/uploads/article_images/veja-tmall_hd_1.jpeg?imageMogr2/thumbnail/1600x%3E/format/jpg/quality/82",
        "title": "VEJA 入驻天猫，开启中国市场新篇章",
        "yesorno": ""
      },
      {
        "brand": "可口可乐、百事可乐、阿迪达斯、耐克、蒙牛、伊利",
        "focus_point": "官方赞助与伏击营销博弈，品牌应通过文化创意和用户互动建立情感连接。",
        "origin_url": "",
        "platform": "梅花网",
        "publish_time": "2026-07-08",
        "source_url": "https://www.meihua.info/article/6908194204075008",
        "summary": "世界杯营销战：官方赞助商与竞品伏击营销的精彩对决。",
        "thumb": "https://resource.meihua.info/FtPdkmIKv2KnmlSbhpR29ZXmKap0?imageView2/2/w/1350/format/gif",
        "title": "世界杯双雄品牌战，可口vs百事、阿迪vs耐克、蒙牛vs伊利",
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        "summary": "摘要",
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        "title": "北京现代公布艾尼氪V车身配色 共8款车色",
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        "title": "当“韩国旗舰”不再呐喊:起亚K9的退场,是一个时代的注脚",
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        "platform": "今日热榜",
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