[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "宝可梦", "platform": "数英", "publish_time": "2026-08-14", "source_url": "https://www.digitaling.com/articles/1559340.html", "title": "全球7大IP研究：超级IP究竟怎么长出来", "yesorno": "yes" }, { "brand": "百雀羚", "focus_point": "现代汽车可借鉴七夕女性洞察，结合本土文化重塑节日意义，强化用户运营体验营销。", "origin_url": "未提供", "platform": "数英", "publish_time": "2026-08-14", "source_url": "https://www.digitaling.com/projects/375171.html", "summary": "百雀羚携手李思潼推出七夕短片，将七夕回归乞巧节，鼓励女性向内求索，祝福每一个她。", "thumb": "https://file.digitaling.com/eImg/cover/20260813/20260813165723_83197.jpg", "title": "百雀羚×李思潼：祝她的七夕特别好", "yesorno": "" }, { "brand": "KFC 肯德基", "focus_point": "借势社会情绪，快速贴近消费者，以共情互动强化品牌好感，为现代汽车提供营销启示。", "origin_url": "未提供", "platform": "数英", "publish_time": "2026-08-14", "source_url": "https://www.digitaling.com/projects/375136.html", "summary": "肯德基借邮递员吃炸鸡被解雇热点，向门店寄明信片请邮递员免费吃鸡，借势赢好感。", "thumb": "https://file.digitaling.com/eImg/cover/20260813/20260813113347_29374.jpg", "title": "肯德基投机取巧，请邮递员吃炸鸡", "yesorno": "" }, { "brand": "鲜丰水果", "focus_point": "汽车品牌避免低质符号损害形象，坚持美感品质统一，以体验和信任驱动增长。", "origin_url": "未提供", "platform": "数英", "publish_time": "2026-08-14", "source_url": "https://www.digitaling.com/articles/1559319.html", "summary": "鲜丰水果采用超级符号设计后品牌形象受损，门店减少，现已回归原有广告语。", "thumb": "https://file.digitaling.com/eImg/cover/20260812/20260812121240_92757.jpg", "title": "鲜丰水果的“超级符号”为什么不灵了", "yesorno": "" }, { "brand": "小象顶顶", "focus_point": "将公益嵌入日常消费，以真实故事连接用户情感，强化品牌符号，实现商业与公益双赢。", "origin_url": "https://www.xiaohongshu.com/explore/6a7c5cf30000000033011a54?xsec_token=AB2Q5fhxuXY5PQvrxTzOmzirNr9dIEKiyHjKLeBIkmo5c=&xsec_source=pc_search", "platform": "小红书", "publish_time": "2026-08-14", "source_url": "https://socialbeta.com/campaign/28221", "summary": "小象顶顶世界大象日联合基金会发起亚洲象公益计划，顾客就餐即捐赠，用于救护和修复。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786604561.jpg", "title": "小象顶顶发起「你我的象往」亚洲象公益计划", "yesorno": "yes" }, { "brand": "OLAY、VERA WANG", "focus_point": "以真实人物故事打造体验营销，将品牌理念融入日常场景，深化用户情感连接。", "origin_url": "未提供", "platform": "SocialBeta", "publish_time": "2026-08-14", "source_url": "https://socialbeta.com/article/111291", "summary": "OLAY携手VERA WANG推出七夕联名礼盒，邀请Vera Wang出镜，诠释美无惧年龄。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/45905-1786689599.jpg", "title": "重讲「无惧年龄」，OLAY 为什么找上 VERA WANG？", "yesorno": "" }, { "brand": "小象超市", "focus_point": "现代汽车可借鉴小象超市活人感文案，强化本土化表达与用户共情，提升品牌辨识度。", "origin_url": "https://www.xiaohongshu.com/explore/6a7c524f000000003400eec0?xsec_token=ABMu07VZRzhIgNhqpirHe802-VxwnsnkkTeVVEbsDpr8Q=&xsec_source=pc_feed", "platform": "小红书", "publish_time": "2026-08-14", "source_url": "https://socialbeta.com/campaign/28214", "summary": "小象超市商品文案充满活人感，玩梗生动，展现独特营销辨识度。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1786678588.jpg", "title": "小象超市迎来了自己的文曲星", "yesorno": "yes" }, { "brand": "淘宝", "focus_point": "借势节日热点，融合明星代言与互动测试，生动传递品牌温度，提升用户参与。", "origin_url": "https://weixin.qq.com/sph/ATXdcV0V9P", "platform": "SocialBeta", "publish_time": "2026-08-14", "source_url": "https://socialbeta.com/campaign/28211", "summary": "淘宝七夕邀请林依轮演绎'鸟界恋综'，推爱情鸟测试，传递多元恋爱观。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1786589749.png", "title": "上淘宝能看「鸟界恋综」？", "yesorno": "yes" }, { "brand": "宜得利", "focus_point": "汽车品牌可化危机为体验营销，以服务诚意激发用户自发传播，深化用户运营。", "origin_url": "未提供", "platform": "SocialBeta", "publish_time": "2026-08-14", "source_url": "https://socialbeta.com/campaign/28223", "summary": "宜得利遭断电仍坚持营业，手电筒陪购意外带火‘摸黑购物’，获消费者热捧。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1786613154.jpg", "title": "宜得利推出「摸黑」购物服务？", "yesorno": "yes" }, { "brand": "VICUTU 威可多", "focus_point": "汽车品牌借鉴情感叙事与明星代言，将产品理念融入故事，以真实细节引发用户共鸣。", "origin_url": "https://weibo.com/2870450862/RbWQere4d?refer_flag=1001030103_", "platform": "微博", "publish_time": "2026-08-14", "source_url": "https://socialbeta.com/campaign/28210", "summary": "威可多携手刘昊然推出微电影《标签角色》，讲述撕掉标签的故事，传递“松弛泛正装”理念。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1786523148.png", "title": "VICUTU 威可多拒绝成为「标签角色」", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "itopmarketing", "publish_time": "2026-08-13", "source_url": "https://itopmarketing.com/info23156", "summary": "来源：Foodaily每日食品（ID：foodaily）", "thumb": "https://itopmarketing.com/uploads/image/20260813/1786595030.jpeg", "title": "可口可乐、朝日集体换\"糖\"！3个月狂卖1440万瓶，这瓶绿可乐什么来头？", "yesorno": "" } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "platform": "汽车之家", "publish_time": "2026-08-14 14:15", "source_media": "汽车之家-新车官图", "source_url": "https://www.autohome.com.cn/news/202608/1316442.html", "summary": "日前，法拉利CZ26官图发布，新车由法拉利设计中心操刀，专为一位美国客户量身打造。新车以SF90 Stradale为技术基底...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M0B/45/67/400x300_0_autohomecar__ChxpV2p-rXaAA9PFAAloK3wrgP0303.jpg", "title": "有电动车Luce那味 法拉利CZ26官图 基于SF90 Stradale打造", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-14 13:50", "source_media": "汽车之家-新车官图", "source_url": "https://www.autohome.com.cn/news/202608/1316441.html", "summary": "日前，保时捷发布手动版911 Carrera S官图，此前，改款911 Carrera S仅推出8速PDK双离合变速箱，让不...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M08/49/AE/400x300_0_autohomecar__Chto52p-p6yAeCGIAAl7C9ZT_kU023.jpg", "title": "“平民版GT3”平替 保时捷发布手动版911 Carrera S官图", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-08-14 13:38", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316440.html", "summary": "近日，深蓝汽车发布消息称新款深蓝G318即将上市，新车将会搭载鸿蒙座舱HarmonySpace 5以及华为乾崑智驾ADS 5 P...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M04/40/AE/400x300_0_autohomecar__ChtpWGp-ixiADTMJAAmu5eSQNaM170.png", "title": "搭载鸿蒙座舱和乾崑智驾！新款深蓝G318即将上市", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-14 12:38", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xinchexiaoxi/20260814/11112274387.html", "summary": "小米汽车成都车展阵容 澎程N90/N70 Max/YU7等全系亮相", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/14/4eded0c7-1065-4379-a79d-c6ecb71b3f4e.jpg", "title": "小米汽车成都车展阵容 澎程N90/N70 Max/YU7等全系亮相", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-08-14 11:38", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316438.html", "summary": "日前，firefly萤火虫正式发布aster紫菀2.0.0版本OTA更新，本次更新覆盖智能辅助驾驶、智能座舱、智能伙伴Lumo、...", "thumb": "https://car2.autoimg.cn/cardfs/product/g31/M02/78/88/400x300_0_autohomecar__ChxoHmf2kuWAXQHrAEpkbMZ4r1Y326.jpg", "title": "firefly萤火虫发布aster紫菀2.0.0版本 智能座舱/辅助驾驶迎升级", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-08-14 11:38", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316437.html", "summary": "日前，福特汽车官方宣布，将从2030年开始，逐步减少进口中国制造的林肯车型，同时扩大林肯在美国本土的产能。据悉，受影响的车型主要...", "thumb": "https://car3.autoimg.cn/cardfs/product/g34/M00/9C/8F/400x300_0_autohomecar__ChxpWGojs7qAJEqaAFK2ar7z2PI899.jpg", "title": "林肯计划从2030年逐步减少进口中国制造车型 并扩大美国本土产能", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-14 11:38", "source_media": "汽车之家-海外谍照", "source_url": "https://www.autohome.com.cn/news/202608/1316436.html", "summary": "近日，我们从相关渠道获取到了一组新款奔驰C级旅行版谍照曝光。按照原定计划，奔驰本应早已完成C级车系的中期改款发布。首发原定在...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M00/47/CB/400x300_0_autohomecar__Chto52p-gkKAaK5cABKlGvvtA2U438.png", "title": "预计今年夏季首发 轻混性能全面进阶 中期改款奔驰C级旅行版谍照", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-14 11:38", "source_media": "汽车之家-新车官图", "source_url": "https://www.autohome.com.cn/news/202608/1316435.html", "summary": "日前，新款林肯航海家官图发布，新车已开启预定，预计将于明年初交付。首批交付的新车仍将由中国生产，后续福特才会逐步推进该车型的...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M01/43/05/400x300_0_autohomecar__ChxpWGp-f2GARyRNAAqH9JRAm_w474.jpg", "title": "新款林肯航海家官图 外观与配置升级 中国造 预计将于明年初交付", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-14 11:38", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316434.html", "summary": "日前，我们从官方获悉，小米澎程N70 Max、小米澎程N90 Max将会在成都车展上公众亮相，根据官方表述“欢迎大家来体验 智能...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M08/47/76/400x300_0_autohomecar__Chto52p-fgaANdUgAAcU9Jiijao577.png", "title": "最火展台预定？小米澎程系列将于成都车展亮相 预售25.99万起", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-14 11:38", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xiaoliangshuju/20260814/11112273383.html", "summary": "理想L6累计交付突破40万辆 里程碑时刻", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/14/0252a1ea-c299-4259-92f7-08f63d0aa5fe.jpg", "title": "理想L6累计交付突破40万辆 里程碑时刻", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-14 11:38", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xinchexiaoxi/20260814/10112272700.html", "summary": "全新深蓝G318官图 搭载鸿蒙座舱HarmonySpace5/华为ADS5 Pro", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/14/6f4cd1b8-bc02-41dc-8579-0d763f717c74.jpg", "title": "全新深蓝G318官图 搭载鸿蒙座舱HarmonySpace5/华为ADS5 Pro", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-08-14 10:38", "source_media": "汽车之家-新车官图", "source_url": "https://www.autohome.com.cn/news/202608/1316433.html", "summary": "日前，讴歌NEXERA Vision概念车官图正式发布，该车一方面庆祝了讴歌品牌诞生40周年纪念，同时它也预览讴歌的全新设计...", "thumb": "https://car2.autoimg.cn/cardfs/product/g34/M0A/42/56/400x300_0_autohomecar__ChxpWGp-cJ2AAVv1ABtanA65pX4117.jpg", "title": "将于圆石滩车展发布 讴歌NEXERA Vision概念车官图 预览全新设计", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-14 10:38", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xinchexiaoxi/20260814/10112271458.html", "summary": "智界RX更多配置信息 搭载一键BOOST模式/8月20日开启预订", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/14/180dc02d-f792-4c90-96cf-d95c63866926.jpg", "title": "智界RX更多配置信息 搭载一键BOOST模式/8月20日开启预订", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-14 10:38", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xiaoliangshuju/20260814/09112269918.html", "summary": "五菱缤果Pro累计销量突破5万台 售5.68万元起", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/14/162a1208-0f0d-43e6-92e8-fdcbaefbd5ab.jpg", "title": "五菱缤果Pro累计销量突破5万台 售5.68万元起", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-14 09:38", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260814/09112269378.html", "summary": "小马智行与Uber扩大合作 计划在欧洲5城部署超2000辆Robotaxi", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/14/80e43195-2539-4227-9153-a951d7f5934b.jpg", "title": "小马智行与Uber扩大合作 计划在欧洲5城部署超2000辆Robotaxi", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-14 09:38", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xinchexiaoxi/20260814/09112269209.html", "summary": "五菱星光M官图发布 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"https://www.toutiao.com/trending/7672574739593216041", "summary": "", "thumb": "", "title": "起亚全新赛图斯开启预售", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "https://www.myzaker.com/article/6a7da8f28e9f0942e52d31ec", "summary": "", "thumb": "", "title": "8.09万元起 起亚全新赛图斯开启预售", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "https://www.shangyexinzhi.com/article/33574507.html", "summary": "", "thumb": "", "title": "标配8AT/智能座舱，起亚全新赛图斯限时预售8.09万起", "yesorno": "" }, { "brand": "", "focus_point": "借鉴起亚低价高配策略，现代品牌应强化本土化配置与价值传播，提升性价比认知。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "https://chejiahao.autohome.com.cn/info/26187139#pvareaid=6863946", "summary": 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"origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "https://chejiahao.autohome.com.cn/info/26182614#pvareaid=6863946", "summary": "起亚全新赛图斯智能座舱全面升级，专属升级彰显产品诚意。", "thumb": "", "title": "专属升级的产品诚意 起亚全新赛图斯 智能座舱全面升级", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "https://chejiahao.autohome.com.cn/info/26181306#pvareaid=6863946", "summary": "", "thumb": "", "title": "【邦你试驾】造型设计真好看/行驶品质真出色 试驾起亚赛图斯", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "https://chejiahao.autohome.com.cn/info/26175842#pvareaid=6867100", "summary": "", "thumb": "", "title": "方盒硬派起亚赛图斯，性价比到底有多卷？", "yesorno": "" }, { "brand": "", "focus_point": "现代品牌可借鉴赛图斯本土化策略，定制智能座舱与动力，强化年轻化营销。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "https://auto.sina.cn/review/tiyan/2026-08-13/detail-inincxkw0130057.d.html", "summary": "全新起亚赛图斯本土化焕新，全面升级设计、智能座舱与动力，主打年轻家用SUV市场。", "thumb": "", "title": "小型SUV全能选手 试驾全新起亚赛图斯", "yesorno": "" }, { "brand": "", "title": "现代汽车 2026 财年半年报归母净利润 4.86 万亿韩元，同比下降 21.11%", "summary": "", "focus_point": "", "source_url": "https://www.ithome.com/0/989/773.htm", "publish_time": "", "platform": "ITHome", "thumb": "", "origin_url": "https://www.ithome.com/0/989/773.htm", "yesorno": "yes" } ] }, { "name": "hyundai_buzz_topics_international", "opinion": "", "list": [ { "brand": "", "focus_point": "以技术营销强化接近纯电体验和燃油经济性数据，提升捷尼赛思高端混动形象", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-14", "source_url": "http://smartcar.cnmo.com/news/815947.html", "summary": "现代汽车推出2.5T涡轮增压混动系统，采用水冷电池，提升性能与燃油经济性，将搭载GV80", "thumb": "", "title": "接近纯电行驶体验！现代汽车推出2.5T涡轮增压混合动力系统", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-08-14 12:38", "source_media": "汽车之家-海外谍照", "source_url": "https://www.autohome.com.cn/news/202608/1316439.html", "summary": "近日，我们从相关渠道获取到了一组捷尼赛思GV80混动版无伪装谍照。新车将搭载捷尼赛思最新的2.5T混动系统，预计将于9月首发...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M04/43/84/400x300_0_autohomecar__ChxpWGp-iGaAXkl_ABE2N__xCoY892.jpg", "title": "预计9月首发 搭载2.5T混动系统 捷尼赛思GV80混动版无伪装谍照", "yesorno": "" }, { "brand": "", "title": "现代汽车股价大涨8%，市场看好核心业务复苏与捷尼赛思混动车型", "summary": "", "focus_point": "", "source_url": "https://en.sedaily.com/finance/2026/08/14/hyundai-motor-jumps-8-percent-on-core-business-recovery", "publish_time": "", "platform": "SEDAILY", "thumb": "", "origin_url": "https://en.sedaily.com/finance/2026/08/14/hyundai-motor-jumps-8-percent-on-core-business-recovery", "yesorno": "yes" }, { "brand": "", "title": "现代汽车韩国工会称将于8月18日与资方重启薪资谈判", "summary": "", "focus_point": "", "source_url": "https://api3.cls.cn/share/article/2454485?os=web&sv=8.4.6&app=CailianpressWeb", "publish_time": "", "platform": "财联社", "thumb": "", "origin_url": "https://api3.cls.cn/share/article/2454485?os=web&sv=8.4.6&app=CailianpressWeb", "yesorno": "yes" } ] } ]