[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "赛百味", "focus_point": "利用明星真实感塑造品牌亲和力，通过互动周边和门店体验提升用户参与度与转化。", "origin_url": "", "platform": "数英", "publish_time": "2026-07-27", "source_url": "https://www.digitaling.com/projects/373589.html", "summary": "赛百味携手张凌赫打造夏日营销，新品售罄，粉丝反响热烈，通过周边和门店互动提升转化。", "thumb": "https://file.digitaling.com/eImg/cover/20260727/20260727141846_35053.gif", "title": "赛百味×张凌赫：张家玮的夏天谁不想拥有", "yesorno": "yes" }, { "brand": "7or9", "focus_point": "借鉴7or9对“慢”的诠释，现代汽车可强调品质沉淀与用户信任，通过情感化内容建立长期关系。", "origin_url": "", "platform": "数英", "publish_time": "2026-07-27", "source_url": "https://www.digitaling.com/projects/373533.html", "summary": "7or9八周年推出品牌短片，倡导“慢慢走，会比较快”的生活态度，关注日常慢节奏中的信任与效率。", "thumb": "https://file.digitaling.com/eImg/cover/20260724/20260724113141_59989.jpg", "title": "7or9八周年：慢慢走，会比较快 ", "yesorno": "" }, { "brand": "Rhode", "focus_point": "汽车品牌可借鉴美妆外置化策略，将配件设计为社交货币，强化自传播。", "origin_url": "", "platform": "数英", "publish_time": "2026-07-27", "source_url": "https://www.digitaling.com/articles/1540811.html", "summary": "美妆产品正从包内走向包外，成为年轻人的可见消费品和社交货币。", "thumb": "https://file.digitaling.com/eImg/cover/20260723/20260723122138_95071.jpg", "title": "不只是LABUBU，美妆正在变身年轻人的包挂", "yesorno": "yes" }, { "brand": "7or9", "focus_point": "倡导慢节奏理念，通过情感短片强化用户品质生活认同，适用于汽车品牌以情感共鸣驱动用户运营。", "origin_url": "未提供", "platform": "数英", "publish_time": "2026-07-27", "source_url": "https://www.digitaling.com/projects/373533.html", "summary": "7or9八周年：慢慢走，会比较快，强调慢不是拖延，而是抵达内心的效率。", "thumb": "https://file.digitaling.com/eImg/cover/20260724/20260724113141_59989.jpg", "title": "7or9八周年：慢慢走，会比较快", "yesorno": "" }, { "brand": "腾讯", "focus_point": "借鉴腾讯QQ宠物怀旧营销与AI互动，现代汽车可激活经典车型IP，融合数字技术深化用户情感连接。", "origin_url": "https://www.xiaohongshu.com/explore/6a663880000000000100dcdd?xsec_token=ABNTg9I7kVJD2ljEnKUMVrKbRAy1lIczYzYr-uCufPhfw=&xsec_source=pc_search&source=web_explore_feed", "platform": "小红书", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28041", "summary": "腾讯全新QQ宠物在手机端上线，保留经典玩法并加入AI互动，引发用户怀旧情感。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1785124080.png", "title": "腾讯把 QQ 宠物「复活」了！", "yesorno": "" }, { "brand": "Timberland, Jacquemus", "focus_point": "通过联名合作引入独特配色和设计细节，打造季节限定营销，吸引年轻消费者。", "origin_url": "https://weibo.com/1977283792/R9GBL9foX?pagetype=profilefeed", "platform": "微博", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/27978", "summary": "Timberland与Jacquemus联名推出湖水蓝船鞋，诠释夏日氛围。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1784961185.jpg", "title": "Timberland × Jacquemus 用一抹湖蓝唤醒夏日感官", "yesorno": "" }, { "brand": "Songmont", "focus_point": "借鉴Songmont，现代汽车可通过建立品牌审美体系、延伸生活方式产品线，强化本土文化认同。", "origin_url": "未提供", "platform": "SocialBeta", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/article/111249", "summary": "Songmont 从包袋扩展到成衣、香氛，构建完整松系东方美学。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/45905-1785135091.jpg", "title": "Songmont 何以成为一种美学风格？", "yesorno": "yes" }, { "brand": "云南白药", "focus_point": "借鉴明星代言与互动K歌大赛，通过音乐强化用户情感连接，提升品牌能量与年轻化形象。", "origin_url": "https://weibo.com/7478855230/RahLQc0xm?pagetype=profilefeed", "platform": "微博", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28036", "summary": "云南白药官宣周深成为全球品牌能量代言人，同时发起「气血声命力」K歌大赛。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1785055486.jpg", "title": "周深成为云南白药全球品牌能量代言人", "yesorno": "" }, { "brand": "适乐肤", "focus_point": "借势剧集热度与明星代言升级，增强品牌曝光与用户互动", "origin_url": "https://weibo.com/6596678317/RaivVBpl1", "platform": "微博", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28032", "summary": "适乐肤官宣张凌赫升级为亚太区品牌代言人，借剧集热度推广C霜C乳", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1785125692.jpg", "title": "张凌赫成为适乐肤亚太区品牌代言人", "yesorno": "yes" }, { "brand": "百威", "focus_point": "借势体育赛事，跨界早餐饮品场景，拓展用户触点，创新本土化体验。", "origin_url": "https://www.digitaling.com/projects/371398.html", "platform": "数英", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28012", "summary": "百威针对世界杯清晨比赛，联合酒吧推出「百威早点铺」提供早餐观赛体验。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1784789125.png", "title": "「百威早餐铺」邀你早起看球啦！", "yesorno": "" }, { "brand": "Gucci", "focus_point": "借鉴Gucci反套路叙事，现代汽车可短剧形式制造反转，增强用户情感共鸣。", "origin_url": "https://weibo.com/3548203671/Rahxk0dz7?pagetype=profilefeed", "platform": "微博", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/26953", "summary": "Gucci七夕推出《爱情有戏》反套路爱情短剧，打破传统叙事。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1784959950.jpg", "title": "Gucci 七夕上演「反套路」爱情短剧", "yesorno": "yes" }, { "brand": "LOEWE", "focus_point": "借默剧无声叙事传递情感，可启发汽车品牌用情感化、去功利化内容强化用户共鸣与体验营销。", "origin_url": "https://weibo.com/2727735071/R9PfyrCDG?pagetype=profilefeed", "platform": "微博", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/27972", "summary": "LOEWE七夕携手蒋奇明上演三支默剧短片，探索无声中的爱意，并推出七夕特别系列。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1785030098.jpg", "title": "LOEWE 七夕请蒋奇明演默剧", "yesorno": "" }, { "brand": "麦当劳", "focus_point": "借鉴麦当劳节日营销，现代汽车本土化产品创新与用户互动可提升品牌年轻化。", "origin_url": "https://socialbeta.com/article/111245", "platform": "SocialBeta", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/article/111248", "summary": "上期最受读者欢迎的是麦当劳：「我就喜欢·大薯日」Campaign。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/44754-1785126113.jpg", "title": "投票结果 | SocialBeta 案例一周上期回顾（20260725-20260727）", "yesorno": "" }, { "brand": "喜茶", "focus_point": "借鉴喜茶线下体验店模式，打造汽车沉浸式体验空间，结合本土化季节限定活动增强用户互动与品牌粘性。", "origin_url": "未提供", "platform": "SocialBeta", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28017", "summary": "喜茶在上海国金中心开设炒冰实验室+，推出7款炒冰口味并有限时优惠活动。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1784881766.jpg", "title": "喜茶在上海现场炒冰了！", "yesorno": "" }, { "brand": "路易威登", "focus_point": "借鉴LV浪漫叙事，现代品牌可打造沉浸式情感体验，强化用户共鸣与仪式感。", "origin_url": "未提供", "platform": "SocialBeta", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28013", "summary": "路易威登以「心意图书馆」为场景，发布七夕预热短片，甄选限定好礼，传递告白情愫。", "thumb": "未提供", "title": "LV 在心意图书馆写下一封情书", "yesorno": "" }, { "brand": "Levi's", "focus_point": "借鉴Levi's本土化策略，融合在地文化与品牌历史，打造沉浸式体验，增强用户粘性。", "origin_url": "https://weibo.com/1768349913/Raa6zhk1q?pagetype=profilefeed", "platform": "微博", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28025", "summary": "Levi’s上海新天地限时空间启幕，融合石库门文化，呈现丹宁档案典藏与定制体验。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1784884037.jpg", "title": "Levi’s 上海新天地限时空间启幕", "yesorno": "" }, { "brand": "STAYREAL", "focus_point": "利用品牌周年节点，通过多城快闪和IP角色互动，增强用户情感连接。", "origin_url": "https://s.weibo.com/weibo?q=%2319%E4%BE%9D%E6%97%A7%E5%9C%A8%E4%B8%80%E8%B5%B7%23", "platform": "微博", "publish_time": "2026-07-27", "source_url": "https://socialbeta.com/campaign/28026", "summary": "STAYREAL 19周年三城快闪，以19块拼图致敬同行时光。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1784876353.jpg", "title": "STAYREAL 19 周年特别企划三城快闪盛大启幕！", "yesorno": "" } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "platform": "汽车之家", "publish_time": "2026-07-27 16:14", "source_url": "https://www.autohome.com.cn/news/202607/1316030.html", "summary": "7月27日，我们从官方获悉，全新莲花EMIRA Scura限量版上市，官方售价98.80万元起，中国限量9台。同时，官方还推...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M09/6B/05/400x300_0_autohomecar__ChxpV2pnDJKARTm9AAm3HvKTWcg241.png", "title": "98.80万起 中国限量9台 全新莲花EMIRA Scura限量版上市", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-27 15:56", "source_url": "https://www.autohome.com.cn/news/202607/1316028.html", "summary": "7月27日，我们从风云新能源官方微博处了解到，旗下紧凑型SUV——奇瑞风云T7将于近期开启小订。该车已于此前完成工信部申报，采用...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M05/6C/E6/400x300_0_autohomecar__ChxpVmpnBc2AbCgYABUVx_KZz_Y983.png", "title": "全系续航将超600km/2700mm轴距 奇瑞风云T7将于近期开启小订", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-27 15:56", "source_url": "https://www.autohome.com.cn/news/202607/1316027.html", "summary": "日前，比亚迪大汉官图正式发布，官方将其定位为王朝9系旗舰轿车。大汉拥有5256mm的车长和3130mm的轴距，并会提供插电混...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M07/6A/D0/400x300_0_autohomecar__ChxpWGpnBo2APmQZABGetxTgtCg937.png", "title": "气场全开 比亚迪大汉官图正式发布 将于8月成都车展首发亮相", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-07-27 15:56", "source_url": "https://www.autohome.com.cn/drive/202607/1316025.html", "summary": "朋友们，2026年，接近30万的裸车价，买一台雷克萨斯ES 300h，大家觉得这事儿还靠谱吗？今天我就从静态、动态、空间、油...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M02/6C/57/400x300_0_autohomecar__Chto52pm9f-ALR5JABAkoX5VCLU682.png", "title": "放到2026年它还能打吗？深度体验雷克萨斯ES 300h", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-27 15:56", "source_url": "https://www.autohome.com.cn/news/202607/1316026.html", "summary": "日前，小鹏官方发布了澳大利亚长期战略，宣布未来6个月将会在澳大利亚推出5款全新车型，并持续完善当地销售与服务网络。小鹏表示，七座旗...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M02/6C/A1/400x300_0_autohomecar__ChxpVWpm_xyAfDivAAtKeuWtsKI313.png", "title": "小鹏发布澳大利亚长期战略 未来6个月推出5款全新车", "yesorno": "yes" }, { "platform": "易车", "publish_time": "2026-07-27 15:56", "source_url": "https://news.yiche.com/xinchexiaoxi/20260727/15111806550.html", "summary": "广汽丰田：破除电车焦虑的“硬核”定心丸", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/07/27/bdff498c-1b65-43fa-b40d-4e21f844618d.jpg", "title": "广汽丰田：破除电车焦虑的“硬核”定心丸", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-07-27 15:56", "source_url": "https://news.yiche.com/xinchexiaoxi/20260727/15111806574.html", "summary": "零跑A05开启盲订 99元享5000专属能量积分权益", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/07/27/07faed3a-41d4-44c5-9f21-73960a521299.jpg", "title": "零跑A05开启盲订 99元享5000专属能量积分权益", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-07-27 14:56", "source_url": "https://news.yiche.com/xinchexiaoxi/20260727/14111803909.html", "summary": "全新红旗H7将于8月13日开启预售 搭载插电混动系统", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/07/27/6b4a891e-d300-4a9c-b0d4-fccb0c7a4adf.jpg", "title": "全新红旗H7将于8月13日开启预售 搭载插电混动系统", "yesorno": "yes" }, { "platform": "易车", "publish_time": "2026-07-27 14:56", "source_url": "https://news.yiche.com/zonghexinwen/20260727/13111803425.html", "summary": "广汽传祺越7将于8月7日正式发布 搭载8838旗舰芯片", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/07/27/dddd5911-97ce-417a-a0b6-0ccaa0ad31f6.jpg", "title": "广汽传祺越7将于8月7日正式发布 搭载8838旗舰芯片", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-07-27 11:56", "source_url": "https://www.autohome.com.cn/news/202607/1316023.html", "summary": "7月27日，我们从宝马官方获取到了旗下中大型SUV——全新一代宝马X5国产版车型官图。其将针对国内市场提供燃油和纯电版本，并...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M06/65/95/400x300_0_autohomecar__ChtpWGpmzpOAH7slAA7BOltc4Lk845.png", "title": "提供燃油和纯电可选/2027年上市 全新一代宝马X5国产版官图发布", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-07-27 11:56", "source_url": "https://www.autohome.com.cn/news/202607/1316022.html", "summary": "日前，我们从官方获悉，广汽传祺越7将于8月7日正式发布，其将首搭8838芯片，拥有高达300K DMIPS算力。结合此前消息，越...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M07/65/1F/400x300_0_autohomecar__ChtpWGpmxOaAGi8oAA1h6doXXF0313.png", "title": "搭载8838芯片 传祺越7将于8月7日正式发布 定位硬派新能源SUV", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-27 11:56", "source_url": "https://www.autohome.com.cn/news/202607/1316021.html", "summary": "7月27日，我们从官方获悉，尊界时代旗舰MPV及华为全场景新品发布会正式定档8月5日14:30，届时尊界MPV将正式上市。尊界V...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M08/6A/7A/400x300_0_autohomecar__ChxpVmpmyyeAKshYAA1VaZu-r1Y676.png", "title": "预售65万起 全新旗舰 增程动力/7座布局 尊界MPV将于8月5日上市", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-27 11:56", "source_url": "https://www.autohome.com.cn/news/202607/1316020.html", "summary": "日前，我们从相关渠道获得了一组宝马硬派SUV和奥迪硬派SUV的假想图，它们都将成为奔驰G级的竞争对手。其中宝马硬派SUV预计最早...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M03/68/40/400x300_0_autohomecar__ChxpV2pmyouAG_7NAA0hFo4Udgo017.png", "title": "电动化设计语言搭配方盒子车身什么样？宝马/奥迪硬派SUV假想图", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-07-27 11:56", "source_url": "https://news.yiche.com/xinchexiaoxi/20260727/11111799843.html", "summary": "小鹏集团发布澳大利亚长期战略 未来6个月推5款全新车型", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/07/27/04016a88-eb03-4d02-80f5-c795d018702d.jpg", "title": "小鹏集团发布澳大利亚长期战略 未来6个月推5款全新车型", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-07-27 11:56", "source_url": 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