[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "天猫", "title": "天猫 × 拉宏桑劝你开学大胆「试错」", "summary": "", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-1789718092.jpg", "source_url": "https://socialbeta.com/campaign/28557", "publish_time": "2026-09-19", "platform": "SocialBeta", "publish_time_verified": "2026-09-19", "yesorno": "yes", "focus_point": "可借鉴天猫借达人讲“试错”议题，把开学节点做成品牌态度表达。" }, { "brand": "维达", "title": "维达把开学季的眼泪定义为「糖果时刻」？", "summary": "", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1789715170.jpg", "source_url": "https://socialbeta.com/campaign/28570", "publish_time": "2026-09-19", "platform": "SocialBeta", "publish_time_verified": "2026-09-19", "yesorno": "yes", "focus_point": "可借鉴维达把开学眼泪定义为“糖果时刻”，用概念重塑做情绪营销。" }, { "brand": "得力", "title": "得力把「梦想文具店」开进了大山?", "summary": "", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1789713425.jpg", "source_url": "https://socialbeta.com/campaign/28567", "publish_time": "2026-09-19", "platform": "SocialBeta", "publish_time_verified": "2026-09-19", "yesorno": "yes", "focus_point": "可借鉴得力把文具店开进大山，用公益场景做品牌温度与长期口碑。" }, { "brand": "七度空间", "title": "七度空间协同宋雨琦启动开学季全新企划「琦遇记」", "summary": "", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1789711710.jpg", "source_url": "https://socialbeta.com/campaign/28566", "publish_time": "2026-09-19", "platform": "SocialBeta", "publish_time_verified": "2026-09-19", "yesorno": "yes", "focus_point": "可借鉴七度空间借代言人做开学季企划，用系列内容延续话题热度。" }, { "brand": "茉莉奶白", "title": "茉莉奶白迎来秋日「萌宠」新朋友", "summary": "", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/224935-1789632367.jpg", "source_url": "https://socialbeta.com/campaign/28555", "publish_time": "2026-09-19", "platform": "SocialBeta", "publish_time_verified": "2026-09-19", "yesorno": "yes", "focus_point": "可借鉴茉莉奶白借秋日萌宠IP做联名，用季节情绪带动新品话题。" }, { "brand": "高德地图", "title": "本周值得关注的 6 个品牌营销案例 | 案例一周 Vol.415", "summary": "", "thumb": "", "source_url": "https://socialbeta.com/article/111377", "publish_time": "2026-09-19", "platform": "SocialBeta", "publish_time_verified": "2026-09-19", "yesorno": "", "focus_point": "" }, { "brand": "", "title": "三九胃泰中秋翻车，栽在 “没人等你反转”", "summary": "", "thumb": "https://file.digitaling.com/eImg/cover/20260918/20260918172318_12405.png", "source_url": "https://www.digitaling.com/articles/1585240.html", "publish_time": "2026-09-19", "platform": "数英网", "publish_time_verified": "2026-09-19", "yesorno": "" }, { "brand": "", "title": "品牌星球内容精选", "summary": "跳到主要内容 深度报道 品牌数据库 人物档案 首页 研究 议题 方法 品牌 专题 精选 奖项 EN 登录", "thumb": "https://www.brandstar.com.cn/_nuxt/img/navbar-logo.f84d871.svg", "source_url": "#main-content", "publish_time": "2026-09-19", "platform": "品牌星球", "yesorno": "" }, { "brand": "", "title": "Asos 任命 Law Roach 为首位常驻造型师", "summary": "把造型师做成常驻内容角色，创作者合作的模式升级", "thumb": "https://wwd.com/wp-content/uploads/2026/09/2026_AUGUST_AUTUMN_C3_S27_4462_R3-EXT-1-1.jpg?crop=0px%2C259px%2C3706px%2C2074px&resize=1000%2C563", "source_url": "/select/6099", "publish_time": "2026-09-19", "platform": "品牌星球", "yesorno": "" } ] }, { "name": "vehicle_hotspots", "opinion": "", "list": [ { "title": "全新理想i9 Home正式开启交付 售价36.98万元", "summary": "全新理想i9 Home正式开启交付 售价36.98万元", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/09/19/e200a59c-107f-4499-b0f7-37bf8fd7165d.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260919/16113217396.html", "publish_time": "2026-09-19 16:08", "platform": "易车", "source_media": "易车原创报道", "_category": "上市预售", "_score": 5.0, "yesorno": "yes", "focus_point": "可借鉴理想i9以36.98万交付六座SUV，用零重力座椅讲家庭场景。" }, { "title": "神行者8开启交付 权益价28.99万起 配“三把锁” 涉水深度900mm", "summary": "9月19日，FREELANDER神行者8正式开启交付。新车官方指导价区间30.99-39.99万元，叠加购车权益后售价区间为28...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M00/7F/26/1000x0_0_autohomecar__ChxpV2quQA2APF2DAAU2ZNMCHzM795.png", "source_url": "https://www.autohome.com.cn/news/202609/1317281.html", "publish_time": "2026-09-19 16:06", "platform": "汽车之家", "source_media": "汽车之家-资讯", "_category": "新车交付", "_score": 4.5, "yesorno": "yes", "focus_point": "可借鉴神行者8以28.99万起交付，用三把锁与涉水参数做实越野。" }, { "title": "东风风行星海V6正式上市 上市权益价9.99万元起", "summary": "东风风行星海V6正式上市 上市权益价9.99万元起", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/09/18/4234725e-5cb0-47d1-9f5a-2f52ac5d1f0b.jpg", "source_url": "https://news.yiche.com/xinchexiaoxi/20260919/10113194840.html", "publish_time": "2026-09-19 10:55", "platform": "易车", "source_media": "易车原创报道", "_category": "上市预售", "_score": 4.5, "yesorno": "yes", "focus_point": "可借鉴星海V6以9.99万起上市，用低门槛权益价撬动家用SUV。" }, { "title": "预售13.59万起 最高续航660km 大众ID.AURA T6将于9月20日上市", "summary": "近日，我们从官方获悉，一汽-大众ID.AURA T6将于9月20日上市。新车已于此前开启预售，共推出4款配置，预售价格区间为13...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M0A/69/84/1000x0_0_autohomecar__ChxpVmqrsguANowVAAV7xes3_Ug227.png", "source_url": "https://www.autohome.com.cn/news/202609/1317239.html", "publish_time": "2026-09-19 00:55", "platform": "汽车之家", "source_media": "汽车之家-资讯", "_category": "上市预售", "_score": 4.5, "yesorno": "yes", "focus_point": "可借鉴大众以13.59万起预售锚定，用660km续航打上市节奏。" }, { "title": "全新日产Skyline将于12月首发 CEO称从中国汲取经验 研发周期减半", "summary": "日前，日产官宣全新Skyline将于2026年12月全球首发。日产汽车总裁兼首席执行官Ivan Espinosa表示，全新Sky...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M05/7D/EE/1000x0_0_autohomecar__ChxpVmquLp2AAVRpAAJw1IkRg8c025.png", "source_url": "https://www.autohome.com.cn/news/202609/1317277.html", "publish_time": "2026-09-19 14:55", "platform": "汽车之家", "source_media": "汽车之家-资讯", "_category": "上市预售", "_score": 4.0, "yesorno": "yes", "focus_point": "可借鉴日产宣称研发周期减半，用中国经验反哺全球车型迭代速度。" }, { "title": "猛士M817迎来OTA升级 升级搭载华为乾崑智驾ADS 5", "summary": "日前，猛士M817迎来OTA升级，本次升级搭载华为乾崑智驾ADS 5，同时座舱系统迎来多项实用功能迭代，从智驾能力、越野体验、座...", "thumb": "https://car3.autoimg.cn/cardfs/product/g34/M05/96/75/1000x0_0_autohomecar__ChxpWGo6c4uADJUIADs8UyYA0TQ368.jpg", "source_url": "https://www.autohome.com.cn/news/202609/1317282.html", "publish_time": "2026-09-19 16:24", "platform": "汽车之家", "source_media": "汽车之家-资讯", "_category": "智能技术", "_score": 3.0, "yesorno": "" }, { "title": "别克至境E7全新车色官图 将于9月23日焕新发布", "summary": "别克至境E7全新车色官图 将于9月23日焕新发布", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/09/19/0bf81dd3-28e5-4cc8-9507-e5d40bc63de6.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260919/16113217804.html", "publish_time": "2026-09-19 16:23", "platform": "易车", "source_media": "易车原创报道", "_category": "上市预售", "_score": 4.0, "yesorno": "" }, { "title": "理想i9开启交付 售36.98万元 搭载4张零重力座椅/29英寸6K中控屏", "summary": "9月19日，理想i9正式开启交付，新车售价36.98万元。理想i9定位为一款大型纯电SUV，新车仅推出一款车型，CLTC纯电续航...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M0A/7F/05/1000x0_0_autohomecar__ChxpWGquOzmAEbF5ABSe24H2khY563.png", "source_url": "https://www.autohome.com.cn/news/202609/1317280.html", "publish_time": "2026-09-19 15:55", "platform": "汽车之家", "source_media": "汽车之家-资讯", "_category": "新车交付", "_score": 5.0, "yesorno": "" }, { "title": "龚进峰：以智能绿色筑牢产业根基，以开放合作共创全球共赢格局", "summary": "由中国汽车技术研究中心有限公司、中国汽车工程学会、中国汽车工业协会、中国汽车报社联合主办的第二十二届中国汽车产业发展（泰达）国际论...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M06/7E/5D/1000x0_0_autohomecar__Chto52quN6yAYWa0AAW0aBg4U2I525.png", "source_url": "https://www.autohome.com.cn/news/202609/1317279.html", "publish_time": "2026-09-19 15:55", "platform": "汽车之家", "source_media": "汽车之家-行业", "_category": "智能技术", "_score": 3.0, "yesorno": "" }, { "title": "阿尔法·罗密欧全新概念车预告图 全新设计语言 将于巴黎车展首发", "summary": "日前，阿尔法·罗密欧发布全新概念车预告，新车将于10月巴黎车展首发。官方将其定义为品牌未来发展的全新愿景，新车搭载的全...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M07/7B/75/1000x0_0_autohomecar__ChtpWGquM2yAF4K9AAQrNM5pMhM376.jpg", "source_url": "https://www.autohome.com.cn/news/202609/1317278.html", "publish_time": "2026-09-19 15:55", "platform": "汽车之家", "source_media": "汽车之家-资讯", "_category": "上市预售", "_score": 4.0, "yesorno": "" }, { "title": "极狐阿尔法T7发布安心交付承诺 上市1小时大定锁单超过3万台", "summary": "极狐阿尔法T7发布安心交付承诺 上市1小时大定锁单超过3万台", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/09/19/40dca64e-0967-4a5b-a90c-1445c400e1eb.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260919/15113216652.html", "publish_time": "2026-09-19 15:55", "platform": "易车", "source_media": "易车原创报道", "_category": "上市预售", "_score": 4.5, "yesorno": "" }, { "title": "丰田将于2027年春在华投产增程型电动汽车 目标年产40万台", "summary": "丰田将于2027年春在华投产增程型电动汽车 目标年产40万台", "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/09/19/daa17749-3ccd-412b-9236-4b988ba45142.jpg", "source_url": "https://news.yiche.com/zonghexinwen/20260919/14113213928.html", "publish_time": "2026-09-19 14:55", "platform": "易车", "source_media": "易车原创报道", "_category": "其他", "_score": 1.0, "yesorno": "" }, { "title": "千匹马力无意义 驾驶乐趣依旧 纯电宝马M3谍照 小米SU7 Ultra同框", "summary": "日前，纯电宝马M3谍照曝光，有意思的是，测试车不仅复刻了燃油版M3标志性的漂移过弯姿态，测试全程还有一台小米SU7 Ultr...", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M0B/7D/C0/1000x0_0_autohomecar__ChxpV2quGaCAM7MvABCxkLfPL_I241.jpg", "source_url": "https://www.autohome.com.cn/news/202609/1317276.html", "publish_time": "2026-09-19 13:55", "platform": "汽车之家", "source_media": "汽车之家-海外谍照", "_category": "上市预售", "_score": 4.0, "yesorno": "" }, { "title": "全景影像新增后视镜调节入口 零跑A10迎来OTA升级", "summary": "9月19日，零跑A10推送最新OTA版本，面向403舒享版、403悦享版、505悦享版、505激光雷达版多款车型分批推送更新，本...", "thumb": "https://car2.autoimg.cn/cardfs/product/g33/M05/77/3C/1000x0_0_autohomecar__ChxpVWnFLmKAZeM6ACDUzGwiLfM245.jpg", "source_url": "https://www.autohome.com.cn/news/202609/1317275.html", "publish_time": "2026-09-19 13:55", "platform": "汽车之家", "source_media": "汽车之家-资讯", "_category": "OTA升级", "_score": 1.0, "yesorno": "" }, { "title": "对开门设计 仰望行政级轿车谍照 尺寸或接近迈巴赫S级", "summary": "日前，网络上曝光了仰望行政级轿车谍照，据网传新车将拥有5.4米-5.5米车长，尺寸接近迈巴赫S级。友情提示：如果您有新车谍照...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M04/7D/80/1000x0_0_autohomecar__ChxpV2quELmAOzgdABJPZbqqkkM998.png", "source_url": "https://www.autohome.com.cn/news/202609/1317274.html", "publish_time": "2026-09-19 12:55", "platform": "汽车之家", "source_media": "汽车之家-国内谍照", "_category": "上市预售", "_score": 4.0, "yesorno": "" }, { "title": "蔚来何旭：加电网络提效，需车、站、云等多维技术支撑", "summary": "由中国汽车技术研究中心有限公司、中国汽车工程学会、中国汽车工业协会、中国汽车报社联合主办的第二十二届中国汽车产业发展（泰达）国际论...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M04/7A/14/1000x0_0_autohomecar__ChtpWGquCgOAXGPMAARlpS7Azik787.png", "source_url": "https://www.autohome.com.cn/news/202609/1317273.html", "publish_time": "2026-09-19 12:55", "platform": "汽车之家", "source_media": "汽车之家-行业", "_category": "智能技术", "_score": 3.0, "yesorno": 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"publish_time": "2026-09-19", "platform": "同花顺财经·芝能汽车", "thumb": "", "origin_url": "", "yesorno": "yes" }, { "brand": "起亚", "title": "起亚联手持股双日进军日本市场，PV5以619万日元起售", "summary": "起亚PV5联手双日进军日本，Cargo/Passenger两版619万日元起售。", "focus_point": "可关注起亚PV5联手双日进日本，评估右舵市场的渠道合作模式。", "source_url": "https://chejiahao.autohome.com.cn/info/26489883", "publish_time": "2026-09-19", "platform": "汽车之家·车家号", "thumb": "https://img3.autoimg.cn/chejiahaodfs/g33/M04/7B/97/autohomecar__Chto52qt6eqAeQzyAAKHe0cyeYQ043.jpg", "origin_url": "", "yesorno": "yes" } ] } ]