[
  {
    "name": "brand_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "蜂花",
        "title": "每日新品 | 蜂花请了王俊凯，但一瓶3块钱的护发素已经卖到100块了",
        "summary": "蜂花官宣王俊凯为代言人，当日销售额超1800万、曝光3.6亿。",
        "focus_point": "可借鉴代言人层级逐年升级与首发当日战报打法，撬动高端线认知。",
        "source_url": "https://www.adquan.com/article/364485",
        "publish_time": "2026-09-24",
        "platform": "广告门",
        "thumb": "https://oss.adquan.com/img_pc/ggmxz.png",
        "yesorno": "yes"
      },
      {
        "brand": "OPPO",
        "title": "OPPO × 李现邀你假期「原相机」出行",
        "summary": "OPPO官宣李现为首席影像家，以旅拍UGC活动推原相机直出心智。",
        "focus_point": "可借鉴代言人加节点旅拍UGC组合，把产品卖点变成用户晒图素材。",
        "source_url": "https://socialbeta.com/campaign/28598",
        "publish_time": "2026-09-24",
        "platform": "SocialBeta",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/199520-20260924142625-59ca1c2f.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "Patagonia",
        "title": "Patagonia 邀请你一起来「打补丁」！",
        "summary": "Patagonia办缝补节，联合户外品牌做修补集市与手作工作坊。",
        "focus_point": "可借鉴把售后养护做成线下品牌活动，让ESG变成可参与的体验。",
        "source_url": "https://socialbeta.com/campaign/28599",
        "publish_time": "2026-09-24",
        "platform": "SocialBeta",
        "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/210618-20260924141857-a0e85bee.png",
        "yesorno": "yes"
      },
      {
        "brand": "小吉、TCL、统帅",
        "title": "当家电不再只是家电：三个圈层营销样本",
        "summary": "广告门复盘小吉、TCL、统帅三个家电品牌的圈层营销打法与数据。",
        "focus_point": "可借鉴以城市橱窗与跨品类搭子打进圈层，把卖点翻译成生活场景。",
        "source_url": "https://www.adquan.com/article/364501",
        "publish_time": "2026-09-24",
        "platform": "广告门",
        "thumb": "https://oss.adquan.com/img_pc/ggmxz.png",
        "yesorno": "yes"
      },
      {
        "brand": "濮院",
        "title": "不是乌镇，也不是阿那亚，濮院靠什么从0到1做起来？",
        "summary": "濮院时尚古镇以非标定位与产业联动，三年走完从0到1曝光几十亿。",
        "focus_point": "可借鉴以非标定位切入细分赛道，用产业反哺构建目的地品牌壁垒。",
        "source_url": "https://www.adquan.com/article/364507",
        "publish_time": "2026-09-24",
        "platform": "广告门",
        "thumb": "https://oss.adquan.com/img_pc/ggmxz.png",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "vehicle_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "凯迪拉克",
        "title": "凯迪拉克XT5 PHEV开启交付 双节限时福利价值1万 权益价25.99万起",
        "summary": "凯迪拉克XT5 PHEV开启交付，上市三周完成3000台，权益价25.99万起。",
        "focus_point": "可借鉴以交付里程碑叠加节点权益价，用限时福利续热上市后声量。",
        "source_url": "https://www.autohome.com.cn/news/202609/1317396.html",
        "publish_time": "2026-09-24",
        "platform": "汽车之家",
        "thumb": "http://www2.autoimg.cn/chejiahaodfs/g34/M01/B8/75/620x0_1_autohomecar__ChxpWGq0iiuADCKQAC-qeb5nipw357.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "捷途",
        "title": "捷途旅行者7将于10月10日上市 预售价14.99万元起",
        "summary": "捷途旅行者7开启预售，14.99万元起，燃油与插混双动力10月10日上市。",
        "focus_point": "可参考以预售价先行锚定价格带，为正式上市放量留出充足权益空间。",
        "source_url": "https://news.yiche.com/xinchexiaoxi/20260924/11113345760.html",
        "publish_time": "2026-09-24",
        "platform": "易车",
        "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/09/24/1c47b5ff-6169-4a85-841f-d944bc0a4871.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "宾利",
        "title": "全新宾利托卡尔全球首发 在华厂商建议零售价198.8万元起",
        "summary": "宾利首款纯电托卡尔全球首发，875马力，中国零售价198.8万元起。",
        "focus_point": "可关注超豪华品牌纯电首发的定价与叙事，评估高端电动化话术路径。",
        "source_url": "https://news.yiche.com/xinchexiaoxi/20260924/02113327392.html",
        "publish_time": "2026-09-24",
        "platform": "易车",
        "thumb": "https://image.bitautoimg.com/appimage-560-w0/news/2026/09/23/962aa5a2-c703-43e8-8c50-af85b95e35ec.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "长城",
        "title": "长城大狗混动版官图 四驱综合油耗5.65L/100km 将于9月28日上市",
        "summary": "长城大狗混动版官图发布，四驱综合油耗5.65L，9月28日上市。",
        "focus_point": "可关注轻混SUV以油耗数字做卖点，评估家用SUV能耗话术切角。",
        "source_url": "https://www.autohome.com.cn/news/202609/1317394.html",
        "publish_time": "2026-09-24",
        "platform": "汽车之家",
        "thumb": "http://car3.autoimg.cn/cardfs/product/g34/M09/B1/6C/620x0_1_autohomecar__ChxpV2qzq1aAHLaMAD90URQWc-c094.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "红旗",
        "title": "全新红旗H9 PHEV开启预订 配备896线激光雷达/后轮转向/空气悬架",
        "summary": "全新红旗H9 PHEV开启预订，配896线激光雷达、后轮转向与空气悬架。",
        "focus_point": "可关注以高线数激光雷达等硬配置做预订卖点，拆解配置叙事逻辑。",
        "source_url": "https://www.autohome.com.cn/news/202609/1317402.html",
        "publish_time": "2026-09-24",
        "platform": "汽车之家",
        "thumb": "http://www2.autoimg.cn/chejiahaodfs/g34/M03/B9/2B/620x0_1_autohomecar__ChxpV2q0mKiADxTDABg8D97LEoA041.png",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "social_hotspots",
    "opinion": "",
    "list": [
      {
        "brand": "",
        "title": "刷新全球量产纪录：智元第 20000 台具身智能机器人今日下线",
        "summary": "智元第20000台具身智能机器人下线，刷新全球人形机器人量产纪录。",
        "focus_point": "可关注人形机器人量产节点，评估智造产线与售后场景的引入节奏。",
        "source_url": "https://www.ithome.com/1/006/710.htm",
        "publish_time": "2026-09-24",
        "platform": "IT之家",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "科大讯飞",
        "title": "《中国智造探索计划》走进科大讯飞，解码车载AI背后的智造力量",
        "summary": "工信部新闻宣传中心与汽车之家探访科大讯飞，解码车载语音智造。",
        "focus_point": "可借鉴联合权威机构做行业探访IP，把幕后技术译成用户可感知价值。",
        "source_url": "https://www.autohome.com.cn/news/202609/1317371.html",
        "publish_time": "2026-09-24",
        "platform": "汽车之家",
        "thumb": "http://img3.autoimg.cn/chejiahaodfs/g34/M08/A8/AF/620x0_1_autohomecar__ChtpWGqzPduANasQADKzPJEpoYg672.png",
        "yesorno": "yes"
      },
      {
        "brand": "",
        "title": "汽车产业的增长越来越「贵」",
        "summary": "汽车报指出车企增收不增利，15家上市车企净利率仅1.52%。",
        "focus_point": "可借鉴摒弃天价代言与盲目降价，转向精准客群营销与品牌价值建设。",
        "source_url": "https://view.inews.qq.com/a/20260924A07EDS00",
        "publish_time": "2026-09-24",
        "platform": "腾讯新闻",
        "thumb": "https://inews.gtimg.com/news_ls/OvI7miXjuQz9CTFJitHpwSnpo5ycdn2Qqd059zWdW2rOgAA_640330/0",
        "yesorno": "yes"
      },
      {
        "brand": "京东七鲜",
        "title": "京东七鲜大厨专业版首发价 19888 元：含智能烹饪机器人及 15000 元膳食权益",
        "summary": "京东七鲜大厨专业版首发19888元，含智能烹饪机器人及膳食权益。",
        "focus_point": "可借鉴以硬件加高额服务权益打包定价，设计车主服务权益组合包。",
        "source_url": "https://www.ithome.com/1/006/724.htm",
        "publish_time": "2026-09-24",
        "platform": "IT之家",
        "thumb": "",
        "yesorno": "yes"
      },
      {
        "brand": "Meta",
        "title": "Meta 不再谈元宇宙，关键词改为「个人超级智能」",
        "summary": "Meta弃用元宇宙叙事，把战略关键词改为「个人超级智能」，转向AI助手。",
        "focus_point": "可关注头部平台AI话术转向，评估智舱AI表达与生态合作的叙事。",
        "source_url": "https://view.inews.qq.com/a/20260924A065UR00",
        "publish_time": "2026-09-24",
        "platform": "腾讯新闻",
        "thumb": "https://inews.gtimg.com/om_ls/OURKLziB1kHq2-PIh-X3vTPjOPSmZ111HDQebXR4eL_0sAA_640330/0",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_domestic",
    "opinion": "",
    "list": [
      {
        "brand": "起亚",
        "title": "起亚K5取消顶配EX版，拆分为多款独立选装套装",
        "summary": "起亚K5取消顶配EX版，原专属配置拆为舒适与智驾安全两款套装。",
        "focus_point": "可关注以选装套装替代顶配版，评估配置拆分对终端成交价的影响。",
        "source_url": "https://chejiahao.autohome.com.cn/info/26529901",
        "publish_time": "2026-09-24",
        "platform": "汽车之家·车家号",
        "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M04/B8/2E/autohomecar__ChxpV2q0hCCAMbghAAEvO6GLK0c049.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "悦达起亚、北京现代",
        "title": "合资新能源分系战局：日系抢跑、德系承压、韩法退场",
        "summary": "合资新能源分化，悦达起亚近12个月约8500辆，北京现代同比降5.3%。",
        "focus_point": "可关注合资新能源位次差距，评估起亚与北京现代的电动化追赶节奏。",
        "source_url": "https://chejiahao.autohome.com.cn/info/26531555",
        "publish_time": "2026-09-24",
        "platform": "汽车之家·车家号",
        "thumb": "https://img3.autoimg.cn/chejiahaodfs/g34/M05/B9/E8/autohomecar__ChxpV2q0p4CALK55ABOeQC1azvo159.jpg",
        "yesorno": "yes"
      },
      {
        "brand": "北京现代、现代摩比斯",
        "title": "库斯途深度测评：15万级唯一合资真7座MPV，全系标配摩比斯8AT",
        "summary": "库斯途13.98万起，轴距3055mm，全系标配摩比斯8AT变速箱。",
        "focus_point": "可借鉴以大空间加可靠变速箱做家庭MPV卖点，强化合资品质话术。",
        "source_url": "https://auto.sina.cn/2026-09-24/detail-iniswmii5575539.d.html",
        "publish_time": "2026-09-24",
        "platform": "新浪汽车",
        "thumb": "https://n.sinaimg.cn/sinakd10215/360/w180h180/20260714/ddbb-49fb8b3bd51bd7ee89ba65d05b879591.jpg",
        "yesorno": "yes"
      }
    ]
  },
  {
    "name": "hyundai_buzz_topics_international",
    "opinion": "",
    "list": [
      {
        "brand": "现代汽车、起亚",
        "title": "一年卖700万辆，现代为什么还要先借英伟达的智驾？",
        "summary": "现代起亚年销700万辆，2028年先上英伟达智驾，自研Atria推迟。",
        "focus_point": "可关注以外部方案换量产时间，评估自研智驾与英伟达的并行节奏。",
        "source_url": "https://znyj.ofweek.com/news/2026-09/ART-23013-8420-30704664.html",
        "publish_time": "2026-09-24",
        "platform": "OFweek",
        "thumb": "https://images.ofweek.com/article/images/bar/collect.png",
        "yesorno": "yes"
      },
      {
        "brand": "现代汽车集团",
        "title": "ACEA：欧盟8月汽车注册量同比增4.5%，现代集团同比降9.2%",
        "summary": "ACEA数据显示欧盟8月注册量增4.5%，现代集团同比降9.2%。",
        "focus_point": "可关注现代集团欧洲份额承压，评估欧洲市场投放与产品节奏调整。",
        "source_url": "https://finance.sina.com.cn/stock/usstock/c/2026-09-24/doc-inisxafc8191727.shtml",
        "publish_time": "2026-09-24",
        "platform": "新浪财经",
        "thumb": "https://n.sinaimg.cn/finance/c30320b4/20190809/cj_sinafinance_app2x.png",
        "yesorno": "yes"
      },
      {
        "brand": "起亚",
        "title": "起亚EV5 GT欧洲上市，德国起售价59,990欧元",
        "summary": "起亚EV5 GT欧洲上市，德国起售59990欧元，WLTP续航476公里。",
        "focus_point": "可关注起亚EV5 GT欧洲定价，评估性能版溢价与国内价格带衔接。",
        "source_url": "https://k.sina.cn/article_7879923802_1d5ae185a06801iz74.html",
        "publish_time": "2026-09-24",
        "platform": "新浪看点",
        "thumb": "https://n.sinaimg.cn/sinakd10216/360/w180h180/20260716/8078-6378d2e3b7b9b0ad155459b5567da81f.jpg",
        "yesorno": "yes"
      }
    ]
  }
]