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"source_url": "https://www.digitaling.com/projects/375766.html", "summary": "爱玛元宇宙系列新品上市，以“美学升级”为核心，用游戏感、千禧及次元风格物料吸引年轻用户。", "thumb": "https://file.digitaling.com/eImg/cover/20260828/20260828140741_16647.png", "title": "爱玛元宇宙系列：新品上市美学升级", "yesorno": "" }, { "brand": "京东买药", "focus_point": "现代汽车可借鉴幽默共情与场景互动，以轻松体验化解用户焦虑，强化品牌温度。", "origin_url": "未提供", "platform": "数英", "publish_time": "2026-08-28", "source_url": "https://www.digitaling.com/projects/376060.html", "summary": "京东买药开启「这夏全城不难瘦」传播，用幽默广告和互动装置将减重话题轻松化，回归健康。", "thumb": "https://file.digitaling.com/eImg/cover/20260826/20260826204214_46611.jpg", "title": "京东买药：一波“重”量级广告来袭！", "yesorno": "" }, { "brand": "亚朵星球", "focus_point": "现代汽车可借鉴亚朵星球导演合作模式，用长叙事塑造人物，引发公共讨论。", "origin_url": "https://www.digitaling.com/projects/375836.html", "platform": "数英", "publish_time": "2026-08-28", "source_url": "https://www.digitaling.com/articles/1570246.html", "summary": "评论亚朵星球与邵艺辉合作的13分钟短片，探讨广告如何成为大内容，引发公共议题。", "thumb": 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"origin_url": "https://weibo.com/1855228253/ReQuzcZNK", "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28371", "summary": "潘婷官宣曾沛慈为品牌大使，围绕“我本奇迹”开展大屏打卡、周边发售及直播互动。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1787813250.jpg", "title": "潘婷和曾沛慈一起解锁奇迹「慈」刻", "yesorno": "yes" }, { "brand": "蒂芙尼", "focus_point": "明星代言为经典注入多元魅力，现代品牌可借鉴本土化选角与粉丝运营。", "origin_url": "https://weibo.com/5455747538/Rfkc1o9vd?refer_flag=1001030103_", "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28382", "summary": "蒂芙尼宣布韩国演员高允真成为全新品牌大使，为经典珠宝注入多元魅力。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1787884099.jpg", "title": "蒂芙尼宣布高允真为全新品牌大使", "yesorno": "" }, { "brand": "Éclatlife", "focus_point": "汽车品牌可借鉴其沉浸式空间与感官体验，强化用户线下感知与品牌情感连接。", "origin_url": "https://www.xiaohongshu.com/discovery/item/6a8c2b700000000016028382?source=webshare&xhsshare=pc_web&xsec_token=ABDs6VAhcc-1xKDLKmDGZEnRfvQ3wg49JfLxJWVG9l4Ns=&xsec_source=pc_share", "platform": "小红书", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28368", "summary": "Éclatlife于杭州天目里开启限时概念店「感知间」，以沉浸式体验传递东方身体护理美学。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1787800879.jpg", "title": "Éclatlife 在杭州天目里开启「感知间」全国限时概念店", "yesorno": "" }, { "brand": "名创优品", "focus_point": "现代汽车可借鉴名创优品的IP共创与沉浸式门店，强化用户情感连接和本土化体验。", "origin_url": "https://mp.weixin.qq.com/s/xKN15Stpst66bYwD8zGPVA", "platform": "微信公众号", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28377", "summary": "名创优品推出原创艺术家IP CHOUCHOU，李宇春任首席创意官，首批盲盒门店首发。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1787814677.jpg", "title": "和李宇春一起来名创优品「瞅瞅」CHOUCHOU", "yesorno": "" }, { "brand": "名创优品", "focus_point": "借势高反差名人偶遇打造沉浸式门店体验，强化本土化社交传播，提升品牌亲和力。", "origin_url": "https://weibo.com/2205447082/ReSI3x2fx", "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28369", "summary": "名创优品全球壹号店偶遇首富母亲梅耶马斯克购物，反差感引发热议，原创IP受到关注。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224736-1787806363.jpg", "title": "在名创偶遇了首富妈妈？", "yesorno": "" }, { "brand": "蜂花", "focus_point": "汽车品牌可借鉴代言人营销，融合本土情感与数字用户运营，沉淀长期品牌信任。", "origin_url": "https://weibo.com/5822597816/RfrO5xnUW?pagetype=profilefeed", "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28380", "summary": "蜂花宣布王俊凯出任品牌代言人，主推多肽强芯瓶精华素及限定套装。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/38450-1787886818.jpg", "title": "王俊凯成为蜂花品牌代言人", "yesorno": "" }, { "brand": "亚朵星球", "focus_point": "聚焦核心痛点，情感叙事降低商业感，借体验与生态构建差异化品牌心智。", "origin_url": "https://socialbeta.com/article/111325", "platform": "SocialBeta", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/article/111325", "summary": "亚朵星球携手邵艺辉拍《睡觉第一名》短片，聚焦睡眠议题，传递深睡理念，打造睡眠生态。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24742-1787887610.jpg", "title": "请邵艺辉拍广告，亚朵星球这步棋太妙了", "yesorno": "" }, { "brand": "天猫", "focus_point": "借鉴天猫浪人体校，汽车品牌打造沉浸体验场景，将产品融入生活方式，强化参与。", "origin_url": "https://weibo.com/6206159353/Rf0a7yIkx", "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28376", "summary": "天猫小黑盒在海边搭建限时冲浪学校，邀冠军与艺人，将新品融入夏日生活方式。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1787810607.jpg", "title": "这个夏天来天猫「浪人体校」当浪人！", "yesorno": "" }, { "brand": "阿尔卑斯", "focus_point": "现代汽车可借鉴IP内容与盲盒玩法，将产品融入情感场景，强化品牌互动用户粘性。", "origin_url": "https://weibo.com/2129365744/Rf1mZrQzV", "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28375", "summary": "阿尔卑斯上线动画短片《特工零零牛点亮记》，IP化身百变特工，推出盲盒与话题互动。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1787808198.jpg", "title": "阿尔卑斯 MOU MOO 化身「百变特工」了？", "yesorno": "" }, { "brand": "匡威", "focus_point": "汽车品牌借鉴此接梗玩法，借节日把产品痛点转化为情感话题，增强用户互动与好感。", "origin_url": "https://www.xiaohongshu.com/explore/6a81b5cb0000000022012972?xsec_token=ABto-6P9OsfUqwEjO-rtfeF6eha02VPFTzZa_0L950j2Q=&xsec_source=pc_search", "platform": "小红书", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28379", "summary": "匡威借七夕节点接梗网友吐槽，将高帮鞋穿脱难转化为“挽留”花语，引发情侣互动营销。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/24325-1787823137.jpg", "title": "匡威怎么就成了吵架劝和神器了", "yesorno": "" }, { "brand": "美团买药", "focus_point": "汽车品牌可借鉴反套路叙事，将功能价值升维为用户安全守护，传递品牌温度", "origin_url": "https://www.xiaohongshu.com/explore/6a85d41f000000003300c901?xsec_token=AB5eZNhb3m7Z_Od2NH-wGqyBDCSZmxwePDQBsQuiW8oFY=&xsec_source=pc_search", "platform": "小红书", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/campaign/28378", "summary": "短片用“盼着被遗忘”的祝福道出健康期待，庆祝小黄灯计划五周年。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1787818947.jpg", "title": "美团买药送上「特别的祝愿」", "yesorno": "" }, { "brand": "亚朵星球", "focus_point": "现代品牌可借鉴反内卷情感叙事，将功能利益升维为情绪价值，以本土化引发共鸣。", "origin_url": "未提供", "platform": "梅花网", "publish_time": "2026-08-28", "source_url": "https://www.meihua.info/shots/6975349113881600", "summary": "亚朵星球携手邵艺辉拍摄《睡觉第一名》，以反内卷为平庸正名，传递自然深睡主张。", "thumb": "https://resource.meihua.info/Fsxo2PHKpELiG1_v_pzEyMf6caed", "title": "邵艺辉为亚朵星球拍了部「反内卷」品牌短片", "yesorno": "" }, { "brand": "牛New寿喜烧", "focus_point": "品牌可借鉴排队营销制造稀缺感，但需优化用户体验与尊严，防止黄牛乱象反噬品牌信任。", "origin_url": "未提供", "platform": "梅花网", "publish_time": "2026-08-28", "source_url": "https://www.meihua.info/article/6981727356814336", "summary": "嘴馋的打工人们，为老头老太们创造了新形式的“领鸡蛋”。", "thumb": "https://resource.meihua.info/FpcBh3GovZ2BD_C4JkLU-cgD5Dc6", "title": "牛New为防黄牛给等位顾客盖「荧光印章」像检疫猪肉，但打工人还是被逼得找人代排队", "yesorno": "" }, { "brand": "全联", "focus_point": "借鉴全联情感叙事与本土文化共鸣，强化用户运营和体验营销，提升品牌温度。", "origin_url": "未提供", "platform": "梅花网", "publish_time": "2026-08-28", "source_url": "https://www.meihua.info/article/6981674159293440", "summary": "“有时候努力不一定能得第一，不努力可能就是第一。”", "thumb": "https://resource.meihua.info/FilHQV2AE_3TopvIDLsi4uiz2ih3", "title": "8月，喜欢的8句文案！", "yesorno": "" }, { "brand": "奥乐齐", "focus_point": "回归用户价值，注重产品分层、健康化创新，强化渠道数字化与品牌真实互动。", "origin_url": "https://www.toutiao.com/c/user/token/MS4wLjABAAAAe8jxQOc-r8UHoNzSfdgiW-ws87nTSNfh-s00iT8txHI/?source=tuwen_detail", "platform": "SocialBeta", "publish_time": "2026-08-28", "source_url": "https://www.meihua.info/article/6961919705695232", "summary": "产品、营销、渠道全面重构。", "thumb": "https://resource.meihua.info/FjsC1YcbthGx_FNfd13YJwwe8frW", "title": "销量下滑，新品腰斩：这个夏天，冰淇淋“冷”了", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "itopmarketing", "publish_time": "2026-08-28", "source_url": "https://itopmarketing.com/info23268", "summary": "“苹果非常挑剔，接触了多家中国公司，最终选择了我们。”2025 年 2 月，蔡崇信在迪拜世界政府首脑峰会上确认合作时，说了这样一句大实话。", "thumb": "https://itopmarketing.com/uploads/image/20260828/1787890914.png", "title": "八进一，七种输法：苹果国行 AI 淘汰赛筛掉的不是技术最强", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "搜狐号", "publish_time": "2026-08-28", "source_url": "https://www.sohu.com/a/1068757071_393071", "summary": "2026年8月28日，一张印有张小泉品牌标识的指甲刀宣传海报在社交平台广泛流传。8月28日，A股张小泉开盘涨11.68%，股价报32.99元。随后股价直线跳水，截至发稿涨4.91%，报30.99元，市值48亿。公开资料显示，张小泉公司是一家集设计、研发、生产、销售和服务于一体的现代生活五金用品制造企业。公司的主要产品包括剪具、刀具、套刀剪组合和其他生活家居用品。", "thumb": "https://q8.itc.cn/q_70/images03/20260828/e33872fec4e5418ea847a552c1afd44b.jpeg", "title": "张小泉恶搞海报网络疯传，品牌方澄清系网友二创", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "Morketing", "publish_time": "2026-08-28", "source_url": "http://www.morketing.com/detail/28736", "summary": "8月27日消息，近日，德芙官方旗舰店发布一则广告视频，内容为“趁男朋友不在跟暧昧对象分享德芙七彩礼盒”，争议风波持续发酵。随后德芙紧急发布声明致歉。而基于该事件的不良影响，米哈游旗下恋爱手游《未定事件簿》官方运营团队日前发布声明，决定停止与德芙的联名合作。《未定事件簿》运营团队发布声明称，“此次事件所呈现的价值观，与团队一贯坚持的理念相违背。经过审慎评估，最终决定停止与德芙的联名合作。”", "thumb": "", "title": "米哈游暂停与德芙合作，品牌联名突生变数", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "Morketing", "publish_time": "2026-08-28", "source_url": "http://www.morketing.com/detail/28736", "summary": "8月27日，日前，有博主发文称，其在上海星巴克徐汇西岸梦中心店正常就座写稿时，被店员告知所坐位置属于“宠物专区”，需要为随后进店携带猫狗的顾客让座。该博主表示：“星巴克属于‘餐饮场所’，其坐的区域是店内，不是店外，按照相关规定，应该是禁止携带犬只进入的。”该博主对此表示不解：“为什么合理合法入座的客人，反而要被强行给法规不允许的客人让座？星巴克你闹哪出？”8月27日，星巴克方面回应媒体称，“涉事门店进门处有个让宠物遮风挡雨的临时空间，再进去的营业区域是按当地规定不能携宠入内的。我们已向顾客表达诚挚歉意，门店已着手改进，不在入门空间设置宠物区域。”", "thumb": "", "title": "星巴克就“宠物专区”致歉，门店合规引争议", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "Morketing", "publish_time": "2026-08-28", "source_url": "http://www.morketing.com/detail/28736", "summary": "国际潮流生活方式品牌 CASETiFY 携手 M&M’S 推出全新联名系列，将标志性的彩虹色调融入电子配件中，从经典的黄色包装到红、黄、绿、蓝、棕、橙等颜色的灵感设计，每件单品都为日常随身装备增添玩趣色彩与甜蜜怀旧气息。该系列涵盖手机壳在内的多款科技配件。其中，核心亮点单品 M&M’S 黄色泡芙手机壳灵感源自 M&M’S 经典黄色糖果包装，将手机打造为兼具软萌光泽与「零食感」的潮流单品；M&M’S 摇摇乐手机壳则为日常带来更多玩趣体验 —— 轻轻摇晃，即可呈现灵动缤纷的掌上「糖果世界」。", "thumb": "", "title": "CASETiFY携手M&M‘S推出甜蜜联名系列", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "Morketing", "publish_time": "2026-08-28", "source_url": "http://www.morketing.com/detail/28736", "summary": "Dr. Martens 携手华纳兄弟探索全球消费品部，推出以热门动画《飞天小女警》为灵感的联名系列，让英雄与反派一同登场，带领大家重返小镇村的奇妙世界，也重新看见三个女孩身上的个性与力量。", "thumb": "", "title": "Dr. Martens联名《飞天小女警》推出系列鞋款", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "千龙网", "publish_time": "2026-08-28 10:34:58", "source_url": "https://baijiahao.baidu.com/s?id=1874732795340566013&wfr=spider&for=pc", "summary": "蒙牛发布2026年中报:总收入同比增7.8% 多板块增长达30% 8月27日,蒙牛乳业在香港召开2026年中期业绩发布会。今年以来,蒙牛准确把握供需趋衡、奶价企稳、结构升级的行业趋势,深入推进“一体两翼”战略,实现全业态高质量增长,在新一轮行业周期中全面领跑。 财报显示,上半年蒙牛营收448亿元,同比增长7.8%;经营利润36.8亿元,创历史新高;归母净利润23.7亿元,同比增长15.9%;可比归母净利润26.91亿元,同比增长31.52%,核心经营指标增速大幅度跑赢行业。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/b067e5cc741ea4cdf6c48c594b8630f6.jpeg", "title": "蒙牛发布2026年中报:总收入同比增7.8% 多板块增长达30%", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "国际金融报", "publish_time": "2026-08-28 12:09:25", "source_url": "https://baijiahao.baidu.com/s?id=1874738717728622148&wfr=spider&for=pc", "summary": "蜜雪冰城午后\"闪崩\"!半年报净利下降14.7% 业绩出炉后,蜜雪冰城的股价立即发生\"地震\"。 8月27日午间,蜜雪集团(02097.HK)交出上市后第二份中报。今年上半年公司营收152.16亿元,同比增长2.3%;净利润23.19亿元,同比下降14.7%,营收几乎原地踏步、利润大幅回撤。 这种\"成绩单\"此前从未在蜜雪集团出现过,也低于市场预期。当天午后,蜜雪集团股价应声大跌,盘中一度跌超12%,最低触及217.6港元,较上市高点618.5港元跌去逾六成。 和瑞幸一样,蜜雪冰城似乎也走到了\"靠扩张换增长,单店赚钱效率承压\"的阶段。截至上半年末,蜜雪集团门店总数从5.3万家扩到近6.4万家,净增1.1万家,公司利润反而少了近4亿元,经营效益明显下滑。 新增1.1万家门店却没赚到钱 截至6月末,蜜雪集团在全球有近6.4万家门店,包括蜜雪冰城、幸运咖和鲜啤福鹿家三个品牌,覆盖17个国家。 其中,内地门店5.96万家,同比净增1.13万家,三线及以下城市门店占比进一步提升至58%。", "thumb": "https://pic.rmb.bdstatic.com/bjh/260828/dump/e68020571d5da0a8baefd1f070907312.png?x-bce-process=image/watermark,bucket_baidu-rmb-video-cover-1,image_YmpoL25ld3MvNjUzZjZkMjRlMDJiNjdjZWU1NzEzODg0MDNhYTQ0YzQucG5n,type_RlpMYW5UaW5nSGVpU01HQg==,w_28,text_QOWbvemZhemHkeiejeaKpQ==,size_28,x_22,y_22,interval_2,color_FFFFFF,effect_softoutline,shc_000000,blr_2,align_1", "title": "蜜雪冰城午后\"闪崩\"!半年报净利下降14.7%", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "知消", "publish_time": "2026-08-28", "source_url": "http://m.toutiao.com/group/7678940620509004330/", "summary": "肯德基与奥利奥联名，推出新品“奥利奥味原味鸡汉堡”，新品搭配软糯土豆泥与浓郁可可香面包，8月28日起开售，随餐赠送限量奥利奥；同时还推出可可风味酱和香草风味酱两款炸鸡伴侣。此外，肯德基在上海、北京、广州三城设置“城市彩蛋车”，8月28日至30日随机出现，供消费者打卡偶遇。", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/31089ce0c14d45be9f0c38afb98c9edb~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1788505794&x-signature=Mb6TsOcoHUzlaV%2B7BhWRJXtA9xA%3D", "title": "肯德基×奥利奥联名汉堡8月28日开售", "yesorno": "yes" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "知消", "publish_time": "2026-08-28", "source_url": "http://m.toutiao.com/group/7678940620509004330/", "summary": "轻奢皮具品牌GROTTO个乐在创立25周年之际，正式启动全新品牌主张“个，自不同 Difference is a GIFT.”，官宣蔡徐坤为首位全球代言人，并同步发布解构创新的系列Double Z。新品以“包中包”的嵌套设计打破波士顿包的传统单层结构，拉合时，绒面皮收拢，回归克制的经典轮廓；拉开时，层次感与内里的撞色一同释放，呈现解构的张力。代表性皮款黑石皮并非来自现成的皮料采购，而是品牌与意大利百年皮厂共同研发的成果。除黑石皮外，Double Z还提供意大利磨面小牛皮与法国擦蜡小牛皮两种选择。", "thumb": "", "title": "GROTTO个乐官宣蔡徐坤首位全球代言人", "yesorno": "" } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "platform": "易车", "publish_time": "2026-08-28 16:41", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/16112646990.html", "summary": "上汽集团发布2026年半年报 核心归母净利润同比增长72%", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/b8730fb0-69f7-4c5e-82cc-4d761db45b4c.jpg", "title": "上汽集团发布2026年半年报 核心归母净利润同比增长72%", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 16:36", "source_media": "汽车之家", "source_url": "https://www.autohome.com.cn/news/202608/1316805.html", "summary": "价[汽车之家 新车上市] 8月28日，新款智己L6正式上市，共推出5款车型，包含2款Prof. Jimmy Choo高定限量版（第一批1000台已经...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M0A/27/D0/400x300_0_autohomecar__ChxpWGqP8yCAEhIeAAVIEbeWGeI864.jpg", "title": "推出高定版车型！权益价19.99万元起售！新款智己L6正式上市！", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 16:36", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316804.html", "summary": "日前，上汽集团发布2026年半年度报告，上半年公司实现合并营业总收入2986.5亿元，归属于上市公司股东的净利润51.5亿元，剔...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M01/42/A5/400x300_0_autohomecar__ChxpVmqRQ7WAFMk6AAma32RRRjI828.png", "title": "合并营业总收入2986.5亿元 上汽集团发布2026年半年报", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 16:31", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316803.html", "summary": "8月28日，我们从一汽-大众官方了解到，旗下中型SUV——ID.AURA T6正式开启预售，共推出4款配置，预售价格区间为13....", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M01/1B/77/400x300_0_autohomecar__ChxpVmqOzNWAAGiJAAhd38IIB1c930.png", "title": "预售13.59万起/定位中型SUV 一汽-大众ID.AURA T6正式开启预售", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 16:27", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xinchexiaoxi/20260828/16112643340.html", "summary": "全新一代智己L6正式上市 上市权益价19.99万元起", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/9be9a7fe-3e20-46c7-80e6-b72757500e49.jpg", "title": "全新一代智己L6正式上市 上市权益价19.99万元起", "yesorno": "yes" }, { "platform": "易车", "publish_time": "2026-08-28 16:24", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/16112636433.html", "summary": "一汽-大众ID. AURA T6开启预售 预售价区间13.59-16.99万元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/5aee05e3-0c53-4346-8f81-7df4d549248f.jpg", "title": "一汽-大众ID. AURA T6开启预售 预售价区间13.59-16.99万元", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 16:22", "source_media": "汽车之家-新车官图", "source_url": "https://www.autohome.com.cn/news/202608/1316802.html", "summary": "近日，理想汽车官方发布了新款理想MEGA的更多官图，结合此前消息，新车将会对内饰进行大幅升级，并会配备4颗激光雷达、后轮转向...", "thumb": "https://car3.autoimg.cn/cardfs/product/g33/M01/42/20/400x300_0_autohomecar__ChxpVmqRPTOALe69ABMD-xL9e7c547.jpg", "title": "将于9月2日上市 新款理想MEGA官图 熊猫白珍珠漆+白色飞碟轮圈", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 16:20", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/16112645855.html", "summary": "一汽大众捷达M6首台量产车下线 预计将于下半年上市", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/aa1ccc8b-6f92-40bc-a004-26765efd98e0.jpg", "title": "一汽大众捷达M6首台量产车下线 预计将于下半年上市", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 16:09", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/16112645370.html", "summary": "乐道L60迎来第11万台新车交付 里程碑时刻", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/8fc1c4e9-27e4-4973-828c-08a50bf29b0a.jpg", "title": "乐道L60迎来第11万台新车交付 里程碑时刻", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 16:02", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/15112645136.html", "summary": "中国一汽驰援西藏吉隆灾区 捐赠款物500万元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/c8b617ec-4bd1-47db-b34a-6a7524ee15f4.jpg", "title": "中国一汽驰援西藏吉隆灾区 捐赠款物500万元", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 15:59", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316801.html", "summary": "日前，根据国家发改委消息，新一轮成品油调价窗口将于今天（8月28日）24时开启。本次油价调整具体情况如下：汽油每吨上调375元，柴...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M0B/34/B3/400x300_0_autohomecar__ChtpWGqQ9mGAFM_OABQ6uTdi0AA151.png", "title": "大幅上涨！8月28日24时国内油价上调 2026年累计第11次油价上涨", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 15:59", "source_media": "汽车之家-新车上市", "source_url": "https://www.autohome.com.cn/news/202608/1316800.html", "summary": "8月28日，日产NX8发布了新车色，外观“喜柿”色，内饰“橙意”色。此次新车色限时上新价为2000元，仅限Max版和品牌大师...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M03/3B/CB/400x300_0_autohomecar__ChxpWGqRMAeAWdFEABQIH0GkJ2k875.png", "title": "限时上新价2000元！日产NX8新车色“喜柿”上市！", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 15:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/15112644570.html", "summary": "赛豆AIVA ME7测试谍照曝光 预计将于年内正式亮相", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/9acba87d-9173-4b20-b390-2e9d6dcfdb53.jpg", "title": "赛豆AIVA ME7测试谍照曝光 预计将于年内正式亮相", "yesorno": "yes" }, { "platform": "易车", "publish_time": "2026-08-28 15:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/15112643599.html", "summary": "国内油价将于8月28日24时起调整 加满一箱油将多花14.5元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/083ab37d-c986-4edd-a661-4000c12676a6.jpg", "title": "国内油价将于8月28日24时起调整 加满一箱油将多花14.5元", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 15:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/14112643020.html", "summary": "东风日产NX8喜柿新车色正式上市 限时上新价2000元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/42d15a3d-d7e1-44c6-aea3-cbafd4290f2b.jpg", "title": "东风日产NX8喜柿新车色正式上市 限时上新价2000元", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-08-28 14:59", "source_media": "汽车之家-新车上市", "source_url": "https://www.autohome.com.cn/news/202608/1316799.html", "summary": "8月28日，长城欧拉5运动款正式上市，新车共计推出7款车型，售价8.18-13.58万元，限时换新价7.18-12.58万元...", "thumb": "https://car2.autoimg.cn/cardfs/product/g33/M04/46/03/400x300_0_autohomecar__ChxpVWpitOaAE7S4AE4eifN2mdQ427.jpg", "title": "长城欧拉5运动款上市 换新价7.18万起 含燃油/混动/纯电三种动力", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 14:59", "source_media": "汽车之家-新车上市", "source_url": "https://www.autohome.com.cn/news/202608/1316798.html", "summary": "8月28日，长城欧拉5GT正式上市，新车共计推出6款车型，售价9.98-14.38万元，限时换新价8.98-13.38万元（...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M08/3A/AF/400x300_0_autohomecar__ChxpWGqRILaAC4SRAAUWyDbh-lY041.png", "title": "国产“钢炮”长城欧拉5GT上市 换新价8.98万起 含燃油/混动/纯电", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 14:59", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316797.html", "summary": "8月28日，我们从一汽-大众捷达官方了解到，旗下全新中型车——捷达M6首台量产车正式下线，并且成都基地整车产量突破700万辆。该...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M01/3B/7A/400x300_0_autohomecar__ChxpWGqRLDeANUM5ABEZ_ZJu63M770.png", "title": "已开启盲订/最高纯电续航555km 捷达M6首台量产车正式下线", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 14:59", "source_media": "汽车之家-新车官图", "source_url": "https://www.autohome.com.cn/news/202608/1316795.html", "summary": "近日，吉利汽车通过官方社交媒体发布了吉利星越L PLUS的预告视频，展示了新车设计特点，并预告它即将登场。新车的官方定位为中...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M0B/36/08/400x300_0_autohomecar__ChtpWGqRBqKAAhtFAAUBXhfCMiM368.png", "title": "纯燃油/油电混动两种动力可选！吉利星越L PLUS预告图曝光！", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 14:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/14112641506.html", "summary": "莲花集团发布2026年上半年财报 营业收入达2.68亿美元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/004836d1-45db-4381-8cc3-a726a8c00942.jpg", "title": "莲花集团发布2026年上半年财报 营业收入达2.68亿美元", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 11:59", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316793.html", "summary": "8月28日，比亚迪第10000座闪充站正式落成，该闪充站是深圳龙华闪充旗舰站。从比亚迪发布“闪充中国”战略以来，比亚迪闪充站从第1...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M04/38/4F/400x300_0_autohomecar__ChxpV2qQ_oiAI6-DAAwhVGIK7Fk851.png", "title": "用时半年！比亚迪建成10000座闪充站 覆盖全国332座城市", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 11:59", "source_media": "汽车之家-行业", "source_url": "https://www.autohome.com.cn/news/202608/1316792.html", "summary": "燃油车的天，终究还是塌了。以前能靠降价保销量，今年就算是降价，也保不住销量了。今年价格战越打越凶，宝马、奥迪、奔驰动辄十几万的降价...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M0A/3D/3C/400x300_0_autohomecar__Chto52qQ-pKAZAj_AA8qwJGHfHY541.png", "title": "降价，也挡不住燃油车销量崩塌？", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 11:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/11112635586.html", "summary": "吉利汽车集团发布“AI新能源越野技术” 将首搭银河战舰700", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/01cb8bab-5fc7-40ca-8211-da291e305277.jpg", "title": "吉利汽车集团发布“AI新能源越野技术” 将首搭银河战舰700", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-08-28 10:59", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316791.html", "summary": "近日，我们获悉长安启源Q06将于9月4日开启预售。新车定位中型SUV，基于SDA天枢架构平台打造，采用长安太行分布式电驱，将配备...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M09/37/23/400x300_0_autohomecar__ChxpV2qQ7nOAZnuNAAVqAFmLkAE277.png", "title": "纯电/增程可选！定位中型SUV！长安启源Q06将于9月4日开启预售", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 10:59", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316790.html", "summary": "日前，莲花集团发布2026年上半年财报，上半年全球销量同比增长39%；总营收2.68亿美元，同比增长23%；毛利率10%。销量方...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M02/3C/47/400x300_0_autohomecar__Chto52qQ7beAXDR8AAYZ-QuA4LA533.png", "title": "全球销量同比增长39% 莲花集团发布2026年上半年财报", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 10:59", "source_media": "汽车之家-新车上市", "source_url": "https://www.autohome.com.cn/news/202608/1316789.html", "summary": "8月28日，我们从firefly萤火虫官方了解到，旗下小型车——萤火虫心海长夏特别版车型正式上市，共推出1款配置车型，限量发...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M09/3C/45/400x300_0_autohomecar__ChxpVmqQ7w2AemgbABeG1wQsfzo130.png", "title": "租电方案售9.58万起/限量666台 萤火虫心海长夏特别版车型上市", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 10:59", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316788.html", "summary": "日前，我们获悉吉利银河TT新增预售权益，限时2500元享醇红专属内饰。（追加开放540后驱尊贵/640后驱旗舰，其中橄榄绿/晴午...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M00/37/0E/400x300_0_autohomecar__ChxpV2qQ7POAJsFRAATVAXsYe48912.png", "title": "吉利银河TT新增预售权益 0-100km/h最快加速3.8秒 将于9月上市", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 10:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/xinchexiaoxi/20260828/10112634743.html", "summary": "firefly萤火虫心海长夏特别版上市 BaaS租电方案售9.58万元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/c368c6d9-c554-4c65-8a26-2e8b16da44c2.jpg", "title": "firefly萤火虫心海长夏特别版上市 BaaS租电方案售9.58万元", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 10:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/10112633679.html", "summary": "比亚迪第10000座闪充站正式落成 里程碑时刻", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/95682b48-7f23-4371-9287-4a56c6648540.jpg", "title": "比亚迪第10000座闪充站正式落成 里程碑时刻", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 09:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/09112633072.html", "summary": "吉利银河TT小订突破20000台 将于9月正式上市", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/3e46835f-d46e-437e-a89f-b7e167ba10f0.jpg", "title": "吉利银河TT小订突破20000台 将于9月正式上市", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-08-28 09:59", "source_media": "易车原创报道", "source_url": "https://news.yiche.com/zonghexinwen/20260828/09112632664.html", "summary": "蔚来公司驰援西藏吉隆受灾区域 捐赠200万元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/08/28/48e08baf-8ee6-4776-8ebb-f102cfd75e18.jpg", "title": "蔚来公司驰援西藏吉隆受灾区域 捐赠200万元", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 08:59", "source_media": "汽车之家-新车图解", "source_url": "https://www.autohome.com.cn/advice/202608/1316783.html", "summary": "相比普通版问界M9车型，问界M9 Ultimate领世加长版有着十几万元的价格差距，不少消费者都会好奇，这款顶配加长车型究竟带来...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M0A/36/88/400x300_0_autohomecar__ChxpV2qQ44uAcIWuAAQ2DJYSj6Q240.jpg", "title": "不止是加长！体验问界M9 Ultimate领世加长版", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "OFweek", "publish_time": "2026-08-28", "source_url": "https://nev.ofweek.com/2026-08/ART-71008-8460-30700501.html", "summary": "文｜唐辰 图源：6岁的“小设计师”Justin 网络\n极氪给6岁的孩子办了一场发布会。\n8月21日，2026成都车展开幕。这是中国车市一年里火药味最浓的场合之一，几乎所有车企都在发新车、抢订单，极氪却把展台C位和核心传播资源，都留给了一个名叫Justin的“小设计师”。\n这个豪车品牌照着Justin画的《玄甲雷霆赛车》，造出了一台概念车，并给他办了一场专属的发布、交付仪式。根据现场信息和相关媒体报道，我注意到几个细节：\n“极氪0.01”名字是Justin取的。但“0.01”不是产品编号，孩子的想象力，是一切的起点。\n概念车的原型，是他在今年六一“造梦季”中的画作《玄甲雷霆赛车》。玄甲代表安全守护，闪电元素象征速度与自由。孩子希望它能带着小伙伴奔赴森林与太空。\n这不是模型，是一台被“造出来”的车。“极氪0.01”拥有三项特别的“工业身份”：部分零部件在极氪工厂的生产线上完成，有专属车架号，出厂证书由极氪生产制造负责人赵春林亲笔签名。\n同场发布的还有“极氪造梦计划”：每年6-8月，16周岁以下青少年可走进极氪智慧工厂、全球造型中心研学，有落地价值的创意会进入未来量产车。\n还有一个关键决定：这台车不对外销售，为孩子的想象留下一席之地。\n发布会不卖车，这笔账怎么算？\n在最应该卖车的地方，极氪把C位让给了一个6岁孩子，做一件不卖车的事。这是巧思，还是一场精心包装的作秀？它图什么？\n这背后实则藏着国产豪车品牌竞争赛道切换的信号：当参数卷到头，高端的战场正在从配置表转向人心、人文。\n车展的流量是脉冲式的，这要求车企、品牌追求极致的商业效率。但极氪做了一件“反商业常识”的事，短期看是亏的，布展、场地、嘉宾，花销都不小，且无法直接折算成订单。\n但拉长了看，这笔账至少有三个层面的收益：\n表层是记忆点。整个车展都在卖车，但最后被观众记住的品牌、参数可能没多少。但“车展上给孩子办发布会”这件事，会被更多人关注到并口口相传出去。这也就是“信息越嘈杂，反常越值钱”。\n还有一层是信任。极氪用真实的生产线、车架号和出厂证书去兑现对孩子的承诺，“认真”本身就是豪华品牌最稀缺的人格。消费者会本能地去想：一个对6岁孩子的画都不敷衍的品牌，对交付和质量能敷衍吗？\n更深一层是文化，或者说是心智资产。这是对极氪品牌的价值认同，让孩子从小理解汽车、想象汽车、参与汽车，培育的是未来车主的认知心智。今天走进极氪工厂研学的孩子，以后可能就是极氪的忠实用户。\n国民主持人董浩见证Justin的梦想变成实车 图源：网络\n在所有品牌集中展示产品力的车展现场，一个为孩子圆梦的舞台，反而更容易形成记忆锚点。\n这或是极氪的一项战略选择：相比车展现场多卖或者少卖一台车，用户对品牌的情感联结与认知沉淀具有更强的延续性。\n后来者若想复制类似路径，需同时具备制造体系支撑、持续的IP运营能力，以及对短期回报的容忍度。这三项条件，难以仅靠资金投入在短期内达成。\n回到Justin那幅画。“带着小伙伴奔赴森林与太空”，这句童言说破了汽车消费的本质：车不只是参数的集合，它是移动空间，也是梦想空间。用户买的不只是续航和算力，是一段和家人的旅程，一个说走就走的周末。\n有温度、有触感的连接，才是参数之外，品牌与车主之间的最大公约数。\n当整个行业都在拼命证明“我的车更好”时，极氪想证明的是“我懂你”。一个是产品竞争，一个是品牌竞争。\n这笔账，短期看是亏的，长期看是赚的。\n用户共创，写进极氪的基因里\n不可避免的，极氪的做法逃脱不了“作秀”的质疑。毕竟过去几年，车展上的温情戏码，大多是限时表演。\n要判断一场活动是不是作秀，可以跳出舞台上的高光时刻，看看台下有没有一套持续运转的制度在托底。\n对极氪而言，这套制度就是写进基因里的“用户共创”，它也是构建汽车文化的底层操作系统。正因为有了对待成年用户的制度惯性，对待6岁孩子的认真才不显得突兀。\n事实上，这并不是极氪第一次认真对待孩子。\n此前的广州车展，有孩子跑到极氪展台，问了一堆在大人听来不着边际的问题。工程师没有敷衍，蹲下身，和孩子平视，一个一个回答。\n春节，一名小学生被家长要求在极氪车内的小桌板上写作业，向客服“投诉”。极氪没有打官腔，认真回应，还呼吁车友父母：汽车小桌板不该成为孩子的作业桌，把快乐还给孩子。\n极氪长期延续“造梦季”品牌IP，每年征集孩子们的汽车创意，全国巡展，让孩子被看见。这些画也会被同步给极氪全球设计团队。成都车展这台极氪0.01，就是来自其中的一副。\n从回答问题，到回应诉求，再到展示孩子的作品，最终把孩子的汽车梦想真正变成一台概念车，极氪对儿童需求和想象力的尊重，是一条持续投入的线。\n这条线看着简单，但能走下来的没几个，多数品牌把用户当流量。极氪的难得之处，是把车主当成自身体系的一部分，愿意在没有即时回报的地方投入。\n这从源头上看，根本原因是极氪从第一天起就把自己定义为“用户型企业”。\n比如，2021年4月品牌发布，极氪就定下“与用户共创”的理念，其负责人表示，“打造用户型企业是双向的。”\n2022年7月，极氪进化日上，其宣布8155芯片升级对所有新老用户免费，极氪为此投入超3亿元，它还是坚持了用户导向原则。\n2025年品牌2.0阶段，“直面问题、直面用户”被列为核心维度。\n从支持用户共创，到孩子的画作落地成极氪0.01，这种制度惯性，也让极氪对待孩子和家庭的认真，渗进了量产车的产品细节里。\n比如极氪9X的飞翼屏。孩子既想要大天窗的通透感，又想在车里看动画片，传统设计只能二选一，飞翼屏让两者兼容；\n再比如家庭车型的座椅对坐、旋转设计，让孩子能面对面看着父母说话，也让老人上下车更方便。\n这些设计的出发点就是“一家人坐在一起”这件事本身。\n一个从服务用户出发的品牌，为一个孩子的画造一台车，逻辑上是自洽的。\n我从中还看到，一个正在成形并逐步成熟的中国汽车文化。而且，这个成熟的汽车市场，不只是一个成年人的市场。\n老人退休了还在聊车，孩子从小认品牌、认车型、讨论性能，对本土品牌有天然的自豪感。中国已是全球重要的汽车制造国和消费国，市场正走向汽车文化的成熟，老人和孩子都不该被忽略。\n这也意味着，今天认真对待一个6岁孩子的汽车想象，给孩子表达和实现汽车梦想的机会，本质上是在给中国汽车文化的未来打基础。\n极氪还需要做什么？\n当然，情感叙事和青少年共创的打法，并非极氪首创。苹果、谷歌、三星等全球顶级品牌，早就验证过这张牌的威力。\n先看谷歌。2020年超级碗，谷歌投了一支90秒广告《Loretta》。全片没提任何参数，只讲了一件事：科技帮人记住爱。\n科技公司讲参数，用户记不住；讲爱和记忆，全世界都记住了。参数定义产品，情感定义品牌。这是高端品牌和普通品牌的分水岭。\n再看三星。从2010年起，三星在美国发起“Solve for Tomorrow”项目，让青少年用STEM技能解决社区问题。这和极氪的“造梦季”是一个逻辑：把企业的核心能力开放给青少年，让创意进入真实的产业链。\n苹果也打过类似的牌。2018年圣诞季，苹果发布三分钟动画广告《Share Your Gifts》。gifts一语双关：既是圣诞礼物，也是天赋。\n帮人“被看见”，是一个品牌能做的最大的共情。\n极氪0.01，就是现实版的“Share Your Gifts”。\nJustin的画没有被锁进抽屉。它飞进了工厂生产线，长出了车架号，拿到了出厂证书。一个孩子的想象，被一个汽车品牌用最重的工业资产，认真接住了。\n相较谷歌、三星、苹果，极氪的新意在于把这两条线拧在一起，还嫁接到了门槛最高的汽车工业上。\n极氪0.01的价值不止于极氪，它给国产新能源集体冲高端提了个醒。\n国产汽车高端化的前半场靠的是堆料，但它的天花板肉眼可见，没有谁能在参数上永远保持领先。\n极氪选择了一种看上去很“笨”的打法：别人打价格，它坚持打价值战，并率先把服务作为差异化竞争方向。\n这让我想起吉利集团高级副总裁、极氪销售公司总经理林杰的一句话：“做豪华品牌，要深深地蹲下去。”\n蹲下去服务，站起来的是品牌。\n在我看来，高端化有三个阶段。1.0是卖产品，拼参数和价格；2.0是建关系，做用户共创和深度连接；3.0是种文化，让品牌成为一代人记忆的一部分。\n极氪0.01正是极氪走在3.0阶段的验证。当品牌开始“种文化”，其高端化就脱离了价格战泥潭，走向了与用户共创品牌心智的维度。\n这一步并不轻松。1.0可以砸钱，2.0拼诚意，3.0需要的是时间，慢慢“种（培育）”出文化来。\n中国汽车品牌已经从拼性价比进入拼品牌的阶段。尤其出海之后，没有真正的品牌力支撑，产品再好，最终仍可能陷入没完没了的价格竞争。\n极氪便是一个值得观察的样本。今年以来价格战白热化，不少品牌降价保量，极氪仍保持相对稳定的价格策略；海外已初步体现品牌溢价，二手价格也相对坚挺。\n这些变化与极氪0.01指向同一方向：极氪正从以产品力支撑豪华定位，转向以人文价值夯实豪华内涵。\n该转向也是国产豪华汽车竞争的新信号。其焦点也将落在人文上，即对人的关注、关怀与尊重。\n这并不难理解。过去参加国际车展，大家往往是去看海外传统豪华品牌，中国品牌为了吸引关注，展台上需要花枝招展、卖力吆喝；海外豪华品牌往往简约克制，却依然是全场焦点。\n但如今，这种局面正在发生反转：越来越多国际观众来到车展，是为了看中国品牌。中国高端品牌的展台开始成为关注中心，而传统海外豪华品牌反而在尝试用更多方式吸引流量。\n像极氪这样的中国高端品牌，也不再需要依靠热闹和噱头来证明自己，它们开始更多呈现出克制、简约和笃定，并在品牌建设中不断加入对人的关注、关怀和尊重。\n这种从“努力吸引目光”到“自然成为焦点”的变化，以及越来越鲜明的人文主义表达，或许正是中国高端品牌走向真正豪华的一种进阶和成长。\n极氪要做的，是把已经开了头的事坚持下去：继续种文化，用时间换心智。\n从这个角度看，极氪把成都车展C位让给6岁孩子，值得观察的不只是“给孩子造了一辆车”，而是一个国产豪华汽车品牌，正把行业的注意力从参数、配置和流量，引导向人本身。\n外界若追问一句：谁说国产豪华只能靠参数表来定义？\n在最应该卖车的地方，有人愿意为一个6岁孩子的梦想停下来。这本身就是答案。", "thumb": "https://mp.ofweek.com/Upload/News/Img/member99960373/202608/wx_article__c5b74b4b00e6e241ea3e61613a2f5ab6.jpg", "title": "极氪在成都车展为6岁孩子造概念车，不卖车只圆梦", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "汽车商业评论", "publish_time": "2026-08-28", "source_url": "https://society.sohu.com/a/1068811453_115873", "summary": "传统汽车销售的获客逻辑正在悄然发生改变。\n以往，消费者在4S店45分钟的短途试驾里，就要做出动辄十几二十万的购车决定；但在短视频时代，品牌越来越难在流量高度碎片化的环境下，找到真正有效的用户触达入口。线索成本走高、到店率下滑、从种草到成交的转化链路越拉越长——这几乎是当下所有汽车品牌共同面对的结构性困局。\n8月25日，广汽传祺与国内头部租赁出行企业一嗨租车签署战略合作协议，双方围绕创新业务合作、车辆采购、联合营销、全域用户生态、产品共创五大板块展开深度协同。\n从数字看，这是一笔可观的采购订单——战略合作期间，一嗨计划采购传祺车辆5万辆，相当于其每年新增采购量8万辆的六成以上。但仅盯着采购规模来理解这次合作，会错过更本质的东西。双方真正试图构建的，是一套打通“租车—购车”消费闭环的商业逻辑：让租赁行为成为购车转化的前置环节，用真实的出行场景替代销售终端的一次性试驾，完成产品说服。\n逻辑不复杂：与其在4S店里争夺那短短一次的试驾机会，不如把产品直接放进用户最真实的用车场景——一段川西自驾，或一次跨城长途。产品在实际路况里经历了充分检验，购车决策的心理门槛自然降低。\n一嗨租车的渠道价值，在这套逻辑里得到了充分显现。这家企业拥有16万辆运营车源、1.3万家线下服务网点，覆盖全国500座城市、95%高铁站及85%机场，注册用户超过1亿。对于传祺而言，这几乎等于在全国最高密度的人流节点上，密布了品牌的沉浸式体验触点。用户落地机场、出站高铁，取到的是一辆传祺的车，整趟行程就是一次完整的产品体验，说服力远非传统试驾可比。\n此次合作以传祺越7为首发试点车型，首期50台投入一嗨平台运营，率先在新疆、成都、广州等热门自驾地落地长短租服务。\n车型的选择颇具针对性。一嗨日常运营横跨城市通勤、机场接送、长途自驾乃至川西、新疆等复杂越野路况，对车辆品质与全场景适应性的要求极为苛刻。越7定位“全场景智享硬核SUV”，5045mm车长、2900mm轴距带来81%超高得房率，二排170mm电动滑轨和127°大躺角设计照顾乘客长途舒适性；310mm超高离地间隙、三把锁与行业首发的AI全地形大师系统，使其在复杂路面同样游刃有余；全新一代星源插混技术搭配46度宁德时代骁遥大电池，CLTC纯电续航最高261km，有效消解长途租客的里程顾虑。\n越7既能承受高频轮转的运营强度，又能适配多元场景下的用车需求，是租赁市场难得的高匹配度车型。\n技术整合层面，双方将打通一嗨APP与越7车机的深度互联，用户可通过一嗨APP实现远程控车。这是行业首次有汽车品牌向租赁平台开放车联网能力，底层依托的是越7搭载的高通8838旗舰芯片与荣获国标L3级认证的星河智舱系统。这一动作的意义不止于体验升级，更在于打通两套数字生态，为基于真实运营数据的产品共创建立了技术基础。双方同步打通会员权益体系：传祺车主G豆可兑换一嗨短租折扣，一嗨会员可享传祺购车专属礼遇，APP商城积分互通将两套用户体系的黏性有效串联。\n从产业视角来看，这次合作传递出几个值得深思的信号。\n渠道逻辑正在重构。销交分离不是新概念，但在主流汽车品牌与头部出行平台之间真正落地，在业内尚属首次。高铁站、机场、城市商圈从单纯的取还车节点，升格为品牌的沉浸式体验场，用户在最自然的出行情境中接触产品，决策门槛大幅降低。这对传统4S渠道体系既是重要补充，某种程度上也构成结构性的竞争压力。\n产品共创获得了真实数据支撑。车企传统的用户研究依赖问卷与焦点小组，数据颗粒度有限，场景还原度不足。租赁平台每日产生的海量用车行为数据，在场景细腻程度和行为真实性上有本质不同。双方建立的联合共创机制，意味着越7后续的产品迭代可以参考来自数万次真实租赁场景的用户洞察——这是此次合作中最容易被低估、却可能最具长期价值的部分。\n自主品牌的底气在变。一嗨这样的专业运营商，批量采购决策极为理性，车辆品质是核心考量。此次大批量引入越7，是市场以真实采购行为给出的产品背书，背后是传祺超400万车主及APP用户、连续八年荣获J.D. Power中国品牌新车质量第一的持续积累，以及广汽集团今年7月刚突破3000万辆整车下线的产业规模。这种认可，不是靠宣传口号换来的。\n当然，从首期50台试点到战略合作期的5万辆采购，模式验证仍需时间。高强度运营对车辆稳定性的长周期考验，数字生态打通后隐私保护与用户体验的平衡，以及租购转化率能否兑现预期——这些都是模式能否规模化复制的关键变量。\n但方向已经清晰。当汽车品牌从产品经营走向用户运营，具备亿级用户体量与全国密集网络的出行平台，正在成为最具效率的用户触达入口之一。先租后买，先体验后决策——这套逻辑说来简单，能把它做成可复制的产业协作范式，才是真正的考验所在。\n据悉，越7将于9月2日预售，目前已正式开启先享计划，用户仅需 199 元即可通过官方渠道下订锁定总价值至高20000元的权益。成为共创探险官，还有机会赢得传祺越7一年免费使用权，对这款最美“超舒适悦野方盒子”感兴趣的朋友不妨去了解一下。", "thumb": "https://q7.itc.cn/images01/20260828/33c174fa9df84a9e9cd425007e773136.jpeg", "title": "广汽传祺×一嗨租车战略合作，5万辆采购打通租购闭环", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "My车轱辘", "publish_time": "2026-08-28", "source_url": "https://www.sohu.com/a/1068822226_347781", "summary": "在2026成都车展登场的重磅新车并不算多，很多品牌只是参个展，“凑个热闹”。令人意外的是，韩系车却在这一舞台接连放大招！现代艾尼氪V开启预售，凭借前卫个性的设计吸引眼球。而起亚赛图斯放下合资身段，用高配低价冲击燃油家用车市场。\n究竟韩系车在演哪一出好戏？触底反弹还是短期挣扎？\n1\n艾尼氪V靠设计出圈，黑红也是红？\n如果路过现代汽车的展台，很难不被艾尼氪V吸引，这车几乎可以说是热门“打卡地”。无一例外，观众都是被艾尼氪V的个性外观所吸引。\n艾尼氪V是北京现代旗下新能源品牌艾尼氪的首款车型，定位B级纯电轿车，是由中国团队主导设计。新车采用大量平直折线和切削风格，令车头看起来棱角分明，整车呈现出赛博机甲风格。车尾显得“正常”很多，配备了分段式尾灯和小鸭尾设计，以及IONIQ的标识。\n或许是消费者也早已看腻当下流行的简约科技风，带着原创标签而来的艾尼氪V反而显得与众不同。当然，艾尼氪V的设计也引来两极化评价，批评声也如浪潮般涌来。至于车内则是搭载了一块27英寸的中控屏，以及被称为“赛博之眼”的抬头显示也较为出圈。\n除了造型吸睛，艾尼氪V在配置层面也更贴近中国消费者的习惯，包括搭载高通骁龙8295旗舰芯片的座舱，和Momenta联合开发L2+级辅助驾驶系统，以及宁德时代定制磷酸铁锂电池。\n根据北京现代在成都车展释放的消息，艾尼氪V预售价11.99万元起。一台不套娃的合资新能源车，给消费者带来新的选择，似乎也不是什么坏事。不过，在成都车展宣布正式上市的大众ID. ERA 5S，限时权益价低至8.99万元起，智驾、空间、三电系统也不弱，走量诚意更足。看来，合资中型新能源车的新一轮大战一触即发！\n2\n合资油车还有人买吗？赛图斯搏一把！\n官宣代言人为流量明星蔡徐坤之后，起亚赛图斯在社交媒体平台“火了”。蔡徐坤粉丝表示，其先锋审美与车型的设计“双向共鸣”。不过，赛图斯还能以合资油车身份重回大众视线，与新车的亲民定价脱不了干系。\n近日，起亚全新赛图斯以一口价7.99万元起正式上市，共推出6个版本车型，提供1.5L和1.5T两种动力，还有普通套装与X‑Line运动套件可选。作为换代车型，赛图斯的造型风格与老款相比有很大变化，更显硬朗，且车头的大尺寸格栅很有辨识度。新车的车身尺寸也进行了提升，轴距加长至2690mm，定位紧凑型SUV。\n和海外版不同，赛图斯的内饰座舱进行了本土化的融合，提供10英寸仪表和27英寸超薄一体式显示屏，车机标配高通骁龙8295P车规芯片，内置百度文心一言AI大模型。国内用户喜欢的车载K歌、车载游戏也上车，还配备了氛围灯、BOSE音响、手机无线充电等。\n另外，除入门版车型外均提供L2级智能驾驶辅助系统。而燃油车用户关注的动力系统，赛图斯配备1.5L和1.5T发动机，分别匹配CVT和成熟的8AT变速箱，不过全系扭力梁非独立悬架，可能会令部分消费者打退堂鼓。\n3\n韩系车崛起，胜算几何？\n从现代和起亚接连推出的新车不难看出，韩系车的确有重回主流市场的决心。其中现代汽车以新品牌IONIQ（艾尼氪）为核心引擎，向新能源汽车市场发起猛烈进攻。\n按照计划，北京现代还将在2027年推出全新纯电SUV，同时全新产品布局纯电动和增程动力细分市场。据轱辘哥了解，现代旗下高端品牌捷尼赛思已经确定将在明年推出首款增程车型，新车搭载全新自主研发的高性能电池包，配备双电机驱动系统，综合续航超过1030公里。\n从赛图斯也能一窥起亚在中国市场的产品战略，高配低价+本土化座舱升级，用高性价比深挖燃油车的刚需用户。值得一提的是，起亚依靠出口稳住了销量基本盘，也给合资车企提供了新的发展范本。\n韩系车在中国市场逐渐失势不假，然而纵观全球汽车市场，现代汽车2025年全球累计销量超过727万辆，位列全球车企销量前三。加上到2030年前，现代汽车将在全球投放超100款新车，史无前例的产品投放计划汹涌来袭！\n换而言之，即便韩系车在中国不能重回主流车企行列，日子依旧滋润。", "thumb": "https://q9.itc.cn/images01/20260828/abc1a14d56694666ab10c985a5d4d8d6.jpeg", "title": "北京现代IONIQ（艾尼氪）V成都车展预售，11.99万元起", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "太平洋汽车网", "publish_time": "2026-08-28 11:43:41", "source_url": "https://hj.pcauto.com.cn/wap/article/3511043.html", "summary": "灾情面前显担当,比亚迪千万善款支援西藏吉隆灾区 8月26日,因尼泊尔一侧发生泥石流灾害,造成西藏日喀则市吉隆县吉隆口岸重大人员伤亡、失联。灾害发生后,国家防灾减灾救灾委员会、应急管理部启动国家二级救灾应急响应。 灾情牵动人心。比亚迪慈善基金会向中华慈善总会捐赠 1000 万元现金用于西藏吉隆灾区应急救援、群众过渡安置及灾后恢复重建。这次还是比亚迪冲在驰援第一线。 比亚迪的公益从不是一时造势,而是长久坚守。每一次重大灾情面前,比亚迪都快速驰援一线,用硬核担当扛起民族企业的社会责任。2025年1月,西藏日喀则定日县发生6.8级地震,比亚迪千万捐款驰援灾区;同年11月,香港大埔发生重大火灾,企业捐赠1000万港元助力受灾群众救助安置。2026年7月,广西遭遇超强台风引发洪涝、山体滑坡灾害,比亚迪再度千万驰援,助力当地防汛救灾。 比亚迪的社会责任感不止于自身行动,更带动千万车主传递正能量。", "thumb": "https://img.pcauto.com.cn/images/upload/upc/tx/autohm/2608/28/c4/755648171_1787888882271_830x600.png", "title": "灾情面前显担当,比亚迪千万善款支援西藏吉隆灾区", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "东方财富网", "publish_time": "2026-08-28", "source_url": "https://guba.eastmoney.com/news,hk01810,1765413571.html", "summary": "8月26日，小米汽车海外官方账号“Xiaomi Auto”及全英文官网正式上线，官网展示SU7、SU7 Ultra、Skynomad及Vision GT超跑项目，首页标注“Officially coming to Europe in 2027”。此前，小米汽车方面曾透露，将于2027年正式进军欧洲市场。", "thumb": "", "title": "小米汽车海外官网及社媒上线，官宣2027年进军欧洲", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "同花顺财经网", "publish_time": "2026-08-28 12:27:35", "source_url": "https://stock.10jqka.com.cn/usstock/20260828/c679384802.shtml", "summary": "中国智造特斯拉Model Y:成日本上半年进口车单一车型销量第一 凤凰网科技讯 8月27日,特斯拉中国宣布,上海超级工厂生产的Model Y成为日本上半年进口车品牌单一车型新车销量第一。 日本进口车市场长期由德系品牌主导,2025年梅赛德斯-奔驰以约5.1万辆居首,其后为宝马、大众和奥迪。特斯拉正加快在日本扩张,计划将门店数量扩至至少60家,力争最快明年成为日本销量第一的进口汽车品牌。截至今年4月,特斯拉在当地拥有约35家门店及14个服务中心。", "thumb": "https://e.thsi.cn/img/deb0a35725b69ae3", "title": "中国智造特斯拉Model Y:成日本上半年进口车单一车型销量第一", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "新浪网", "publish_time": "2026-08-28 10:24:26", "source_url": "https://finance.sina.cn/stock/jdts/2026-08-28/detail-inipvrtz5746261.d.html", "summary": "曝丰田汽车要求零部件供应商降价,但钢铁采购四年来首次涨价 (来源:IT之家) IT之家 8 月 28 日消息,据第一财经今日报道,丰田汽车公司于 8 月 27 日披露,已要求零部件供应商在 2026 财年下半年降低价格。该公司不会采用统一的降价幅度,而是根据各供应商的经营状况单独确定。 丰田中国方面回应称,上述事项是针对日本的情况,和中国没有关系。 据时事通信社报道,知情人士称,丰田汽车公司已与日本最大的钢铁制造企业 —— 新日铁公司达成协议,从 10 月份起将钢铁采购价格每吨上调约 12,000 日元(IT之家注:现汇率约合 507.1 元人民币),这是四年来的首次涨价。 原则上,丰田每年就钢铁采购价格进行两次谈判,分别针对每个财年的上半年和下半年。2026 财年上半年(4 月至 9 月)的价格保持不变。 丰田拥有相当大的议价能力,因为该公司集体采购钢铁,包括为其附属零部件制造商提供的钢铁。该公司与新日铁进行的价格谈判被称为“冠军谈判”,并受到密切关注,因为它被视为一个基准,预计将影响日本汽车制造以外的行业,包括电子和造船业。", "thumb": "https://k.sinaimg.cn/n/spider20260828/232/w660h372/20260828/ca07-45d7f6b4e80300d7f720a4cff696b08c.jpg/w700d1q75cms.jpg?by=cms_fixed_width", "title": "曝丰田汽车要求零部件供应商降价,但钢铁采购四年来首次涨价", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "网易", "publish_time": "2026-08-28 01:36:03", "source_url": "https://www.163.com/dy/article/L5CP2FAB0553TF8W.html", "summary": "比亚迪x荣耀,深圳坪山TA俩联手整大活了! 在深圳坪山 “手机”正被装进汽车 8月25日 比亚迪官方宣布与荣耀达成深度手车互联合作 通过生态开放和联合共创 将地址流转、音乐接续 微信扫码等功能深度整合 实现“把手机装进车里”的无缝体验 作为深圳智能网联汽车产业核心承载区 坪山既是比亚迪全球总部所在地 也是荣耀AI智慧工厂布局地 当前,坪山已形成 以比亚迪为链主的智能网联新能源汽车集群 和以荣耀为核心的智能终端生态 两大龙头强强联手 剑指“手车互联” 这一智能汽车赛道竞争新高地 赋能智慧出行产业生态 也为坪山巩固扩大 智能网联新能源汽车产业优势", "thumb": "https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2026%2F0828%2F130fda5ej00tkfvjz001qd000hs00brg.jpg&thumbnail=660x2147483647&quality=80&type=jpg", "title": "比亚迪x荣耀,深圳坪山TA俩联手整大活了!", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "中金在线", "publish_time": "2026-08-28 00:00:00", "source_url": "http://3g.cnfol.com/auto/cheshidongtai/20260828/32350847.shtml", "summary": "【盖世快讯】小鹏官宣进入主驾无人关键道路验证;岚图汽车上半年营收181.6亿元 车企动态 | OEM Trend 盖世汽车:8月27日,岚图汽车在港交所发布截至2026年6月30日止六个月的中期业绩公告。这是公司今年3月19日登陆港交所以来的首份年中财报。财报显示,报告期内公司实现营业总收入181.59亿元,同比增长42.4%;整车销售收入为164.74亿元,同比增长36.2%;毛利为32.16亿元,同比增长17.7%,毛利率为17.7%,同比下降3.7个百分点。 盖世汽车:8月27日,小鹏汽车举办物理AI分享暨第二代VLA全新版本体验日活动,公布智驾领域多项重要进展。小鹏依托统一物理世界AI基座,已实现L2到L4能力贯通,旗下Robotaxi获得广州市智能网联汽车远程测试资质,可在广州一、二、三级公开道路开展主驾无安全员道路测试,依靠云端平台完成远程监控接管,项目从封闭测试进入真实复杂路况验证关键阶段。 盖世汽车:8月27日,蔚来能源与科学城(广州)投资集团有限公司在广州黄埔举行产业合作协议签约仪式暨首批产业合作项目交付仪式,双方首批23座产业合作换电站完成交付。 IT之家:今天(8 月 27 日)在韩国首尔举办的CEO投资者日上,现代汽车宣布通过开发自有电池电芯等方案,让汽车电池成本下降30%,寿命延长20%。 盖世汽车:8月27日,智界汽车执行董事及执行副总裁赵长江发文,解释智界RX四驱版本的前备箱未做到极致大的原因。其一,该车前舱采用一体化压铸三角梁结构,提升前舱局部扭转刚度,优化驾控表现;其二,搭配前纵横梁加强结构,优化正面碰撞传力路径,提升乘员舱安全极限;其三,前舱集成高规格集成式热泵空调系统,提升整车制冷制热效率,优化NVH表现,夏日暴晒后15分钟头部降温较常规设计低4度以上,现有前备箱可满足日常高频使用需求。智界RX于8月20日开启预售,预售价29.98至39.98万元,定位中大型纯电轿跑SUV,搭载四激光雷达矩阵,预售24小时内L3级自动驾驶架构版本订单占比达90%。", "thumb": "http://caiji.3g.cnfol.com/colect/202608/28/20260828955577.jpg", "title": "【盖世快讯】小鹏官宣进入主驾无人关键道路验证;岚图汽车上半年营收181.6亿元", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "车质网", "publish_time": "2026-08-28 09:25:00", "source_url": "https://www.12365auto.com/news/20260828/574621.shtml", "summary": "吉利银河战舰700打破量产车最高爬坡纪录 吉利汽车集团于8月27日宣布,旗下银河战舰700在非改装状态下完成量产车最高海拔爬坡挑战,成绩为6001米。该车系统综合功率为830kW,轮端峰值扭矩达13920N·m。 银河战舰700定位为“AI全地形硬核SUV”,预计年内上市。车身尺寸为长5085mm、宽1999mm,高度提供1895mm、1912mm、1925mm三种版本,轴距2900mm。 车辆采用三电机四驱插电式混合动力系统,配备差速锁,推重比为392马力/吨。 底盘方面搭载吉利自研GVMC动态控制系统,支持80公里/小时通过麋鹿测试。AI智能四驱系统可自动切换前驱、后驱、四驱模式,并具备蟹行模式、原地掉头、爆胎行驶及障碍物连续自动避让功能。车辆涉水深度为800毫米,并配备卫星通信能力。", "thumb": "https://n.sinaimg.cn/sinakd20109/741/w1280h1061/20260828/6da5-dac2d35e20b8c381145d5b39c166a46d.jpg", "title": "吉利银河战舰700打破量产车最高爬坡纪录", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "太平洋汽车", "publish_time": "2026-08-28", "source_url": "http://m.toutiao.com/group/7678926828479775259/", "summary": "【太平洋汽车 汽车动态】8月26日，广州汽车集团股份有限公司与中国石化销售股份有限公司广东石油分公司举行战略合作协议签署仪式。双方将聚焦绿色低碳转型，依托各自产业资源开展深度合作，探索 “车 + 能源” 一体化发展模式，培育产业新质生产力。 本次签约在广汽集团董事长冯兴亚、中国石化销售广东石油分公司党委书记冯东明等人共同见证下完成，广汽集团党委副书记曹晓军，中国石化销售广东石油分公司副总经理、总法律顾问、首席合规官王征苑代表双方签署战略合作协议。签约完成后，双方开展座谈交流，就企业现状以及后续合作方向展开沟通，为长期合作打下基础。 资料显示，广汽集团总部坐落于广州番禺汽车城，为A+H股上市国有控股汽车集团，连续14年入选《财富》世界500强，业务覆盖整车研发制造、零部件、能源生态、商贸出行等完整汽车产业链。集团布局广汽传祺、广汽埃安、广汽昊铂等自主品牌，加大电动化、智能化技术研发投入，推进新能源业务转型，在整车制造以及新能源配套生态方面具备产业积累。 冯兴亚表示，广汽集团持续布局新能源领域，打磨核心技术，推动企业模式创新。此次合作，是两家国企发挥各自优势、实现互利共赢的重要实践。 冯东明提到，新能源转型是企业发展重点，希望借助本次签约落地更多务实合作。据介绍，广东石油是广东地区规模靠前的综合能源服务商，正在推进 “油气氢电服” 综合能源业务布局。 按照协议，双方将遵循平等互利、优势互补、资源共享、共同发展的原则，落地多维度业务协作。合作范围包含能源保供、充电网络互通、综合能源站点共建、汽车场景营销、会员权益融合、车用产品供销、公务用车采购租赁等，同时双方还将研究探讨合资合作的相关可能性。 （图/文/摄：太平洋汽车 潘洪瀚）", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/16f38f29c71e4fd6b91f1b6431bd0f9d~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1788506294&x-signature=MwYzH9j3TYuEiHRy8ZyqjhREAWc%3D", "title": "广汽集团与广东石油签署车能一体化战略合作", "yesorno": "" }, { "brand": "极氪", "focus_point": "用户共创+情感叙事，将儿童创意化为品牌资产，为现代汽车品牌提供体验营销新路径。", "origin_url": "未提供", "platform": "SocialBeta", "publish_time": "2026-08-28", "source_url": "https://socialbeta.com/article/111322", "summary": 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"https://s.weibo.com/weibo?q=%E7%94%B7%E5%AD%90%E5%90%83%E5%B0%8F%E5%9B%9B%E6%B2%B9%E5%81%9C%E9%99%8D%E5%8E%8B%E8%8D%AF%E5%90%8E%E8%BA%AB%E4%BA%A1%E5%90%8E%E7%BB%AD", "summary": "", "thumb": "", "title": "男子吃小四油停降压药后身亡后续 43万", "yesorno": "" }, { "focus_point": "", "heat_score": 90, "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://s.weibo.com/weibo?q=%E8%B0%A2%E9%9C%86%E9%94%8B%E5%A4%A7%E5%84%BF%E5%AD%9019%E5%B2%81%E8%BF%91%E7%85%A7", "summary": "", "thumb": "", "title": "谢霆锋大儿子19岁近照 43万", "yesorno": "" }, { "focus_point": "", "heat_score": 90, "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://s.weibo.com/weibo?q=%E6%9E%97%E5%A8%9C%E7%90%8F%E8%B4%AD%E5%85%A595%E4%BA%BF%E9%9F%A9%E5%85%83%E5%BB%BA%E7%AD%91", "summary": "", "thumb": "", "title": "林娜琏购入95亿韩元建筑 42万", "yesorno": "" }, { "focus_point": "", "heat_score": 90, "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://s.weibo.com/weibo?q=%E6%95%B0%E5%88%B0%E4%B8%89+%E5%8F%A3%E7%A2%91", "summary": "", "thumb": "", "title": "数到三 口碑 42万", "yesorno": "" }, { "focus_point": "", "heat_score": 90, "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://s.weibo.com/weibo?q=%E6%81%A9%E4%BD%90%E5%8A%A0%E7%9B%9F%E6%9B%BC%E5%9F%8E", "summary": "", "thumb": "", "title": "恩佐加盟曼城 41万", "yesorno": "" }, { "focus_point": "", "heat_score": 90, "platform": "微博", "publish_time": "2026-08-28", "source_url": "https://s.weibo.com/weibo?q=%E7%95%99%E5%AD%A6%E7%94%9F%E9%81%87%E5%AE%B3%E6%A1%88%E5%AB%8C%E7%8A%AF%E6%8B%92%E7%BB%9D%E7%B2%BE%E7%A5%9E%E6%B5%8B%E8%AF%95", "summary": "", "thumb": "", "title": "留学生遇害案嫌犯拒绝精神测试 41万", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "百家号-三弟寻爱车", "publish_time": "2026-08-28 10:00:00", "source_url": "https://baijiahao.baidu.com/s?id=1874724676195427465&wfr=spider&for=pc", "summary": "8月只剩最后3天,乘联分会的全月预估数据已经出来了:狭义乘用车零售158万辆,环比7月增长8.1%,同比还是降了21.7%。 这158万辆里,新能源零售104万辆,渗透率65.8%——每卖出3台新车,就有2台是新能源。这个数字7月还是65.1%,一个月又创了新高。 一个月过山车:从日均3.5万到7.7万 8月车市最戏剧性的不是总量,是节奏。", "thumb": "https://pic.rmb.bdstatic.com/bjh/260828/beautify/6392323303ac7ae968136af16ff4be50.jpeg", "title": "8月车市收官:末周日均7.7万辆,新能源占比65.8%", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "经济参考网", "publish_time": "2026-08-28 00:00:00", "source_url": "https://www.jjckb.cn/20260828/a194a0f9e76940d1b552aa27f85c2134/c.html", "summary": "四部门开展专项行动 提升车辆生产一致性和质量安全水平 记者8月27日获悉,工业和信息化部、公安部、生态环境部、市场监管总局等四部门近日联合印发通知,组织开展道路机动车辆产品生产一致性和质量提升专项行动,为期一年。专项行动目标旨在集中整治道路机动车辆产品生产一致性、可靠性、耐久性、新技术测试验证等四方面问题,维护公平竞争市场秩序,推动汽车、摩托车产业健康可持续发展。 根据通知,可靠性方面,重点整治整车产品、关键系统和零部件的可靠性测试验证情况,以及整车企业、零部件企业的生产制造工艺标准能否保证产品可靠性。耐久性方面,重点整治整车企业的新车设计使用寿命和研发周期情况,以及整车企业在车身材料选用、防腐工艺、结构防护等方面要求情况,整车产品缺陷、产品锈蚀、悬架断裂等问题情况。 针对新技术测试验证,专项行动重点整治新产品创新设计对用户习惯、误操作风险、极端使用场景等风险评估是否充分,营销宣传是否符合实际情况。在智驾方面,重点整治产品组合驾驶辅助及自动驾驶功能测试验证是否充分,产品及云端平台数据安全、网络安全防护是否充分,人工智能安全防护是否充分,是否存在风险隐患,是否同步规划、同步建设、同步使用,用于案事件调查的日志留存是否完整。 从重点工作任务来看,通知提出,通过组织企业自查自纠、加强审查评估、强化监督检查、加强行业自律、健全政策标准体系、加强宣传引导等,坚持远近结合、标本兼治,全面提升道路机动车辆产品生产一致性和质量安全水平。 “当前我国汽车产业正处于转型升级的关键时期,新能源汽车加速市场化,智能网联汽车快速产业化,产业韧性与竞争力不断提升。然而,行业出现的非理性竞争,可能会引发产品生产一致性和安全下滑风险,影响汽车行业高质量发展。”专家表示。 同一天,中国汽车工业协会发布《关于提升汽车产品生产一致性和质量安全水平的倡议》。中国摩托车商会也发布《摩托车行业生产一致性和质量提升行业自律倡议书》。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/005007f0cb85093bd69111d7f12fcec6.png@q_90", "title": "四部门开展专项行动 提升车辆生产一致性和质量安全水平", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 90, "origin_url": "", "platform": "金融界", "publish_time": "2026-08-28 07:21:00", "selection_reason": "规则评分45（硬科技,宏观经济）", "source_url": "https://baijiahao.baidu.com/s?id=1874721155650486142&wfr=spider&for=pc", "summary": "2、美政府炒作“产能过剩”拟对中国商品加征7.5%关税 商务部回应 商务部8月27日举行例行新闻发布会。商务部新闻发言人黄玲在回应有关美国政府考虑对自中国进口商品额外加征7.5%关税的提问时表示,美方以“产能过剩”为由对包括中国在内的16个经济体发起301调查,将经贸问题政治化,是典型的单边主义、保护主义行为,中方对此坚决反对。我们将继续密切关注并全面评估美方后续举措,并保留采取一切必要措施的权利。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/8e71f1524270b33530fdc4359fa93455.jpeg", "title": "A股头条:新闻联播力挺机器人;英伟达财报引爆目标价,有机构喊出10万亿美元估值;章建平继续爆买科技股,中金公司重大资产重组过会", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "光明网", "publish_time": "2026-08-28 03:55:00", "source_url": "https://news.gmw.cn/2026-08/28/content_38968731.htm", "summary": "前7个月全国规上工业企业利润同比增长17.6% 光明日报北京8月27日电(记者董蓓)国家统计局27日发布的数据显示,在工业品价格持续上涨的背景下,1至7月份,规模以上工业企业营业收入同比增长6.5%,带动规模以上工业企业利润同比增长17.6%。从三大门类看,采矿业、制造业利润分别增长34.9%和18.8%。7月份,全国规模以上工业企业利润同比增长11.2%。 随着“人工智能+”加快拓展、算力需求持续扩张,相关产品需求增加拉动价格上涨,带动与人工智能生产和应用相关的电子行业利润高速增长。1至7月份,电子行业利润同比增长1.1倍,拉动全部规模以上工业企业利润增长9.3个百分点,是规模以上工业企业利润较快增长的主要支撑。其中,以算力芯片、存储芯片为代表的集成电路行业利润同比增长18.5倍,对全部电子行业利润增长贡献率超过八成。 高技术制造业引领作用明显。1至7月份,制造业向产业链、价值链中高端转型持续推进,规模以上高技术制造业利润同比增长50.1%,拉动全部规模以上工业企业利润增长9.6个百分点。从行业看,电子及通信设备制造领域中,光纤制造、光缆制造、通信系统设备制造行业利润分别增长468.4%、62.6%、55.0%;医疗仪器设备及仪器仪表制造领域中,导航、测绘、气象及海洋专用仪器制造行业利润增长157.8%,口腔科用设备及器具制造行业利润增长74.5%。 原材料制造业利润快速增长。1至7月份,规模以上原材料制造业利润同比增长55.2%,拉动全部规模以上工业企业利润增长7.1个百分点。从行业看,有色、化工行业利润分别增长91.8%、56.6%,石油加工行业同比扭亏为盈,实现利润总额422.1亿元。 工业企业单位成本持续下降。1至7月份,规模以上工业企业每百元营业收入中的成本为85.00元,同比下降0.47元,工业企业累计单位成本今年以来持续保持同比下降态势。1至7月份,规模以上工业企业营业收入利润率为5.66%,同比提高0.54个百分点,营收利润率达2023年以来历史同期最高水平。 “总体看,1至7月份规模以上工业企业利润实现较快增长。”国家统计局工业司首席统计师于卫宁表示,下阶段,要进一步扩大内需,优化供给,统筹推进传统产业升级、新兴产业壮大和未来产业培育,推动新旧动能平稳接续转换,持续巩固工业经济高质量发展基础。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/3f4e575cd9dd663312d48c07ebc491dc.png", "title": "前7个月全国规上工业企业利润同比增长17.6%", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "央视网", "publish_time": "2026-08-28", "source_url": "https://tv.cctv.com/2026/08/28/VIDESxajZMgBewVCeX1ua23Y260828.shtml", "summary": "本期节目主要内容：西藏日喀则市吉隆县遭受泥石流灾害：救援现场划片搜救，人机协同寻找失联人员；美加贸易冲突升级：关税骤增，加拿大冰球装备出口企业承压；全球央行年会召开，美联储主席沃什杰克逊霍尔首秀引关注；算力产业观察：AI大模型竞争白热化，词元价格更普惠算力更稀缺。（《第一时间》 20260828 1/2）", "thumb": "", "title": "美加贸易冲突升级，关税骤增导致加拿大冰球装备出口企业承压", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "央视网", "publish_time": "2026-08-28", "source_url": "https://tv.cctv.com/2026/08/28/VIDEioQoqAsUpn5UIUkKKuif260828.shtml", "summary": "本期节目主要内容：国家发展改革委：加快资金投放，推动“六张网”“两重”项目建设；算力产业观察：国内铜企加速海外布局，高端铜材出口量大幅增加；西藏日喀则市吉隆县遭受泥石流灾害：吉隆口岸上游堰塞湖出现溢流，救援风险增大，任务暂缓；美加贸易冲突升级：关税骤增，加拿大冰球装备出口企业承压。（《天下财经》 20260828）", "thumb": "", "title": "国家发展改革委加快资金投放，推动“六张网”“两重”项目建设", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "央视网", "publish_time": "2026-08-28", "source_url": "https://tv.cctv.com/2026/08/28/VIDE4XdUtph12noUSl1oh2M8260828.shtml", "summary": "本期节目主要内容：西藏日喀则市吉隆县遭受泥石流灾害：国家综合性消防救援队伍681人，全部抵达西藏吉隆受灾区域投入摸排搜救；商务部：美方以产能过剩为由发起301调查，中方坚决反对；美加贸易冲突升级：关税骤增，加拿大冰球装备出口企业承压；人民币跨境支付系统持续扩容，跨境二维码互联互通稳步推进。（《正点财经》 20260828 09:00）", "thumb": "", "title": "人民币跨境支付系统持续扩容，跨境二维码互联互通稳步推进", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "东方财富网", "publish_time": "2026-08-28", "source_url": "https://guba.eastmoney.com/news,hk01810,1765413571.html", "summary": "据广州市人民政府网站消息，《广州市机动车停放服务收费管理办法》将于9月1日起正式实施。新规将实行政府定价或政府指导价的停车场停车计费单位从半小时缩短至15分钟，中心六区重点区域道路泊位单次最高收费从328元降至200元，降幅近四成；社会公共（公益）性单位配套停车场24小时最高限价同步下调。", "thumb": "", "title": "广州9月1日起实施停车收费新规，计费单位缩短至15分钟", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 90, "origin_url": "", "platform": "华尔街见闻", "publish_time": "2026-08-28", "selection_reason": "豆包推荐(90) AI产业重磅动态可参考", "source_url": "http://m.toutiao.com/group/7678851166251401782/", "summary": "英伟达以129亿美元收购开源AI平台Hugging Face，约为其年化收入的80倍估值。此举旨在掌控开源生态核心节点，对冲OpenAI等闭源巨头自研芯片的威胁，并为云业务提供新入口。", "thumb": "", "title": "英伟达拟129亿美元收购Hugging Face，争夺AI开源生态主导权", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 90, "origin_url": "", "platform": "NVIDIA官方博客", "publish_time": "2026-08-28", "selection_reason": "豆包推荐(85) AI硬件产业动态有价值", "source_url": "http://m.toutiao.com/group/7678907789514752553/", "summary": "NVIDIA称Vera CPU系统正规模出货，AWS收到首套Vera CPU服务器和Vera Rubin GPU，此前Anthropic、OpenAI、SpaceXAI与Oracle Cloud Infrastructure也已接收系统。面向智能体的推理负载开始推动CPU、GPU、互连与云基础设施协同升级，算力竞争进一步从单一加速器扩展到整套AI工厂。", "thumb": "", "title": "NVIDIA Vera CPU正式向云厂商与AI机构完成交付出货", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 90, "origin_url": "", "platform": "华尔街见闻", "publish_time": "2026-08-28", "selection_reason": "豆包推荐(82) 物理AI赛道动态可参考", "source_url": "http://m.toutiao.com/group/7678851166251401782/", "summary": "软银拟60亿美元控股人形机器人公司1X，押注“物理AI”下一个万亿赛道。软银正与OpenAI支持的人形机器人公司1X Technologies洽谈收购多数股权，估值约60亿美元。1X去年曾寻求以100亿美元估值融资10亿美元，但募资不足目标一半；OpenAI此前也曾与其讨论收购，最终未果。软银CEO孙正义将“物理AI”定为软银下一个战略前沿。", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7ee803b408a345568593fb6d0dddf60a~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1788506927&x-signature=7hfV2NBxIIMc1lCa7AMy9H7Q3AU%3D", "title": "软银拟60亿美元控股人形机器人企业，押注物理AI赛道", "yesorno": "yes" }, { "brand": "", "focus_point": "", "heat_score": 90, "origin_url": "", "platform": "华尔街见闻", "publish_time": "2026-08-28", "selection_reason": "豆包推荐(72) AI商业动态有参考价值", "source_url": "http://m.toutiao.com/group/7678851166251401782/", "summary": "AI光环褪色？Alphabet市值三个月蒸发6920亿美元，投资者开始质疑AI前景。谷歌母公司Alphabet股价自5月高点回落15%，市值蒸发6920亿美元。核心压力来自AI人才持续流失、Gemini 3.5 Pro研发延误，以及AI资本开支飙升、自由现金流承压。市场对其AI领先地位和巨额投入回报的信心正遭遇考验，下一份财报或成关键验证。", "thumb": "", "title": "Alphabet三个月市值蒸发6920亿美元，AI业务承压明显", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "新华网", "publish_time": "2026-08-28 08:59:31", "source_url": "http://www.xinhuanet.com/tech/20260828/6a111140911a418584cf2afb2ec96ffe/c.html", "summary": "算力需求驱动 前7个月电子行业利润同比增长1.1倍   国家统计局8月27日数据显示,1至7月份,电子行业利润同比增长1.1倍,拉动全部规模以上工业企业利润增长9.3个百分点,是规模以上工业企业利润较快增长的主要支撑。   国家统计局工业司首席统计师于卫宁表示,随着“人工智能+”加快拓展、算力需求持续扩张,相关产品需求增加拉动价格上涨,带动与人工智能生产和应用相关的电子行业利润高速增长。   其中,1至7月份,以算力芯片、存储芯片为代表的集成电路行业利润同比增长18.5倍,对全部电子行业利润增长贡献率超过八成。其他相关行业中,与计算机、服务器相关的计算机整机制造、计算机外围设备制造、工业控制计算机及系统制造行业利润分别增长3.3倍、2.5倍、1.6倍;电子器件制造和电子元件制造领域中,电子专用材料制造、半导体分立器件制造、电子电路制造行业利润分别增长226.8%、45.8%、37.1%。   中国首席经济学家论坛成员庞溟表示,电子行业利润高速增长,本质上是新质生产力加速释放与全球人工智能、消费电子产业链周期共振的集中体现,特别是以集成电路为代表的高端环节实现爆发式红利释放。随着人工智能、大数据和云计算的应用加速,电子信息产业的市场空间显著扩大,带动上游零部件和相关制造环节同步增长。与此同时,出口订单增长与国内产业链配套完善,也为行业盈利提供了坚实支撑。   同时,高技术制造业引领作用明显。国家统计局数据显示,1至7月份,制造业向产业链、价值链中高端转型持续推进,规模以上高技术制造业利润同比增长50.1%,拉动全部规模以上工业企业利润增长9.6个百分点。从行业看,电子及通信设备制造领域中,光纤制造、光缆制造、通信系统设备制造行业利润分别增长468.4%、62.6%、55.0%。   庞溟认为,与传统行业利润承压形成对比,电子相关行业的高速增长不仅改善了工业利润结构,也凸显出产业升级的战略价值。未来,随着政策继续支持科技创新与数字经济发展,电子产业有望保持高景气度,成为工业利润持续回升的重要支柱。", "thumb": "", "title": "算力需求驱动 前7个月电子行业利润同比增长1.1倍", "yesorno": "" } ] }, { "name": "hyundai_buzz_topics_domestic", "opinion": "", "list": [ { "brand": "", "focus_point": "建议强化本土化体验营销，突出混动技术优势，通过区域用户运营提升品牌忠诚度。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "盖世汽车", "publish_time": "2026-08-28", "source_url": "https://auto.gasgoo.com/news/202608/27I70470498C109.shtml", "summary": "现代汽车启动史上最大产品攻势，推出逾百款全新及改款车型，发力混动与本土化。", "thumb": "", "title": "现代汽车计划推出100款全新及改款车型，史上最大规模产品攻势！", "yesorno": "" }, { "brand": "", "focus_point": "以数据飞轮驱动用户运营，结合本土化车型与体验营销，强化现代品牌技术价值。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "盖世汽车", "publish_time": "2026-08-28", "source_url": "https://auto.gasgoo.com/news/202608/27I70470470C101.shtml", "summary": "现代汽车发布2030年战略，目标全球销量555万辆、营业利润率9%以上，将推100余款新车。", "thumb": "", "title": "现代汽车发布2030年战略规划：全球销量目标555万辆 营业利润率目标9%以上", "yesorno": "" }, { "brand": "", "focus_point": "现代汽车推百款新车，营销应聚焦区域需求，强化混动技术与本土化体验。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "盖世汽车", "publish_time": "2026-08-28", "source_url": "https://auto.gasgoo.com/news/202608/27I70470497C108.shtml", "summary": "零跑依托新车型与出海冲刺百万交付，现代推百款新车，英国七月汽车产量明显下滑。", "thumb": "", "title": "【国际快讯】零跑汽车依托新车型与出海业务冲刺100万辆交付目标；现代汽车计划推出100款全新及改款车型；英国7月汽车产量同比大跌11.6%", "yesorno": "" }, { "brand": "", "focus_point": "强化本土化智能配置，利用车展与KOL传播，突出性价比与年轻化体验营销。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://chejiahao.autohome.com.cn/info/26327323#pvareaid=6863946", "summary": "北京现代艾尼氪V上市，11.99万起，赛博设计+大空间+智能配置，主打合资品质与国产智能结合。", "thumb": "", "title": "北京现代艾尼氪V来了！11.99万起，赛博轿跑空间开挂", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://www.dongchedi.com/video/7676679810894463550", "summary": "", "thumb": "", "title": "成都车展预售11.99万起！北京现代艾尼氪V的\"慢功夫\"到底香在哪？", "yesorno": "" }, { "brand": "", "focus_point": "借蔡徐坤代言与本土化智能座舱，强化粉丝运营、体验营销和价值共鸣。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://www.acfun.cn/a/ac48806765", "summary": "全新赛图斯上市，一口价7.99万起，蔡徐坤代言，主打智能座舱与本土化。", "thumb": "", "title": "携手蔡徐坤共释“所向由心，自成主角”，起亚全新赛图斯满配上市 全国“一口价”7.99万元起", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://www.myzaker.com/article/6a8fd423b15ec077b056cfc8", "summary": "", "thumb": "", "title": "蔡徐坤代言！起亚全新赛图斯7.99万起，合资SUV杀入8万内", "yesorno": "" }, { "brand": "", "focus_point": "该页面为验证页，无营销事件信息，无法提炼现代品牌营销启示，请补充原文。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://www.huxiu.com/moment/1274829.html", "summary": "页面为阿里云WAF访问验证页，未包含营销文章内容。", "thumb": "", "title": "起亚全新赛图斯上市，售价7.99万起；较预售价下调千元 蔡徐坤代言。8月26日，起亚全新赛图斯在中国市场正式上市，官方宣布蔡徐坤担任品牌代言人。新车共六个配置版本，全国“一口价”7.99万元至11.99万元。此前该车预售价格为8.09万元至12.09万元，上市售价全系下调1000元。新车全系标配高通骁龙8295P芯片和27英寸中控屏，搭载L2级智能驾驶辅助系统及7安全气囊。动力提供1.5L自然吸气和1.5T涡轮增压发动机，其中1.5T车型最大功率200马力，匹配8速自动变速", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://m.cnbeta.com.tw/view/1575270.htm", "summary": "", "thumb": "", "title": "现代汽车拟借经销商网络销售机器人和机器狗 或同时提供融资服务", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://www.shangyexinzhi.com/article/33826677.html", "summary": "", "thumb": "", "title": "蔡徐坤倾情代言！起亚全新赛图斯满配上市7.99万起", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://www.shangyexinzhi.com/article/33825332.html", "summary": "", "thumb": "", "title": "蔡徐坤倾情代言！起亚全新赛图斯“一口价”7.99万起", "yesorno": "" }, { "brand": "", "focus_point": "借鉴泡菜组合稳健思维，现代汽车打造多元体验矩阵，强化用户忠诚运营本土化服务。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "新浪财经", "publish_time": "2026-08-28", "source_url": "https://wap.cj.sina.cn/pc/7x24/5061754", "summary": "里昂证券韩国推出“泡菜”高股息防御组合，30只股票具投资价值，成分包括金融、电信等企业。", "thumb": "", "title": "【里昂证券称 “泡菜” 高股息股票组合具备投资吸引力】里昂证券韩国分部推出一套名为 “泡菜” 的高收益防御型投资组合，表示纳入的 30 只股票具备不俗的投资价值。该券商研究主管沈钟敏在报告中写道：“盈利前景稳定、股息收益率可观的企业，能够持续提供相对的下行风险防护。”“泡菜” 是复利高收益投资韩国收益模型（Korea Income Model for Compounding, High‑yield Investment）的缩写。泡菜组合成分股包括 KB 金融、起亚、新韩金融、韩亚金融、三星火灾海上保险、友", "yesorno": "" }, { "brand": "", "focus_point": "现代品牌应借鉴非常规协同模式，突破传统营销组合，以敏捷创新应对不确定市场。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "新浪财经", "publish_time": "2026-08-28", "source_url": "https://wap.cj.sina.cn/pc/7x24/5061734", "summary": "日美联合干预日元方式与传统不同，未获七国集团声明支持，央行也未参与。", "thumb": "", "title": "【日本前最高外汇官员：日美联合干预日元与传统方式迥异】日本前最高外汇事务官员筱原尚之周四表示，日本近期支撑日元的行动令人回想起亚洲金融危机，而且此次操作与传统方式没有多少相似之处。筱原尚之表示，90年代末亚洲金融危机期间，美国、日本和IMF向泰国提供美元资金以充实其外汇储备。“今天的日本远没有陷入当年泰国那样的处境，但其中的动态却有着令人不安的相似之处。”他还表示，日美联合行动与传统形式的协调干预存在显著差异，后者通常建立在主要经济体对汇率走势具有共同判断的基础上，并得到七国集团发达国家声明的支持。“没有", "yesorno": "" }, { "brand": "", "focus_point": "资本下调目标价时，现代应强化智能科技体验营销，以用户口碑稳固品牌价值。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "新浪财经", "publish_time": "2026-08-28", "source_url": "https://wap.cj.sina.cn/pc/7x24/5061099", "summary": "大和资本将现代汽车目标价从680,000韩元下调至550,000韩元。", "thumb": "", "title": "大和资本将现代汽车目标价从680,000韩元下调至550,000韩元。", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-08-28 11:59", "source_media": "汽车之家-资讯", "source_url": "https://www.autohome.com.cn/news/202608/1316794.html", "summary": "8月28日，外媒曝光了现代品牌旗下紧凑型SUV——全新途胜（第五代）动力信息，该车将提供1.6T混动和1.6T燃油两套动力系统供...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M06/3D/68/400x300_0_autohomecar__ChxpVWqQ_kiAIiJDAA0lno6WuiU747.png", "title": "提供1.6T混动等版本可选/四季度上市 全新现代途胜动力信息曝光", "yesorno": "yes" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "买车网", "publish_time": "2026-08-28 10:00:00", "source_url": "https://m.maiche.com/news/detail/3580741.html", "summary": "起亚汽车近日发布全新赛图斯营销活动，邀请用户观看苏超赛事。作为蔡徐坤代言起亚品牌的首款车型，起亚全新赛图斯已于8月26日在中国市场正式上市。新车凭借智能体验、动力系统、内外饰设计和舒适便捷配置等方面的全面升级，以及8.09万元起的限时预售价和至高27,000元超值限时尊享礼遇，迅速赢得消费者青睐。此次营销活动通过邀请用户观看苏超赛事，旨在进一步拉近品牌与用户的距离，践行品牌年轻化战略。", "thumb": "https://toutiao.mc-cdn.cn/toutiao-image/2026/08/21/18/aabb374c35df4977b0db4589a03cbfa6.png", "title": "起亚发布全新赛图斯营销活动，邀请用户观看苏超赛事", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "新浪汽车", "publish_time": "2026-08-28", "source_url": "https://tags.sina.com.cn/brand_qiya", "summary": "一、官宣引爆热度：顶流与品牌的\"满配\"牵手高调官宣：8月20日，起亚通过全平台官宣蔡徐坤为\"起亚品牌代言人\"，并打出\"满配实力，自成主角\"的传播口号，话题阅读量迅速破亿...", "thumb": "", "title": "起亚代言人蔡徐坤相关物料持续全平台分发传播", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://chejiahao.autohome.com.cn/info/26309978", "platform": "汽车之家车家号·驾仕派", "publish_time": "2026-08-28", "source_url": "https://chejiahao.autohome.com.cn/info/26309978", "summary": "悦达起亚全新赛图斯7.99万起上市，上半年全球销量17.7万台占起亚总销量11%，出口8.1万台撑起盐城工厂。", "thumb": "", "title": "起亚全新赛图斯一口价7.99万起，月销2000就算赢", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://auto.sina.cn/2026-08-28/detail-inipwhrw0018594.d.html", "platform": "新浪汽车", "publish_time": "2026-08-28", "source_url": "https://auto.sina.cn/2026-08-28/detail-inipwhrw0018594.d.html", "summary": "起亚EV5座舱采用全植物皮革座椅、无苯涂料与再生聚合物，配备PM2.5空气净化系统构建健康内饰。", "thumb": "", "title": "起亚EV5健康环保座舱解析", "yesorno": "yes" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://auto.gasgoo.com/qcxl/article/81294.html", "platform": "盖世汽车", "publish_time": "2026-08-28", "source_url": "https://auto.gasgoo.com/qcxl/article/81294.html", "summary": "北京现代7月批发9376辆同比降33%，伊兰特3922辆居首，沐飒1820辆环比增129%，ELEXIO 385辆。", "thumb": "", "title": "2026年7月北京现代销量：伊兰特3922辆居首", "yesorno": "yes" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://new.qq.com/rain/a/20260828A07VXP00", "platform": "腾讯新闻", "publish_time": "2026-08-28", "source_url": "https://new.qq.com/rain/a/20260828A07VXP00", "summary": "北京现代艾尼氪V预售11.99万起搭载Momenta智驾，起亚赛图斯一口价7.99万冲击燃油家用市场。", "thumb": "", "title": "现代艾尼氪V、起亚赛图斯接连上新，韩系车真的\"杀回来\"了？", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://finance.sina.com.cn/stock/bxjj/2026-08-28/doc-inipvrtx4758977.shtml", "platform": "新浪财经", "publish_time": "2026-08-28", "source_url": "https://finance.sina.com.cn/stock/bxjj/2026-08-28/doc-inipvrtx4758977.shtml", "summary": "韩国KOSPI周五跌0.8%本周累跌1%，现代汽车涨0.2%、起亚涨0.6%逆势微涨，今年迄今KOSPI累涨62%。", "thumb": "", "title": "韩股KOSPI连续第二周走低，现代汽车涨0.2%起亚涨0.6%", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://hb.china.com/gongsi/20003196/20260828/26012220.html", "platform": "中华网", "publish_time": "2026-08-28", "source_url": "https://hb.china.com/gongsi/20003196/20260828/26012220.html", "summary": "现代汽车上半年批发200万辆营收95.2万亿韩元，2030营业利润率目标从8%-9%上调至9%以上，库存股注销0.8万亿。", "thumb": "", "title": "现代汽车上半年营收95.2万亿韩元，2030利润率目标上调至9%以上", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "My车轱辘", "publish_time": "2026-08-28", "source_url": "https://www.sohu.com/a/1068822226_347781", "summary": "在2026成都车展登场的重磅新车并不算多，很多品牌只是参个展，“凑个热闹”。令人意外的是，韩系车却在这一舞台接连放大招！现代艾尼氪V开启预售，凭借前卫个性的设计吸引眼球。而起亚赛图斯放下合资身段，用高配低价冲击燃油家用车市场。究竟韩系车在演哪一出好戏？触底反弹还是短期挣扎？1艾尼氪V靠设计出圈，黑红也是红？如果路过现代汽车的展台，很难不被艾尼氪V吸引，这车几乎可以说是热门“打卡地”。无一例外，观众都是被艾尼氪V的个性外观所吸引。艾尼氪V是北京现代旗下新能源品牌艾尼氪的首款车型，定位B级纯电轿车，是由中国团队主导设计。新车采用大量平直折线和切削风格，令车头看起来棱角分明，整车呈现出赛博机甲风格。车尾显得“正常”很多，配备了分段式尾灯和小鸭尾设计，以及IONIQ的标识。或许是消费者也早已看腻当下流行的简约科技风，带着原创标签而来的艾尼氪V反而显得与众不同。当然，艾尼氪V的设计也引来两极化评价，批评声也如浪潮般涌来。至于车内则是搭载了一块27英寸的中控屏，以及被称为“赛博之眼”的抬头显示也较为出圈。除了造型吸睛，艾尼氪V在配置层面也更贴近中国消费者的习惯，包括搭载高通骁龙8295旗舰芯片的座舱，和Momenta联合开发L2+级辅助驾驶系统，以及宁德时代定制磷酸铁锂电池。根据北京现代在成都车展释放的消息，艾尼氪V预售价11.99万元起。一台不套娃的合资新能源车，给消费者带来新的选择，似乎也不是什么坏事。不过，在成都车展宣布正式上市的大众ID. ERA 5S，限时权益价低至8.99万元起，智驾、空间、三电系统也不弱，走量诚意更足。看来，合资中型新能源车的新一轮大战一触即发！2合资油车还有人买吗？赛图斯搏一把！官宣代言人为流量明星蔡徐坤之后，起亚赛图斯在社交媒体平台“火了”。蔡徐坤粉丝表示，其先锋审美与车型的设计“双向共鸣”。不过，赛图斯还能以合资油车身份重回大众视线，与新车的亲民定价脱不了干系。近日，起亚全新赛图斯以一口价7.99万元起正式上市，共推出6个版本车型，提供1.5L和1.5T两种动力，还有普通套装与X‑Line运动套件可选。作为换代车型，赛图斯的造型风格与老款相比有很大变化，更显硬朗，且车头的大尺寸格栅很有辨识度。新车的车身尺寸也进行了提升，轴距加长至2690mm，定位紧凑型SUV。和海外版不同，赛图斯的内饰座舱进行了本土化的融合，提供10英寸仪表和27英寸超薄一体式显示屏，车机标配高通骁龙8295P车规芯片，内置百度文心一言AI大模型。国内用户喜欢的车载K歌、车载游戏也上车，还配备了氛围灯、BOSE音响、手机无线充电等。另外，除入门版车型外均提供L2级智能驾驶辅助系统。而燃油车用户关注的动力系统，赛图斯配备1.5L和1.5T发动机，分别匹配CVT和成熟的8AT变速箱，不过全系扭力梁非独立悬架，可能会令部分消费者打退堂鼓。3韩系车崛起，胜算几何？从现代和起亚接连推出的新车不难看出，韩系车的确有重回主流市场的决心。其中现代汽车以新品牌IONIQ（艾尼氪）为核心引擎，向新能源汽车市场发起猛烈进攻。按照计划，北京现代还将在2027年推出全新纯电SUV，同时全新产品布局纯电动和增程动力细分市场。据轱辘哥了解，现代旗下高端品牌捷尼赛思已经确定将在明年推出首款增程车型，新车搭载全新自主研发的高性能电池包，配备双电机驱动系统，综合续航超过1030公里。从赛图斯也能一窥起亚在中国市场的产品战略，高配低价+本土化座舱升级，用高性价比深挖燃油车的刚需用户。值得一提的是，起亚依靠出口稳住了销量基本盘，也给合资车企提供了新的发展范本。韩系车在中国市场逐渐失势不假，然而纵观全球汽车市场，现代汽车2025年全球累计销量超过727万辆，位列全球车企销量前三。加上到2030年前，现代汽车将在全球投放超100款新车，史无前例的产品投放计划汹涌来袭！换而言之，即便韩系车在中国不能重回主流车企行列，日子依旧滋润。", "thumb": "https://q9.itc.cn/images01/20260828/abc1a14d56694666ab10c985a5d4d8d6.jpeg", "title": "起亚赛图斯成都车展上新，韩系车密集投放新车", "yesorno": "" } ] }, { "name": "hyundai_buzz_topics_international", "opinion": "", "list": [ { "brand": "", "focus_point": "现代可借鉴起亚混动定价，强化本土化营销与用户体验，以清晰价值提升品牌认同。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "新浪财经", "publish_time": "2026-08-28", "source_url": "https://wap.cj.sina.cn/pc/7x24/5062845", "summary": "起亚美国公司公布改款2027款起亚极睿混合动力车型定价。", "thumb": "", "title": "起亚美国公司公布改款2027款起亚极睿混合动力车型定价。", "yesorno": "" }, { "brand": "", "focus_point": "推动混动车型透明定价，强化产品升级传播与本土化体验营销，巩固现代品牌信任。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "今日热榜", "publish_time": "2026-08-28", "source_url": "https://www.guandian.cn/article/20260827/593215.html", "summary": "起亚美国公布2027款极睿混合动力车型定价，起售价29890美元。", "thumb": "", "title": "起亚美国公布2027款极睿混动定价 起售价29890美元", "yesorno": "" }, { "brand": "", "focus_point": "借鉴起亚定价传播，现代应以清晰价格策略与本地化营销强化产品价值认知。", "heat_score": 0, "icon": "", "model": "", "origin_url": "", "platform": "新浪财经", "publish_time": "2026-08-28", "source_url": "https://wap.cj.sina.cn/pc/7x24/5062846", "summary": "起亚美国公司公布2027款极睿起售价为29890美元。", "thumb": "", "title": "起亚美国公司：2027款极睿厂商建议零售价起售价为29890美元。", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "搜狐汽车", "publish_time": "2026-08-28", "source_url": "https://www.sohu.com/a/1068746643_379605", "summary": "8月26日，首尔，现代汽车举办了CEO投资者日。首席执行官何塞·穆尼奥斯公布了一个数字，2030年前在全球推出超过100款新车，这是现代历史上规模空前的产品投放计划。\n100款新车里，至少18款进入现代此前从未涉足的细分市场，中型皮卡、轻型商用车、非承载式车身车型都排上了日程。\n分区域看，美国拿到58款，欧洲41款，印度26款，中国22款，部分车型会同时进入多个地区。\n产能也要跟着加，到2030年全球新增约127万辆年产能，北美加50万辆，印度加32万辆，韩国加20万辆，散件组装产能再加25万辆。\n总量目标没有变，2030年全球销量555万辆，其中电气化车型330万辆，占六成。营业利润率目标还往上调了，从原来的8%到9%，改成9%以上。\n在中国市场存在感越来越弱的现代，在投资者面前亮出的是一张相当激进的牌桌。\n现代在中国曾经也是风光过的。北京现代巅峰时期年销百万辆，伊兰特、途胜这些车型是街头常见的面孔，合资阵营里排得上号。后来的故事大家都看到了，国产车崛起，韩系车定位被上下夹击，高端打不过德系日系，性价比拼不过自主品牌，销量一路下滑，品牌声量一年比一年小。到了2026年，提起现代，很多人甚至想不起它还在中国市场卖车。\n100款新车背后，是两条完全不同的战线\n这100款车要打的是两场仗，一场在美国，一场在除美国以外的全球市场。\n美国是现代的头号市场，也是这轮投放的重点。到2030年，现代要在北美推10款混动车型，混动销量占到当地的一半，零部件本地采购比例从60%提高到80%，为的就是对冲美国汽车关税的影响。\n目标很明确，超越福特，成为美国销量第三的汽车品牌。考克斯汽车的预测是，2026年上半年现代在美国的市场份额有望到11.7%，逼近福特的12.6%，差距已经很小了。\n混动是美国市场的主攻方向，现代上半年混动销量36.3万辆，同比增长18%，美国消费者在高油价下越来越认混动，现代押注的是这个趋势。\n美国混动市场现在是谁的地盘，数据说得很清楚。2026年上半年，丰田在美国混动市场占了约五成份额，现代旗下的混动车型卖得也快，但和丰田的差距还摆在那里。现代要超越福特当美国第三，混动这块硬骨头是必须啃下来的。为了这个目标，现代把北美的零部件本地采购比例从60%提到80%，既对冲关税，也缩短供应链响应时间，在成本上跟丰田掰手腕。\n欧洲那边是纯电为主，到2030年电动车销量扩大到42万辆。欧洲的排放法规全球最严，纯电是绕不开的答案，现代在捷克、土耳其的工厂可以直接支撑欧洲的电动车需求。印度靠小型车和性价比扎根，加32万辆产能，现代在印度经营多年，小型车是它的主场，这个市场不愁量，愁的是利润薄。\n还有一条线是豪华品牌捷尼赛思。GV80混动版下半年在韩国和美国上市，首款增程车型明年初亮相，目标续航超过1030公里，2030年要进入全球40多个国家，年销量做到35万辆。这个数字看着不大，但对一个重新出海的豪华品牌来说，是实打实的增量。\n现代对中国市场也没有放弃。22款新车里，包含明年要推的小型纯电SUV，以及一款带增程动力的准中型车型，目标2030年在华销量做到50万辆。虽然这个目标放在中国市场的体量里不算激进，但至少说明现代还留在牌桌上。\n现代的算盘打得很清楚，每个区域用不同的动力组合去啃，美国靠混动，欧洲靠纯电，新兴市场靠性价比。制造端也做了配套，韩国蔚山新建的电动车专用工厂年产能20万辆，最多能生产12款电动车型，还引入AI质量管理和检测系统，用软件定义工厂的模式运营，108项尖端生产技术排进去。\n纯电降温之后，混动增程重新上位\n这轮产品计划最值得注意的信号，是动力路线的调整。全球电动车需求降温之后，现代准备在继续推纯电的同时，大幅增加混动和增程车型。\n明年上半年，现代和捷尼赛思都要推增程式电动车。首款圣达菲增程版综合续航目标超过966公里，用的是新一代电池，充电速度比上一代电芯快四成。累计销量突破1000万辆的途胜，第四代车型和混动版也安排在下半年，未来8个月里现代要发布7款新车，途胜、艾尼氪3、圣达菲增程都在其中。\n这个转向跟中国市场的节奏很像。国内增程和插混这两年卖得比纯电猛，比亚迪、理想都是靠这个路线起量，现代在全球范围内做了同样的选择。\n在新能源渗透率超过六成的中国，现代想用增程和纯电的组合重新找存在感，这个动作本身就能说明问题。明年的小型纯电SUV和增程准中型车型，就是现代拿出来的头一组探路石。\n车还没卖明白，机器人已经在路上\n产品计划之外，现代还讲了一个更长远的未来。今年第四季度，向Waymo供应在美国佐治亚州生产的IONIQ 5自动驾驶出租车，2028年起在当地工厂部署波士顿动力的Atlas人形机器人。\n机器人业务不是概念，Metaplant应用中心6月已经在佐治亚州启用，Atlas人形机器人在这里训练和测试，今年年底前规模扩大到目前的10倍，2028年启动生产，年产能3万台。\n现代还规划了AI数据中心，2029年启动，规模100兆瓦，能容纳超过5万张图形处理器。\n穆尼奥斯给这盘棋定了个调，现代要通过战略合作发展未来技术，转型成为能生产和部署机器人及自动驾驶出租车的物理AI企业。这句话翻译过来就是，现代不打算只做一家卖车的公司，而是想复制特斯拉的路径，把汽车当成AI和机器人的载体，用造车的规模摊薄未来技术的成本。\n这套打法和中国车企很像，用造车主业的现金流养未来的技术，再拿新技术讲资本市场的新故事。现代上半年营收95.2万亿韩元，创了历史新高，手里有钱，故事才讲得下去。何小鹏把机器人列为第三增长曲线，李书福把吉利定义成科技企业，现代做的其实是同一件事，造车赚钱，技术讲未来。\n现代给中国车企提了个醒\n现代这轮百款新车计划，最值得中国车企琢磨的，是它在中国的失意和全球的得意同时存在。\n在中国，现代的品牌声量一年不如一年，销量掉到边缘位置，22款新车的投放量在100款里占不到四分之一。但在全球，它是能排进前五的玩家，美国市场份额逼近福特，混动卖得风生水起，上半年营收95.2万亿韩元创历史新高，手里攥着转型要用的钱。\n这种反差放在中国车企面前格外扎眼，国内媒体天天报道比亚迪月销多少万、新势力谁又融资了，很容易形成一种错觉，觉得全球汽车市场的主角就是这些中国品牌。真实的世界是，现代、丰田、大众这些巨头，在全球大多数市场还是主流玩家。\n中国车企出海这些年势头确实猛，出口量连创新高，海外建厂从东南亚铺到中东再铺到拉美，速度肉眼可见。但也要看到，出海拼的不只是产品力，还有当地的制造能力、渠道网络、品牌认知和政策应对。现代在全球经营了几十年，美国、欧洲、印度都有成熟的工厂和渠道，这些存量资产，是中国车企短期补不上的。\n现代选择的路线，混动打美国、纯电打欧洲、性价比打新兴市场，和中国车企出海的打法高度重合。未来几年，中国车企在海外正面撞上现代，几乎是必然的事。\n被忽视的对手往往最危险，现代用100款新车重新布阵，中国车企出海的牌桌上，又多了一个难缠的玩家。\n现代这轮计划能不能兑现，还有变数。100款新车排下来，每年要推十几款新产品，供应链、渠道、品控哪一环掉链子都可能出问题，历史上还没有哪家车企做到过这个密度。但退一步看，现代敢在投资者日上把数字喊出来，至少说明它手里有牌。\n百款新车能不能都落地，还要看执行。但至少有一点可以确定，全球汽车市场的竞争，远没到分出胜负的时候。", "thumb": "https://q5.itc.cn/images01/20260828/5ff171fb0477442ebbc2a76af0620b65.jpeg", "title": "现代汽车CEO投资者日宣布，2030年前将在全球推出超100款新车", "yesorno": "yes" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "搜狐汽车", "publish_time": "2026-08-28", "source_url": "https://www.sohu.com/a/1068746643_379605", "summary": "8月26日，首尔，现代汽车举办了CEO投资者日。首席执行官何塞·穆尼奥斯公布了一个数字，2030年前在全球推出超过100款新车，这是现代历史上规模空前的产品投放计划。\n100款新车里，至少18款进入现代此前从未涉足的细分市场，中型皮卡、轻型商用车、非承载式车身车型都排上了日程。\n分区域看，美国拿到58款，欧洲41款，印度26款，中国22款，部分车型会同时进入多个地区。\n产能也要跟着加，到2030年全球新增约127万辆年产能，北美加50万辆，印度加32万辆，韩国加20万辆，散件组装产能再加25万辆。\n总量目标没有变，2030年全球销量555万辆，其中电气化车型330万辆，占六成。营业利润率目标还往上调了，从原来的8%到9%，改成9%以上。\n在中国市场存在感越来越弱的现代，在投资者面前亮出的是一张相当激进的牌桌。\n现代在中国曾经也是风光过的。北京现代巅峰时期年销百万辆，伊兰特、途胜这些车型是街头常见的面孔，合资阵营里排得上号。后来的故事大家都看到了，国产车崛起，韩系车定位被上下夹击，高端打不过德系日系，性价比拼不过自主品牌，销量一路下滑，品牌声量一年比一年小。到了2026年，提起现代，很多人甚至想不起它还在中国市场卖车。\n100款新车背后，是两条完全不同的战线\n这100款车要打的是两场仗，一场在美国，一场在除美国以外的全球市场。\n美国是现代的头号市场，也是这轮投放的重点。到2030年，现代要在北美推10款混动车型，混动销量占到当地的一半，零部件本地采购比例从60%提高到80%，为的就是对冲美国汽车关税的影响。\n目标很明确，超越福特，成为美国销量第三的汽车品牌。考克斯汽车的预测是，2026年上半年现代在美国的市场份额有望到11.7%，逼近福特的12.6%，差距已经很小了。\n混动是美国市场的主攻方向，现代上半年混动销量36.3万辆，同比增长18%，美国消费者在高油价下越来越认混动，现代押注的是这个趋势。\n美国混动市场现在是谁的地盘，数据说得很清楚。2026年上半年，丰田在美国混动市场占了约五成份额，现代旗下的混动车型卖得也快，但和丰田的差距还摆在那里。现代要超越福特当美国第三，混动这块硬骨头是必须啃下来的。为了这个目标，现代把北美的零部件本地采购比例从60%提到80%，既对冲关税，也缩短供应链响应时间，在成本上跟丰田掰手腕。\n欧洲那边是纯电为主，到2030年电动车销量扩大到42万辆。欧洲的排放法规全球最严，纯电是绕不开的答案，现代在捷克、土耳其的工厂可以直接支撑欧洲的电动车需求。印度靠小型车和性价比扎根，加32万辆产能，现代在印度经营多年，小型车是它的主场，这个市场不愁量，愁的是利润薄。\n还有一条线是豪华品牌捷尼赛思。GV80混动版下半年在韩国和美国上市，首款增程车型明年初亮相，目标续航超过1030公里，2030年要进入全球40多个国家，年销量做到35万辆。这个数字看着不大，但对一个重新出海的豪华品牌来说，是实打实的增量。\n现代对中国市场也没有放弃。22款新车里，包含明年要推的小型纯电SUV，以及一款带增程动力的准中型车型，目标2030年在华销量做到50万辆。虽然这个目标放在中国市场的体量里不算激进，但至少说明现代还留在牌桌上。\n现代的算盘打得很清楚，每个区域用不同的动力组合去啃，美国靠混动，欧洲靠纯电，新兴市场靠性价比。制造端也做了配套，韩国蔚山新建的电动车专用工厂年产能20万辆，最多能生产12款电动车型，还引入AI质量管理和检测系统，用软件定义工厂的模式运营，108项尖端生产技术排进去。\n纯电降温之后，混动增程重新上位\n这轮产品计划最值得注意的信号，是动力路线的调整。全球电动车需求降温之后，现代准备在继续推纯电的同时，大幅增加混动和增程车型。\n明年上半年，现代和捷尼赛思都要推增程式电动车。首款圣达菲增程版综合续航目标超过966公里，用的是新一代电池，充电速度比上一代电芯快四成。累计销量突破1000万辆的途胜，第四代车型和混动版也安排在下半年，未来8个月里现代要发布7款新车，途胜、艾尼氪3、圣达菲增程都在其中。\n这个转向跟中国市场的节奏很像。国内增程和插混这两年卖得比纯电猛，比亚迪、理想都是靠这个路线起量，现代在全球范围内做了同样的选择。\n在新能源渗透率超过六成的中国，现代想用增程和纯电的组合重新找存在感，这个动作本身就能说明问题。明年的小型纯电SUV和增程准中型车型，就是现代拿出来的头一组探路石。\n车还没卖明白，机器人已经在路上\n产品计划之外，现代还讲了一个更长远的未来。今年第四季度，向Waymo供应在美国佐治亚州生产的IONIQ 5自动驾驶出租车，2028年起在当地工厂部署波士顿动力的Atlas人形机器人。\n机器人业务不是概念，Metaplant应用中心6月已经在佐治亚州启用，Atlas人形机器人在这里训练和测试，今年年底前规模扩大到目前的10倍，2028年启动生产，年产能3万台。\n现代还规划了AI数据中心，2029年启动，规模100兆瓦，能容纳超过5万张图形处理器。\n穆尼奥斯给这盘棋定了个调，现代要通过战略合作发展未来技术，转型成为能生产和部署机器人及自动驾驶出租车的物理AI企业。这句话翻译过来就是，现代不打算只做一家卖车的公司，而是想复制特斯拉的路径，把汽车当成AI和机器人的载体，用造车的规模摊薄未来技术的成本。\n这套打法和中国车企很像，用造车主业的现金流养未来的技术，再拿新技术讲资本市场的新故事。现代上半年营收95.2万亿韩元，创了历史新高，手里有钱，故事才讲得下去。何小鹏把机器人列为第三增长曲线，李书福把吉利定义成科技企业，现代做的其实是同一件事，造车赚钱，技术讲未来。\n现代给中国车企提了个醒\n现代这轮百款新车计划，最值得中国车企琢磨的，是它在中国的失意和全球的得意同时存在。\n在中国，现代的品牌声量一年不如一年，销量掉到边缘位置，22款新车的投放量在100款里占不到四分之一。但在全球，它是能排进前五的玩家，美国市场份额逼近福特，混动卖得风生水起，上半年营收95.2万亿韩元创历史新高，手里攥着转型要用的钱。\n这种反差放在中国车企面前格外扎眼，国内媒体天天报道比亚迪月销多少万、新势力谁又融资了，很容易形成一种错觉，觉得全球汽车市场的主角就是这些中国品牌。真实的世界是，现代、丰田、大众这些巨头，在全球大多数市场还是主流玩家。\n中国车企出海这些年势头确实猛，出口量连创新高，海外建厂从东南亚铺到中东再铺到拉美，速度肉眼可见。但也要看到，出海拼的不只是产品力，还有当地的制造能力、渠道网络、品牌认知和政策应对。现代在全球经营了几十年，美国、欧洲、印度都有成熟的工厂和渠道，这些存量资产，是中国车企短期补不上的。\n现代选择的路线，混动打美国、纯电打欧洲、性价比打新兴市场，和中国车企出海的打法高度重合。未来几年，中国车企在海外正面撞上现代，几乎是必然的事。\n被忽视的对手往往最危险，现代用100款新车重新布阵，中国车企出海的牌桌上，又多了一个难缠的玩家。\n现代这轮计划能不能兑现，还有变数。100款新车排下来，每年要推十几款新产品，供应链、渠道、品控哪一环掉链子都可能出问题，历史上还没有哪家车企做到过这个密度。但退一步看，现代敢在投资者日上把数字喊出来，至少说明它手里有牌。\n百款新车能不能都落地，还要看执行。但至少有一点可以确定，全球汽车市场的竞争，远没到分出胜负的时候。", "thumb": "https://q5.itc.cn/images01/20260828/5ff171fb0477442ebbc2a76af0620b65.jpeg", "title": "现代汽车北美攻势加码：2030年前在美国推10款混动车型", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://www.163.com/dy/article/L5DKHQD805278SVC.html", "platform": "网易", "publish_time": "2026-08-28", "source_url": "https://www.163.com/dy/article/L5DKHQD805278SVC.html", "summary": "现代汽车首款增程EREV车型胜达，美国阿拉巴马HMMA工厂生产，续航965km，自研电池容量缩减至纯电一半。", "thumb": "", "title": "现代胜达EREV增程车2027年Q1美国上市，续航约965公里", "yesorno": "yes" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://www.163.com/dy/article/L5BN49SN0547ESEH.html", "platform": "网易", "publish_time": "2026-08-28", "source_url": "https://www.163.com/dy/article/L5BN49SN0547ESEH.html", "summary": "现代汽车3.9万员工时隔10年全面罢工，蔚山全州牙山工厂全部停工，平均年薪约63万元为中国3.7倍。", "thumb": "", "title": "年薪63万还嫌少，韩国现代大罢工3.9万员工全面停产", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "model": "", "origin_url": "https://chejiahao.autohome.com.cn/info/26309596", "platform": "汽车之家车家号", "publish_time": "2026-08-28", "source_url": "https://chejiahao.autohome.com.cn/info/26309596", "summary": "捷尼赛思明年初推出首款增程EREV续航超1000km，2030欧洲销量目标42万辆为目前4倍，IONIQ 3打头阵。", "thumb": "", "title": "捷尼赛思明年推增程EREV续航超1000km，2030欧洲销量目标42万辆", "yesorno": "yes" } ] } ]