[ { "name": "brand_hotspots", "opinion": "", "list": [ { "brand": "Crocs", "business_tags": [ "明星代言", "运动休闲", "潮流" ], "event_type": "品牌代言", "focus_point": "选择与品牌调性契合的代言人，强调反差感，传递品牌理念，深化用户情感连接。", "origin_url": "", "platform": "SocialBeta", "protocol_scores": { "brand_influence_score": 80, "competitor_threat_score": 60, "conversion_value_score": 70, "customer_loyalty_score": 75, "hyundai_relevance_score": 0, "marketing_actionability_score": 85, "overall_tag_value_score": 78 }, "publish_time": "2026-07-17", "publish_time_verified": "-", "selection_reason": "明星代言话题度高", "source_url": "https://www.adquan.com/article/361980", "summary": "樊振东官宣成为Crocs全球品牌代言人，同步发布新品和全新产品宣言。", "thumb": "https://oss.adquan.com/uploads_img/1784272394ffaef846b8b922b2.jpg", "title": "樊振东官宣Crocs全球品牌代言人", "yesorno": "" }, { "brand": "可口可乐", "business_tags": [ "综艺营销", "内容合作", "年轻化" ], "event_type": "综艺冠名", "focus_point": "现代汽车可借鉴场景化营销与内容共创策略，打造沉浸式体验，强化品牌心智，实现品效合一。", "origin_url": "", "platform": "SocialBeta", "protocol_scores": { "brand_influence_score": 85, "competitor_threat_score": 50, "conversion_value_score": 65, "customer_loyalty_score": 70, "hyundai_relevance_score": 0, "marketing_actionability_score": 75, "overall_tag_value_score": 72 }, "publish_time": "2026-07-17", "publish_time_verified": "-", "selection_reason": "综艺冠名创新逻辑", "source_url": "https://www.adquan.com/article/361974", "summary": "可口可乐与《五十公里桃花坞6》合作，重新定义综艺冠名逻辑，通过内容共创和场景渗透实现品牌心智增长。", "thumb": "https://oss.adquan.com/uploads_img/178425829342afe8d6778089d1.jpg", "title": "可口可乐×《五十公里桃花坞6》: 综艺冠名的逻辑变了", "yesorno": "" }, { "brand": "因赛集团", "focus_point": "现代汽车可借鉴因赛AI招聘与自研大模型，加速营销数字化转型，提升用户运营效率。", "origin_url": "未提供", "platform": "SocialBeta", "publish_time": "2026-07-16", "source_url": "https://www.adquan.com/article/361970", "summary": "因赛集团举办AI特训营，用自研大模型招聘AI原生人才，强调学习能力而非专业背景。", "thumb": "https://oss.adquan.com/uploads_img/17841991095d5b8759d4e2f964.jpg", "title": "因赛集团启用AI招聘+自研行业大模型 , 广告公司如何回应\"AI Native\"?", "yesorno": "" }, { "brand": "伊利", "focus_point": "借鉴情感营销，在大型赛事中锚定关键节点，打造沉浸式情绪闭环", "origin_url": "", "platform": "SocialBeta", "publish_time": "2026-07-16", "source_url": "https://www.adquan.com/article/361963", "summary": "伊利在足球盛宴中不走流量路线，以情怀营销打动球迷", "thumb": "https://oss.adquan.com/uploads_img/1784255666f7593a6ed8f3c326.jpg", "title": "都在抢足坛盛宴的流量，只有伊利抢到了“情怀”", "yesorno": "" }, { "brand": "爷爷不泡茶", "business_tags": [ "跨界营销", "IP联名", "茶饮" ], "event_type": "跨界联名", "focus_point": "借经典IP联名唤醒情感记忆，结合线下主题店与互动，打造沉浸体验，提升品牌年轻化与用户粘性。", "origin_url": "https://weibo.com/7769072120/R94747lQK", "platform": "微博", "protocol_scores": { "brand_influence_score": 65, "competitor_threat_score": 45, "conversion_value_score": 60, "customer_loyalty_score": 70, "hyundai_relevance_score": 0, "marketing_actionability_score": 80, "overall_tag_value_score": 68 }, "publish_time": "2026-07-19", "selection_reason": "创意跨界话题性强", "source_url": "https://socialbeta.com/campaign/27897", "summary": "爷爷不泡茶与巴啦啦小魔仙联名，推出魔法茶饮和周边，唤醒童年记忆。", "thumb": "https://socialbeta.oss-cn-hangzhou.aliyuncs.com/upload/198246-1784277881.jpg", "title": "爷爷不泡茶一「YE」跳转魔仙堡", "yesorno": "yes" }, { "brand": "Maileg", "business_tags": [ "新品牌", "玩具", "中国市场" ], "event_type": "品牌进入", "focus_point": "借鉴Maileg开放式场景体验，现代汽车可强化沉浸式互动营销，提升品牌忠诚度与陪伴感。", "origin_url": "未提供", "platform": "品牌星球", "protocol_scores": { "brand_influence_score": 55, "competitor_threat_score": 30, "conversion_value_score": 40, "customer_loyalty_score": 45, "hyundai_relevance_score": 0, "marketing_actionability_score": 50, "overall_tag_value_score": 44 }, "publish_time": "2026-07-18", "selection_reason": "PR软文属性较强", "source_url": "https://www.brandstar.com.cn/news/8190", "summary": "丹麦设计玩具品牌 Maileg 正式进入中国市场，并亮相 2026 CBME 上海孕婴童展。", "thumb": "https://media.brandstar.com.cn/uploads/article_covers/maileg_china_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "丹麦设计玩具品牌 Maileg 正式进入中国市场", "yesorno": "" }, { "brand": "Tagi.", "business_tags": [ "海外扩张", "生活方式", "零售" ], "event_type": "门店开业", "focus_point": "原创IP与本土化空间设计融合，打造沉浸式品牌体验，强化用户情感连接。", "origin_url": "未提供", "platform": "品牌星球", "protocol_scores": { "brand_influence_score": 60, "competitor_threat_score": 35, "conversion_value_score": 50, "customer_loyalty_score": 50, "hyundai_relevance_score": 0, "marketing_actionability_score": 60, "overall_tag_value_score": 53 }, "publish_time": "2026-07-17", "selection_reason": "开店信息传播力一般", "source_url": "https://www.brandstar.com.cn/news/8189", "summary": "中国原创生活方式品牌 Tagi. 于曼谷 centralwOrld 开设首家海外直营空间 Sabaai House，以在地空间设计、原创 IP Elly 与街头 Tuk Tuk 活动展开品牌的海外探索。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/tagi_sabaai_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "Tagi. 首家海外直营店落地曼谷", "yesorno": "" }, { "brand": "迪桑特 (DESCENTE)", "business_tags": [ "运动品牌", "高端零售", "店铺" ], "event_type": "门店开业", "focus_point": "通过留白空间与极简设计，让产品成为焦点，为品牌打造沉浸式零售体验。", "origin_url": "", "platform": "品牌星球", "protocol_scores": { "brand_influence_score": 65, "competitor_threat_score": 40, "conversion_value_score": 45, "customer_loyalty_score": 55, "hyundai_relevance_score": 0, "marketing_actionability_score": 55, "overall_tag_value_score": 52 }, "publish_time": "2026-07-17", "selection_reason": "门店开幕传播力有限", "source_url": "https://www.brandstar.com.cn/news/8188", "summary": "迪桑特在上海环贸商场开设BLANC店铺，以极简空间呈现ALLTERRAIN系列。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/descente_blanc_iapm_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "迪桑特上海环贸商场 BLANC 店铺开幕", "yesorno": "" }, { "brand": "On昂跑", "focus_point": "通过产品矩阵细分场景满足跑者需求，现代汽车可借鉴以用户为中心的差异化体验设计。", "origin_url": "", "platform": "品牌星球", "publish_time": "2026-07-13", "source_url": "https://www.brandstar.com.cn/news/8186", "summary": "On昂跑发布「Run On Clouds」全新跑步理念，升级CloudTec®产品矩阵。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/on_cloudtec_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "On昂跑发布「Run On Clouds」全新跑步理念，升级 CloudTec® 产品矩阵", "yesorno": "" }, { "brand": "lululemon", "focus_point": "借运动员夺冠强化品牌与瑜伽运动关联，提升品牌精神认同感。", "origin_url": "", "platform": "品牌星球", "publish_time": "2026-07-13", "source_url": "https://www.brandstar.com.cn/news/8187", "summary": "lululemon大使郭涵煜首夺温网女双冠军，职业生涯首座大满贯。", "thumb": "https://media.brandstar.com.cn/uploads/article_covers/lululemon_guo_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "lululemon 大使郭涵煜首夺大满贯女双冠军", "yesorno": "" }, { "brand": "Canada Goose 加拿大鹅", "focus_point": "借鉴自然时序叙事与领域专家合作，汽车品牌可深化体验营销与用户情感连接", "origin_url": "", "platform": "品牌星球", "publish_time": "2026-07-09", "source_url": "https://www.brandstar.com.cn/news/8184", "summary": "Canada Goose推出全新品牌平台「自然智慧」，以自然时序为框架，通过在地探索和领域专家叙事，延展户外连接。", "thumb": "https://media.brandstar.com.cn/uploads/article_images/canadagoose_natural_intelligence_schon_202607_1.jpeg?imageMogr2/thumbnail/1600x%3E/format/jpg/quality/82", "title": "Canada Goose 加拿大鹅发布全新「自然智慧」品牌平台", "yesorno": "" }, { "brand": "BIRKENSTOCK 勃肯", "focus_point": "联名跨界融合经典与时尚，类似策略可应用于汽车品牌年轻化与女性市场。", "origin_url": "", "platform": "品牌星球", "publish_time": "2026-07-09", "source_url": "https://www.brandstar.com.cn/news/8185", "summary": "勃肯与Repetto联名，以芭蕾美学重塑经典鞋型，7月16日发售。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/birkenstock_repetto_202607_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "BIRKENSTOCK 勃肯携手 Repetto 推出限定联名系列", "yesorno": "" }, { "brand": "CHANEL 香奈儿", "focus_point": "通过手工艺展览深化文化体验，打造本土化品牌叙事，提升用户情感连接。", "origin_url": "未提供", "platform": "品牌星球", "publish_time": "2026-07-09", "source_url": "https://www.brandstar.com.cn/news/8182", "summary": "香奈儿与le19M在上海浦东美术馆呈现la Galerie du 19M SHANGHAI，以展览、讲座等连接中法手工艺与当代创作。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/chanel_19m_shanghai_202607_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "香奈儿与 le19M 将在上海呈现 la Galerie du 19M SHANGHAI", "yesorno": "" }, { "brand": "lululemon", "focus_point": "通过城市街头体验营销与体育IP合作，提升品牌年轻化形象和用户参与感。", "origin_url": "未提供", "platform": "品牌星球", "publish_time": "2026-07-09", "source_url": "https://www.brandstar.com.cn/news/8183", "summary": "lululemon作为上海之夏运动共创伙伴，于张园打造夏日乐挑战，带来热汗大道等趣味训练。", "thumb": "https://www.brandstar.com.cn/share-cover/uploads/article_covers/lululemon_shsummer_202607_cover.jpeg?imageMogr2/thumbnail/1280x%3E/format/jpg/quality/85", "title": "lululemon 再度携手「上海之夏」，亮相「上下左右·运动乐园」", "yesorno": "" }, { "brand": "", "business_tags": [ "快闪店", "潮流", "周年庆" ], "event_type": "快闪活动", "focus_point": "", "origin_url": "", "platform": "上海长宁", "protocol_scores": { "brand_influence_score": 70, "competitor_threat_score": 45, "conversion_value_score": 60, "customer_loyalty_score": 65, "hyundai_relevance_score": 0, "marketing_actionability_score": 75, "overall_tag_value_score": 65 }, "publish_time": "2026-07-19", "publish_time_verified": "-", "selection_reason": "快闪主题有话题潜力", "source_url": "https://www.shobserver.cn/sgh/detail?id=4023584", "summary": "长宁来福士开业9周年之际，创意潮牌STAYREAL“19依旧在一起”主题快闪近日在商场盛大启幕。双方多次牵手合作，本次恰逢STAYREAL成立19周年，这场融合趣味互动、限定新品、户外休闲的夏日派对，在商场户外大草坪与百年钟楼同步展开，为市民带来兼具潮趣体验与情感共鸣的消费新场景。\n作为中山公园商圈核心商办综合体之一，长宁来福士近年来持续探索文商旅体展绿融合路径，此前与STAYREAL的合作均收获了热烈反响，有效带动客流与销售双提升。本次双方再度联动，将品牌19周年的“依旧”初心与商场9周年的陪伴理念深度结合，把户外大草坪的自然空间与潮牌的年轻活力融为一体。\n活动现场，STAYREAL旗下品牌IP“MOJO FAMILY”悉数亮相，多组兼具纪念感与互动性的趣味装置，成为打卡的热门点位。“一起干杯吧”装置，“纯真兔兔”与“卜卜”戴着炫酷墨镜，在沙滩上举着冰凉果汁，摆出碰杯的姿势。陈女士和朋友特意赶来，她举着刚拍的合影笑着说：“这次看到的是海边沙滩的布置，天热也挡不住想出来玩的兴致。”\n不远处的“夏日生日专线”装置旁，“ALWAYS TOGETHER”卡通小车吸引了不少小朋友驻足；“一起晒太阳”装置，萌趣角色并排坐在沙滩躺椅上，不少市民顺势摆出躺下的动作，享受片刻悠闲。专门设置的周年限定打卡墙满是沙滩与阳光元素，不少结伴而来的年轻人，用镜头记录下这份夏日美好。\n穿过以周年LOGO彩色拼图为设计元素的“时光拼图任意门”，来到百年钟楼内，市民陪伴STAYREAL19年来的记忆被一一串联。现场以拼图元素为线索，将品牌音乐精神与创意理念延伸到日常穿搭场景，整齐陈列了服饰、挂件等，周年重磅新品在此首次集中亮相。\n其中“19周年限定组”围绕拼图概念设计，为单品融入了品牌多年来的经典记忆符号，让服饰成为承载同行时光的纪念载体。展区内的祝福派送机前排着长队，市民轻轻按下按钮就能获得一张专属好运签，随机掉落的暖心文案让不少人拿到后第一时间分享到社交平台。\n为适配夏日高温天气，本次快闪活动提供线上商品看版服务，大家可在排队时快速选择心仪好物。活动主办方根据实时气温动态优化排队等候区域，长宁来福士也在周边布置了防暑风扇，保障市民的逛展体验。\n据了解，本次“19依旧在一起”快闪活动同步在上海、北京、广州三座城市开启，打破了地域限制，将“MOJO FAMILY”的治愈能量传递给更多消费者。不同于传统IP活动“只可远观”的模式，本次快闪让IP形象成为可以真实触碰、合影互动的“身边伙伴”，也践行了STAYREAL一直倡导的“让创意不止于观看，更能参与到日常生活中”的理念。\n长宁来福士相关负责人表示，商场9周年活动推出了系列优惠，市民携带STAYREAL品牌贴纸或公仔，还能到场内指定商户享受额外福利。同时，商场积极响应长宁夜间经济发展，对户外区域进行照明优化，入夜后的百年钟楼和草坪景观灯依次点亮，一步一景的夜间场景吸引了不少市民前来散步打卡，进一步延伸了夏日消费的时长与空间。\nSTAYREAL“19依旧在一起”主题快闪\n时间：即日起至8月中旬\n地点：长宁路1139号长宁来福士\n交通：地铁2/3/4号线 中山公园站\n部分图片来源于STAYREAL\n记者：李嵩楠\n编辑：竺嘉茹\n责编：王 博\n*转载请注明来源于“上海长宁”", "thumb": "https://sghimages.shobserver.cn/img/sgh/20260719/o9kPN3ebcP/f7dc21715bf34b6dbd03428923f518d5.jpg", "title": "长宁来福士×STAYREAL 19周年主题快闪", "yesorno": "yes" }, { "brand": "", "business_tags": [ "明星代言", "跨界合作", "年轻化" ], "event_type": "品牌代言", "focus_point": "", "origin_url": "", "platform": "新浪网", "protocol_scores": { "brand_influence_score": 80, "competitor_threat_score": 55, "conversion_value_score": 70, "customer_loyalty_score": 70, "hyundai_relevance_score": 0, "marketing_actionability_score": 85, "overall_tag_value_score": 76 }, "publish_time": "2026-07-19 14:06:11", "selection_reason": "双顶流跨界话题度高", "source_url": "https://ent.sina.cn/2026-07-19/detail-iniiimtc7908786.d.html", "summary": "3月27日,华帝正式官宣青年演员张凌赫成为品牌全新代言人。一边是深耕厨电领域引领时尚健康生活的民族品牌,一边是凭借扎实演技与阳光形象迅速崛起的95后实力小生,两者的携手,既源于理念与形象的高度契合,更是华帝深化品牌年轻化战略的关键落子。 从出道开始,张凌赫便在各类角色的磨炼中不断沉淀,专注打磨演技。近年来,他凭借《苍兰诀》《宁安如梦》《逐玉》等热播作品中的出色表现,收获了大量年轻粉丝的喜爱,成功跻身95后演员商业价值前列,成为当下炙手可热的青年演员。 截至目前,张凌赫微博、抖音粉丝合计已突破三千万,相关话题屡屡登上热搜榜单,商业价值持续攀升。张凌赫的“爆火”是颜值、实力与商业价值的三重叠加,粉丝展现出的强劲购买力,也印证了大众与品牌对他的深度认可。 此次华帝与张凌赫的携手,并非简单的“流量加持”,而是基于双方精神内核的高度共鸣。张凌赫对演技的极致追求,恰与华帝深耕厨电领域数十载,始终以用户需求为核心,不断打磨产品品质的匠心精神完美同频。而张凌赫“实力有演技的少年贵公子”形象也与华帝一直以来主打的时尚科学厨电品牌调性高度契合。正是这种在专业态度与形象气质上的双重共鸣,让双方的合作顺理成章。 随着官宣消息发布,“品牌代言人张凌赫同款”厨电产品华帝瓷话套系也将强势上线,凭借代言人强大的号召力,华帝有望实现在年轻群体中的进一步破圈,产品关注度与市场增长动能将迎来新一轮爆发。 华帝素有“厨电潮牌”的美誉,多年来在代言人的选择上始终保持着敏锐的前瞻视野。从早期携手黄晓明、赵丽颖等实力派明星,到近年来与欧阳娜娜、白敬亭等年轻偶像深度合作,华帝每一次代言人的更迭,都精准踩中了消费市场代际切换的节拍。在消费人群日益年轻化、决策路径愈发碎片化的当下,华帝通过精准锚定新生代代言人,打通与Z世代的沟通链路,这不仅印证了华帝对年轻消费群体的深刻洞察,更彰显出其持续引领厨电行业“年轻化”“时尚化”转型的行业地位。 此次签约张凌赫,正是华帝在新时代周期下“与时俱进”的又一重要举措。品牌正以更加开放、年轻的姿态拥抱市场变化,并持续为消费者打造时尚健康的厨房生活。", "thumb": "https://k.sinaimg.cn/n/sinakd20260719s/58/w549h309/20260719/5a6d-57f9af148a19bd411296a1bffdf071bf.jpg/w700d1q75cms.jpg?by=cms_fixed_width", "title": "华帝×张凌赫:双顶流跨界联手,解锁品牌年轻化新范式", "yesorno": "yes" }, { "brand": "", "business_tags": [ "世界杯", "白酒", "纪念酒" ], "event_type": "体育营销", "focus_point": "", "origin_url": "", "platform": "新浪网", "protocol_scores": { "brand_influence_score": 80, "competitor_threat_score": 60, "conversion_value_score": 75, "customer_loyalty_score": 70, "hyundai_relevance_score": 0, "marketing_actionability_score": 85, "overall_tag_value_score": 78 }, "publish_time": "2026-07-19 08:34:00", "selection_reason": "体育借势创意独特", "source_url": "http://finance.sina.com.cn/wm/2026-07-19/doc-iniihuvp3694334.shtml", "summary": "而作为2026美加墨世界杯唯一官方联名白酒的五粮液(72.760,-1.14,-1.54%),也官宣开启五粮液美加墨世界杯冠军纪念酒预售,为最后的足球狂潮增添一份热度。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/838d5bfdd565334ea24231656d359a1b.jpeg", "title": "美加墨决赛夜前夕,五粮液推出冠军纪念酒:白酒借势体育的一次长线实战", "yesorno": "yes" }, { "brand": "", "business_tags": [ "世界杯", "赞助", "中国品牌" ], "event_type": "体育赞助", "focus_point": "", "origin_url": "", "platform": "百家号-第一财经", "protocol_scores": { "brand_influence_score": 75, "competitor_threat_score": 55, "conversion_value_score": 65, "customer_loyalty_score": 60, "hyundai_relevance_score": 0, "marketing_actionability_score": 70, "overall_tag_value_score": 67 }, "publish_time": "2026-07-19 12:16:54", "publish_time_verified": "-", "selection_reason": "赞助倍增话题性强", "source_url": "https://baijiahao.baidu.com/s?id=1871115365526402792&wfr=spider&for=pc", "summary": "那些进入世界杯决赛的中国赞助商:对阿根廷队、西班牙队的赞助倍增 梅西一记传中,劳塔罗头球破门,阿根廷队以2:1逆转英格兰队,取得2026年美加墨世界杯决赛的入场券。7月16日清晨在现场看完这精彩一幕,慕思副董事长姚吉庆走出亚特兰大梅赛德斯-奔驰体育场留影上传朋友圈,并配文表示相信阿根廷队可以卫冕世界杯冠军。 尽管中国足球队没有进入2026年美加墨世界杯正赛,但是一点儿也没有影响中国观众和中国赞助商的热情。除了成为本届世界杯全球官方赞助商的联想、蒙牛、海信三家中国企业,还有慕思等多家中国企业成功“押中”,成为进入决赛的阿根廷队和西班牙队的赞助商。 禹唐体育执行董事李江向第一财经记者表示,2026年美加墨世界杯,中国品牌体育营销呈现“FIFA(国际足联)官方赞助收缩、国家队IP合作精细化深耕”的特征,入局国际足联官方赞助体系的中国品牌减少到3家,而赞助阿根廷队、西班牙队的中国企业数量翻倍式增长。 而且,与往年以硬广投入为主不同,随着观众观赛的渠道、时间日益碎片化,如何结合赞助捕捉更多有意思的“微时刻”,让用户有更多传播与体验的参与感,成为赞助商体育营销商业价值转化的关键。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/8b334799ae120b9f470db420fcf5f541.jpeg", "title": "那些进入世界杯决赛的中国赞助商:对阿根廷队、西班牙队的赞助倍增", "yesorno": "" }, { "brand": "", "business_tags": [ "世界杯", "免单", "咖啡" ], "event_type": "促销活动", "focus_point": "", "origin_url": "", "platform": "剁椒Spicy", "protocol_scores": { "brand_influence_score": 75, "competitor_threat_score": 65, "conversion_value_score": 80, "customer_loyalty_score": 80, "hyundai_relevance_score": 0, "marketing_actionability_score": 90, "overall_tag_value_score": 82 }, "publish_time": "2026-07-19", "selection_reason": "免单活动传播力强", "source_url": "https://36kr.com/p/3886601862298505", "summary": "六月以来，美加墨世界杯的战火燃遍全球，成为这个夏天最大的热点。四年一度的足球盛典，不仅是球迷的狂欢，更是品牌的必争之地。各大茶饮品牌大多选择联名合作的路线入场：不再局限于官方授权，而是直接签下球队、球星，或是换上足球主题皮肤，营造看球狂欢氛围，在赛事营销上使出浑身解数。瑞幸签下葡萄牙和西班牙双队，库迪绑定阿根廷国家队，林里靠一只“撞脸”哈兰德的塑胶鸭子意外破圈，喜茶继续用冰箱贴收割收藏爱好者......各家都在努力把流量变成真金白银。今天我们就来盘一盘，这波世界杯咖啡茶饮营销混战中，谁踢出了一记漂亮的“世界波”？林里：小黄鸭“撞脸”哈兰德，意外引爆二创林里LINLEE的球星鸭，一定是本届世界杯茶饮营销的“天降紫微星”。6月17日，林里以“看球喝林里，畅快爽到底”为主题开启赛事期间的营销。围绕观赛时需“解腻”的场景，上新升级的黄皮冰柠茶系列，推出足球造型的折叠水杯“大力水杯”。同时推出16款身披不同国家队球衣的“球星鸭2.0”盲盒，随双杯套餐附赠，用“集鸭”玩法激发球迷收藏乐趣。林里这套“球星鸭”的玩法早在四年前就已经被验证过。2022年世界杯期间，林里首推8大热门球队的1.0版本球星鸭，当年便已吸引不少球迷及“集鸭”爱好者收藏。在球星鸭2.0活动上线的前夕，林里在社交媒体上专门发布了1.0球星鸭“真·时代的眼泪”的纪念贴，为新活动造势，引来众多网友晒出自己的“珍藏”。2.0版本在原有版本上增加了新队款式、改良了造型外观，还给每个球队的小鸭子设计了一份“鸭鸭ID档案卡”，配上各自的创意slogan。一只圆头圆脑的小黄鸭，变成了消费者热抢的低成本、天然萌“吉祥物”。如果事情停留在这里，也只是一次中规中矩的借势营销。真正让小鸭子火遍全网的，是网友们的自发二创。活动上线后，有网友发现林里鸭的形象与挪威队“顶流”球星哈兰德意外地契合：宽脸、阔嘴、豆豆眼、憨憨的气质，“建模”查重度100%。“林里鸭撞脸哈兰德”的话题在抖音、小红书迅速刷屏。于是网友们纷纷“整活”：给挪威9号球衣款鸭子加装金色假发、复刻哈兰德的丸子头造型；给阿根廷10号鸭画上络腮胡；把法国队的小鸭涂黑，cos姆巴佩......通过手工DIY，或AI生成，小黄鸭具备了各个足球明星的标志性特征，生动传神。软萌小鸭cos球坛巨星和的形象反差，恰好是社交媒体搞笑内容的流量密码。网友的评论更是为品牌带来了免费的超高讨论度：有的调侃“小鸭子‘哈底’很好”，更有人玩起哈兰德代言王老吉的出圈梗，给小鸭配文“天热就喝哈兰德”。泼天的热度让球星鸭在线下多家门店热销至断货，有人“为凑齐16款一天买8杯柠檬茶”，也有网友发帖苦求一只哈兰德鸭，“愿意买10杯柠檬茶”。这只塑料小鸭，在咸鱼挂售的二手价格为25-30元。林里球星鸭的走红有迹可循。作为林里核心的品牌IP资产，“林里鸭”曾联动过《燕云十六声》《不良人》等多款热门IP，推出限定造型；“丑鸭子”造型此前也收获了大量的社交讨论。这次借势世界杯，林里用自有IP搭好舞台，从林里鸭IP粉，到世界杯球迷，再到路人玩梗，真正实现了全网破圈。库迪死磕阿根廷，瑞幸押注“两牙”梅罗之争的场外对决这届世界杯咖啡品牌的营销，最大看点莫过于库迪和瑞幸的正面对打。库迪走的是“死磕阿根廷”的路线。作为阿根廷国家队全球赞助商，库迪从6月8日开幕前夕便卷起了一场声势浩大的助威式营销。库迪和阿根廷的牵手始于四年前。2022年卡塔尔世界杯，库迪以阿根廷国家队中国区赞助商的身份首次入场，一举押中阿根廷夺冠，不少网友称赞“库迪眼光也太好了”。而后，2023年美洲杯期间正式升级为阿根廷国家队全球赞助商，成为阿根廷足球协会赞助体系中唯一的中国品牌。今年，库迪更是成为世界杯官方授权产品零售商，获赛事官方认证。官方IP叠加顶流明星球队独家合作，库迪针对手中的两大资源分别打造了两波联名活动：率先上线与世界杯官方纪念款联名。推出11支国家队官方纪念票和冰箱贴，覆盖阿根廷、巴西、法国、葡萄牙、西班牙等多支人气球队，并在北京、上海、深圳等10城设置主题店；一周后，正式上线阿根廷国家队联名。主推饮品为“潘帕斯蓝生酪茉莉拿铁”和“潘帕斯蓝西柚水”，两款饮品均为上届世界杯首次赞助合作时推出，以阿根廷队经典蓝白色为视觉主调；搭配印有阿根廷队徽和夺冠场景的包材。在产品的种草推广上，库迪直接将其定义为“阿根廷应援咖啡”，吸引大批阿根廷球迷购买；另外着重强调其“梦幻冰川蓝”的视觉降温设计，让消费者为其颜值买单，被认证为“非常貌美的一杯”。活动上线后，潘帕斯蓝生酪茉莉拿铁累计销售数突破1亿杯。此外，库迪还请来了深受年轻消费者喜爱的“喜人”（综艺《喜人奇妙夜》的喜剧演员）作为阿根廷队助威嘉宾团，雷淞然、张呈、吕严、双高胎等人集体上身阿根廷队蓝白球衣，手拿球队应援手幅和联名饮品。小红书上整齐划一的助阵队形，被网友戏称为“库迪持续展示人脉中”“喜人便宜又好用，只有库迪听进去了”。随着赛事推进，库迪分阶段持续加码福利，根据小程序/APP上的“助威人数”，设置阶梯式免单额度，单轮最多达2万杯免单。从开赛后免费送出3万杯，到阿根廷小组赛时“每进一球，加抽1万杯免单”，再到阿根廷出线后送球星亲笔签名球衣、抽5.5万份免单，截至目前库迪已开启五轮助威免单活动。库迪还在上海、长沙、天津、武汉等10个城市举办球迷俱乐部见面会，集结千名球迷现场集体观赛，线下给球迷送出免费饮品，激发球迷观赛热情。而瑞幸则走了另一条路——同时签下葡萄牙和西班牙两支夺冠热门队伍，打造“双保险”：葡萄牙队的超级巨星C罗，自带无数情怀球迷的热度；西班牙队又有内马尔、罗德里一众新生代热门球星。联名活动上，瑞幸各推出了西班牙和葡萄牙主题套餐，包括印有五位球星人像的包装、队徽冰箱贴、球队挂件、主题冷变杯等周边，还有身着两队球衣的主题小鹿公仔。其中，葡萄牙队联名活动主推瑞家经典“果C系列”，呼应C罗的名字和其黄金C位；西班牙队联名则推出了以西弗拉门戈舞蹈为灵感的“弗拉明戈·跳跳冰茶”这一限定新品，呼应西班牙文化，首周销量达120万杯。瑞幸世界杯期间最精彩的戏码，是极具戏剧性的“瑞幸德比”。7月7日，瑞幸赞助的“双牙”在1/8决赛对上了，只有一个能晋级。这对瑞幸来说可是“左右为难”，瑞幸官方账号亲自下场玩梗：“瑞幸可能是首个赞助两支球队，但在淘汰赛对决的品牌”，经典的小鹿头冷汗直流。评论区的网友更是“不顾死活”地幽默：“首届瑞幸杯即将开赛”、“两牙相争，瑞子得利”、“反正可以锁定自己赞助到八强了，全网最无悬念之人”。比赛进行时，瑞幸也要被网友拉出来调侃一嘴，“都怪瑞幸冰加太多了”。虽然“两牙只能进一个”，但无论谁出线，瑞幸都稳坐话题中心，坐收赛事讨论热度。另外，库瑞宿命般的对打，在一个押注“卫冕雄鹰”和球王梅西，一个锁定“双牙”和巨星C罗后，更成为了“梅罗对决”从绿茵场到咖啡柜台的延续。世界杯开赛前，社交媒体上关于“库瑞PK”、#梅罗代言隔空对线# 的话题就已经引爆讨论，球迷们纷纷“站队”：“世界杯期间喝什么咖啡全看支持哪队”、“梅西粉冲库迪，C罗粉冲瑞幸”。库迪和瑞幸，打的是一场“站队”的流量争夺战。本质上是同一套打法：将球迷对球星的身份认同直接转化为品牌情感资产，一杯咖啡也有了主队属性。茶饮品牌花式“蹭”热度：换皮肤出周边，冰箱贴才是真主角相比咖啡品牌真金白银买IP、搞赞助，大多数茶饮品牌走的是另一条路——不搞官方联名，不签国家队，用“换皮肤”的方式轻量化入局，而冰箱贴就是这波蹭热度大战的主角。说到茶饮周边的“收藏品化”，喜茶绝对是元老级别。这一次世界杯，喜茶延续了自己在冰箱贴赛道的统治地位，一口气推出22款世界杯主题冰箱贴，仰头喝茶的经典LOGO小人搭配各国元素，从阿根廷的蓝白条纹到巴西的黄绿配色，每款都是高度浓缩的国家队符号。采用随机盲袋模式，1：22的概率，想要抽到主队或集齐全套？那只能反复消费，“想要阿根廷，那不得喝成巨人观”。活动率先登陆港澳及海外地区后，各地消费者一如既往反响热烈：在社交媒体上找人换款、代购、高价收购，“阿根廷”、“葡萄牙”、“巴西”等热门款式上线3日内在二手平台上被炒出单款100元+的价格，但随着国内活动官宣，目前价格回落至45-75元/款。茉酸奶也采取了同样的盲盒冰箱贴玩法：8只Q版“MooNna”啦啦队小人，各穿上8支球队的球衣及配饰。爷爷不泡茶则在冰箱贴基础上叠加了“开瓶器”功能，推出两款小狗踢足球造型的“好苹友世界杯开瓶器冰箱贴”，绿茵草坪的重工设计被不少顾客夸“质感不错”。奈雪的茶则把周边从冰箱贴升级为立体摆件。6款“乐高风”足球小子组成“奈雪梦想队”，其中热度最高的是一款金发冷白皮造型，因神似哈兰德被网友称为”哈兰德款“，再次印证了本届“顶流”哈兰德的带货能力。从球星鸭到球队冰箱贴，再到摆件——本质上就是利用球队的“皮肤”去捕获球队的热度。用高颜值的收藏品巧借世界杯流量，让消费者甘愿为“集邮”反复买单。不过也有不卷周边、另辟蹊径的“蹭热度”方式：比如霸王茶姬推出的“摇摇沙·茶特调”，0酒精但做出清爽的气泡啤酒口感，在世界杯期间作为“看球搭子”被种草推广，广东地区部分门店专门设立夜晚营业门店，陪伴球迷夜间观赛。沪上阿姨和鹅鸭杀“大力出奇迹，鹅友来干杯”的联名也是蹭上了一波世界杯的热度：绿茵场上，大鹅们换上足球、奖杯元素的造型，小票单上还有一只大鹅可供消费者自行DIY画出“你心中的夺冠皮肤”。目前来看，这届茶饮品牌的世界杯营销，大多都踢出了自己的风格和节奏。茶饮品牌集体“蹭”热度：换个皮肤推出周边开卖，“万物皆可世界杯”；而库迪、瑞幸等头部咖啡品牌不再满足于“蹭”，而是真金白银买IP、深度布局。这届世界杯决赛的哨声还未吹响，但茶饮赛道的营销战里，已有不少品牌“中球”得分。本文来自微信公众号“剁椒Spicy”，作者：饼干，36氪经授权发布。", "thumb": "https://img.36krcdn.com/hsossms/20260708/v2_f2e1a6b3807b4e1b83d41d7d3b8b0a22@5302205_oswg1485665oswg1080oswg1531_img_000?x-oss-process=image/format,jpg/interlace,1", "title": "库迪咖啡世界杯多轮免单活动持续加码", "yesorno": "" }, { "brand": "", "business_tags": [ "世界杯", "赞助", "中国品牌" ], "event_type": "体育赞助", "focus_point": "", "origin_url": "", "platform": "新浪网", "protocol_scores": { "brand_influence_score": 75, "competitor_threat_score": 55, "conversion_value_score": 65, "customer_loyalty_score": 60, "hyundai_relevance_score": 0, "marketing_actionability_score": 70, "overall_tag_value_score": 67 }, "publish_time": "2026-07-19 12:17:00", "selection_reason": "与第10条重复", "source_url": "http://finance.sina.com.cn/jjxw/2026-07-19/doc-iniiifmm0343766.shtml", "summary": "那些进入世界杯决赛的中国赞助商:对阿根廷队、西班牙队的赞助倍增 梅西一记传中,劳塔罗头球破门,阿根廷队以2:1逆转英格兰队,取得2026年美加墨世界杯决赛的入场券。7月16日清晨在现场看完这精彩一幕,慕思副董事长姚吉庆走出亚特兰大梅赛德斯-奔驰体育场留影上传朋友圈,并配文表示相信阿根廷队可以卫冕世界杯冠军。 尽管中国足球队没有进入2026年美加墨世界杯正赛,但是一点儿也没有影响中国观众和中国赞助商的热情。除了成为本届世界杯全球官方赞助商的联想、蒙牛、海信三家中国企业,还有慕思等多家中国企业成功“押中”,成为进入决赛的阿根廷队和西班牙队的赞助商。 禹唐体育执行董事李江向第一财经记者表示,2026年美加墨世界杯,中国品牌体育营销呈现“FIFA(国际足联)官方赞助收缩、国家队IP合作精细化深耕”的特征,入局国际足联官方赞助体系的中国品牌减少到3家,而赞助阿根廷队、西班牙队的中国企业数量翻倍式增长。 而且,与往年以硬广投入为主不同,随着观众观赛的渠道、时间日益碎片化,如何结合赞助捕捉更多有意思的“微时刻”,让用户有更多传播与体验的参与感,成为赞助商体育营销商业价值转化的关键。 押中决赛球队的运气与风险平衡 怎么选择赞助的球队,尤其是押中胜面较大的球队,既考验眼光,也有运气成分。 慕思品牌负责人李晓锋告诉第一财经记者,他们2022年卡塔尔世界杯赞助的比利时队没有进16强。去年年底他们开始物色2026年世界杯的赞助对象,发现与想卫冕冠军的阿根廷队有契合点。 上个月,慕思AI智能床垫入驻阿根廷队在美国堪萨斯大本营的酒店。在阿根廷队世界杯首战前夕,姚吉庆与门将马丁内斯交流,赠送中国传统门神贴纸。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/4822b9ce4f3f16faee464dbf97407ebb.jpeg", "title": "那些进入世界杯决赛的中国赞助商:对阿根廷队、西班牙队的赞助倍增", "yesorno": "" }, { "brand": "", "business_tags": [ "世界杯", "官方赞助", "碎片化" ], "event_type": "体育赞助", "focus_point": "", "origin_url": "", "platform": "第一财经", "protocol_scores": { "brand_influence_score": 80, "competitor_threat_score": 60, "conversion_value_score": 70, "customer_loyalty_score": 65, "hyundai_relevance_score": 0, "marketing_actionability_score": 80, "overall_tag_value_score": 73 }, "publish_time": "2026-07-19", "publish_time_verified": "-", "selection_reason": "碎片化传播策略创新", "source_url": "http://m.toutiao.com/group/7664088430720090664/", "summary": "梅西一记传中，劳塔罗头球破门，阿根廷队以2：1逆转英格兰队，取得2026年美加墨世界杯决赛的入场券。7月16日清晨在现场看完这精彩一幕，慕思副董事长姚吉庆走出亚特兰大梅赛德斯-奔驰体育场留影上传朋友圈，并配文表示相信阿根廷队可以卫冕世界杯冠军。尽管中国足球队没有进入2026年美加墨世界杯正赛，但是一点儿也没有影响中国观众和中国赞助商的热情。除了成为本届世界杯全球官方赞助商的联想、蒙牛、海信三家中国企业，还有慕思等多家中国企业成功“押中”，成为进入决赛的阿根廷队和西班牙队的赞助商。禹唐体育执行董事李江向第一财经记者表示，2026年美加墨世界杯，中国品牌体育营销呈现“FIFA（国际足联）官方赞助收缩、国家队IP合作精细化深耕”的特征，入局国际足联官方赞助体系的中国品牌减少到3家，而赞助阿根廷队、西班牙队的中国企业数量翻倍式增长。而且，与往年以硬广投入为主不同，随着观众观赛的渠道、时间日益碎片化，如何结合赞助捕捉更多有意思的“微时刻”，让用户有更多传播与体验的参与感，成为赞助商体育营销商业价值转化的关键。押中决赛球队的运气与风险平衡怎么选择赞助的球队，尤其是押中胜面较大的球队，既考验眼光，也有运气成分。慕思品牌负责人李晓锋告诉第一财经记者，他们2022年卡塔尔世界杯赞助的比利时队没有进16强。去年年底他们开始物色2026年世界杯的赞助对象，发现与想卫冕冠军的阿根廷队有契合点。上个月，慕思AI智能床垫入驻阿根廷队在美国堪萨斯大本营的酒店。在阿根廷队世界杯首战前夕，姚吉庆与门将马丁内斯交流，赠送中国传统门神贴纸。华帝本届世界杯成为西班牙队厨电品类独家合作伙伴。华帝2018年世界杯牵手法国队并推出“夺冠退全款”活动，法国队最终捧杯，华帝兑现近8000万元退款，同时活动期间线上线下零售额突破10亿元。尝到甜头的华帝2022年世界杯赞助了葡萄牙队。谈及本次携手西班牙队，华帝股份相关人士对记者说，当初选择球队时，物色了好几个足球强队。最终华帝选定西班牙队，因为西班牙队里有非常多年轻人，而且足球打法务实。这次华帝没有复制退全款的玩法，而是变为如果西班牙队赢了就送非遗青瓷的促销。TCL这次把世界杯决赛变为了TCL德比，因为它同时是西班牙队和阿根廷队的官方合作伙伴。TCL相关人士告诉第一财经记者，TCL在全球实施体育营销已经持续多年，尤其在欧洲、拉美和中东非区域，都是以足球营销为主。TCL本届世界杯赞助了阿根廷、西班牙、德国等多支国家队：2023年成为西班牙队官方合作伙伴，助其夺得2024年欧洲杯冠军，本届世界杯延续合作；2025年签约成为阿根廷队官方合作伙伴。李江认为，TCL通过多支国家队的矩阵布局对冲赞助风险，谋求赛事全周期稳定声量。在助力阿根廷队、西班牙队挺进决赛的同时，TCL在市场上也有收获。据GfK的数据，今年6月份在阿根廷市场，TCL电视销售额市占率同比从16.4%增长至19.6%。中国FIFA赞助商减少、头部球队赞助商倍增2026年美加墨世界杯，中国品牌体育营销呈现“FIFA官方赞助商数量收缩、国家队IP合作精细化深耕”的特征。2018年俄罗斯世界杯共有7家中国品牌入局FIFA官方赞助体系，分别为万达、海信、蒙牛、vivo、雅迪、帝牌、指点艺境；2022年卡塔尔世界杯来自中国的区域及全球赞助商缩减为万达、海信、蒙牛、vivo、BOSS直聘和雅迪6家；2026年美加墨世界杯的全球官方赞助商中，只有联想、蒙牛、海信三家中国企业。联想、蒙牛、海信毫无疑问也是进入2026年美加墨世界杯决赛的中国赞助商。对于它们的表现，广告门的创始人兼CEO劳博对第一财经记者表示，联想聘请贝克汉姆担任2026年世界杯全球代言人和AI大使，还通过“神算预测”等话题事件，强化了联想作为“FIFA 官方技术合作伙伴”的专业形象。“海信与蒙牛首次尝试联名合作，一起在世界杯赛场围栏打广告‘中国品牌就是牛，中国企业值得信’，以及‘蒙牛海信就是牛，海信蒙牛值得信’，挺巧妙。”劳博说，蒙牛此次还押对了梅西，同时请了梅西、亚马尔（西班牙队）、姆巴佩（法国队）代言。海信还为本届世界杯提供了VAR（足球比赛中视频助理裁判）技术支持，此外其电视、冰箱和空调产品融入央视世界杯节目“豪门盛宴”的演播场景，覆盖家庭用户。对比与FIFA高举高打的合作，与国家队合作的投入更轻，也需要更精准的营销。李江说，阿根廷、西班牙两支兼具竞技硬实力与全球流量价值的顶级球队，是国家队赛道中国品牌的核心布局标的。对比2022年卡塔尔世界杯，这两支球队在2026年美加墨世界杯的中国合作品牌数量实现翻倍式增长，阿根廷队从8家增至15家，西班牙队从2家增至4家，顶级球队的商业价值持续凸显。据禹唐体育向第一财经记者提供的数据，本届世界杯，阿根廷队是中国赞助商数量最多的参赛队，形成全球赞助、区域赞助、中国区品类合作的多层布局，全球层级有雷克沙、库迪咖啡、滴滴出行3家，库迪还持有世界杯官方授权产品零售资质；区域层级有TCL和蚂蚁国际，蚂蚁国际主要在亚洲区域合作、不含中东地区；中国区品类合作共10家（伊利、慕思、娃哈哈冰红茶、度小满、国窖1573、奕境汽车、双鹿电池、奔奔王国手游、神州租车、中国移动咪咕），覆盖乳业、白酒、汽车、金融等赛道，核心依托梅西与阿根廷队卫冕冠军身份触达球迷群体。西班牙国家队官方授权中国合作品牌共4家，聚焦消费与科技赛道，TCL为全球官方合作伙伴，中国区合作含咖啡品类独家赞助商瑞幸咖啡、厨电品类独家合作伙伴华帝股份、乳业品类合作伙伴伊利，主打新生代球星亚马尔的年轻用户流量。从拼投入规模，到拼“参与感”有意思的是，本届世界杯期间，中国企业在多个赛道上的体育营销形成两强对垒局面。在咖啡赛道，库迪绑定阿根廷队，瑞幸绑定西班牙队，契合球迷站队情绪，成为消费端热度较高的营销现象。在电视赛道，海信以FIFA官方赞助商的身份力推RGB-Mini LED电视，TCL凭借对阿根廷队、西班牙队的赞助，力推SQD-Mini LED电视。在牛奶赛道，伊利赞助阿根廷、葡萄牙、法国、西班牙、德国五支国家队，并成为“2026 咪咕视频顶级足球赛事合作伙伴”，与作为FIFA官方赞助商的蒙牛进行错位营销竞争。“中国企业的世界杯营销，重心转向品效协同。”李江说，上届世界杯营销多以品牌曝光为核心诉求，本届世界杯中国品牌普遍搭建“联名产品-终端场景-赛事互动”的完整转化链路，更注重投入的落地效果与商业回报。比如，库迪咖啡全国门店上线FIFA官方纪念门票、多队球衣主题冰箱贴等授权商品，并推出‌阿根廷专属限定饮品‌（如“潘帕斯蓝”系列）及球队周边，还将门店改造为观赛互动空间，开展进球免单、赛事竞猜等活动，形成从情绪触发到商品变现的闭环。瑞幸咖啡以西班牙队与葡萄牙队对阵“小鹿头冷汗直流”（因同是两队赞助商）制造社交话题，触达年轻群体。而海信与小红书联手在7月20日凌晨本届世界杯决赛同期举行“冠军决赛之夜”的球迷互动活动。李江认为，本届赛事对两支进入决赛球队赞助的中国品牌，营销表现分化明显，头部品牌已形成成熟的权益激活体系。但是，行业共性短板同样显著，部分品牌权益激活不足，仅做名义背书无落地动作，IP价值未有效挖掘；多数内容同质化严重，扎堆绑定头部球星，缺乏差异化品牌认知；不少项目风险管控与转化链路缺失，单队赞助普遍无球队出局预案，部分品牌联名产品与渠道运营脱节，转化效率偏低。“整体看，对阿根廷队、西班牙队的赞助格局是中国体育营销从粗放投放转向精细化运营的缩影。头部品牌已构建起权益布局、内容运营、场景转化与风险管控的体育营销体系，而浅度绑定的背书式赞助，其传播价值与商业价值显著下滑。”李江说。(本文来自第一财经)", "thumb": "https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/d1ee1fab0192452999c35734c4b976b4~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1785049859&x-signature=TJhLVSDMeB2%2FOTdMorLEwqX46C8%3D", "title": "联想世界杯官方赞助布局碎片化传播渠道", "yesorno": "" }, { "brand": "", "business_tags": [ "世界杯", "白酒", "纪念酒" ], 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"vehicle_hotspots", "opinion": "", "list": [ { "business_tags": [], "event_type": "", "platform": "汽车之家", "protocol_scores": { "overall_tag_value_score": 85 }, "publish_time": "2026-07-19 20:00:00", "selection_reason": "热门新车预告，涵盖多款新车上市/预售信息，时效性强，符合用户对新车动态的关注需求。", "source_url": "https://www.autohome.com.cn/news/202607/1315849.html", "summary": "[汽车之家 资讯] 本期内容我们将为大家带来2026年7月20日-7月26日的新车预告。本周将迎来多款重磅新车上市/预售/首发，其中包括吉利银河TT...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M0A/E3/2E/400x300_0_autohomecar__ChtpWGpaAryAJ1u0AA8vQanpxY4225.png", "title": "领克07GT/吉利银河TT Ultra等 2026年第30周(7.20-7.26)新车预告", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-19 19:59:23", "source_url": "https://www.autohome.com.cn/news/202607/1315851.html", "summary": "[汽车之家 新车上市] 7月19日，新款坦克300正式上市，共推出5款车型，涵盖汽油、柴油、插电混动多种动力形式，售价区间为19.98-25.98万元...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M03/E6/92/400x300_0_autohomecar__Chto52pZ4IGAWex-AAaNZ55kCxE525.png", "title": "售19.98万起 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"summary": "易车讯 7月19日，小鹏汽车官宣：第二代VLA模型已实现同一套模型打通中国与欧洲，目前正加快推进欧洲市场量产适配，目标2027年逐步向海外用户交付。", "thumb": "https://image.bitautoimg.com/appimage-800-w0/news/2026/07/19/51c306e5-bec2-4e20-99fe-3e23f62474b1.jpg", "title": "小鹏第二代VLA模型打通中欧市场 目标2027年海外交付", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-19 14:24:42", "source_url": "https://www.autohome.com.cn/news/202607/1315848.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了北京81VJ的续航信息。车辆申报了49.4kWh电池组，纯电续航...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M05/04/03/400x300_0_autohomecar__ChxpWGpcbSqAIjmvABZh2dsKYM0283.png", "title": "“国产大G”续航信息曝光 北京81VJ登上减免车辆购置税目录", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-19 14:13:13", "source_url": "https://www.autohome.com.cn/news/202607/1315847.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了雷克萨斯ES纯电版。车辆申报了68.5kWh电池组，纯电续航里程...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M03/03/CD/400x300_0_autohomecar__ChxpV2pcaoGABsVAAAfj94shwtU413.png", "title": "续航最长707km 雷克萨斯ES纯电版登上减免车辆购置税目录", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-07-19 14:12:08", "source_url": "https://news.yiche.com/zonghexinwen/20260719/14111605124.html", "summary": "易车讯 近日，埃安发布关于广汽埃安部分搭载177Ah电池车辆质保服务升级的公告。本次公告明确三大保障政策：延长电池质保至8年30万公里、大数据预警+免费检测更换、营运车辆维修超5天发放停运补贴。", "thumb": "https://image.bitautoimg.com/appimage-800-w0/news/2026/07/19/2ce82b4b-fa9b-4c07-9c8a-7f9e1adaac99.jpg", "title": "埃安部分搭载177Ah电池车辆质保服务升级 延至8年30万公里", "yesorno": "" }, { "business_tags": [], "event_type": "", "platform": "易车", "protocol_scores": { "overall_tag_value_score": 95 }, "publish_time": "2026-07-19 13:53:52", "selection_reason": "长城H10订单数据及限时权益价，直接反映市场热度与价格营销，极具传播价值。", "source_url": "https://news.yiche.com/xinchexiaoxi/20260719/13111604598.html", "summary": "易车讯 7月19日，哈弗SUV公布最新销量数据：长城H10 12小时订单22615台。新车共推出4款车型，限时先享权益价21.48万元起。", "thumb": "https://image.bitautoimg.com/appimage-800-w0/news/2026/07/19/c36f5d93-21fd-4c1d-835e-15e6ac434628.jpg", "title": "长城H10 12小时订单22615台 限时权益价21.48万起", "yesorno": "yes" }, { "business_tags": [], "event_type": "", "platform": "易车", "protocol_scores": { "overall_tag_value_score": 85 }, "publish_time": "2026-07-19 12:19:12", "selection_reason": "腾势Z9S路试实车曝光，续航数据亮眼，属于热门新车动态。", "source_url": "https://news.yiche.com/xinchexiaoxi/20260719/12111602054.html", "summary": "易车讯 近日，腾势Z9S无伪装路试实车曝光。新车提供单电机与三电机两个动力版本，均搭载102.3kWh电池组。单电机版CLTC纯电续航可达920公里，三电机版为780公里。", "thumb": "https://image.bitautoimg.com/appimage-800-w0/news/2026/07/19/a4ff083a-833e-4270-ba30-ff14db1b4e84.jpg", "title": "腾势Z9S路试实车曝光 CLTC最高续航920km", "yesorno": "yes" }, { "business_tags": [], "event_type": "", "platform": "易车", "protocol_scores": { "overall_tag_value_score": 70 }, "publish_time": "2026-07-19 11:48:22", "selection_reason": "全新宝马X5后驱版信息，但上市时间较远（2027年），时效性偏低。", "source_url": "https://news.yiche.com/xinchexiaoxi/20260719/11111601148.html", "summary": "易车讯 7月19日，已完成全球首发的第五代宝马X5（底盘代号G65）传来重要消息：新车将延续后驱版本的推出计划。据悉，宝马X5 40后驱版将于2027年第一季度正式上市。", "thumb": "https://image.bitautoimg.com/appimage-800-w0/news/2026/07/19/345077c0-ec48-41f7-b2ea-679dacc7f4ba.jpg", "title": "全新宝马X5将继续推出后驱版车型 将于2027年初上市", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-19 11:37:44", "source_url": "https://www.autohome.com.cn/news/202607/1315845.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了方程豹首款猎装车——方程SGT的身影。车辆申报了92.093kW...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M0B/01/F3/400x300_0_autohomecar__ChxpWGpcRdiAMZ6PAAjoXkZA4Zs514.png", "title": "续航最长850km 方程豹首款猎装车 方程SGT登上减免车辆购置税目录", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-19 11:19:05", "source_url": "https://www.autohome.com.cn/news/202607/1315844.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了方程豹首款轿车——方程S的身影。车辆申报了76.744kWh和9...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M04/01/FF/400x300_0_autohomecar__ChtpWGpcfyaAKdAqABFQV1mKUCY849.png", "title": "纯电续航最长900km 方程豹首款轿车 方程S登上减免车辆购置税目录", "yesorno": "" }, { "platform": "汽车之家", "publish_time": "2026-07-19 10:59:10", "source_url": "https://www.autohome.com.cn/news/202607/1315843.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）再次看到了岚图追光S。车辆此次申报了78.7kWh和81.4kWh两种...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M06/03/7E/400x300_0_autohomecar__ChxpVWpcPPCANd0dAAlNEQCu-9I521.png", "title": "CLTC纯电续航630km 岚图追光S再次登上减免车辆购置税目录", "yesorno": "" }, { "platform": "易车", "publish_time": "2026-07-19 09:58:53", "source_url": "https://news.yiche.com/zonghexinwen/20260719/09111598095.html", "summary": "易车讯 7月18日，NIO Day 2026申办投票结果出炉。NIO Day 2026的申办城市包括：长春、重庆、哈尔滨、济南、南京、青岛、武汉、厦门。入围最后投票阶段的三座城市为哈尔滨、武汉、厦门。最终，武汉从三座城市中脱颖而出。", "thumb": "https://image.bitautoimg.com/appimage-800-w0/news/2026/07/19/1c25e497-7507-4f06-9a5c-598ff0adc25e.jpg", "title": "蔚来NIO Day 2026举办城市定为武汉 有望首发重磅产品", "yesorno": "yes" }, { "platform": "汽车之家", "publish_time": "2026-07-19 00:00:00", "source_url": "https://www.autohome.com.cn/advice/202607/1315836.html", "summary": "[汽车之家 购车手册] 五菱品牌全新的准5米级大六座混动SUV，7月16日已正式上市。配置上提供了舒享型、臻享型、旗舰型三款配置，上市指导价区间11...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M06/F5/59/400x300_0_autohomecar__ChxpVmpbE2uAblBaAASdxSd4sEM808.png", "title": "13万多的顶配是更优解 五菱星光L购车手册", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "极氪 9X", "origin_url": "https://www.autohome.com.cn/news/202607/1315850.html", "platform": "汽车之家", "protocol_scores": { "overall_tag_value_score": 90 }, "publish_time": "2026-07-19", "selection_reason": "极氪9X即将上市，官图发布，属于热门新车上市预热信息，具有高关注度。", "source_url": "https://www.autohome.com.cn/news/202607/1315850.html", "summary": "[汽车之家 新车官图] 7月19日，极氪品牌官方发布了极氪9X五座版探野棕车色官图。结合此前消息，新车将于7月28日上午10:00完成上市。目前新车...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M05/06/18/400x300_0_autohomecar__ChxpWGpcmBaAD5h0AAXdClZysvk554.png", "title": "将于7月28日上市 极氪9X五座版探野棕车色官图", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "VJ", "origin_url": "https://www.autohome.com.cn/news/202607/1315848.html", "platform": "汽车之家", "protocol_scores": { "overall_tag_value_score": 80 }, "publish_time": "2026-07-19", "selection_reason": "北京81VJ（国产大G）续航信息曝光，涉及减免购置税目录，属于新车价格/政策相关热点。", "source_url": "https://www.autohome.com.cn/news/202607/1315848.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了北京81VJ的续航信息。车辆申报了49.4kWh电池组，纯电续航...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M05/04/03/400x300_0_autohomecar__ChxpWGpcbSqAIjmvABZh2dsKYM0283.png", "title": "“国产大G”续航信息曝光 北京81VJ登上减免车辆购置税目录", "yesorno": "yes" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "ES", "origin_url": "https://www.autohome.com.cn/news/202607/1315847.html", "platform": "汽车之家", "protocol_scores": { "overall_tag_value_score": 75 }, "publish_time": "2026-07-19", "selection_reason": "雷克萨斯ES纯电版续航信息及购置税目录，属于新车预售/政策信息，但品牌热度相对平稳。", "source_url": "https://www.autohome.com.cn/news/202607/1315847.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了雷克萨斯ES纯电版。车辆申报了68.5kWh电池组，纯电续航里程...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M03/03/CD/400x300_0_autohomecar__ChxpV2pcaoGABsVAAAfj94shwtU413.png", "title": "续航最长707km 雷克萨斯ES纯电版登上减免车辆购置税目录", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "方程豹", "origin_url": "https://www.autohome.com.cn/news/202607/1315845.html", "platform": "汽车之家", "protocol_scores": { "overall_tag_value_score": 85 }, "publish_time": "2026-07-19", "selection_reason": "方程豹首款猎装车续航曝光，新车品类创新，且续航数据突出，具有较高话题性。", "source_url": "https://www.autohome.com.cn/news/202607/1315845.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了方程豹首款猎装车——方程SGT的身影。车辆申报了92.093kW...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M0B/01/F3/400x300_0_autohomecar__ChxpWGpcRdiAMZ6PAAjoXkZA4Zs514.png", "title": "续航最长850km 方程豹首款猎装车 方程SGT登上减免车辆购置税目录", "yesorno": "yes" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "方程豹", "origin_url": "https://www.autohome.com.cn/news/202607/1315844.html", "platform": "汽车之家", "protocol_scores": { "overall_tag_value_score": 80 }, "publish_time": "2026-07-19", "selection_reason": "方程豹首款轿车续航信息，新车上市预热，但与前一条猎装车相比创新性略低。", "source_url": "https://www.autohome.com.cn/news/202607/1315844.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）看到了方程豹首款轿车——方程S的身影。车辆申报了76.744kWh和9...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g34/M04/01/FF/400x300_0_autohomecar__ChtpWGpcfyaAKdAqABFQV1mKUCY849.png", "title": "纯电续航最长900km 方程豹首款轿车 方程S登上减免车辆购置税目录", "yesorno": "" }, { "business_tags": [], "event_type": "", "focus_point": "", "model": "岚图", "origin_url": "https://www.autohome.com.cn/news/202607/1315843.html", "platform": "汽车之家", "protocol_scores": { "overall_tag_value_score": 70 }, "publish_time": "2026-07-19", "selection_reason": "岚图追光S再次登目录，信息重复度较高，新车热度一般。", "source_url": "https://www.autohome.com.cn/news/202607/1315843.html", "summary": "[汽车之家 资讯] 日前，我们在减免车辆购置税的新能源汽车车型目录（第三十二批）再次看到了岚图追光S。车辆此次申报了78.7kWh和81.4kWh两种...", "thumb": "https://www2.autoimg.cn/chejiahaodfs/g33/M06/03/7E/400x300_0_autohomecar__ChxpVWpcPPCANd0dAAlNEQCu-9I521.png", "title": "CLTC纯电续航630km 岚图追光S再次登上减免车辆购置税目录", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "澎湃新闻网", "publish_time": "2026-07-19 14:35:00", "source_url": "https://m.thepaper.cn/newsDetail_forward_33615929", "summary": "80天!100+场活动!这个夏天,长春这样玩! 7月18日晚 2026长春消夏艺术季开幕式 在肆季南河岸线公园 火热举办 这场长达80天的夏日盛会 就此正式启幕 6月19日至9月6日,夏日狂欢全线铺开!旅游休闲、群众文化、文博展览、精品演艺、业态联动五大板块协同发力,100余场特色活动全域覆盖。这个夏天,长春只做一件事:让你在22℃的清凉里,玩得尽兴! 2026长春露营大会作为消夏艺术季核心单元,于7月18日至8月9日举办,依托长春22℃的夏日气候优势,本次露营大会锚定“北方露营首选IP”定位,将露营经济与城市消夏活动相结合,把长春打造成为东北地区热门避暑露营目的地。 ⛺️现场专属房车展示区集中展出多款旅居房车,尤其主打四驱拓展房车,集居住、休闲、户外烹饪等多功能于一体,充分满足家庭出游、户外旅居、轻奢露营等多样化出行需求。 ⛺️大会集结19家知名露营品牌,线上累计近270组家庭报名参与,参与者覆盖长春、吉林、沈阳、哈尔滨等东北核心城市,将分批次进场沉浸式体验露营乐趣。 ⛺️场地精心打造露台露营体验区、太空舱民宿、星际主题营地等特色场景,搭配户外炊具、露营家具、营地照明等全品类户外装备展区,同步推出模块化住宿全新解决方案,全方位展现精致露营产业生态。 ⛺️营地持续开展搭建实操演示、房车生活场景体验、户外生存技能公开课等互动活动,让游客既能逛展打卡,也能亲手体验露营,沉浸式感受户外休闲魅力。 ⛺️配套的肆季南河非遗市集汇聚省内31项代表性非遗项目,市民游客可近距离观赏匠心技艺、体验非遗互动、选购地道文创。(营业时间:7月19日12:00-20:00) “精彩夜吉林”2026消夏演出季作为吉林省标志性文旅品牌活动,于7月至9月举办,横跨百余日。活动以肆季南河为主会场,联动伟峰东域下沉广场、大众剧场、桃李梅大剧院、吉林省音乐厅等场地同步发力。 🍃戏剧季板块于7月18日至8月9日每周六、日在肆季南河连演8场,汇聚京剧、越剧、吉剧、评剧、二人转等,《牡丹亭》《秦香莲》等传世经典与吉剧《积德泉》等本土剧目将轮番登场。 🍃伟峰东域下沉广场推出“伟峰仲夏夜——国乐映芳华”系列演出,每周潮流乐队、传统戏曲、动画主题演出接续上演;大众剧场、桃李梅大剧院、吉林省音乐厅则常态化开展各类精品演出。活动通过户外与室内多场地联动,为市民游客打造兼具国际风范与本土特色的夏日文艺盛宴。 ▲图源 | 长春晚报融媒体记者 王强 7月,2026长春文旅街头音乐会重磅回归!活动将邀请知名网络歌手、音乐达人、高校乐队等联袂", "thumb": "https://imgpai.thepaper.cn/pph/newpai/image/20260719/2a127759-4854-4867-9c6a-29335162a2f3.jpg", "title": "80天!100+场活动!这个夏天,长春这样玩!", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "新浪网", "publish_time": "2026-07-19 10:54:00", "source_url": "http://finance.sina.com.cn/wm/2026-07-18/doc-iniihcxt8197150.shtml", "summary": "比亚迪成为巴黎圣日耳曼官方合作伙伴 近日,比亚迪(93.470,-0.67,-0.71%)与巴黎圣日耳曼足球俱乐部(PSG)达成全球战略合作关系,这份合作直至 2029 年 6 月。此次合作汇聚两大全球品牌。双方秉持对创新、卓越与国际化发展的共同理念,在各自领域持续突破创新,并与全球数百万消费者和球迷建立了深厚联结。 未来三个赛季,双方将通过全球传播活动、球迷互动等形式推进合作落地。同时,比亚迪及其高端品牌腾势将为俱乐部日常运营提供支持。 全球新能源领军企业比亚迪携手殿堂级足球俱乐部-巴黎圣日耳曼(PSG)在此次合作中彰显了比亚迪深耕法国市场的决心;同时,比亚迪表示将持续扩建当地零售网点,并依托创新出行方案与本地化活动,加深与法国消费者的联结。 本次合作还将进一步扩大比亚迪的全球影响力,助力其向热爱体育、创新及高品质生活方式的全球受众展示前沿技术;两大品牌强强联合,感召全球球迷,围绕创新与品质树立行业全新标杆。 比亚迪执行副总裁李柯表示:“我们非常高兴与巴黎圣日耳曼(PSG)达成合作。巴黎圣日耳曼已经成为卓越、雄心与创新的全球象征。比亚迪同样始终坚持“技术为王,创新为本”,秉持用技术创新满足人们对美好生活的向往。此次合作汇聚了两个享誉全球的品牌,双方拥有共同前瞻性的愿景,以及创造非凡体验的热情。我们携手全球数百万球迷,共同推动一个更加创新、可持续的未来。” 巴黎圣日耳曼首席营收官Richard Heaselgrave表示:“我们由衷欢迎比亚迪加入巴黎圣日耳曼大家庭。比亚迪是全球发展迅猛、创新能力突出的企业,与俱乐部可谓天作之合。两大品牌携手,通过创意、创新以及专属的粉丝体验与全球球迷开展互动,开启令人期待的全新时代。” 此次合作是比亚迪欧洲市场战略的重要组成部分,不断深化欧洲市场本土化布局。凭借覆盖纯电及混动车型的完整产品矩阵,比亚迪正在欧洲市场加速拓展。目前,比亚迪业务已覆盖超过全球120个国家和地区,并持续完善在欧洲的产业及商业布局。此次与巴黎圣日耳曼(PSG)的合作将成为比亚迪提升品牌知名度、展示创新技术的重要契机。双方还将围绕激情、性能与可持续发展,打造多元化的共享体验,与全球数百万球迷建立更紧密的联结。", "thumb": "http://n.sinaimg.cn/spider20260719/498/w831h467/20260719/b74a-fecb710f5f57337e1ae344a846ff77b9.png", "title": "比亚迪成为巴黎圣日耳曼官方合作伙伴", "yesorno": "" }, { "brand": "", "business_tags": [], "event_type": "", "focus_point": "", "origin_url": "", "platform": "新浪网", "protocol_scores": { "overall_tag_value_score": 90 }, "publish_time": "2026-07-19 10:17:46", "selection_reason": "启境GT7携华为乾崑全栈技术亮相，涉及技术创新与营销模式，话题性强。", "source_url": "https://k.sina.com.cn/article_1188399215_46d5886f02701ixog.html", "summary": "2026年7月16日,华为乾崑媒体日。当几乎所有目光都聚焦在华为乾崑智驾ADS 5的技术参数与首发阵容时,一个更值得追问的问题浮出水面:为什么首发搭载车型是启境? 在华为乾崑的合作版图上,有数十家汽车品牌。但截至今天,全国唯一实装华为乾崑智驾ADS 5的量产车型,只有启境GT7(配置|询价)。这不是一次简单的\"首发搭载\",而是一场持续了近两年的\"跨界融合\"产业实验的首次交卷。 \"跨界融合\"与\"简单搭载\"的本质区别 行业内车企与科技公司的合作,大多停留在三个层次:采购——买一套现成的智驾方案装上去;适配——在既有架构上做接口匹配;联名——贴个标签做营销。 启境走的是一条没有先例的路。 2024年11月,广汽与华为签署深化战略合作协议,确定的不是\"采购协议\",而是一个全新的协作范式——\"技术原生、融合开发\"。翻译成白话:不是华为做完了方案交给广汽去装,而是两群人从零开始,坐在一起把车和智驾\"长\"出来。 广汽开放了整车电控、底盘制动、车身姿态等底层数据;华为乾崑派驻数百人规模的专项团队常驻广州,与启境团队合署办公、同屋同频。双方同步导入华为IPD(集成产品开发)和IPMS(集成产品营销服务体系),实现华为技术标准与广汽整车制造体系的深度一体化。 这不是甲乙方,这是\"一家人,一起造一台车\"。 也正是这种跨界融合的效率红利,让启境GT7跑出了行业罕见的节奏——6月26日上市→7月9日全国交付→7月16日媒体日集中展示,20天时间从发布到全国90城300家门店全面铺开。传统模式下新车上市后往往需要数月才能完成产能爬坡和渠道铺货,而跨界融合模式下,方案与整车同步生长,从验证到交付的周期大幅缩短。市场给出了回应:上市24小时大定突破5200台,90后、00后用户占比超六成。 \"车适应智驾\"vs\"智驾读懂整车\" 这个区别听起来抽象,但落到用户体验上,天差地别。 后天搭载的智驾方案,本质上是\"在别人的身体上装一个大脑\"——大脑再聪明,对身体的控制精度始终隔着一层。而启境GT7从立项之初,整车架构就是为ADS 5量身定义的。底盘怎么调、制动怎么标定、车身姿态数据怎么输出,全部与华为乾崑智驾算法深度打通、双向耦合。 结果是:车适应智驾,智驾也读懂整车。 这也是为什么ADS 5能在启境GT7上实现\"全场景NCA覆盖\"——城市环岛、乡道土路、山地挂壁公路、沙漠草原非铺装路面均可激活。这不是算法单方面的本事,是整车机械素质与智能算法共同作用的结果。", "thumb": "https://n.sinaimg.cn/sinakd20107/200/w1080h720/20260719/8ec8-cce337355e74a1d748f16ee47365e8d4.jpg", "title": "两境两界齐聚华为乾崑媒体日,启境GT7携华为乾崑全栈技术震撼亮相", "yesorno": "" }, { "brand": "", "focus_point": "", "origin_url": "", "platform": "搜狐网", "publish_time": "2026-07-19 00:00:00", "source_url": "https://sports.sohu.com/a/1049807438_638549", "summary": "赢在起跑线 使馆观赛强化品牌情绪共鸣 从阿根廷队的首场小组赛开始,奕境汽车就以线下观赛的方式与用户深度绑定。奕境汽车联动阿根廷大使馆举办专属线下观赛活动,邀约众多 KOC、中外球迷齐聚现场,共创用户代表等,共同见证阿根廷国家队首战告捷的高光时刻。沉浸式的观赛氛围、深度的车型品鉴与浓烈的赛事情绪融合,打造出兼具仪式感与参与感的赛事体验场。", "thumb": "https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2026%2F0712%2F13a3147bj00ti206n00epd000aq00n6m.jpg&thumbnail=660x2147483647&quality=80&type=jpg", "title": "世界杯阿根廷晋级四强 奕境汽车全链路营销驱动品牌突围", "yesorno": "" } ] }, { "name": "social_hotspots", "opinion": "", "list": [ { "business_tags": [ "游戏", "Steam" ], "confidence": 0.85, "event_type": "产品发布", "focus_point": "", "heat_score": 90, "marketing_opportunity": "无显著营销借势点", "platform": "ithome", "publish_time": "2026-07-19", "risk_tags": [ "无明显风险" ], "selection_reason": "游戏产品发布", "source_url": "https://www.ithome.com/0/977/919.htm", "summary": "", "thumb": "", 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"伊朗停止履行伊美谅解备忘录，中东局势趋紧", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "网易", "publish_time": "2026-07-19 13:26:09", "source_url": "https://www.163.com/dy/article/L271PUFG0514R9KQ.html", "summary": "全释硬科技丨脑机接口AI赋能 人脑机器双向奔赴 意念是怎么控制外部设备与世界进行互联?人工智能在大脑和机器的双向奔赴当中,发挥了什么样的作用?全释硬科技,揭秘AI如何赋能大脑和机器的双向奔赴↓↓↓ 记者来到了位于上海本土的一家科技企业。去年,这家企业和中国科学院上海神经所以及华山医院,一起完成了国内首例侵入式脑机接口临床试验。 患者:五六年,一直在自己的世界里,感觉黑暗。现在感觉重新找到了生活的方向。 自动化手术 电极植入更微创更安全 AI的算法去做定位、导航辅助等功能。现在这个电极是一根发丝的1%,目前的柔软程度相当于蝴蝶拍打翅膀几十万分之一的力度,要跟脑组织的柔软程度匹配。可以像控制自己肢体一般去控制它,像机器人高达一样去驾驭它。 人脑意念数据,反向赋能人工智能迭代升级。 脑机接口会有一种使命,就是收集大量高质量的数据,未来反哺具身智能的大脑进化。 中国科学院院士 蒲慕明:10年之内,我们的瘫痪病人可以用假肢去工作,假手就跟操作真手一样。", "thumb": "https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2026%2F0719%2F0d008d12j00tiep5o001wd000hs00sxg.jpg&thumbnail=660x2147483647&quality=80&type=jpg", "title": "全释硬科技丨脑机接口AI赋能 人脑机器双向奔赴", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "", "publish_time": "2026-07-19", "source_url": "", "summary": "新闻列表中无2026-07-19日期的相关报道", "thumb": "", "title": "未找到匹配新闻", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "环球网", "publish_time": "2026-07-19 10:35:00", "source_url": "https://tech.huanqiu.com/article/4SROenNJMou", "summary": "【环球网科技综合报道】7月19日消息,埃隆·马斯克近日在社交平台X发文透露,旗下人工智能企业xAI研发的新一代大模型Grok 4.6训练工作进入收尾阶段,这款规模达2万亿参数的大模型预计于下周完成初始训练。 据马斯克介绍,相较于当前1.5万亿参数的Grok 4.5模型,Grok 4.6综合性能实现全方位提升,同时推理速度、文本处理效率将与前代1.5万亿参数版本基本持平。 截至目前,xAI尚未对外披露Grok 4.6正式上线时间、完整训练方案及全套技术评测指标。回顾研发进程,早在2026年5月,马斯克就对外公布,1.5万亿参数的Grok基础模型V9-Medium已完成主体训练,后续持续开展微调、强化学习等优化工作,该模型也是Grok 4.5的核心基座。若2万亿参数的Grok 4.6顺利落地,将进一步拉高Grok系列大模型的参数规模门槛。 业内分析指出,大语言模型参数总量是衡量模型体量的重要参考,但模型实际综合能力,仍取决于训练数据品质、训练算法框架、推理底层架构、算力供给以及训练后调优等多重关键要素。此次xAI研发2万亿参数大模型,核心目标是在扩充模型规模的同时,稳住前代产品的运行效率,兼顾性能与使用成本。 算力支撑层面,xAI持续加码算力基础设施建设。此前企业公开信息显示,Grok 4系列模型依托代号“Colossus”的超大规模AI算力集群开展训练,该集群搭载约20万块GPU,全面支撑模型训练与强化学习全流程工作。", "thumb": "http://n.sinaimg.cn/spider20260719/391/w391h800/20260719/f350-6f38e8f71bb41b2f65b2026f52883af0.png", "title": "马斯克官宣:2 万亿参数 Grok 4.6 下周完成初始训练", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "新华网", "publish_time": "2026-07-19 07:45:57", "source_url": "https://baijiahao.baidu.com/s?id=1871098282860776058&wfr=spider&for=pc", "summary": "新华社北京7月18日电 印度媒体17日报道,印度最大核电站库丹库拉姆核电站近日发生大规模数据泄露,包括工程设计图、供应商信息和员工资料等近1.9万份文件外泄。一些专家担忧,这起事件可能对该核电站安全构成威胁,但运营方称核电站不存在相关风险。 库丹库拉姆核电站位于印度南部泰米尔纳德邦,2013年起投入运营,另有多个核电机组正在建设中。这起数据泄露事件与该核电站承包商之一印度信实基建有限公司有关。据印度媒体报道,由于遭勒索软件攻击,信实基建有限公司共有逾85万份文件泄露,其中约1.9万份与库丹库拉姆核电站有关,据信为这批外泄文件中最敏感内容,包括工程各阶段的设计图纸、人员资料、采购记录和保险单等。 信实基建有限公司表示,已向印度政府上报此事。路透社援引消息人士的话报道,印度电子和信息技术部下属的计算机应急响应小组已启动调查。 有专家指出,这起事件显示出印度许多企业面对愈发频繁的黑客攻击应对能力不足。从理论上看,根据泄露文件可绘制出库丹库拉姆核电站相关支持系统地图,识别出供应商并找到供应链薄弱环节,这将使核电站面临安全威胁。 不过,该核电站运营方印度核电有限公司否认相关说法,称外泄文件仅与承包商建造的通用服务设施相关,不涉及核电站安全和安保系统,因此无需担忧。", "thumb": "http://n.sinaimg.cn/sinakd20260719s/252/w640h412/20260719/06e7-6f03f366727473de4ce5c90b3bad4b6f.jpg", "title": "印度最大核电站发生大规模数据泄露", "yesorno": "" }, { "brand": "", "focus_point": "", "heat_score": 0, "origin_url": "", "platform": "每日经济新闻", "publish_time": "2026-07-19 14:15:58", "source_url": "https://baijiahao.baidu.com/s?id=1871122820797771388&wfr=spider&for=pc", "summary": "国家邮政局最新数据显示,上半年快递业务量累计完成1003.8亿件,同比增长5.0%;快递业务收入累计完成7714.1亿元,同比增长7.3%。 快递市场整体回暖,也从近期几家快递公司半年业绩预告中能够看出。每经记者了解到,2026年上半年,圆通速递预计实现归母净利润31亿元至34亿元,同比增长69.34%到85.73%;申通快递预计实现归母净利润9.5亿元至10.6亿元,同比增长109.59%到133.85%;韵达股份预计实现归母净利润9.05亿元至10.5亿元,同比增长71.15%至98.57%。", "thumb": "https://pic.rmb.bdstatic.com/bjh/news/1aa0daaaf241bbd349c587d937ba228b.jpeg", "title": "前5月物流业总收入同比增4.2%、快递“期中答卷”即将释出:物流市场如何逆周期生长?", "yesorno": "" } ] }, { "name": "hyundai_buzz_topics_domestic", "opinion": "", "list": [ { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "有驾", "publish_time": "2026-07-19 08:49:00", "source_url": "https://www.yoojia.com/article/8630548944901425574.html", "summary": "悦达起亚上半年卖11.8万台,出口撑起合资稳盘逻辑 这两天跑盐城几家起亚门店,最直观的感受不是展厅突然挤满人,而是销售顾问说话的底气比前两年足了一些。以前聊起亚,很多人第一反应还是合资品牌存在感变弱,现在再看账面数据,悦达起亚6月份卖了25791台,已经连续三个月站上2万台,上半年累计销量118114台,这个体量放在当下合资车普遍承压的环境里,确实不算轻松。 我更在意的是这些销量从哪来。悦达起亚今年明显把出口当成了支撑点,上半年累计出口8.1万台,6月单月出口整车1.9万台,刷新了历史高位。这个数字说明一件事,国内市场价格战打得很紧,靠单一内销很难把工厂、供应链和现金流都跑顺,出口订单反而成了很多整车企业维持规模的关键。 中东市场逐步恢复,南美市场新增订单12397台,增长54%,这两个区域对于悦达起亚的意义不只是多卖车。", "thumb": "https://t12.baidu.com/it/u=2232851669,302177856&fm=30&app=106&f=JPEG?w=640&h=784&s=088D8750C2057AEC62A15946030030E0", "title": "悦达起亚上半年卖11.8万台,出口撑起合资稳盘逻辑", "yesorno": "yes" }, { "brand": "", "focus_point": "", "heat_score": 0, "icon": "", "origin_url": "", "platform": "微博", "publish_time": "2026-07-19 08:00:54", "source_url": "https://weibo.com/6577197663/R8KtJi4C8", "summary": "现代免税店: #现时福利# 夏日大促开启 📅 活动时间 7月16日 - 8月2日(限时18天) 夏日购物季正式开启!来现代免税店,一站式解锁超值优惠👇 🍯 限时购物福利 & 支付优惠 💛 精选品牌超值优惠 🔥 每周限时特价商品轮番上线 🎁 满额赠礼,惊喜不断 🛍️ 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"https://www.vietnam.vn/en/hyundai-he-lo-khoang-gia-bat-ngo-cho-tucson-hybrid-va-palisade-hybrid", "publish_time": "", "platform": "VIETNAM", "thumb": "", "origin_url": "https://www.vietnam.vn/en/hyundai-he-lo-khoang-gia-bat-ngo-cho-tucson-hybrid-va-palisade-hybrid", "yesorno": "yes" } ] } ]